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Q:
Crises are:
A. Not unique.
B. Always tragedies.
C. Often unexpected events.
D. Rarely disruptive.
Q:
Which of the following is a type of corporate crisis?
A. Acts of God.
B. Management indecision.
C. Mechanical problems.
D. All of the above.
Q:
A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):
A. Explosion.
B. Crisis management.
C. Corporate crisis.
D. Human error.
Q:
A critical function of the public relations manager is:
A. Crisis management.
B. Financial management.
C. Corporate governance.
D. Accounting.
Q:
The act passed to allow virtually any business to enter the telecommunications industry is called:
A. 2009 Cable and Television Act.
B. 1996 Telecommunications Act.
C. 1975 Interstate Wire Communications Act.
D. 1893 Federal Communications Act.
Q:
The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:
A. Online Privacy Commission.
B. Securities and Exchange Commission.
C. Federal Communications Commission.
D. Federal Trade Commission.
Q:
In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?
A. Less than 10 percent.
B. Approximately 25 percent.
C. Approximately 67 percent.
D. Over 85 percent.
Q:
The Federal Trade Commission attempts to ensure that the public is protected against which of the following unethical business practices?
A. The creation of industry cartels.
B. The use of deception to distort the truth.
C. Exchange rate manipulation by a country.
D. None of the above.
Q:
Who warned, Advertisements contain the only truth to be relied on in a newspaper?
A. Barack Obama.
B. Bill Clinton.
C. Thomas Jefferson.
D. George Washington.
Q:
Which of the following statements is true about the right to free speech?
A. Free speech is not an unrestricted right.
B. Free speech comes with the obligation of acting in the best interest of the public.
C. Free speech requires adhering to ethical principles.
D. All of the above.
Q:
The right to free speech is protected under the U.S. Constitutions:
A. Fifth Amendment.
B. Third Amendment.
C. First Amendment.
D. Preamble.
Q:
The WE AGREE campaign was an image advertisement about what?
A. Facebooks position on bullying.
B. Chevrons position on big oils support of local schools.
C. S.C. Johnsons focus on supporting American families.
D. BPs focus on supporting clean energy sources.
Q:
What describes the practice of businesses using their public relations outreach in ways to influence the publics opinion of a political or legislative issue of concern to the company?
A. Influential advertising.
B. Issue advertising.
C. Capstone advertising.
D. Political advertising.
Q:
What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?
A. Capstone advertisements.
B. Issue advertisements.
C. Public service announcements.
D. Image advertisements.
Q:
In 2011 Facebook and Time Warner joined forces to create this program against bullying
A. Stand Up Against Bullies.
B. Prevent Bullying Now.
C. Be Brave: Stop Bullying.
D. Stop Bullying: Speak Up.
Q:
The Ad Councils inaugural campaign slogan was:
A. Friends dont let friends drink and drive.
B. A mind is a terrible thing to waste.
C. Loose lips sink ships.
D. Only you can prevent forest fires.
Q:
Global businesses that have extended their public relations strategies globally should:
A. Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
B. Never decentralize their global public relations programs to ensure the company has one voice.
C. Assume that there is no anti-American sentiment in the countries where they have operations.
D. Ignore local customs and emerging issues in the locations where they operate.
Q:
According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:
A. 100,000.
B. 1 million.
C. 1 billion.
D. 10 billion.
Q:
A 2011 PewResearchCenter and Knight Foundation report confirmed that this medium remained the major source of weather, traffic and breaking news for consumers?
A. Local television news.
B. Newspapers.
C. The Internet.
D. Websites.
Q:
The International Public Relations Association was founded in:
A. 2009.
B. 1970.
C. 1955.
D. 1930.
Q:
The professional core values for the Public Relations Society of America include:
A. Advocacy and honesty.
B. Expertise and independence.
C. Loyalty and fairness.
D. All of the above.
Q:
In 1889, the first public relations department was created by:
A. John Rockefeller.
B. George Westinghouse.
C. Andrew Carnegie.
D. Franklin Pierce.
Q:
As one group of scholars has written, the essential role of the public relations program appears to be that of:
A. A window out of the corporation through which management can perceive, monitor, and understand external change.
B. A window in through which society can influence corporate policy and practice.
C. Making sure that the reputation of the CEO is preserved.
D. Both A and B, but not C.
Q:
A good public relations program:
A. Sends a constant stream of information to the companys stakeholders.
B. Is separate from the companys public affairs program to avoid conflicts of interest.
C. Should be primarily reactive, responding to issues as they arise.
D. Is necessary only for highly vulnerable companies.
Q:
A firm can affect the general publics values, attitudes and actions through:
A. Television advertisements.
B. Billboard messages.
C. Blogs written by CEOs.
D. All of the above.
Q:
Key employees must be identified in advance of a crisis so that they are ready to address the issue.
Q:
The public scrutiny following a corporate crisis can have a political, legal, financial, and governmental impact on its business.
Q:
The Securities and Exchange Commission is charged with regulating interstate and international communications by radio, television, wire, satellite, and cable.
Q:
The Federal Trade Commission serves as a public watchdog evaluating honesty and fairness in advertising.
Q:
The Public Relations Society of America is the government agency charged with regulating advertisements in the United States.
Q:
The Internet-based communication revolution has significantly benefited only large organizations.
Q:
The major activity carried out by public relations managers is writing blogs.
Q:
Historically, public relations officers worked mostly through contact with traditional media outlets.
Q:
Members of the Public Relations Society of America are expected to adhere to the core values of advocacy, honesty, and fairness, among others.
Q:
An example of indirect communications is through television.
Q:
An example of direct communications is through a company website.
Q:
A public relations program should be reactive, not proactive.
Q:
The public relations function is a boundary-spanning role that primarily involves the flow of information to and from the organization.
Q:
An effective public relations program is not fundamental to an organizations relationship with the public.
Q:
How the general public perceives a business firm can have a major effect on its performance.
Q:
Describe the four elements of a complete assessment of the return on social investment. How might each of these elements be measured? Which would be the hardest to measure, and why do you think so?
Q:
Explain four strategies that businesses can use to help them get the most benefit from their contributions. Cite examples of companies that adopt these strategies.
Q:
Describe how companies can target their corporate contributions strategically to meet the needs of the recipient while satisfying business goals and objectives. Cite an example.
Q:
Discuss the three forms of gifts typically made by corporations and their foundations. Which form of gift do you think is most valuable, and why?
Q:
In your opinion, what are the most pressing and significant concerns facing communities today? Why do you think so? How would a business community relations department address that concern?
Q:
Discuss the ways a business can demonstrate organized involvement with the community.
Which way do you feel is the most important? Why?
Q:
Analyze why a business may wish to get involved in community relations. What benefits accrue to businesses that actively participate in their communities?
Q:
Discuss both the community services desired by businesses and the requests made to communities by businesses.
Q:
Which of the following is not a distinct period in corporate involvement in education reform from the 1980s to the present?
A. Direct involvement with the schools.
B. Public policy initiatives in education.
C. Collaboration for systemic reform.
D. Total quality management of the education system.
Q:
A financial services firm decided to assess the return on its social investment in an educational program in local schools. As part of its assessment, it measured the improvement in learning among students who had participated in the program, compared with the learning of students who had not. Which of the following elements was assessed?
A. Inputs.
B. Outputs.
C. Impacts.
D. Value creation.
Q:
Which of the following is not a strategy to help companies get the most benefit from their contributions?
A. Use hard-nosed business methods to assess the impact of gifts.
B. Align priorities with employee interests.
C. Establish priorities even if they come into conflict with firm core values.
D. Draw on unique competencies of the business.
Q:
Factor conditions are strategic contributions focusing on:
A. The supply of trained workers, physical infrastructure, and natural resources.
B. Policies that create a more productive environment for competition.
C. The demand for a product or service.
D. All of the above.
Q:
According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a companys competitiveness?
A. Context for strategy and rivalry.
B. Demand conditions.
C. Stakeholder management.
D. Factor conditions.
Q:
Which of the following sectors receives the largest percentage of corporate cash and in-kind contributions?
A. Health and human services.
B. Education.
C. Civic and community.
D. Culture and arts.
Q:
How do companies encourage their employees to volunteer their time?
A. By publicizing specific projects.
B. By offering recognition for service.
C. By publicizing opportunities to serve.
D. All of the above.
Q:
The share of all giving made up by in-kind contributions of products and services has been:
A. Rising steadily over the past decade.
B. Declining steadily over the past decade.
C. Remaining relatively constant over the past decade.
D. Declining sharply over the past decade.
Q:
Foreign-owned corporations use foundations:
A. More frequently than U.S. firms.
B. Less frequently than U.S. firms.
C. About as often as U.S. firms.
D. Only for setting up disaster relief.
Q:
What company gives all of its earnings to charity?
A. Seventh Generation.
B. The Body Shop.
C. Newmans Own.
D. Patagonia.
Q:
Average corporate giving in the Unites States:
A. Is disproportionately high for non-U.S. firms.
B. Is far below the 10 percent tax deduction now permitted.
C. Has decreased steadily in the past decade.
D. All of the above.
Q:
Which region received the most U.S. international charitable contributions in 2011?
A. Europe.
B. Africa.
C. Asia-Pacific.
D. Latin America-Caribbean.
Q:
Another term for corporate giving is corporate:
A. Welfare.
B. Goodwill.
C. Philanthropy.
D. Citizenship.
Q:
As communications improve and people around the world are able to witness the horrors of natural disasters, terrorism, and war, international relief efforts by corporations are becoming:
A. Less important.
B. More important.
C. Obsolete because of social media.
D. A liability because of negative media.
Q:
What percentage of AT&Ts procurement spending went to minority, women, and disabled veteran-owned businesses in 2011?
A. 1 percent.
B. 5 percent.
C. 15 percent.
D. 25 percent.
Q:
Minority enterprises often do business in locations with:
A. High crime rates.
B. Poor transportation.
C. Low-quality public services.
D. All of the above.
Q:
Habitat for Humanity is considered a:
A. Corporation.
B. Government division.
C. Nongovernmental organization.
D. Program for the homeless.
Q:
Which of the following non-profit, locally funded and controlled organizations offer housing rehabilitation and financial services to neighborhood residents?
A. Habitat for Humanity.
B. Community Reinvestment Services.
C. Community Business Program.
D. Neighborhood Housing Services.
Q:
Which company provided one million free vouchers for its online technology skills courses and certification exams during 2009?
A. Apple, Inc.
B. IBM Corp.
C. Microsoft Corporation.
D. Dell, Inc.
Q:
What is the most important social issue facing communities, according to a survey of community relations managers?
A. Education.
B. Health care.
C. Public safety.
D. Housing.
Q:
Which of the following is not included among purposes for establishing community relations departments by businesses?
A. To work with local governments.
B. To manage donations of goods and services.
C. To encourage employee volunteerism in nonprofit and civic groups.
D. Manage international relations projects for economic development.
Q:
Which of the following statements is true about community relations?
A. Fewer than half of companies have a written policy or mission statement for their community relations program.
B. Less than 10 percent of companies include a statement in their annual report on their commitment to community relations.
C. About 80 percent of companies factor community involvement into their overall strategic plan.
D. Businesses still generally regard community relations as a nuisance and a drain on economic resources.
Q:
Social capital is a phrase that describes the following, except:
A. The goodwill that is engendered by the fabric of social relations.
B. A close relationship between companies and groups in the community.
C. The norms and networks that enable collective action.
D. All of the above are described by social capital.
Q:
Which of the following is a reason for businesses to get involved in the community?
A. To win local support for business activity.
B. To build social capital.
C. To meet stakeholder demands.
D. All of the above.
Q:
Which of the following is a good way for a business to express its commitment to corporate citizenship?
A. By establishing community relations programs.
B. By behaving responsibly toward all its stakeholders.
C. By correcting problems associated with its operations.
D. All of the above.
Q:
The term civic engagement describes:
A. The active involvement of businesses and individuals in improving communities.
B. A competitive, free market environment.
C. Strong governmental regulation to control businesses at the municipal level.
D. A close and collaborative business-government relationship.
Q:
Which of the following statements is true about the relationship between business and the community?
A. It is one of mutual interdependence.
B. Business has more responsibility towards community than the community does towards business.
C. Communities possess more social power than businesses do.
D. All of the above statements are true.
Q:
Business depends on the community for:
A. Education.
B. Public services.
C. Transportation systems.
D. All of the above.
Q:
Which company paid its employees to volunteer in their communities two days a week after a tsunami in Japan disrupted operations at its U.S. facilities?
A. General Electric.
B. UPS.
C. Sony.
D. Honda Motor Company.
Q:
Which company donates 5 percent of its branches or stores [{'}]total sales revenue to a worthy local nonprofit organization three days a year?
A. H&M.
B. Whole Foods Markets.
C. Bank of America.
D. Citigroup.
Q:
Many community problems are people problems, involving hopes, attitudes, sentiments, and expectations for better human conditions.
Q:
All corporate contributions benefit their donors directly.