Q&A Hero

Q: Groh and Jackson are partners. Groh's capital balance in the partnership is $64,000, and Jackson's capital balance $61,000. Groh and Jackson have agreed to share equally in income or loss. Groh and Jackson agree to accept Block with a 25% interest. Block will invest $35,000 in the partnership. The bonus that is granted to Block equals: A. $5,000. B. $2,500. C. $6,667. D. $3,333. E. $0, because Block must actually grant a bonus to Groh and Jackson.

Q: Groh and Jackson are partners. Groh's capital balance in the partnership is $64,000, and Jackson's capital balance $61,000. Groh and Jackson have agreed to share equally in income or loss. Groh and Jackson agree to accept Block with a 20% interest. Block will invest $35,000 in the partnership. The bonus that is granted to Groh and Jackson equals: A. $1,500 each. B. $1,875 each. C. $3,750 each. D. 1,920 to Groh; $1,830 to Jackson. E. $0, because Groh and Jackson actually grant a bonus to Block.

Q: A partnership recorded the following journal entry: Cash............................................................. .................................................. 70,000 B. Tanner, Capital............................................................. .................................................. 10,000 R. Jackson, Capital............................................................. .................................................. 10,000 H. Rivera, Capital.. 90,000 This entry reflects: A. Acceptance of a new partner who invests $70,000 and receives a $20,000 bonus. B. Withdrawal of a partner who pays a $10,000 bonus to each of the other partners. C. Addition of a partner who pays a bonus to each of the other partners. D. Additional investment into the partnership by Tanner and Jackson. E. Withdrawal of $10,000 each by Tanner and Jackson upon the admission of a new partner.

Q: When a partner is added to a partnership: A. The previous partnership ends. B. The underlying business operations end. C. The underlying business operations must close and then re-open. D. The partnership must continue. E. The partnership equity always increases.

Q: A bonus may be paid: A. By a new partner when the current value of a partnership is greater than the recorded amounts of equity. B. By a withdrawing partner to remaining partners if the recorded value of the equity is overstated. C. To a new partner with exceptional talents. D. By remaining partners to a withdrawing partner if the recorded equity is understated. E. In all of the situations listed.

Q: A partner can withdraw from a partnership by: A. Selling his/her interest to another person for cash. B. Selling his/her interest to another person in exchange for assets. C. Receiving cash from the partnership in the amount of his/her interest. D. Receiving assets from the partnership in the amount of his/her interest. E. All of the options are correct.

Q: The following information is available on Stewart Enterprises, a partnership, for the most recent fiscal year: Total partnership capital at beginning of the year $180,000 Partnership net income for the year $150,000 Withdrawals by partners during the year $120,000 Additional investments by partners during the year $ 60,000 There are three partners in Stewart Enterprises: Stewart, Tedder and Armstrong. At the end of the year, the partners' capital accounts were in the ratio of 2:1:2, respectively. Compute the ending capital balances of the three partners. A. Stewart = $108,000; Tedder = $54,000; Armstrong = $108,000. B. Stewart = $90,000; Tedder = $90,000; Armstrong = $90,000. C. Stewart = $204,000; Tedder = $102,000; Armstrong = $204,000. D. Stewart = $84,000; Tedder = $102,000; Armstrong = $84,000. E. Stewart = $60,000; Tedder = $30,000; Armstrong = $60,000.

Q: Web communities refer to A. online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations. B. customers linked by a common Internet service provider. C. virtual reality games that allow players to create their own worlds, countries, towns, etc. D. websites that allow people to congregate online and exchange views on topics of common interest. E. all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.

Q: Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________. A. blogs B. web communities C. buzz D. chat oases E. web cafs

Q: The communication capabilities of Internet-enabled technologies provide consumer convenience, reduce information search costs, and make choice assistance possible. Communication also promotes __________. A. consumer responsibility B. closer global alliances C. web communities D. social responsibility E. courteous online dialogue

Q: The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification; (2) __________; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites. A. online colonies B. government-to-marketer Do Not Spam monitoring C. web-to-web customer exchanges D. phishing and spamming whistleblowing E. consumer-to-marketer buying and service requests

Q: The communication capabilities of Internet-enabled technologies take three forms: (1) __________; (2) consumer-to-marketer buying and service requests; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites. A. marketer-to-consumer e-mail notification B. government-to-marketer Do Not Spam monitoring C. phishing and spamming whistleblowing D. online colonies E. web-to-web customer exchanges

Q: Internet-enabled technologies provide communication capabilities that take three forms. They are A. a highly interactive and individualized information and exchange environment, telephone-based customer service, and order processing via PayPal. B. marketer-to-consumer e-mail notification, telephone-based customer service, and order processing via PayPal. C. consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification, and telephone-based customer service. D. recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer e-mail notification. E. marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests, and consumer-to-consumer chat rooms, instant messaging, and social networking websites.

Q: Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as __________. A. customerization B. viral marketing C. communication D. spam E. buzz

Q: Reebok, Schwab, Dell, and Seven Cycles are all examples of companies who have been very successful because of their ability to __________ their products and services for their online customers and also personalize the marketing and overall shopping and buying interaction for them. A. dispense B. recommend C. finance D. distribute E. customize

Q: The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________. A. connectivity B. customerization C. customer digitalization D. online facilitation E. intermediation

Q: Customization refers to A. the specialization in one very small but highly sought out specialty item. B. Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers. C. the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer. D. items that are unique in every dimension to minimize feature bloat. E. novelty items used as sales promotions such as cups, hats, etc. that will be imprinted with a company logo and use the company colors and slogans if applicable.

Q: Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________. A. connectivity B. customerization C. customization D. communication E. convenience

Q: One of the reasons for the continued success of Zappos.com is its ability to provide __________ through an online chat room for prospective buyers to ask questions. A. chat assistance B. choice assistance C. blog assistance D. tech assistance E. bot assistance

Q: Choice, a reason customers shop and buy online, has two dimensions. They are A. availability and price. B. speed and availability. C. wide product or service selection and speed. D. choice assistance and speed. E. wide product or service selection and choice assistance.

Q: The ability of customers to avail themselves of numerous websites for almost anything they want and the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions are dimensions of __________, one of the reasons consumer shop and buy online. A. choice B. communication C. customization D. control E. compatibility

Q: On eBay.com, the Internet auction website, sellers design the web page on which they sell their merchandise. One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky. The page contained six pictures of the tray from different angles and an animated depiction of an American flag. Many potential buyers abandoned the web page before all the pictures downloaded. The seller must have been unaware of the __________. A. eight-second rule B. 80/20 principle C. stickiness principle D. hierarchy of needs E. efficiency rule

Q: The view that holds customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds is referred to as __________. A. the stickiness guideline B. the 80/20 principle C. the eight-second rule D. the law of limited patience E. the expedience factor

Q: The eight-second rule refers to the view that A. if a website does not attract a consumer's attention in the first eight seconds, the consumer will move on to a different site. B. customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds. C. any online purchase should take no more than eight seconds to complete. D. prospective customers will not wait longer than eight seconds for a response in a chat room. E. 50 percent of online consumers will spend less than eight seconds surfing a website.

Q: According to the eight-second rule,A. it only takes eight seconds for someone to learn how to navigate a marketer's website.B. any online purchase should take no more than eight seconds to complete.C. prospective customers will not wait longer than eight seconds for a response in a chat room.D. 50 percent of online consumers will spend less than eight seconds "surfing" a website.E. customers will abandon a website if download time exceeds eight seconds.

Q: Why would an online consumer want to use a bot?A. Bots help customers design one-of-a-kind products that fit their specific needs.B. Bots increase the selection of products and services from which online consumers can choose.C. Bots allow online consumers to engage in an electronic dialogue with marketers.D. Bots assist in comparison shopping online.E. Bots allow marketers to record an online consumer's visits to their websites.

Q: Bots contribute to the convenience of online shopping because they A. reduce time spent online. B. allow customers to make online comparisons of prices and product features. C. permit customers to design one-of-a-kind items that fit their specific needs. D. allow customers to engage in an electronic dialogue with marketers. E. offer customers almost any product or service they want.

Q: Bots refer to A. web pages that serve as publicly accessible personal journal for an individual or organization. B. computer files that a marketer can download onto the computer or mobile phone of an online shopper who visits the marketer's website. C. electronic shopping agents that comb websites to compare prices and product or service features. D. filters that reduce the number of unsolicited messages allowed into an individual's e-mail account. E. interactive Internet-enabled systems that allow individual customers to design their own products and services.

Q: Electronic shopping agents that comb websites to compare prices and product or service features are referred to as __________. A. cookies B. weblinks C. intranets D. extranets E. bots

Q: Which of the following characteristics of online shopping contributes most to its convenience? A. Customers do not have to fight traffic, find a parking space, walk long aisles, or stand in store checkout lines. B. Consumers can avail themselves of numerous websites for almost any product or service they want. C. Consumers who prefer one-of-a-kind items that fit their specific needs can create them online. D. Consumers can engage in an electronic dialogue with marketers. E. Consumers are in charge in the marketspace.

Q: Online shopping and buying helps consumers avoid traffic and standing in store checkout lines; they sometimes use online shopping for __________. A. customerization B. control C. convenience D. utilitarianism E. marketplace value

Q: Consumers deftly use Internet technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. This describes an example of the sixth reason why consumers buy and shop online. A. convenience B. choice C. customization D. control E. communication

Q: Internet-enabled software permits the practice of Delta Airlines to change its prices in real time in response to supply and demand conditions. This describes one example of why consumers shop and buy online, which is __________. A. convenience B. choice C. cost D. customization E. control

Q: iVillage.com is a website targeted at women who share common interests such as career management, personal finances, parenting, relationships, beauty, and health. The site features articles, newsletters, and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest. This describes one example of why consumers shop and buy online, which is __________. A. control B. customization C. convenience D. choice E. communication

Q: Levi's Japan has a website that caters to those looking to tailor their own denim, allowing customers to choose from different cuts (502 regular wide, 505 regular wide, 517 boot cut), coloration (dark used, mid used), button and rivet colors (gold, silver, bronze), inseam length, and extra treatments (sanding, paint drips). From start to delivery takes about a month's time. This describes one example of why consumers shop and shop and buy online, which is A. control. B. cost. C. choice. D. customization. E. convenience.

Q: Online buyers of consumer electronics can shop individual manufacturers, such as QVC.com, a general online merchant that offers more than 100,000 products. This describes one example of why consumers shop and buy online, which is A. convenience. B. choice. C. cost. D. control. E. customization.

Q: Consumers can visit the L.L. Bean website to scan and order from among thousands of displayed products without fighting traffic, finding a parking space, or standing in store checkout lines. This describes one example of why consumers shop and buy online, which is __________. A. convenience B. customization C. communication D. cost E. control

Q: The six reasons why consumers shop and buy online are A. interest, personalization, cost, control, speed, and customization. B. customization, customerization, price, service, entertainment, and convenience. C. content, context, utility, entertainment, communication, and cost. D. convenience, choice, customization, communication, cost, and control. E. control, utility, interest, personalization, choice, and flexibility.

Q: One category product and service category that dominates online consumer buying consists of highly standardized products and services, such as home improvement products and casual apparel, for which A. audio or video demonstration is important. B. price and delivery time are not key factors. C. digital delivery is an important factor. D. assortment and speed of delivery are the determinant sales factors. E. information about price is important.

Q: Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes regularly purchased consumer packaged goods such as personal care items for which A. customer value is the most important element. B. price and delivery time are not key factors. C. convenience is very important. D. digital delivery is an important factor. E. price and speed of delivery are the determinant sales factors.

Q: Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes items such as computer software, music, and video for which A. prepurchase trial is critical. B. digital delivery is the single most important factor. C. audio or video demonstration is important. D. price and delivery time are not key factors. E. price and speed of delivery are the determinant sales factors.

Q: Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes items like computers, consumer electronics, and books for which A. digital delivery is an important factor as well as post-purchase support services. B. price and speed of delivery are the determinant sales factors. C. convenience is very important, even more so than price or quality. D. product information is an important part of the purchase decision but prepurchase trial is not necessarily critical. E. price and delivery time are not key factors, but product warranties are very important.

Q: A recent Disney Online M.O.M. (Mom on a Mission) study found that today's mother __________. A. uses the Internet makes her life more manageable so she can spend more time with her family B. is primarily a surfer of the Internet, going online without a specific task or goal in mind C. spends an average of almost 20 hours online per week D. spends most of her time online between the hours of 6:00 p.m. and 11:00 p.m. E. does not use the Internet to search for information about her child's/children's health

Q: A recent Disney Online M.O.M. (Mom on a Mission) study found that today's mother __________. A. finds the Internet more of a distraction, interrupting time that she could spend with her family B. is primarily a "surfer" of the Internet, going online without a specific task or goal in mind C. spends an average of almost 7 hours online per week D. spends most of her time online between the hours of 6:00 p.m. and 11:00 p.m. E. uses the Internet as the primary source of information about her children's health

Q: A recent Disney Online M.O.M. (Mom on a Mission) study found that today's mother __________. A. finds the Internet more of a distraction, interrupting time that she could spend with her family B. goes online with a specific task or goal in mind C. spends an average of almost 20 hours online per week D. spends most of her time online between the hours of 6:00 p.m. and 11:00 p.m. E. does not use the Internet to search for information about her child's/children's health

Q: The typical Internet mom isA. 23 years old, taking college classes online, and has an infant or toddler at home.B. 28 years old, a college graduate, recently remarried, and the mother of a blended family.C. 35 years old, a high school graduate, and a single parent working outside the home.D. 38 years old, married, a college graduate, and working outside the home.E. 43 years old, recently divorced, children starting college, and working part-time.

Q: Research indicates that __________ of mothers with children under 18 years old will be online regularly by 2015. A. 33 percent B. 50 percent C. 67 percent D. 80 percent E. 95 percent

Q: Which of the following profiles would most likely describe an online consumer? A. a tech-savvy high-school student living with her parents B. a 21-year old high-school graduate earning $18,000 annually living in his own apartment C. a 28-year old chemical engineer living in the suburbs with her husband and two children D. a 55-year old factory worker living with his wife in an apartment E. a 70-year old retired naval officer living in a retirement community

Q: Which of the following statements regarding online consumers is most accurate? A. With the exception of the setting used to make the exchange (online versus retail store), the profile of an online customer is almost identical to the traditional shopper. B. Although online shopping and buying is popular, a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States. C. The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 39. D. Although growing in total sales revenues, the percentage of online sales is beginning to decline due to the downturn in the economy and the passage of a national Internet sales tax. E. Many people are "put off" by the difficulty in navigating so many new websites.

Q: Compared to the general population, the profile of online consumers tend to beA. younger, more educated, more affluent and equally male and female.B. younger, more educated, conservative, and male.C. younger, more educated, socially conscious, and female.D. older, less educated, less affluent, and male.E. older, more educated, more affluent, and female.

Q: The subsegment of all Internet users who employ this technology to research products and services and make purchases is referred to as A. digital consumers. B. online consumers. C. cyberspace consumers. D. cross-channel consumers. E. multichannel consumers.

Q: Stickiness Marketing DashboardConsider the Stickiness Marketing Dashboard above for an automobile dealership. To gauge the stickiness of its website, the firm monitors the average time spent per unique monthly visitor (in minutes) on its website. This is done by tracking the average visits per unique monthly visitor and the average time spent per visit, in minutes, that is displayed on its marketing dashboard. For 2014 where would Arrow B be shown, as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?A. 4.0 minutesB. 6.0 minutesC. 10.0 minutesD. 16.0 minutesE. cannot be determined

Q: Stickiness Marketing DashboardTo gauge stickiness, companies use the following formula:A. Average Time Spent per Unique Hourly visitor (minutes) = (Average Visits per Unique Hourly Visitor) (Average Time Spent per Visit (minutes)).B. Average Time Spent per Unique Daily visitor (minutes) = (Average Visits per Unique Daily Visitor) (Average Time Spent per Visit (minutes)).C. Average Time Spent per Unique Weekly visitor (minutes) = (Average Visits per Unique Weekly Visitor) (Average Time Spent per Visit (minutes)).D. Average Time Spent per Unique Yearly visitor (minutes) = (Average Visits per Unique Yearly Visitor) (Average Time Spent per Visit (minutes)).E. Average Time Spent per Unique Monthly visitor (minutes) = (Average Visits per Unique Monthly Visitor) (Average Time Spent per Visit (minutes)).

Q: To gauge stickiness, a company monitorsA. the average time it takes customers to make a purchase from the time they logon to a website to the time they logoff.B. the average time it takes for customers to move from one page of a website to another.C. the amount of time per month, in minutes, visitors spend on a company's website.D. the number of visits by a unique customer to the same website before an actual purchase is made.E. the total time, in hours and minutes, that it takes for a customer to make an online purchase.

Q: Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and __________, which refers to the amount of time per month that visitors spend on their websites. A. stickiness B. glueyness C. gumminess D. adhesiveness E. connectiveness

Q: Most websites do not include every design element. Although every website has __________ and _________, they differ in the use of the remaining five elements. A. content; commerce B. commerce; customization C. context; content D. communication; community E. context; connection

Q: Most websites do not include every design element. Websites that are used primarily for advertising and promotion purposes emphasize the __________ design element. A. communication B. context C. community D. content E. connection

Q: When Andrea visited www.disneystore.com, she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart. She next went to checkout where she confirmed her purchase, typed in her address, and concluded the transaction by providing her credit card information. In terms of customer experience, this example describes the __________ website design element. A. context B. community C. content D. commerce E. connection

Q: In terms of website design and the online customer experience, commerce refers to A. business-to-business only transactions made between a purchasing manager's website and websites from its suppliers. B. Internet-based networks that permit communication between a company and its suppliers, distributors, and other partners. C. websites specifically designed for electronic funds transfer with banks and other institutions such as PayPal. D. the application of information and communication technologies in support of the firm's entire business activities. E. the website's ability to conduct sales transactions for products and services.

Q: A website that provides the ability to conduct sales transactions for products and services emphasizes the __________ design element. A. commerce B. context C. community D. content E. connection

Q: The Harley Owners Group (HOG), sponsored by Harley-Davidson and supported by its website, allows fellow HOG owners to communicate with each other. Because it supports the HOG group, the Harley-Davidson website incorporates the __________ design element. A. context B. choice C. community D. convenience E. connection

Q: In terms of website design and the online customer experience, community refers to A. an information system where anyone can post content depending upon his or her level of self-disclosure. B. websites that allow people to congregate in online chat rooms to exchange views on topics of common interest. C. a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries, in order to pursue mutual interests or goals. D. user-to-user communications hosted by a company to enhance customer experience and build favorable buyer-seller relationships. E. a customer's network of family, friends, acquaintances, and co-workers with whom he or she communicates on regular basis.

Q: A virtual __________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship. A. village B. community C. district D. area E. population

Q: Some websites enable a user to talk directly with a customer representative using an online chat feature while shopping on the site. This is an example of the __________ website design element. A. convenience B. connection C. control D. community E. communication

Q: In terms of the online customer experience, __________ is defined as the dialogue that unfolds between the website and its users. A. context B. communication C. commerce D. connection E. community

Q: In terms of website design, communication refers to A. the process of conveying an online presence to others that requires an organization, a website, an online consumer, and the processes of a shopping cart, online payment, and order fulfillment. B. the speed and ease with which a customer can move between pages on a website. C. website's ability to tailor itself to different users or to allow users to personalize the website. D. the dialogue that unfolds between the website and its users. E. the links from a company's website to a customer's e-mail, Facebook, or Twitter account.

Q: Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed. NYTimes.com effectively uses the __________ website design element. A. convenience B. control C. connection D. community E. communication

Q: The home page for TheKnot.com, a website for locating everything needed for a wedding. The site contains several links to other websites that an engaged couple might need, including a travel agency, a linen store, a wedding gown retailer, and several other links. TheKnot.com is a good example of a website that incorporates the __________ design element. A. convenience B. connection C. control D. community E. communication

Q: A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise on a starry black background but there are no links to other websites. The WWE.com website is lacking __________, a website design element that influences customer experience. A. context B. communication C. commerce D. connection E. content

Q: Links that are embedded in the website, appear as highlighted words, a picture, or graphic, and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element. A. context B. customization C. content D. communication E. connection

Q: In terms of the online customer experience, connection is defined as theA. network of formal linkages between a company's website and other sites.B. text, video, audio, and graphics that the website contains which appeal directly to the consumer.C. website's capabilities to enable commercial transactions through credit, debit, or transfer payments (PayPal, etc.).D. speed and ease with which a customer can move between pages on a website.E. website's ability to tailor itself to different users or to allow users to personalize the site.

Q: In terms of website design, connection refers toA. the text, video, audio, and graphics that the website contains.B. the website's capabilities to enable commercial transactions.C. the network of linkages between a company's website and other sites.D. the layout of the website.E. the website's ability to tailor itself to different users or to allow users to personalize the website.

Q: Websites that offer personalized content, such as My eBay and My Yahoo!, have __________ as a prominent design element. A. context B. customization C. content D. communication E. connection

Q: In terms of the online customer experience, customization refers to A. the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences. B. the website's ability to conduct sales transactions for products and services. C. an interactive, Internet-enabled system that allows individual customers to design their own products and services. D. a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design. E. the ability of a website to modify itself to, or be modified by, each individual user.

Q: The ability of a website to modify itself to, or be modified by, each individual user is referred to as __________. A. connection B. communication C. site actualization D. customization E. customerization

Q: The text, video, audio, and graphics that are found on a website are referred to as __________. A. content B. context C. creativity D. communication E. connection

Q: In terms of the online customer experience, content refers to A. a website's capabilities to enable commercial transactions. B. all the digital information on a website - text, video, audio, and graphics. C. the multiple ways the website enables user-to-user communication. D. the dialogue that unfolds between the website and its users. E. the information consumers provide to the firm through its website.

Q: Wolfermans.com is a company that sells gourmet English muffins, specialty breads, and exquisite desserts in gift assortments. When you access its website, you discover fourteen pictures that make lavish use of color. The Wolferman website design conveys the core consumer benefits provided by the company's offerings through the use of __________. A. context B. commerce C. communication D. connection E. customization

Q: Beauty product websites are traditionally designed to be more __________-oriented than travel websites. A. content B. functionally C. aesthetically D. text E. picture

Q: Travel websites like Priceline.com are designed to be __________-oriented, with emphasis on destinations, scheduling, and prices. A. content B. functionally C. aesthetically D. text E. picture