Q&A Hero

Q: The two main classifications of business products are A. durable and nondurable products. B. components and support products. C. tangible and intangible products. D. consumer and industrial products. E. derived and maintenance products.

Q: Test marketing involves offering a product for sale A. to random sample of people in the top ten major cities of the U.S. B. in as broad a geographic region as possible. C. to consumers that are representative of the target market. D. on a limited basis in a defined area. E. only on certain days of the week and hours of the day.

Q: Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. However, Philips manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. This is an example of A. a tying arrangement. B. reciprocity. C. strategic alliance demand. D. relationship marketing. E. derived demand.

Q: Which of the products listed below would be the best candidate for full-scale market testing? A. totally free checking account from Bank One B. household frequent flyer program from Delta Airlines C. mid-priced luxury sedan made in America by Mazda D. new iced coffee beverage from Starbucks E. slimmer iMac computer

Q: Which of the following best illustrates the concept of derived demand? A. The number of retail stores in a downtown area decreases even though demand for retail goods increases. B. An increase in the number of new, single-family homes results from a spike in the gross national product. C. A Chinese plastics company increases its output because of its customers' higher toy exports to the United States. D. A heat wave results in an increased demand for air conditioners. E. Honda reducing its car prices causes GM to do the same.

Q: Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process. A. commercialization B. screening and evaluation C. business analysis D. development E. market testing

Q: The demand for a business product that results from the demand for a consumer product is referred to as A. sequential demand. B. selective demand. C. primary demand. D. secondary demand. E. derived demand.

Q: Audiences are allowed to preview actual movies (a sneak preview) such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process? A. market testing B. business analysis C. commercialization D. screening and evaluation E. concept testing

Q: Vivienne, a college student with limited financial resources, was considering the purchase of a new automobile. She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car. She devoted a great deal of time and energy to getting the best value for her money. For Vivienne, an automobile was a(n) __________. A. specialty product B. unsought product C. discretionary product D. shopping product E. convenience product

Q: Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the __________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well. A. idea generation B. screening and evaluation C. business analysis D. market testing E. commercialization

Q: Figure 9-2 Considering the classification of consumer products, which of the following products will have the most limited distribution? A. Secret antiperspirant B. Fuji disposable camera C. BP gasoline D. Marchesa wedding gown E. Sony HDTV

Q: All of the following are examples of test markets EXCEPT: A. controlled test market B. concept test market C. simulated test market D. laboratory test market E. standard test market

Q: Figure 9-2 According to Figure 9-2 above, column D would represent which type of product? A. shopping B. convenience C. specialty D. prestige E. unsought

Q: Market testing refers to A. exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. B. making sales and profit projections on prototype products to make go-no-go decisions. C. conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best. D. independently run comparison tests with similar products currently in the marketplace to determine which one performs best. E. conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.

Q: Figure 9-2 According to Figure 9-2 above, column C would represent which type of product? A. shopping B. convenience C. specialty D. prestige E. unsought

Q: The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as A. development. B. market testing. C. business analysis. D. commercialization. E. screening and evaluation.

Q: Figure 9-2 According to Figure 9-2 above, column B would represent which type of product? A. shopping B. convenience C. specialty D. prestige E. unsought

Q: Since its launch, Netflix has changed its business model in order to A. compete with Blockbuster's retail store expansion. B. respond to changing customer service needs. C. expand its focus from entertainment to movie collectibles and memorabilia. D. avoid head-to-head competition with satellite television providers, which recently announced a strategic partnership with Blockbuster that offers a similar service as Netflix. E. begin preparations to withdraw from its traditional method of mail delivery, which takes 2-3 business days, and introduce next-day delivery through FedEx.

Q: Figure 9-2 According to Figure 9-2 above, column A would represent which type of product? A. shopping B. convenience C. specialty D. prestige E. unsought

Q: Which of the following activities are accomplished during the development stage for services? A. developing off-peak pricing strategies B. using fast prototyping to improve the initial service design C. ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty D. using capacity management models to match service availability with consumers' needs E. analyzing the sequence of service encounters

Q: Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years. For these people, dental services would most likey be classified as a(n) A. shopping product. B. convenience product. C. specialty product. D. unsought product. E. business product.

Q: Another name for the steps in the service delivery process is __________. A. service interactions B. access points C. path-analysis D. service encounters E. wheel of services

Q: A newly-invented apple peeling and coring machine for the consumer market would be considered a(n) A. shopping product. B. convenience product. C. specialty product. D. unsought product. E. discretionary product.

Q: According to the textbook, which of the following firms is in the development stage of the new-product process for a driverless car? A. Honda B. Apple C. Google D. Ford E. General Motors

Q: Which of the following is most likely to be an example of an unsought product? A. iPod MP3 player B. Lexus LS 460 luxury automobile C. flight on American Airlines to Phoenix D. Roget's Thesaurus E. Ivory soap

Q: With respect to promotion, which of the following strategies would most likely be used for unsought products? A. offering consumer and trade sales promotions B. establishing the uniqueness and status of the brand C. generating awareness D. differentiating the brand from competitive brands E. stressing price and availability in advertising

Q: New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element? A. market testing B. idea generation C. screening and evaluation D. development E. business analysis

Q: Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as a(n) A. unsought product. B. shopping product. C. convenience product. D. specialty product. E. support product.

Q: After the new owner purchased a fully equipped yogurt factory, it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt. The most likely stage of the new-product process during which this time was spent is __________. A. development B. market testing C. idea generation D. screening and evaluation E. business analysis

Q: Which of the following is most likely to be an example of an unsought product? A. snow shovel B. smartphone C. gym membership D. calculator E. burial insurance

Q: At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process. A. new-product strategy development B. development C. business analysis D. screening and evaluation E. market testing

Q: Unsought products are A. any products associated with impulse buys at the supermarket checkout counter. B. products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle. C. items within a company's product line that do not perform as well as others in the line. D. products that the consumer does not know about or knows about but does not initially want. E. products that people choose to ignore because they find them offensive from a moral or ethical perspective.

Q: In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage. A. market testing B. screening and evaluation C. business analysis D. development E. commercialization

Q: Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product? A. convenience product B. shopping product C. discretionary product D. unsought product E. specialty product

Q: Development refers to the stage of the new-product process A. where initial ideas are generated and discussed. B. that turns an idea on paper into a prototype. C. where product characteristics and product benefits are selected. D. where cross-functional team members and leaders are selected and initial tasks are assigned. E. where the first version of a product enters the marketplace.

Q: You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall? A. convenience products B. shopping products C. unsought products D. specialty products E. discretionary products

Q: The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________. A. idea generation B. screening and evaluation C. business analysis D. commercialization E. development

Q: In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product? A. shopping product B. convenience product C. specialty product D. unsought product E. discretionary product

Q: One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to help match the supply and demand for their services. A. variable hours of operation - opening or closing a store at different times B. sales promotion incentives such as coupons C. off-peak pricing D. build-to-order service delivery systems E. rationing

Q: In terms of promotion, which of the following type of consumer product stresses status and brand uniqueness? A. specialty product B. convenience product C. shopping product D. unsought product E. discretionary product

Q: In implementing capacity management, service providers use __________ to charge different prices for different times of the day or week to help match the supply and demand for their services. A. off-peak pricing B. dynamic pricing C. capacity pricing D. down-time pricing E. yield management pricing

Q: Distribution is very limited with which of the following type of consumer product? A. shopping product B. convenience product C. discretionary product D. prepurchase product E. specialty product

Q: For services, business analysis must consider __________, which finds ways to match the availability of the service to when it is needed. A. capacity management B. customer experience management C. derived demand D. internal marketing E. the seven I's of services GDP

Q: With respect to price, which of the following type of consumer product would usually be very expensive? A. convenience product B. shopping product C. discretionary product D. specialty product E. unsought product

Q: A prototype is a A. miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization. B. full-scale operating model of the product under development. C. sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. D. simulated operating model of the product given to consumers to use in full-scale field testing. E. digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.

Q: Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision? A. convenience product B. shopping product C. specialty product D. unsought product E. discretionary product

Q: Specialty products refer toA. products for which there are no close substitutes.B. products purchased for their prestige or high perceived value.C. products a consumer will make a specific effort to search out and buy.D. items for which the consumer compares several alternatives on several criteria such as price, quality, or style.E. items that the consumer does not know about or knows about but does not initially buy.

Q: All of the following actions occur during the business analysis stage of the new-product process EXCEPT: A. using capacity management to find ways to match the availability of the service offering to when it is needed. B. assessing the marketing and product synergies related to the company's existing operations. C. turning the idea on paper into a prototype. D. determining whether the new product can be protected with a patent or copyright. E. assessing whether the proposed new product fits with the company's mission and objectives.

Q: You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall? A. specialty product B. unsought product C. discretionary product D. shopping product E. convenience product

Q: Factors such as specifying product features, marketing strategy, and financial projections are a part of which stage of the new-product process? A. idea generation B. market testing C. development D. commercialization E. business analysis

Q: In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product? A. shopping product B. convenience product C. specialty product D. unsought product E. discretionary product

Q: Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process? A. idea generation B. market testing C. business analysis D. development E. commercialization

Q: In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors? A. shopping product B. convenience product C. specialty product D. unsought product E. discretionary product

Q: A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process? A. business analysis B. screening and evaluation C. new-product strategy development D. development E. These activities are addressed at every stage except new-product strategy development.

Q: With respect to price and availability, shopping products are likely to be A. relatively inexpensive and widely available. B. relatively inexpensive but very limited availability. C. very expensive and available at a large number of selective outlets. D. very expensive with very limited availability. E. fairly expensive and available at a large number of selective outlets.

Q: An assessment of the fit of the proposed new products, from whether it can be economically developed and manufactured to the marketing strategy needed, take place during which stage of the new-product process? A. business analysis B. screening and evaluation C. new-product strategy development D. development E. These activities are addressed at every stage with the exception of new-product strategy development.

Q: With respect to distribution, shopping products are available A. by special order from the manufacturer. B. at an extremely small number of outlets. C. at relatively few outlets. D. at a large number of selective outlets. E. on a widespread basis at many outlets.

Q: Business analysis refers to the stage of the new product process A. where the target markets are selected and resources are allocated to reach them. B. where the target market segments that show potential are selected and those that do not are eliminated. C. that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. D. where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm. E. that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.

Q: Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience? A. convenience product B. shopping product C. specialty product D. unsought product E. discretionary product

Q: The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as A. idea generation. B. business analysis. C. marketing analysis. D. product development. E. commercialization.

Q: The type of good for which the consumer compares several alternatives on such criteria as price, quality, and style is a(n) A. shopping product. B. convenience product. C. specialty product. D. unsought product. E. B2B product.

Q: Concept tests are part of which stage in the new-product process? A. development B. screening and evaluation C. idea generation D. new-product strategy development E. business analysis

Q: Shopping products refer to items that the consumer A. purchases frequently, conveniently, and with a minimum of effort. B. compares several alternatives on criteria such as price, quality, or style. C. makes a special effort to search out and buy. D. does not know about or knows about but does not initially buy. E. buys as a result of buying others' consumer products, such as impulse purchases.

Q: A concept test is an A. internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. B. external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. C. internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. D. in-house computer simulation of the new product that closely resembles the actual product to forecast sales. E. in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Q: Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as __________. A. specialty products B. selective products C. shopping products D. prestige products E. convenience products

Q: An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as A. new-product strategy development. B. idea generation. C. crowdsourcing. D. market testing. E. a concept test.

Q: Which of the following is the best example of a convenience product? A. Kindle Fire B. Lexus LS 460 luxury automobile C. flight on United Airlines D. Roget's Thesaurus E. Hidden Valley Ranch salad dressing

Q: __________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market. A. Capacity management B. Customer experience management C. Derived demand D. Internal marketing E. The key service factor

Q: In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product? A. convenience products B. specialty products C. unsought products D. shopping products E. supplies

Q: Customer experience management (CEM) is A. the integration of the service component of the marketing mix with efforts to influence consumer demand. B. the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. C. the process of managing the entire customer experience within the company. D. a cluster of benefits that an organization promises customers to satisfy their needs. E. the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

Q: In terms of promotion, which of the following type of product would stress price, availability, and awareness? A. shopping B. convenience C. specialty D. unsought E. supply

Q: A 3M researcher worked with university students to develop the Post-itu00e2u2020u2019 Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product? A. idea generation B. screening and evaluation C. business analysis D. new-product strategy development E. concept testing

Q: With respect to distribution, convenience products are available A. at relatively few outlets. B. at a large number of specialty outlets. C. only online from the manufacturer. D. only at convenience stores. E. on a widespread basis at many outlets.

Q: An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers) to A. improve the gripping power of batting or work gloves. B. keep baseball caps from sliding off the heads of bald men. C. make Formula One race cars more aerodynamic. D. as a replacement for Velcro's hook-and-loop fasteners. E. hold pictures in a photo album without damaging them.

Q: In terms of price, which of the following types of consumer product would be relatively inexpensive? A. shopping product B. convenience product C. specialty product D. unsought product E. supplies

Q: The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves. A. development B. Stage-Gate C. idea generation D. business analysis E. screening and evaluation

Q: Convenience products refer to A. items that consumers will make special efforts to seek out and buy. B. items for which consumers compare several alternatives on criteria such as price, quality, or style. C. products consumers purchase frequently and with a minimum of shopping effort. D. ancillary products used to make other products work more efficiently. E. low-cost items for which there are numerous substitutes and generic equivalents.

Q: The screening and evaluation stage of the new-product process involves A. internal and external evaluations of new-product ideas. B. product selection and budgeting projections. C. business and cost analyses. D. patent searches and environmental scanning. E. idea selection and prototype development.

Q: Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the A. amount of money the customer is willing and able to spend. B. number of competing or substitute products. C. demographics of the consumer. D. attributes used in making the purchase decision. E. consumer segmentation characteristics.

Q: Screening and evaluation refers to the stage of the new-product process A. at which prospective customers are exposed to new product prototypes for the first time. B. at which new product concepts that have been found viable are converted into actual prototypes. C. that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. D. that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. E. where consumers evaluate a new product's performance in an actual-use situation.