Q&A Hero

Q: Figure 7-6D: Average Annual Sales per Household of Tony's Pizza, by Age of Children in HouseholdFigure 7-6D above shows average annual unit sales per household, by age of children in household for Tony's Pizza. Analyze this chart. What findings would you present to a supervisor?

Q: Figure 7-6A: Annual Sales of Tony's Pizza and Figure 7-6B: Average Annual Sales of Tony's Pizza per HouseholdInterpret and contrast Figure 7-6A and Figure 7-6B for Tony's Pizza. What findings would you present based on this information?

Q: Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?A. collect relevant informationB. develop the research planC. develop findingsD. obtain secondary dataE. define the problem

Q: What is a panel? How is it used in marketing research? Panels have what disadvantage?

Q: Decision making is the act ofA. consciously choosing from among alternatives.B. consciously choosing an action that doesn't involve risk.C. subjectively selecting from a subset of positive alternatives.D. subconsciously selecting the alternative that is most consistent with one's personal beliefs.E. objectively selecting the most financially sound decision among two or more alternatives.

Q: A decision refers toA. a premeditated selection resulting in a personal action.B. a conscious choice among a set of alternatives that creates the least amount of risk.C. a conscious choice from among two or more alternatives.D. a subconscious selection of the alternative most consistent with one's personal beliefs.E. an unconscious choice selected from a subset of positive alternatives.

Q: Which of the following statements concerning marketing research is most accurate?A. The primary purpose of marketing research is to collect data for historical purposes.B. When collecting marketing research, people may not be willing to tell you what you want to know if it is potentially embarrassing.C. Marketing research, if done properly, will always result in a positive marketing result.D. People are just as able to give accurate information about products they have only heard about as those they have actually used.E. Among those people who participate in market research studies, there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

Q: All of the following are challenges marketers face when conducting marketing research EXCEPT:A. Will consumers' actual purchase behaviors match their stated interests or intentions?B. Will consumers reveal honest answers to questions about personal or status issues?C. Will consumers buy the same brand they say they will?D. Will consumers accept a small gratuity for participating in a market research study for a new or existing product?E. Will consumers really know whether they are likely to buy a new product that they have never thought about before?

Q: Marketing research refers toA. the process of systematically collecting and analyzing information in order to define a marketing problem.B. the use of information technology to find objective solutions to a marketing problem.C. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.D. the use of subjective data such as interviews and observation to complement empirical data obtained through the use of information technology.E. the science of using observable human behavior in order to identify and solve marketing problems.

Q: Test screenings and tracking studies are examples of market research techniques used in the movie industry toA. estimate a production company's potential market share.B. identify prospective nominees for industry awards such as the Oscars.C. create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.D. identify possible story lines and/or plots for future movie ventures.E. reduce uncertainty and improve marketing actions.

Q: In conducting marketing research on Facebook, Carmex is considering using a marketing metric that measures how active its Facebook audience is with Carmex, such as when consumers post a comment on the Carmex wall or reply to one of the Carmex posts. This metric is called CarmexA. Sentiment.B. Share of Voice.C. Engagement.D. Conversation Velocity.E. Likes.

Q: Marketing researchers use tracking studies immediately before an upcoming film's release toA. identify any factual errors or inconsistencies in the storyline.B. nominate specific actors or actresses for industry awards.C. forecast a movie's opening weekend box office revenues.D. select the best geographical location for the movie's premiere.E. make changes to the movie's release based upon professional critics' reviews.

Q: A salesforce survey forecast involvesA. asking prospective customers if they are likely to buy the product during some future time period.B. asking the firm's salespeople to estimate sales during a coming period.C. selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.D. making decisions without any intervening steps.E. averaging the projections obtained from just regional sales managers and then making the final projection.

Q: Which of the following would be best used to forecast the opening weekend box office sales for a new movie?A. test screeningsB. demographic analysisC. portfolio analysisD. advanced promotionsE. tracking studies

Q: A survey of buyers' intentions forecast involvesA. starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.B. making decisions without any intervening steps.C. asking prospective customers if they are likely to buy the product during some future time period.D. asking the firm's salespeople to estimate sales during a coming period.E. selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.

Q: Figure 7-7 In Figure 7-7 above, the line identified as A indicates a(n) A. causal analysis. B. non-parametric regression. C. curvilinear extrapolation. D. linear trend extrapolation forecast. E. sales regression.

Q: Figure 7-7 Figure 7-7 above depicts what type of statistical forecasting? A. causal analysis B. non-parametric regression C. curvilinear extrapolation D. infinite dimension E. linear trend extrapolation

Q: Linear trend extrapolation is a form of trend extrapolation in whichA. pattern changes from year to year.B. pattern is always a straight line.C. slope of the line is tied directly to profits.D. shape of the pattern is a hyperbola.E. pattern follows an "S-shaped" curve.

Q: In trend extrapolation, the forecasting technique that involves using a straight line is called __________.A. causal analysisB. non-parametric regressionC. planning gap analysisD. infinite dimensionE. linear trend extrapolation

Q: Trend extrapolation involvesA. extending a pattern observed in past data into the future.B. selecting specific points on a graph of sales or market share, multiplying by the cost of living index, and allowing for a variation of plus or minus 3%.C. averaging the total sales or market share for the previous 5 years and multiplying that number by the expected GDP growth rate for the next year (say 1.5%) to arrive at the next year's forecast.D. selecting a given percentage and using that number as a yearly predictive base regardless of changes in sales, revenue, or market share.E. collecting projections from all regional sales managers and making the final projection.

Q: Million Dollar Baby is an example of a successful movie that could have failed becauseA. too little money was spent on promotion.B. it was targeting the wrong target market segments.C. there was too little similarity between the original book and the screenplay.D. its original title did not convey the correct message to its prospective audience.E. too much time elapsed between promotions and its release.

Q: Sherrie sold about $800 worth of produce last weekend at a Farmer's Market, but it was sunny and warm both days. This Saturday and Sunday are both supposed to be rainy, so she thinks fewer people will attend. She estimates she'll only sell about 3/4 of her total for last time, or $600. This is an example of a(n)A. direct forecastB. lost-horse forecastC. lost-cause forecastD. indirect forecastE. incremental forecast

Q: Lost-horse forecasting involvesA. admitting that the actions you have taken in the past have failed and removing those and similar actions from you list of alternatives.B. starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.C. making decisions without any intervening steps.D. following a prescribed set of "directives" established before the research was even begun.E. selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.

Q: A direct forecast involves estimating the value to be forecast andA. making decisions without any intervening steps.B. halving the highest values and doubling the lowest values to determine an acceptable forecast range.C. selecting the alternative that holds the greatest consensus within the management team.D. then conducting a sensitivity analysis to determine price elasticity.E. selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts are incorrect.

Q: A sales forecast refers toA. the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.B. sales goals based on past performances of individual sales representatives, used as motivation for productivity among this staff.C. the total sales from a product that could be generated with a hypothetical set of preferred environmental forces.D. the total industry sales generated by a product during a specified time period that results from specified environmental conditions.E. published information about competitors' sales from the NAICS.

Q: Evaluating the results of a marketing decision involvesA. asking prospective customers if they are likely to buy the product during a specified future time period.B. requesting the firm's salespeople to estimate sales during a coming period.C. collecting data from marketing experts about changes in the environment.D. collecting projections from all regional sales managers and making projections based on a region to region basis.E. monitoring the marketplace to determine if action is necessary in the future.

Q: Figure 7-6D: Average Annual Sales per Household of Tony's Pizza, by Age of Children Figure 7-6D above shows that A. Tony's Pizza sales to households with some children between the ages of 13 to 17 increased significantly over the period 2010 and 2013. B. Tony's Pizza unit sales to households with children between the ages of 6 to 12 decreased over the period 2010 and 2013. C. Tony's Pizza sales to single-person households have remained relatively steady from 2010 and 2013. D. Tony's Pizza sales to households with no children under 18 have declined from 2010 and 2013. E. there is not a significant enough difference between age groups that would warrant a marketing action at this time.

Q: Figure 7-6C: Average Annual Sales per Household of Tony's Pizza, by Household Size Figure 7-6C above shows that A. Tony's Pizza sales to households with 5 or more people increased over the period 2010 and 2013. B. households with 5 or more people bought the least amount of Tony's Pizza over the period 2010 and 2013. C. from 2010 and 2013, as single people married and became two person households, the increase in sales of Tony's Pizza was greater than the expected 200% change. D. Tony's Pizza sales to households with 2 people have remained relatively steady from 2010 and 2013. E. the changes from year to year are really not significant since overall sales of Tony's Pizza have continued to increase.

Q: Figure 7-6B: Average Annual Sales of Tony's Pizza per Household Figure 7-6B above shows that A. annual sales of Tony's Pizza increased over the period 2010 and 2013. B. average annual unit sales of Tony's Pizza per household decreased over the period 2010 and 2013. C. average dollar sales of Tony's Pizza have dropped from $3.4 million to $3.1 million. D. sales of Tony's Pizza to households with children declined over the period 2010 and 2013. E. smaller households bought less Tony's Pizza over the period 2010 and 2013.

Q: Figure 7-6A: Annual Sales of Tony's Pizza Figure 7-6A above indicates that A. U.S. children ate more pizzas between the years 2010 and 2013. B. annual sales of Tony's Pizza grew significantly over the period 2010 to 2013. C. households with two or more members ate more Tony's Pizza over the period 2010 to 2013, which drove a sales increase. D. annual sales of Tony's Pizza grew slightly over the period 2010 to 2013. E. there was a greater change in growth in the monthly sales of Tony's Pizza between 2010 and 2011 than there was between 2012 and 2013.

Q: All of the following are downsides to data mining EXCEPT:A. some of the information found on the Internet is factually incorrect.B. personal, private data on most Americans is available on the Internet.C. it is easy for almost anyone to find out your personal information through both online and offline sources.D. you can also use the Internet to find out which companies are obtaining your personal data.E. many firms obtain personal, private data by placing cookies on a person's computer or use tracking apps to forward location information from a user's mobile phone.

Q: Many consumers buy soft drinks and potato chips together when they shop at a grocery, convenience, or mass merchandiser store. But when querying its marketing information system (MIS), one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this hidden information from its MIS to find the statistical link between the two product categories.A. linear trend extrapolationB. heuristic modelingC. data miningD. descriptive researchE. RFID data

Q: Data mining refers toA. any form of electronically-generated market research.B. the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.C. a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.D. obtaining information about a competitor and its products for use by one's own firm.E. the use of information derived solely from unsolicited sources such as customer complaints or complements.

Q: Figure 7-5 Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does E represent? A. external data sources B. results C. data warehouse D. internal data sources E. buying queries

Q: Figure 7-5 Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does D represent? A. external data sources B. results C. data warehouse D. internal data sources E. buying queries

Q: Figure 7-5 Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does C represent? A. external data sources B. results C. data warehouse D. internal data sources E. buying queries

Q: Figure 7-5 Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does B represent? A. external data sources B. results C. data warehouse D. internal data sources E. buying queries

Q: Figure 7-5 Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does Box A represent? A. external data sources B. results C. data warehouse D. internal data sources E. buying queries

Q: Information technology refers toA. any information derived from a nonpersonal source.B. operating computer networks that can store and process data.C. any hardware used in collecting information to be used in market research such as scanners, telephones, voting machines, etc.D. any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services.E. the inventions or innovations from applied science or engineering research.

Q: __________ involves operating computer networks that can store and process data. For marketers, it can be used to extract hidden information from large databases such as households' product purchases, TV viewing behavior, and responses to coupon or free-sample promotions.A. Data miningB. Environmental scanningC. ComputerizationD. E-marketingE. Information technology

Q: A test market for a new Kellogg's cereal is an example ofA. hypothesis generation.B. an experiment.C. secondary data.D. virtual modeling.E. probability sampling.

Q: A potential difficulty with experiments like test markets is that outside factors, such as the actions of competitors, can distort the results by affecting __________, such as sales.A. independent variablesB. marketing driversC. dependent variablesD. causality variablesE. probability variables

Q: What type of experiment is conducted when a food company offers a product for sale in a small geographic area to help it evaluate potential marketing actions?A. micro marketB. trail marketC. experimental marketD. simulated marketE. test market

Q: Marketing drivers are used with which of the four Ps?A. product, price, place onlyB. product, promotion, people onlyC. product features onlyD. product features and price onlyE. product, promotion, price, and place inclusively

Q: Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 20 percent off the Kelley Blue Book price for any 4-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any 4-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the __________ variable. The number of people that responded to each type was the __________ variable, which would suggest best strategy for increasing traffic.A. marketing; dependentB. dependent; independentC. control; independentD. independent; dependentE. dependent; control

Q: When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using different television and print advertising to see whether sales would increase. The level of sales is the __________ in this experiment.A. dependent variableB. independent variableC. hypothesisD. extraneous variableE. error variable

Q: A market researcher showed a plain print ad of new brand of designer jeans to several groups of college students and asked the students to rate their quality. Then the researcher showed some other college students a print ad featuring movie star Scarlett Johansson wearing the new brand and asked the students again to rate the quality of the jeans. The marketer predicted that after viewing the ad featuring Johansson, the students' ratings of the jeans would be more positive than the other ones. In this experiment, students' ratings of the new blue jeans served as theA. dependent variable.B. independent variable.C. social environmental force.D. secondary data.E. constraint.

Q: As marketing vice president of Health Care Services, Inc., you must test the hypothesis that increasing the number of salespeople assigned to a territory will increase sales of health care services in the territory. Which experiment will do this best?A. Create an incentive program for your salesforce based upon individual performance. Use increases in customer satisfaction as your dependent variable and increases in sales performance as your independent variable.B. Select three degrees of service health care (poor, good, average) as your independent variable and measure customer responses for each grade using the same number of sales representatives in each territory as your dependent variable.C. Create an incentive program for your salesforce based upon individual performance. Use increases in customer satisfaction as your independent variable and increases in sales performance as your dependent variable.D. Use a different number of salespeople in three different sales territories as your independent variable and changes in sales of health care services as the dependent variable.E. Create an incentive program for your salesforce based upon team performance. Use increases in customer satisfaction as your independent variable and increases in sales performance for the team as your dependent variable.

Q: An advantage of using a panel of consumers for marketing research isA. the discussion leader can help change negative panel responses into positive ones.B. the company can find out if consumers change their purchasing behavior over time.C. panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.D. there will usually be one panel member who dominates the discussion and helps keep the conversation focused.E. panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.

Q: __________ are revolutionizing not only the way people connect with each other but also the way today's products are advertised and sold.A. Internet portalsB. Social mediaC. WikisD. Virtual focus groupsE. E-journals

Q: A disadvantage of the mall intercept interview method isA. the difficulty in finding qualified interviewers to work at relatively low salaries.B. the lack of reliability due to changes in customer traffic during holidays.C. the ill will it creates with shoppers who are in a hurry or looking for a relaxing mall experience.D. the people selected may not be representative of the target market.E. the people only participate to receive something in return, so their answers are often biased.

Q: Mall intercept interviews refer toA. impersonal data collection methods in strip shopping malls.B. telephone interviews with consumers about their shopping center habits.C. scientifically-selected individuals from the local community who agree to participate in a research study and are directed to meet at a specific shopping center for the interviews.D. focus groups located in major shopping centers.E. personal interviews of consumers visiting shopping centers.

Q: Figure 7-B Consider Figure 7-B above. The question "Do you eat at fast-food restaurants regularly: Yes or No?" is worded poorly because respondents don't know what "regularly" means. This is an example of a(n) __________ question. A. unanswerable B. ambiguous C. two questions in one D. leading E. nonmutually exclusive

Q: Figure 7-4: Question 9 Consider Figure 7-4: Question 9 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire? A. Wendy's wanted to know if children eat at its restaurants. B. Wendy's wanted to know why people have children under age 18 living at home. C. Wendy's can use these personal and household demographic characteristics to segment the fast-food market. D. Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases. E. Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

Q: Figure 7-4: Question 6 Consider Figure 7-4: Question 6 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 6 illustrates which type of question format? A. dichotomous B. open-ended C. Likert D. attitudinal E. semantic differential

Q: Figure 7-4: Question 5 Consider Figure 7-4: Question 5 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 5 illustrates which type of question format? A. dichotomous B. open-ended C. Likert scale D. semantic differential scale E. attitudinal

Q: Semantic differential and Likert are question types that uses a(n)A. scale.B. frequency distribution.C. measure of success.D. open-ended question.E. constraint.

Q: Figure 7-4: Question 3 Consider Figure 7-4: Question 3 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format? A. dichotomous B. open-ended C. closed-end D. attitudinal E. semantic differential

Q: Another name of a closed-end question is a(n) __________ question.A. Likert scaleB. dichotomousC. leadingD. semantic differentialE. fixed-alternative

Q: Figure 7-4: Question 2 Consider Figure 7-4: Question 2 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format? A. dichotomous B. open-ended C. Likert scale D. attitudinal E. semantic differential

Q: Figure 7-4: Question 1 Consider Figure 7-4: Question 1 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 1 illustrates which type of question format? A. dichotomous B. open-ended C. close-ended D. attitudinal E. semantic differential

Q: "What is your favorite thing about Target?" followed by several lines for a response is an example of which type of marketing research question?A. Likert scaleB. fixed alternativeC. dichotomousD. open-endedE. semantic differential

Q: "Why do you smoke cigarettes?" is an example of which type of question?A. Likert scaleB. fixed alternativeC. dichotomousD. open-endedE. semantic differential

Q: Which of the following is NOT a disadvantage of online surveys?A. e-mail surveys may be viewed as junkB. the costC. some potential respondents have a pop-up blocker that prohibits a browser from opening a separate window that contains the surveyD. without the necessary technology, respondents can complete the survey multiple times, creating a significant bias in the resultsE. some potential respondents may employ spam blockers.

Q: Marketers are increasingly using online surveys to collect primary data. One advantage is thatA. response rates are higher because consumers are anonymous.B. the quality of responses is better with online surveys than they are with personal interview surveys.C. turnaround time from data collection to report is much quicker than with traditional methods.D. consumers value e-mail surveys and feel highly regarded when receiving them.E. consumers want to be helpful so they complete the survey multiple times.

Q: __________ surveys are usually biased because those most likely to respond are those who have had especially positive or negative experiences with the product or brand.A. Personal interviewB. OnlineC. TelephoneD. FaxE. Mail

Q: __________ surveys are the best choice if a marketing researcher wants flexibility in asking probing questions or getting reactions to visual materials.A. Personal interviewB. MailC. TelephoneD. FaxE. Online

Q: All of the following are idea evaluation methods EXCEPT:A. a mail survey.B. an online survey.C. a focus group.D. a telephone survey.E. an e-mail survey.

Q: Marketing Research Method Photo Consider the Marketing Research Method Photo above. What type of marketing research method is most likely being represented here, with observers behind a one-way mirror watching a discussion among people about topics of interest to marketers? A. individual interview B. questionnaire data C. social network D. information panel E. focus group

Q: Where it is desirable for the interviewer to be flexible in asking probing follow-up questions, data would be best collected usingA. mail surveys.B. mechanical observations.C. fax surveys.D. individual interviews.E. on-line surveys.

Q: Individual interviews involveA. several people asking the same person the same questions over a period of time to check for answer reliability.B. asking respondents in a shopping mall to fill out a brief survey.C. a single researcher asking questions of one respondent.D. having the interviewee talk about specific aspects of a product or service using a video camera in his/her natural use environment.E. a panel of respondents participating in a guided discussion lead by an experienced moderator.

Q: All of the following are idea generation methods EXCEPT:A. a mail survey.B. trend hunting.C. a focus group.D. a depth interview.E. an individual interview.

Q: The Belsen interview pretests media surveys, gathering data by asking people about their attitudes, beliefs, and awareness of various media. With this method, a respondent is interviewed twice, first by one interviewer using the proposed survey and then by another who asks questions about the survey itself. The Belsen interview uses __________ data.A. questionnaireB. secondaryC. interceptD. observationalE. synergistic

Q: Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed. These rules often function as __________.A. economic infrastructureB. trade barriersC. universal codesD. binding requirementsE. targets for bribery

Q: The PRS group maintains a website that can be used to determineA. changing demographic and psychographic data for each country in the registry.B. a country's political risk ratings using multiple databases of country-specific information.C. the tariffs of each country and their relative effect on product and services sales.D. the rankings of American products relative to domestic equivalents in each country.E. changing social trends within different segments of the economy.

Q: Which of the following statements concerning currency exchange rates is most accurate?A. Fluctuations in exchange rates among the world's currencies are of critical importance in global marketing.B. Fluctuations in exchange rates among the world's currencies occur, but multinational companies are insulated from the affects because of direct investment.C. Exchange rate fluctuations are relatively rare, but when they occur, their effects are minimal.D. Exchange rate fluctuations are now almost nonexistent due in great part to the stability of the euro.E. Exchange rate fluctuations may affect the financial sector but rarely reach the consumer.

Q: When foreign currencies can buy more U.S. dollars,A. U.S. products are more expensive to foreign customers.B. U.S. products are more expensive to U.S. customers.C. U.S. products are less expensive to foreign customers.D. economists consider it an indicator of an impending long-term economic upturn.E. American consumers will buy in large quantities and stockpile in fear of an impending economic crisis.

Q: A currency exchange rate refers toA. the unit equivalency of all international currency.B. the ratio of a nation's basic unit of currency relative to the price of silver.C. the ratio of a nation's basic unit of currency relative to the price of gold.D. the price of one country's currency expressed in terms of another country's currency.E. the unit of wealth (gold, oil, diamonds, etc.) upon which a nation bases its national currency.

Q: Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's __________ must also be considered.A. total incomeB. total areaC. geographical locationD. cultureE. income distribution

Q: A country's income distribution is important because it gives a more reliable picture of a country's __________.A. consumer tastesB. taxable incomeC. purchasing powerD. discretionary incomeE. cost of living