Q&A Hero

Q: Ultimately, ethical choices are based onA. the personal moral philosophy of the decision maker.B. societal culture and norms.C. business culture and industry practices.D. laws enacted by Congress and regulations by federal and state governments.E. chance and opportunity.

Q: Which of the following statements best describes the activities of a whistle-blower?A. Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire.B. Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine.C. A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider.D. The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold.E. A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly sold Power Wheels with an electrical system that could catch on fire after prolonged use.

Q: Demographics characteristics that describe a population include all of the following EXCEPT:A. income.B. age.C. occupation.D. zip code.E. ethnicity.

Q: Which of the following statements best describes a whistle-blower?A. An employee is unhappy because his company is downsizing.B. An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.C. A salesperson for a company finds out that a member of his softball team, who works for another firm, took some paper clips from that firm to use for his personal use and wants to report him.D. An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund; they lost value last year due to a downturn in the stock market.E. An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.

Q: An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)A. crony.B. scab.C. whistle-blower.D. corporate snitch.E. ombudsman.

Q: Demographics refer toA. the description of a population according to its values or cultural beliefs.B. an objective measurement of a person's likelihood to purchase a product or service.C. the psychological profile of prospective consumers.D. the density of a population in a geographic area.E. the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Q: Whistle-blowers refer toA. employees who are simultaneously employed by competing firms and who trade company secrets.B. employees who blackmail or extort money from their employers.C. employees who are coerced by their employers to participate in illegal or unethical activities.D. customers who report unethical or illegal actions of the firms that market the offerings they purchased.E. employees who report unethical or illegal actions of their employers.

Q: Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of a(n) __________ force impacting the marketing environment.A. economicB. competitiveC. technologicalD. socialE. regulatory

Q: A recent study of business executives reported that __________ had witnessed ethically troubling behavior.A. 7%B. 18%C. 25%D. 45%E. 62%

Q: In 2005, when MySpace was the leading social network, News Corp., owner of The Wall Street Journal and Fox News, bought the firm for $580 million. But its membership declined precipitously due to changing consumer preferences, and News Corp., sold MySpace to a group of investors for a paltry $38 million in mid-2011. This is an example of how __________ forces impact the marketing environment.A. economicB. competitiveC. socialD. technologicalE. regulatory

Q: Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the U.S. to work at Tyson plants. Based on this information, one could conclude that Tyson's violations were the result of __________, one of the major reasons why some company employees engage in unethical behavior.A. a mission statement that is too broadB. the absence of a written core values statementC. the absence of whistle-blowersD. top management's behaviorE. the absence of a stakeholder code of ethics

Q: Which of the following would be identified as a social force in an environmental scan?A. a new consumer protection lawB. an increase in Asian immigrationC. an advanced technology is perfectedD. a decrease in consumer incomesE. a new international firm exports to the United States

Q: Which of the following statements regarding social forces is most accurate?A. Social forces can have a dramatic impact on marketing strategy.B. As a social force, consumer incomes have more impact on marketing strategy than demographics.C. Social forces within an organization motivate employees to improve their productivity.D. Social forces determine all of the other environmental forces that affect an organization.E. Of all the environmental forces, social forces are the easiest for a marketer to manipulate.

Q: With a proper environmental scan, changes in the demographic characteristics of the population and its values can have a dramatic impact on __________.A. the marketing concept eraB. marketing tacticsC. market shareD. marketing metricsE. marketing strategy

Q: All of the following are typically addressed by an organization's code of ethics EXCEPT:A. the dress, sayings, and manner of work of employees.B. contributions to political parties and government officials.C. customer and supplier relationships.D. accurate recordkeeping.E. conflicts of interest.

Q: A code of ethics refers toA. a formal statement of moral and ethical business attitudes.B. a formal statement of ethical principles and rules of conduct.C. an informal guide of ethical principles and moral conduct.D. the written document stating the beliefs and values of each employee in a firm.E. a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Q: The social forces in the environment include the __________ of the population and its culture.A. living standardsB. social classesC. cohortsD. ethicsE. demographic characteristics

Q: The demographic characteristics of the population and its culture are referred to asA. attitudinal forces.B. psychographic forces.C. social forces.D. cultural forces.E. market forces.

Q: A code of ethics is a formal statement of ethical principles andA. legal restrictions.B. rules of conduct.C. cultural values.D. core values.E. moral laws.

Q: Using smartphones, one can watch the news, shoot videos, browse the Internet, take pictures, and listen to music. Improved features are added with each smartphone introduced by Apple, Samsung, BlackBerry, and the like. As a result, existing customers often want to replace their existing smartphones with new models or brands every two years when their contracts expire. This increase in demand is due mostly to changes in __________, an environmental force.A. competitionB. social cultureC. technologyD. regulationsE. the economy

Q: A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?A. socialB. economicC. technologicalD. competitiveE. regulatory

Q: Corporate culture refers toA. a formalized method for controlling the marketing environment.B. the set of accepted standards and practices within a given industry.C. the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.D. the set of values, ideas, and attitudes that is learned and shared among the members of an organization.E. the formal statement of ethical principles and rules of conduct adopted by an organization.

Q: Bribery is most likely to occur whenA. industries experience little competition.B. the country has reached a high level of economic development.C. industries are high-tech in nature.D. industries operate in an oligarchic competitive environment.E. industries experience intense competition.

Q: Local newspaper readership has declined significantly in recent years. Not only are traditional newspapers losing subscribers, they are also losing advertisers. To combat these trends, many newspaper publishers now offer online versions of their printed newspapers. This is most likely a response to which environmental force?A. economic, since few can afford a newspaper todayB. competitive, resulting from new, smaller local newspapers that are flourishingC. technological, since high-speed printing presses have become more easy to useD. social, resulting from changing consumer preferences for information delivered onlineE. regulatory, since the government provides tax incentives for paper-based products

Q: __________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.A. Economic espionageB. UtilitarianismC. Business intelligenceD. OligopolyE. Bribery

Q: Coke-Pepsi Photo Consider the Coke-Pepsi photo above. What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi? A. The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace. B. The employee was given the choice of quitting or being demoted to a minimum wage job. C. The employee was arrested for bribery and sentenced to five years house arrest. D. The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. E. The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior.

Q: Coke-Pepsi Photo Consider the Coke-Pepsi photo above. Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples. Of these, most said that they A. thought they might go to work for Coke one day and didn't want to spoil their employment chances. B. would prefer competing ethically so they could sleep at night. C. were afraid the media would find out. D. knew they would get fired. E. didn't want to disappoint their co-workers.

Q: Coke-Pepsi Photo Consider the Coke-Pepsi photo above. An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price. What should the Pepsi employee do? A. Buy the marketing plan if assured there would be no legal or ethical repercussions. B. Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. C. Immediately contact Coca-Cola to advise them of the plot to sell the marketing plan. D. Immediately report the offer to the Better Business Bureau. E. Advise the Coca-Cola employee that it would be ethical to accept the plan if offered for free.

Q: A firm conducting an environmental scan of the marketplace might uncover key __________ like the impact of new robot technology and the growth of online privacy and regulation.A. profitsB. responsibilitiesC. idealismsD. codesE. trends

Q: Coke-Pepsi Photo Consider the Coke-Pepsi photo above. Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price. When asked this question in an online survey, __________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions. A. 15 B. 36 C. 52 D. 67 E. 89

Q: Which of the following statements regarding environmental scanning is the most accurate?A. Environmental scanning changes the marketing environment.B. Environmental scanning identifies and interprets potential trends.C. Environmental scanning should be done at least every five years.D. Environmental scanning focuses primarily on ecological factors.E. There is too much information generated from environmental scanning to make it viable for small firms.

Q: The purpose of environmental scanning is toA. only identify trends in the marketplace.B. only interpret trends in the marketplace.C. only forecast trends in the marketplace.D. identify, interpret, and forecast trends in the marketplace.E. only identify and interpret trends in the marketplace.

Q: Environmental trends arise from all of the following forces EXCEPT:A. competitive.B. economic.C. regulatory.D. geographical.E. social.

Q: All of the following are examples of economic espionage EXCEPT:A. wiretapping.B. trespassing.C. bribery.D. searching a competitor's trash.E. noncompete clause employment contract violations.

Q: Environmental scanning refers toA. assessing any possible negative impact a firm's activities might have on the local ecology.B. continually acquiring information on events occurring outside the organization to identify and interpret potential trends.C. setting up a regular schedule to assess the performance of different divisions within a firm.D. initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.E. requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

Q: All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:A. the Federal Trade Commission (FTC) has had a laissez faire policy of not interfering with the development and marketing of Facebook and other social media websites.B. technological advances in data storage, server speed, and software integration have made Facebook fast and convenient.C. Google and Facebook are becoming fierce competitors for the role of society's depository of information.D. the cost of wireless connectivity, Internet service, and smartphones rapidly declined and made social networking affordable for consumers around the world.E. people became increasingly interested in the social aspects of the Internet, sharing more and more information about themselves.

Q: Economic espionage refers toA. the destruction of a competitor's products or services through physical damage of property or damage to their reputation.B. persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement.C. an illicit payment made to someone who has facilitated a transaction or appointment.D. the collection of trade secrets or other intellectual property from foreign countries or governments.E. the clandestine collection of trade secrets or proprietary information about a company's competitors.

Q: Facebook has approximately what fraction of the world's population as customers?A. one-halfB. one-thirdC. one-quarterD. one-fifthE. one-seventh

Q: When shopping on the Internet, most consumers assume their personal information is confidential. Subscribers to America Online (AOL) were upset when AOL proposed giving member information to its partners without telling them. This is related most directly to consumers' right toA. be heard.B. be treated courteously.C. safety.D. happiness.E. be informed.

Q: A Pressure-Assist Flushing System for toilets, which uses air and water pressure to ensure a powerful flush, can burst inside toilet tanks, releasing stored pressure, according to the Consumer Product Safety Commission. It was recently recalled following 14 reports of injuries. This action protected consumers' right toA. safety.B. be informed.C. be heard.D. choose.E. be treated courteously.

Q: Cosco, the world's largest children's products company, recently sold a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once sold, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers' right toA. choose.B. be informed.C. be treated courteously.D. safety.E. happiness.

Q: The Consumer Bill of Rights refers to a law thatA. codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid.B. codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making.C. codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.D. guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer.E. guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.

Q: In the private purchase of a used car, __________ places the burden on the buyer to make sure the car is worth the price, so it is advisable to take the car first to a mechanic. Once the transaction is complete the buyer will not receive a warranty or return option from the seller.A. modus operandiB. caveat emptorC. de facto marketingD. u00c4u2021est la vieE. anguis in herba

Q: Caveat emptor refers toA. the legal concept of "u02dclet the buyer beware,' which was pervasive in the American business culture prior to the 1960s.B. the marketing concept of "u02dcbe first or be last,' implying that the first company to the marketplace wins.C. the Latin term meaning that "u02dcall is fair in love and war,' an attitude that was held by most marketers prior to the 1990s.D. the legal concept of "u02dcsuch is life,' which created many illegal as well as legal but unethical business practices during the 1980s.E. the Latin phrase meaning "u02dcempty promises,' which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.

Q: The Latin phrase caveat emptor is a legal concept that translates asA. Cash on delivery.B. Let the buyer beware.C. Let's make a deal.D. Be informed.E. Such is life.

Q: Ethical exchanges between sellers and buyers should result inA. the seller making a profit at the expense of the buyer.B. the buyer getting the product for the best price at the expense of the seller.C. both parties to the exchange being better off after a transaction.D. the seller offering buyers its products and services at cost, especially during a period of recession.E. the buyer forming a strategic alliance with the seller.

Q: As the use of the Internet grows around the world, related practices and laws are evolving. One important issue is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included. Europeans believe it is unethical to invade someone's privacy. Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?A. industry practicesB. social legislationC. societal culture and normsD. changes it international lawE. organizational culture and expectations

Q: Copyrights, trademarks, and patents are viewed as intellectual property. In the U.S., unauthorized use, reproduction, or distribution of intellectual property is illegal. Yet in China, copying enjoys a long tradition and does not carry a stigma. For example, copying a masterpiece was historically considered an art form in its own right. The difference between the countries shows that __________ affect(s) the perception of ethical behavior held in each.A. business cultureB. industry practicesC. corporate cultureD. corporate expectationsE. societal culture and norms

Q: Culture serves as a socializing force that dictates what is morally right and just, which means that moral standardsA. are relative to particular societies.B. must be universal in order for cross-cultural marketing to be effective.C. are fluid and very easy to change.D. are cyclical so it is important to change with the times.E. are concrete; something is either right or wrong.

Q: Culture serves as a socializing force thatA. reflects the will of the largest or most powerful minority.B. is determined by the largest generational group at a given point in time.C. becomes the basis of all legislation - federal, state, and local - in societies around the world.D. expresses the diverse backgrounds of a nation's subcultures.E. dictates what is morally right and just.

Q: Culture refers toA. the set of values, ideas, and attitudes that are learned and shared among members of a group.B. the music, art, theater, etc. that reflects the values of an entire nation.C. the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws.D. the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion.E. the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

Q: Ethics refers to theA. religious tenets of a country or ethnic region that shape its culture.B. social norms of a nation, community, or family.C. values and standards of society that are enforceable in the courts.D. moral principles and values that govern the actions and decisions of an individual or group.E. universal laws of man that go beyond individual or a group's beliefs of nations or religions.

Q: Better Business Bureau (BBB) Accredited Business LogoWhen a firm or business displays the Better Business Bureau (BBB) Accredited Business logo (see logo above) on its store window or website, it assures consumers thatA. the company's products comply with current safety standards set by the Consumer Product Safety Commission.B. it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices.C. the firm has met the standards for qualification as a green marketing firm.D. the firm takes a proactive stance on diversity in the workplace.E. the company incorporates sustainable business practices.

Q: The Better Business BureauA. is the best-known federal agency involved in monitoring self-regulation of competing businesses.B. has a great deal of legal power to force a company to comply with its regulations.C. cannot be involved with Internet commerce.D. is a voluntary alliance of companies whose goal is to help maintain fair practices.E. is the agency that oversees advertising that runs on television programs.

Q: One of the problems associated with self-regulation isA. the lack of a written code of ethics by firms in the industry.B. the intrusive enforcement by the FTC.C. the opportunity corporate for espionage by competitors.D. the absence of an industry association with persuasive power.E. noncompliance by members.

Q: Self-regulation refers toA. governmental guidelines that suggests what is legal and ethical and what is not.B. a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors.C. an alternative to government control where an industry attempts to police itself.D. voluntary compliance to governmental rules and regulations set for a specific industry.E. a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply.

Q: Generics Photo In the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the __________. A. Sherman Antitrust Act B. Patent Act C. Clayton Act D. Lanham Act E. The FTC Act

Q: 3M Post-it Flag+ Highlighter TrademarkThe __________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.A. Patent ActB. Clayton ActC. Sherman Antitrust ActD. Lanham ActE. The FTC Act

Q: The popular cupcake chain Sprinkles, which first launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of theA. Consumer Product Safety Act.B. Consumer Bill of Rights.C. Lanham Act.D. Sherman Antitrust Act.E. CAN-SPAM Act.

Q: The Lanham Act cannot protect the rights to a trademark ifA. the company is accused of violating the Sherman Antitrust Act.B. the product patent is less than 17 years old.C. the word, name, or symbol has become generic.D. the statute of limitations has run out.E. the government refuses to enforce violations.

Q: The two major purposes for any trademark statute are toA. (1) protect the investment of energy, time, and money that the owner of a trademark has invested in the development of the product and (2) guarantee the owner of the trademark complete rights to his work for the duration of the owner's lifetime.B. (1) protect the inventor's individual rights and (2) provide the company with the maximum profits possible.C. protect the rights of the inventor both here and abroad.D. (1) protect the public so they will get the product it wants and asks for and (2) protect the government so it will be able to collect its fair share of taxes from the revenues generated.E. (1) protect the firm selling the trademarked product and (2) protect the consumer buying the product.

Q: Recent legislation like the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act are reforms that areA. promotion-related.B. price-related.C. distribution-related.D. self-regulated.E. product-related.

Q: Which of the following is an action the Federal Trade Commission (FTC) can take to require a company to spend money to rectify previous misleading ads with revised information?A. corrective advertisingB. a cease and desist orderC. an advertising injunctionD. a truth in advertising orderE. comparative advertising

Q: Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones like misleading promotions?A. Robinson-Patman ActB. Consumer Product Safety ActC. Lanham ActD. Federal Trade Commission ActE. Fair Packaging and Labeling Act

Q: Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?A. Robinson-Patman ActB. Clayton ActC. Digital Millennium Copyright ActD. FTC ActE. Consumer Product Safety Act

Q: Consumerism refers toA. a movement of conspicuous consumption that began when the World War II ended.B. conducting business in a way that protects the natural environment while making economic progress.C. a collaborative effort between buyers and sellers to create an exchange where each benefit.D. the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.E. the grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.

Q: All of the following federal laws are designed to protect consumers EXCEPT:A. Consumer Product Safety Act.B. FTC Act of 1914.C. Nutritional Labeling and Education Act.D. Digital Millennium Copyright Act.E. Child Protection Act.

Q: In 1998, President Clinton signed the Digital Millennium Copyright Act, whichA. limits access of children to online material considered to be inappropriate or harmful.B. improves protection of copyrighted digital products.C. allows the government to collect taxes if printed materials are sold online.D. prevents the pirating of digital products that do not have a registered trademark.E. allows anyone with access to a computer to publish original materials online and seek remuneration (pay).

Q: The purpose of copyright law is toA. provide incentives for increased competition.B. give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention.C. level the playing field between inventors who work for large corporations and those who work on their own.D. guarantee the quality and safety of any product produced or distributed in the United States.E. give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Q: The purpose of patent law is toA. provide incentives for increased competition and lower prices by limiting the granting of patents.B. give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.C. give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention.D. guarantee the quality and safety of any product produced or distributed in the United States.E. level the playing field between inventors who work for large corporations and those who work on their own.

Q: Which of the following laws has the purpose of protecting competition?A. Lanham ActB. Federal Trade Commission ActC. Fair Trade ActD. Unfair Practices ActE. Robinson-Patman Act

Q: Twenty years after the Clayton Act, the growth of grocery store chains led many to fear that retail chains presented a threat to smaller, independent retailers. The federal government enacted the __________ to make it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.A. Fair Trade ActB. Clayton ActC. Lanham ActD. Robinson-Patman ActE. Unfair Practices Act

Q: The purpose of the Robinson-Patman Act is toA. outlaw price discrimination for purchasers of the same product.B. encourage pure competition.C. protect inventors from having their intellectual property stolen.D. repeal the Sherman Antitrust Act.E. provide incentives for interstate commerce.

Q: Which of the following laws has the purpose of protecting competition?A. Prevention and Enforcement ActB. Clayton ActC. Federal Trade Commission ActD. Fair Trade ActE. Unfair Practices Act

Q: The purpose of the Clayton Act is toA. provide incentives for interstate commerce.B. forbid actions that are likely to lessen competition, although no actual harm has yet occurred.C. exact compensation from firms found guilty of violating fair trade practices.D. repeal provisions of the Sherman Antitrust Act that stifled innovation.E. strengthen the Robinson-Patman Act.

Q: Visa and MasterCard have recently been accused of violating antitrust laws by placing restrictions on the prices these independent ATM operators can charge customers using other networks such as STAR or TransFund. Legislation that prohibits price-fixing is an example of __________ forces that affect the marketing environment.A. economicB. ecologicalC. technologicalD. regulatoryE. social

Q: An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services (HHS) a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice poste clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example __________ forces in the marketing environment.A. economicB. ecologicalC. technologicalD. socialE. regulatory

Q: Regulation refers toA. the restrictions that state and federal laws place on business with regard to the conduct of its activities.B. constraints placed on businesses for activities that are legal but unethical.C. society's values and standards that are enforceable in the courts.D. requirements concerning which customers a firm may serve or not serve.E. the moral principles and values that govern the actions and decisions of an individual or group.

Q: Small businesses account for __________ of the gross domestic product (GDP).A. 21 percentB. 32 percentC. 44 percentD. 68 percentE. 82 percent

Q: Small businesses employ __________ of all private sector employees.A. one quarterB. one thirdC. halfD. three quartersE. nearly all