Q&A Hero

Communication

Q: A ‘zine is A magazine with fewer than 10 pages.
Q: People who are exposed to high volumes of mass messages about politics can become so over-whelmed they become passive about elections and public issues.
Q: The role of the U.S. in Afghanistan’s mass media after its government was overthrown in 2001 and began rebuilding has included all of the following EXCEPT A) conducting “soft diplomacy” by creating ways to get pro-U.S. messages directly to the people. B) producing Soothing Sounds, a radio show to introduce them to the best in American music. C) sponsoring On the Road, a TV show to build nationalism by showing viewers their own country. D) USAID funding of $228,000 to start the country’s first privately-owned radio station.
Q: The U.S. Supreme court has ruled that the government can censor to protect __________ security.
Q: Discuss the four primary technologies on which mass media have been built and identify at least one mass medium based on each of these technologies.
Q: Most viewers are fooled into thinking that infomercials are television newscasts or entertainment programs.
Q: Narcoticizing dysfunction describes an excess involvement in public events that is driven by media coverage.
Q: The Australian founder and driving force behind WikiLeaks is A) John Milton. B) Julian Assange. C) Rupert Murdoch. D) Victoria Clarke.
Q: The __________ Standard is a four-part test to determine whether an advocacy speech is constitutionally protected.
Q: Please match each inventor/innovator in the left column with his invention/innovation in the right column. 1) Johannes Gutenberg A) Telegraph 2) Frederick Ives B) Thermoplastic disks (records) for playing recorded sound 3) Philo Farnsworth C) Wireless messages 4) Samuel Morse D) Movie projector and movie house 5) Guglielmo Marconi E) Television 6) Emile Berliner F) Linotype typesetting machine 7) Lumiere Brothers G) Movable metal type 8) Omar Mergenthaler H) HTML and the World Wide Web 9) William Dickson I) Halftones for including photos in printed works 10) Tim Berners-Lee J) First movie camera
Q: Wikipedia is having a profound impact on the sales of __________ books.
Q: Hiebert, Ungurait and Bohn’s model of mass communication is drawn as concentric circles with the __________ in the center.
Q: Inspire, one of the more radical web-only magazines, is purportedly sponsored by __________.
Q: Television’s economic infrastructure is fracturing because advertisers now have so many other options available for making visual and motion-based appeals to consumers.
Q: James Gordon Bennett recognized that being first with news gave him an advantage over competitors.
Q: Describe the early evolution of rock ‘n’ roll in terms of the different musical genres that led to its creation.
Q: _________ was initially funded by Microsoft as one of the first web-only magazines.
Q: Fearing the market for DVD-delivery of movies had peaked, Netflix tried to shift its business model to online streaming of movies but had to backdown due to negative customer reactions.
Q: Benjamin Day was the first to organize methodical news coverage with a newsroom and reporting staff.
Q: Describe the types of changes that could be introduced into the message by the process of converting an authentic performance (e.g., a Broadway play) into a mediated performance. In your discussion be sure to explain whether there would be one conversion to produce a mediated performance suitable for all mass media or whether separate conversions would be required for each medium. If possible, include an example of a story that has gone through this process to illustrate your explanation.
Q: Product placement is adding a brand name product into a television or movie script.
Q: Agenda-setting is the process by which the media create knowledge and attitudes.
Q: WikiLeaks.org has been praised for fearlessly revealing government secrets that have included all of the following EXCEPT A) financial assistance going to the Taliban and rampant war-profiteering in Pakistan. B) information that led to changes in Kenya’s constitution and a more open government. C) more than a half-million classified U.S. documents on the war in Iraq and Afghanistan. D) secret plans by the Canadian government to smuggle illegal aliens into Alaska.
Q: Prohibiting expression in advance is called prior __________.
Q: WikiLeaks.org has been presented as an illustration of the Internet’s potential “to force humans into new governance structures” because it has done all of the following EXCEPT A) being a thorn in the side of governments around the world since its founding in 2006. B) encouraging those aware of government wrong-doing to post documentary proof on the site. C) notifying the SEC about illegal insider trading that affected the value of U.S. stocks. D) telling everyone that revealing government secrets is “principled leaking”.
Q: The news media are known as the __________ branch of government.
Q: Harold Lasswell’s model of mass communication is: Who says what? In which channel? __________? With what effect?
Q: __________ computing lets people store and access their data and programs on the Internet instead of on their own computer or other digital device.
Q: With magazine circulation dropping, __________ are shifting to alternative vehicles to carry their messages to consumers.
Q: VOD, or video on demand, has resulted in television networks providing content for portable devices.
Q: A lot of different factors go into determining newsworthiness, and not even experienced journalists are in full agreement about rankings of newsworthiness.
Q: Describe the differences between authentic and mediated performances and provide two examples of each.
Q: Stealth ads are illegal ads.
Q: According to the agenda-setting model, the media not only tell people what to think about, they tell them what to think.
Q: People whom the RIAA knows have illegally downloaded music are receiving __________ notices warning them to pay an out-of-court settlement now or be sued for copyright violation.
Q: As a result of media convergence, even traditional mass media are increasingly using the __________ to deliver their content.
Q: __________is the process of media narrowing focus to audience niches.
Q: Advertisers eagerly welcomed video recorders because they allow viewers to watch their commercials many times.
Q: Since there is no room to report all change in a newspaper or a newscast, decisions about what to report are made and based on “newsworthiness,” a rather subject concept.
Q: Short action stories created to promote products and placed on the web that friends pass on to friends are called viral ads.
Q: The mass media are said to direct people’s attention to issues, people, and other subjects through a process called status conferral.
Q: About how many reporters were mortally wounded in the Iraq War? A) less than 25 B) about 50 C) roughly 75 D) more than 100
Q: The __________ to the Constitution bars the government from limiting free expression.
Q: The RIAA, which is the __________ , is taking legal action against college students who illegally download music.
Q: The high-capacity, global-telephone network that links computer is also known as the __________.
Q: __________ magazine pioneered the craft of magazine illustration with its engraved drawings of the Civil War.
Q: TiVo allows viewers to time shift.
Q: By its nature, news is always concerned with change.
Q: Counting sports, there are three major categories of entertainment. Describe these three broad categories of entertainment and cite two examples of each.
Q: Buzz advertising is another name for viral advertising.
Q: Status conferral results when the media ignore prominent people.
Q: Reporters who are assigned to a specific military unit are said to be A) volunteers. B) assignees. C) embedded. D) attached.
Q: Before the Civil War, the content of __________ was geared to classically educated audiences and well-to-do elites.
Q: Dialogue is often kept to a minimum in B-movies so they will be more easily adaptable for distribution to non-English-speaking audiences overseas.
Q: A broad but very appropriate definition of news is any report about change.
Q: Match each concept in the left column with the best example from the right column. 1) Storytelling genre A) Pornography 2) Authentic performance B) Rhythm and blues 3) Mediated performance C) Run-DMC 4) Hillbilly music D) Harlequin romances 5) Highbrow E) Wide World of Sports 6) Rap music F) Rocket 88 7) Lowbrow G) Baseball 8) Mediated sports H) Devoid of serious literary, artistic, political, or scientific value 9) Miller Standard I) Rockabilly 10) Pulp fiction J) The National Enquirer 11) Production-line K) Pearl Jam’s World Wide Suicide 12) Sports genre L) A Fellini film 13) Feedback M) Spider-Man 14) Black music N) Horror 15) Rock `n’ roll O) Madden NFL 16) Adult entertainment P) Fiddle-playing with twangy lyrics 17) Video game Q) Movie 18) Music of dissent R) Hollywood studio system 19) Cross-media adaptation S) Applause 20) Music genre T) Broadway play
Q: People generally trust advertising more than word-of-mouth recommendations.
Q: The multistep flow model of mass communication says that the media affects people through complex interpersonal connections.
Q: How does a pool system work? A) The military keeps a pool of journalists in the front lines to ensure 24/7 coverage. B) Reporters live and travel with military units at all times. C) Journalists have no specific contact with the military but are allowed to accompany them at will. D) Reporters are chosen on a rotating basis to cover limited-access events and share the story.
Q: __________ Print Library Project which is digitizing and indexing over 15 million library books faces many legal challenges relating to copyright.
Q: Communication satellites are most effective when placed in __________ orbit so they appear to remain in a constant position above the earth.
Q: Rupert Murdoch’s newest newspaper is called __________ and is only available online using an app for the Apple iPad.
Q: Although the term hadn’t yet come into use, D.W. Griffith’s Birth of a Nation that debuted in 1915 was a “blockbuster” by the standards of that time.
Q: The best definition of news is anything that the media report.
Q: Sociologist Herbert Gans categorized cultural and artistic work to identify high-culture, middle-culture and low-culture __________.
Q: Advertising clutter is of grave concern for advertising.
Q: Opinion leaders are important to the two-step flow model of media effects.
Q: During which military action were the U.S. news media prevented from covering combat operations? A) World War I B) the earliest portion of the Vietnam War C) the U.S. invasion of Grenada D) the 2003 invasion of Iraq
Q: A study of reporting on global warming by Jules and Maxwell Boykoff found that balanced reporting resulted in a small group of skeptics receiving little attention.
Q: Quickly, inexpensively produced novels that are easy to read are sometimes called __________ fiction.
Q: The proliferation of advertising and the decreasing length of broadcast ads has created a problem: too many ads.
Q: In the two-step flow model, opinion leaders are always in positions of authority.
Q: Uncensored field reporting from the Vietnam War was dubbed A) grass-roots reporting. B) Viet journalism. C) jungle jive. D) rice-roots reporting.
Q: Napster and __________ were both popular with college students until the courts essentially put them out of business for illegally facilitating copyright violations.
Q: A ground station that receives a relayed signal from a communication satellite is called a(n) _________.
Q: The newspaper that was a graphics innovator, establishing newspapers as a strong visual medium with color and graphics, is __________.
Q: In the outlying neighborhoods of big cities and in small towns movie theaters were neither as big nor as fancy as the downtown movie palaces.
Q: Before World War II downtown theaters in big cities were often called “movie palaces” because they were so opulent, plush, and lavishly decorated.
Q: Soft news includes all the following EXCEPT A) consumer self-help stories. B) entertainment and celebrity news. C) local traffic reports and accident coverage. D) stories on lifestyle trends and tips.
Q: Making a movie based on a video game is an example of __________ adaptation.
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