Q&A Hero

Q: The television ad statement, “I’m not a doctor but I play one on TV,” was actually triggered by a Federal Trade Commission crackdown on celebrity endorsements of healthcare products.

Q: The minimalist effects theory says that media effects are mostly indirect.

Q: During which conflict were U.S. reporters dressed in officers’ uniforms and often assigned a vehicle and driver? A) the Civil War B) World War II C) the Vietnam War D) the 2003 invasion of Iraq

Q: opying or otherwise illegally using a music file you have legally obtained is considered an __________ of copyright and is illegal.

Q: Philo Farnsworth was the inventor of the “image dissector,” a device we would call a __________ today.

Q: Researcher Paul Lazarsfeld found people were more influenced by other people than by mass media.

Q: During which war did reporters routinely submit their stories to censors to delete sensitive military matters? A) Civil War B) World War I C) World War II D) Vietnam

Q: Illegal downloads of music or video files you haven’t purchased are a form of __________.

Q: Guglielmo Marconi transmitted the first __________ messages in 1895.

Q: The __________ , published by the New York Times and other news media, led to a U.S. Supreme Court ruling that discourages censorship.

Q: The transfer of ownership interest in a piece of intellectual property is called a(n) __________.

Q: In 1887, Granville Woods discovered a way to send messages to and from moving __________.

Q: __________ newspapers have all but disappearedat least in part because more people have 9-to-5 jobs than previous generations did.

Q: Webisodes are full-length sitcoms delivered on the Web.

Q: Which of the following is an example of soft news? A) a television reporter appears live from the White House as the president signs a bill into law B) a radio reporter interviews an agricultural lobbyist about a new farm subsidy bill in Congress C) a newspaper publishes a list of tips on how to save on wintertime heating costs D) a television story covers a plane crash

Q: The __________ turned Hollywood moviemaking into a kind of factory process in the 1920s.

Q: Multimedia trailing consists of running the same commercial several times during one program.

Q: The inventor of the telegraph was __________.

Q: In regard to the number of dailies owned, the largest U.S. based newspaper chain is __________.

Q: Point-of-view documentaries require viewers to have a high level of media literacy because competing viewpoints are not always presented.

Q: Investigative reporting during the early 1900s was called A) investigative reporting. B) bulldogging. C) muckraking D) in-depth journalism.

Q: Film directors with distinctive and artistically significant visions, messages, and techniques are sometime referred to as __________.

Q: A campaign employing bunching would run an ad intensively during a specific, limited period.

Q: The third-person effect can be reduced to, “It’s the other guy who can’t handle it, not me.”

Q: The government of India appears to have taken the lead in using computers and mobile communications devices to link its people, even those in remote villages, with the rest of the world. Its accomplishments include all of the following EXCEPT A) designing and releasing $35 Linux-based laptop computers for students and citizens. B) doing daily polls of citizens via the Internet to assess their satisfaction with elected officials. C) having distant doctors diagnose illness and plan treatments through tele-medicine systems. D) providing Internet-connected knowledge and bill-payment centers for 237,000 villages.

Q: __________ are conceptually similar to copyrights but apply only to inventions.

Q: The free expression section of the U.S. Constitution is called A) the Fifth Amendment. B) the First Amendment. C) the right to bear speech. D)Article I. .

Q: Copyright law protects __________ property.

Q: Sound recording and playback were made possible by a machine called the __________.

Q: The department that creates content for newspapers is called __________.

Q: Michael Moore is best known for his point-of-view documentaries.

Q: Bob Woodward and Carl Bernstein are best known for their reporting on a presidential scandal that became known as A) the Pentagon Papers. B) Watergate. C) Whitewater. D) the Iran-Contra Affair.

Q: The __________ case, which dealt with a radio station playing a comedy routine that contained vulgarities, resulted in stations restricting indecent material to late at night.

Q: A flight is an intensive repetition of advertising messages for a single product or family of products.

Q: One thing that all effects theories agree on is that people who want to do so can control the effect the mass media have on them.

Q: Since the U.S. Constitution was written, A) no limits have ever been placed on free speech and expression. B) minor modifications to the right to free speech and expression in the 17th amendment. C) courts have consistently ruled that no limits can be imposed. D) some limits have, of necessity, been imposed on free speech and expression.

Q: Industrialization, __________, immigration, and literacy were the key factors in the rise of the mass media during the 1830s.

Q: Michael Moore spurred public debate on global warming with his documentary An Inconvenient Truth.

Q: Enterprise reporting that reveals new, often startling, information that official sources would often rather not have revealed is called A) investigative journalism. B) blogging. C) independent reporting. D) beat reporting.

Q: The test to determine which sexual content is protected from government bans is the __________ Standard.

Q: Positioning directs an ad at the largest possible group of people.

Q: Psychologist Harold Lasswell developed a mass communication model that said mass media have little effect on people.

Q: Libertarians believe that people sometimes err in sorting out alternatives, but those flawed ideas can be replaced with better ones, which is known as A) democratic reason. B) value driven thinking. C) the self-righting process. D) indigenous values

Q: When the trial of the hacker who published instructions for getting around the copy-protection on movie DVDs was over, __________, his country, revised its laws to keep it from happening again.

Q: Advocates of __________ such as Jeffrey Katzenberg of DreamWorks believe it will further enhance movies, television, and other visual media by giving viewers “the feeling of being immersed in the stories and characters.”

Q: The powerful effects theory likened the media to a hypodermic needle.

Q: English writer John Milton argued for a free and open exchange of information known as the A) right of kings. B) marketplace of ideas. C) democratic system. D) idea community.

Q: The teen-aged hacker who posted online instructions for breaking the anti-copying code and ripping movies from DVDs was prosecuted and found __________ in his court trial and appeal.

Q: __________ of vision allows motion pictures to trick our eyes into perceiving motion when we’re actually being shown a series of still images.

Q: The Penny Press Period began with Benjamin Day’s publication of the __________.

Q: “Docu-ganda” which combines documentary and propaganda is a somewhat negative term critics have used for the work of documentary-makers who take stands or slant their programs.

Q: Which of the following is NOT a disadvantage of live news coverage? A) Nobody is exercising judgment in deciding how to present material. B) There is no gatekeeper. C) It is raw. D) It takes less time for viewers to absorb information.

Q: U.S. courts make a distinction between obscenity, which can be legally banned, and __________, which cannot.

Q: The unique selling proposition concept is a variation of LCD advertising that is usually based on broad, simple audience appeals.

Q: The bullet model is another name for the two-step model.

Q: The ability to provide up-to the minute news updates has resulted in A) more accurate and reliable information being reported. B) authoritative sources speak for themselves instead of being quoted by reporters. C) more mistakes. D) less emphasis on trivial items.

Q: ___________, a novel by James Joyce, was banned in the United States until a court decision.

Q: Advertising tactics include seeking the lowest common denominator.

Q: Enhancing a product image by linking it to a celebrity or an already established brand name, regardless of the intrinsic connection between the product and the image, is called branding.

Q: Walter Lippmann argued that we see the world exactly as it really is.

Q: Libertarian thinkers have faith in the ability of A) individuals to make decisions based on reason. B) royalty to guide the country. C) the divine right of kings to rule the land. D) government to make all decisions.

Q: __________ was a teen when he hacked Hollywood’s copy- protection on DVDs and revealed how to do it online thus allowing worldwide ripping and file-sharing of movies.

Q: Mathew Brady is known for creating a photographic record of the __________.

Q: The concept of __________ as a comprehensive printed package of the day’s events didn’t emerge until several centuries after Gutenberg printed his first works.

Q: Programs like Today on NBC are considered news-entertainment hybrids.

Q: Brand-name advertising has threatened store brands.

Q: War of the Worlds remains a milestone in radio and mass media history because it so powerfully demonstrated the effects that mass media can have on their audiences.

Q: The authoritarian line of reasoning justifies suppression of ideas and information on the grounds that A) truth is a monopoly of the regime. B) the people should determine the truth. C) democracy involves all the people. D) the ruling class needs input from common folk.

Q: At the core of the mass media infrastructure is copyright law which gives exclusive rights to the originators of creative works to profit from their creations.

Q: Time founder Henry Luce launched __________ magazine in 1934.

Q: Jimmy Wales created __________.

Q: Reality shows didn’t become a regular part of the television programming mix until Survivor debuted in 2000.

Q: Which news organization was the first to provide nonstop coverage? A) New York Times B) CNN C) Associated Press D) Fox News

Q: __________ was established to cover sports by the company that published Time and Life.

Q: From a financial standpoint, television networks now view sports programming as a _________.

Q: Many brand name companies are continually increasing their ad budgets to combat the emergence of store brands.

Q: Researchers estimate that one of every six people who heard the fictitious radio drama War of the Worlds believed it was true and reacted in genuine fear.

Q: King James of Scotland and later of England advocated the divine right of kings which claimed that legitimate monarchs were A) elected by the people. B) anointed by the Almighty. C) entitled to their crowns by birthrights. D) were voted on by parliament.

Q: Copyright law has been revised over and over since 1789, most recently because of Internet-related issues like unauthorized downloading have shaken up the media.

Q: Reproduction of an image in which the various tones of gray or color are produced by variously sized dots of ink is called __________.