Q&A Hero

Communication

Q: All of the following are variables that affect what is and isn’t reported in the news on a particular day EXCEPT A) the circulation of the newspaper or ratings of the newscast. B) the size of the medium’s news hole for that day. C) the volume and importance of the events that have occurred since the last news report. D) which reporters are available or on-call that day.
Q: A play shot in a studio with multiple cameras and broadcast on television is an example of __________ performance.
Q: The circulation of newspapers is verified by the Audit Bureau of Circulations.
Q: The largest jury award for libel was against USA Today.
Q: A military censor who stops a combat story from being released is called a gatekeeper.
Q: Gone With the Wind is an example of a trade book.
Q: The history of independent movie studios is that, once successful, they are acquired by a major studio.
Q: The consensible nature of news means that different news agencies A) will not offend one another’s advertisers. B) are likely to offer the same type of news coverage. C) compete to find different images or sounds to accompany their news. D) rarely offer coverage similar to their competitors’.
Q: A live play with the audience on-site is an example of __________ performance.
Q: The acronym CPM, standing for “customers per medium,” is an index for comparing the effectiveness of ads appearing in different media.
Q: What theory holds that media violence plays a contributing role in violent behavior, but not a triggering one? A) catalytic theory B) aggressive stimulation theory C) cathartic effect theory D) accessory influence theory
Q: Discuss three different types of stories that news reporters tend to gravitate towards when covering politics and government and cite at least two examples of each type.
Q: What researcher conducted the Bobo doll studies? A) Seymour Feshbach B) Aristotle C) Albert Bandura D) Walter Lippmann
Q: The text makes a point of saying the Internet is “almost entirely unregulated in terms of political content.” Explain the extent to which this is the same or different than the way other media are treated.
Q: Slander is a written defamation.
Q: The Federal Communication Commission is an example of a regulator.
Q: The Physician’s Desk Reference is an example of a textbook.
Q: Columbia is NOT one of the Big Six.
Q: What academicians call “the consensible nature of news” can more colloquially called all of the following EXCEPT A) getting a confirming source. B) a herd mentality. C) pack journalism. D) playing catch-up with the news.
Q: One key difference between authentic and mediated performance is __________, or the interplay between performer and audience.
Q: The most common factor used to start selecting media to carry advertisements is CPM.
Q: Reference books are vulnerable in this Internet age.
Q: Hollywood is dominated by four movie studios.
Q: How can similar news coverage between competitors be explained? A) news flow B) altruistic democracy C) herd journalism D) proximity
Q: The song “Born This Way” by __________ set a music industry record for selling one million copies in the fastest time, only five days.
Q: Media buyers decide where to buy and place ads.
Q: The Bobo doll studies found that children playing with dolls after watching a violent movie A) were less violent. B) were more violent. C) demonstrated no difference from those who didn’t watch the movie. D) became quiet and withdrawn.
Q: Describe the equal time rule and the fairness doctrine in terms of their purpose and their actual impact on how the broadcast media report on political campaigns and issues today.
Q: Losing a libel suit can put a publication or broadcast organization out of business.
Q: Gatekeepers are media people who make judgments about the content of messages.
Q: Because the public airwaves are used for broadcasting, broadcast speech can be regulated.
Q: One aspect of the narrative communication model is that it explores which channel is being used to communicate.
Q: Amazon has had little impact on chain superstores.
Q: Movie attendance peaked in 1952.
Q: A story that may make the evening news one day but not another could be the victim of A) inverted pyramid. B) seditious libation. C) tug-of-war. D) news flow.
Q: Genres are clearest in __________ because the rules have been agreed upon.
Q: Effective media plans ensure that ads reach their target audiences.
Q: Distribution, the second major component in the motion picture industry, is responsible for getting the finished film from the production studio to the theaters and other end-users.
Q: The amount of available time or space, also known as the __________, tends to be much more consistent in broadcasting than in newspapers or magazines. A) audience size B) advertising budget C) news staff D) news hole
Q: _________ are broad thematic categories of media content.
Q: The U.S. Army was universally praised for his recruitment efforts aimed at young teens.
Q: The theory that people are inspired to violence by media depictions is called A) aggressive stimulation. B) mirrored behavior. C) role modeling. D) violent reaction.
Q: Match each concept on the left with the best explanation from the right column. 1)Political Action Committee A) Former broadcast requirement to air all sides of public issues 2) Fourth branch B) Focusing on polls and who’s leading in election campaigns 3) Fairness doctrine C) Refusing to answer questions 4) Swiftboating D) Short snippets of someone’s speech or comments 5)Horse race coverage E) Organization to funnel large campaign contributions to candidates 6) Framing F) Means of balancing candidates’ access to paid exposure on broadcast stations 7) Sound bites G)Using attack ads to smear a political candidate 8) Equal time rule H) Anonymously releasing confidential information to the media 9) Leaking I) The press 10) Stonewalling J) Media coverage that shapes how people see issues
Q: Kansan John Brinkley lost his license for KFKB radio because its programming promoted such medical quackery as surgically implanting goat glands in men to cure sexual dysfunction.
Q: Harold Lasswell devised the narrative communication model.
Q: By introducing super-sized bookstores, Barnes & Noble started a trend that dramatically changed the way Americans browse and buy books.
Q: John Brinkley was the radio quack who challenged government regulation of radio.
Q: The size of your computer’s internal hard drive is less important than it used to be due to the growth of cloud computing.
Q: Major American book publishers including Random House, HarperCollins, and Warner Books have been bought out by foreign conglomerates.
Q: Production is the creative heart of the movie industry.
Q: Who was given a talk show on MSNBC in 2008? A) Rachel Maddow B) Nancy Grace C) Katie Couric D) Ann Coulter
Q: In the days before cable television and the Internet, the primary media venue for celebrity coverage was celebrity __________.
Q: Signing equity contracts as payment for their services offer stable and predictable revenue for advertising agencies.
Q: A positive effect of media violence, as evidenced by reaction to The Burning Bed, is that it A) frightens people into violent acts. B) encourages people in risky situations. C) prompts people to socially positive action. D) reduces violence in schools.
Q: Mediated entertainment can give voice and feeling to ideas and protests that ultimately build up political pressure and bring about social change.
Q: A fairly recent advertising agency compensation arrangement is the equity contract.
Q: Which theory dates back to Greek philosopher Aristotle and says that people who watch violence actually release their violent inclinations by seeing them portrayed. A) aggressive stimulation theory B) desensitizing theory C) cathartic effect theory D) scapegoating theory
Q: The term “PAC” stands for __________.
Q: One common trait Herbert Gans found among American journalists is that they A) romanticize large cities. B) celebrate rural life. C) prefer stories on corporate individuals who live out the American dream. D) love stories about rugged individualists who overcome adversity.
Q: Lots of media content can be dismissed as second-rate, but essayist Susan Sontag points out that even pop art has social value in broadening the common experience of a society.
Q: The advertising commission system broke down in the 1990s.
Q: What prosocial theory states that people learn behavior by seeing it in real life? A) contemporary transmission B) observational learning C) cultural behaviorism D) user-gratifications theory
Q: The term “__________” refers to stand-in or front who secretly receives money and then donates it to a political campaign as a way of getting around legal limits on campaign contributions.
Q: Hate speech is not protected by the First Amendment, but the courts have modified its definition several times over the years.
Q: For the first time in media history, a new technology and medium – the Internet – may actually be threatening previously developed media.
Q: The world book market is increasing being dominated by U.S. conglomerates.
Q: The traditional components of the movie industry are production, distribution and promotion.
Q: The news media role to monitor the performance of government and other institutions is called the A) explorative function. B) big brother function. C) watchdog function. D) journalistic oversight.
Q: What market researcher said subliminal messages can affect media consumers? A) Jim Vicary B) Wilbur Schramm C) Ernest Dichter D) Richard Branson
Q: Federal regulations to ensure a level playing field for all candidates for political office have no effect on newspapers and magazines which have a __________ guarantee of press freedom.
Q: The Supreme Court has consistently defined “hate-speech” and upheld all laws that ban or limit it.
Q: Jesuit scholar Walter Ong worries that online reading has “technologized the written word” so much that traditional printed media may become obsolete.
Q: Unlike other mass-media industries, book publishing has not undergone consolidation.
Q: Although satellite-direct television lags behind cable in terms of subscribers, there are now more people watching television via satellite than watching terrestrial television over the air .
Q: Despite its growing popularity, satellite-direct delivery of televisions signals still has only two competing companies as providers.
Q: Seeing things on the basis of personal experience and values is known as A) federalism. B) sensationalism. C) objectivity. D) ethnocentrism.
Q: The strong links between sports and the media are obvious: on television sporting events draw a huge audience, and the sports section is the second-largest section in most daily newspapers.
Q: Average advertising agency commissions have dropped below the old standard of 15 percent.
Q: Salon and Slate have been able to attract a steadily increasing number of subscribers and are now on solid financial footing.
Q: Less than 75 percent of households have access to cable.
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