Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Communication
Q:
Speech-writing for the President is a big job and requires more than one person. Jon Favreau, President Obama’s chief speech-writer, usually had two assistants.
Q:
Jon Lech Johansen of Norway was a teen when he hacked Hollywood’s copy- protection on DVDs and revealed how to do it online thus allowing worldwide ripping and file-sharing of movies.
Q:
The center ring in the concentric circle model of mass communication represents A) the media environment from which all of the other elements arise. B) the audience being targeted by the mass media messages. C) the messages that are shaped and affected by all the surrounding influences. D) the communicators who originate the messages aimed at the audience.
Q:
Book retailing has been financially challenged and readjusting since
A) the 1930s when public libraries began checking books out free of charge.
B) the 1960s when B. Dalton and other chain bookstores began displacing independent bookstores.
C) the 1980s when Barnes & Noble introduced superstores that dwarfed typical chain stores.
D) the 1990s when Jeff Bezos launched Amazon.com.
Q:
Which Hollywood studio was started by David Geffen, Jeff Katzenberg, and Steven Spielberg?
A) New Line
B) Pixar
C) Dreamworks
D) United Artists
Q:
The goal of the __________ is to digitize every book ever produced.
Q:
Advertisers love Facebook’s __________ button because it generates lots of referral traffic.
Q:
Which professional determines the most effective media placements for an ad?
A) creative director
B) account executive
C) media buyer
D) placement manager
Q:
___________ analysis is a demographic tool to identify marketing targets by the common characteristics of the generation into which they were born.
Q:
Jon Favreau wrote speeches for President Obama
Q:
Jon Lech Johansen developed software to share music.
Q:
Hiebert, Ungurait and Bohn developed an excellent model that visually presents the process of mass communication as
A) boxes with directional arrows between them leading from the sender to the audience.
B) a staircase of operational steps that go upward from idea to understanding.
C) concentric circles representing the factors that affect the outcome of mass communication.
D) several sets of circles that are entwined and connected in different ways.
Q:
Consolidation has made the book industry more international. For example, German publishing giant Bertelsmann now owns all of these once-American publishers EXCEPT
A) Bantam.
B) Doubleday .
C) Pearson.
D) Random House.
Q:
Applying the term “independent” or “indie” to a small studio or producer can be misleading for all of the following reasons EXCEPT
A) they can’t start production until their scripts are approved by the Motion Picture Association.
B) they have to use a distributor that is under the same ownership as a major studio.
C) they often partner with or rely on a major studio for funding.
D) they will probably be bought out by a major studio if they’re successful.
Q:
In network television, a prototype may make it on the air in the form of a(n) __________.
Q:
Stonewalling is refusing to answer questions or even talk with the media.
Q:
What flaw did the U.S. Supreme Court find in the 1996 Communication Decency Act? A) the impossibility of denying questionable material to children without restricting freedom of speech for adults B) The law failed to win joint support of both Republicans and Democrats. C)It was unbalanced because it didn’t apply the same standards to printed media. D) Cable channels were not included.
Q:
The narrative model of mass communication includes four key questions. Which of the following is NOT one of them?
A) Who says what?
B) In which channel?
C) To whom?
D) Under what circumstances?
Q:
This publisher is almost a household word for pulp romances.
A) Routledge
B) Harlequin
C) HarperCollins
D) Oxford Press
Q:
In 2006, Disney offered $7.4 billion to acquire
A) Universal.
B) Pixar.
C) Columbia.
D) Warner Brothers.
Q:
When an advertiser on Facebook has its ad sent to someone who has made a wall post about being bitten by mosquitoes, the advertiser is engaged in __________.
Q:
Lady Gaga has parlayed her talent and outrageous media persona into generous support for causes she believes in including fighting HIV, AIDS, and childhood bullying.
Q:
Most media plans begin with an examination of
A) potential product placements.
B) the exact audience or circulation of the prospective media.
C) the creative concept of the ad.
D) cost per thousand (CPM) of possible media.
Q:
What was the government’s failed attempt to limit content available on the Internet?
A) the Indecency Standard
B) the Comstock Law
C) the Freedom of Information Act
D) the Communications Decency Act
Q:
Discuss the ethical issues involved in journalists accepting gifts, favors, free travel, free tickets to sporting events, and other special treatment from businesses and other organizations. If you consider some or all of these practices to be unethical, explain why you think they should or should NOT also be made illegal.
Q:
In Lasswell’s model the medium through which a message is sent to a mass audience is called a
A) channel.
B) system.
C) network.
D) path.
Q:
Examples of Web-only publications include all of the following EXCEPT
A) The Daily.
B) Hollywood Reporter.
C) Salon.
D) Slate.
Q:
The movie industry is dominated by a handful of major studios that includes all of the following EXCEPT
A) Columbia.
B) Disney.
C) Dreamworks.
D) Universal.
Q:
When an advertiser of anti-itch spray sends its ads to someone searching Google for mosquitoes, the advertiser is engaged in __________.
Q:
Lady Gaga made the cover of Time’s issue featuring the 100 Most Influential People in the World.
Q:
This Yale professor devised one of the most long-lived and elegantly simple narrative models of mass communication in the 1950s.
A) Guglielmo Marconi
B) Harold Lasswell
C) Johannes Gutenberg
D) Ed Parsons
Q:
Starting with Hollywood Reporter, Richard Beckman is hoping to transform drab trade journals into a glitzy new type of publication he calls “B-to-I” meaning
A) back to information.
B) born to inspire.
C) business to industry.
D) business to influential.
Q:
The movie industry is dominated by a handful of major studios that includes all of the following EXCEPT
A) Columbia.
B) MGM/UA.
C) Paramount.
D) 20th Century Fox.
Q:
Apple took online commerce to a new level when it started __________ because the products it sold didn’t require physical delivery and could be downloaded.
Q:
Genres are most complicated in sports because of all the rules.
Q:
The systematic outline of where ads will be placed to reach the right target audiences is called the
A) advertisement.
B) reproduction.
C) media plan.
D) placement key.
Q:
When Gannett decided to establish USA Today, it first created __________, each designed differently, to test readers’ reactions.
Q:
Leaking confidential or classified information to reporters is one way the media can be used by government.
Q:
Describe the four quadrants in Potter’s Box and explain why it is presented as a tool to sort through ethical problems rather than an answer to ethical questions.
Q:
Historically, magazine revenue has been dependent upon
A) advertising sales.
B) circulation and distribution.
C) sales to readers and space sales to advertisers.
D) subscriptions and newsstand sales.
Q:
The U.S. movie industry is dominated by how many major studios?
A) 3
B) 4
C) 6
D) 9
Q:
The global auction site with almost 100 million active users who bought and sold almost $62 billion in goods in 2010 is __________.
Q:
The government defines what constitutes an entertainment genre.
Q:
What was the criticism of the U.S. Army for its new and more extensive marketing campaign launched after recruiters failed to meet their goals during the Iraq war?
A) It wasn’t aggressive enough in going after the proper age group.
B) It infused militaristic trappings into messages that targeted children.
C) It was sexist and did not include females.
D) It sold games and clothing but failed to improve recruiting.
Q:
In galvanic skin checks, wires are attached to individuals to measure changes in their pulse and __________ reactions such as perspiration.
Q:
A trial balloon tests public opinion on an issue by having a top official make a well-publicized public announcement that something may soon be done.
Q:
This term encompasses a range of words and depictions deemed to be improper on public airwaves.
A) rumors
B) pornography
C) indecency
D) smut
Q:
In an Internet first, two presidential debates in 2008 were built around questions submitted on video to the __________ website.
Q:
Broad thematic categories of media content are called genres.
Q:
Which is chanciest type of contract for an advertising agency?
A) commission contracts
B) equitable contracts
C) equity contracts
D) variable performance
Q:
__________ are small groups interviewed in loosely structured ways for opinion and reactions.
Q:
One way political candidates attempt to get their views to the public without having them condensed and packaged by journalists is to appear on late-night talk shows.
Q:
Sexually explicit depictions that are protected from government bans are known as
A) legislative privilege.
B) intellectual property.
C) indecency.
D) pornography.
Q:
If you accept the textbook’s assertion that reckless bloggers and quasi-mainstream talk show hosts don’t bother to do any fact-checking but accept and pass on unconfirmed allegations as facts as long as they fit their partisan narrative, discuss which of the three main approaches to ethics – deontological, teleological, and situational -- these people seem to be following.
Q:
“Apps,” the software programs usually found on mobile devices,
A) are called “Apps” because the first ones were for Apple computers and phones.
B) must sell for $9.95 or less.
C) are simpler and more narrowly-focused programs than software suites.
D) use cloud computing technology and cannot work unless they’re “in the cloud.”
Q:
Which of the following is NOT one of the ways movie theaters responded after their audiences declined because of television?
A) smaller theaters
B) cinemascope
C) increased popcorn prices
D) decreased salaries for top movie stars
Q:
When an advertising agency takes its compensation as an ownership share in a client’s company, the deal is called
A) an equity contract.
B) a commission contract.
C) a performance contract.
D) a common-law contract.
Q:
__________ is a new technology to measure what attracts a visitor’s attention on a web page by using a camera to track where and for how long their eyes focus.
Q:
In the 20 years between 1968 and 1988, the average length of a sound bite shrank to just 10 seconds.
Q:
The right of fair comment and criticism A) means performers must put up with comments about their public and private lives. B) allows small portions of copyrighted work to be used in other media products. C) gives public figures the right to object to criticism of their work. D) does not extend to a performer’s private life.
Q:
Describe the differences between deontological and teleological ethics by describing what your first step would be if you used each of these approaches to arrive at an ethical decision about how to handle a particular situation. What is the primary focus of each approach?
Q:
The development of cloud computing has fueled all of the following trends EXCEPT
A) dramatic increases in the number of Apps available for mobile devices.
B) increasing prices for high-speed, game-ready laptops and smart phones.
C) decreasing the need for ever-larger-capacity hard-drives in laptop computers.
D) decreasing the weight of laptops, tablets, cell phones, and other mobile devices.
Q:
Today the magazine industry faces the same challenges as other traditional print-based media EXCEPT
A) an aging workforce unwilling to adapt to new media.
B) competition from digital media.
C) declining advertiser interest.
D) increasingly fragmented audiences.
Q:
Over-attention to the horse race of poll numbers can result in the underplaying of major issues.
Q:
The Cherry Sisters learned from their Iowa libel case that
A) reviewers are limited to objective reporting.
B) performers deserve a right to be left alone.
C) performers could sue successfully to prevent negative reviews.
D) performers must accept negative comments about their performances.
Q:
The textbook described five conflicting sets of duties the mass media need to balance. Discuss why you do or do NOT agree that these five are the only, or the most important, duties of the mass media and the people who work for them. Can you identify other important duties the textbook didn’t mention? Perhaps a duty to The Almighty, or a duty to family, or … ?
Q:
Tim Berners-Lee invented the
A) communication satellite.
B) fiber-optic cable.
C) Internet.
D) World Wide Web.
Q:
Magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused audience in a process called
A) competition.
B) sponsored magazines.
C) demassification.
D) vanity publishing.
Q:
All of the following describe the role of motion picture distribution companies EXCEPT
A) they are the movie industry’s “creative heart.”
B) they are named briefly on-screen in movie credits.
C) they book movies into theaters and negotiate their release in other venues.
D) they produce movie trailers and prepare and buy advertising for movies.
Q:
Although Facebook continues to have many more users, __________ is the fastest growing social network platform.
Q:
The impact of the entertainment content of today’s mass media is easy to measure.
Q:
In advertising, the performance contract system of payment entails
A) billing clients a certain percentage above the media charge for time and space.
B) billing for expenses and modest profit with extra compensation for successful campaigns.
C) a fee arrangement where agencies bill clients for expenses as they are incurred.
D) cash up front but with a guaranteed refund if goals aren’t met.
Q:
The Anytime Anywhere Media Measurement system, called A2/M2, was developed by __________ to track television viewing regardless of what kind of device the viewers are using.
Q:
Negative stories about Congress have regularly outnumbered positive stories by an increasingly wide margin.
Q:
The __________ were a musical group who did not appreciate negative reviews. They sued, and lost, ultimately causing the right of fair comment and criticism to be formulated.
A) Cherry Sisters
B) Sonny and Cher
C) Charles Schenck Trio
D) The Cherrettes
Q:
Describe the five sets of conflicting duties that the textbook said should be addressed by the media of mass communication and provide an example of each.
Q:
Another name for the current digital revolution affecting communication all over the world is
A) media clash.
B) fragmentation.
C) democratization.
D) media convergence.
Q:
CPM is advertising jargon for
A) the estimated number of audience members who will be exposed to an ad.
B) the cost per million readers, viewers, or listeners reached by an ad.
C) the number of people each dollar of advertising will reach.
D) the money it takes to reach a thousand audience members with an ad.
Q:
The major components of the movie industry are production, exhibition, and
A) countercensorship.
B) promotion.
C) research.
D) distribution.
Q:
__________ is the largest social networking site.