Q&A Hero

Q: A poll in which respondents select themselves is called a(n) __________ poll.

Q: Despite intense, thoughtful, and scholarly attempts to study and assess the political leanings and possible bias of news media, there is still no consensus or satisfactory way to do it.

Q: The political correctness movement suffered a setback in what hate speech case? A) Chaplinsky v. New Hampshire B) Roe v. Wade C) R.A.V. v. St. Paul D) Schenck v. U.S.

Q: __________ news occurs when public relations professionals organize media events, such as rallies and demonstrations on topical issues.

Q: Time, Inc. publishes all of the following magazines EXCEPT A) Car & Driver. B) Money. C) People. D) Sports Illustrated.

Q: Which media mogul launched Fox as a new television network in 1986? A) Ted Turner B) Michael Eisner C) Steve Jobs D) Rupert Murdoch

Q: __________ was not the first search engine but it quickly surpassed its predecessors because it ranked the search results it provided for users.

Q: The term “pulp fiction” was first coined to denote A) inexpensively produced short novels. B) magazines printed on slick paper. C) books printed on slick paper. D) cheap magazines filled with short stories.

Q: Advertising as a modern phenomenon first took off in A) Sweden. B) France. C) Japan. D) the United States.

Q: When demographics of a sample coincide with the demographics of the whole population, the researcher is employing __________ sampling.

Q: Partisan framing is usually easy to spot. Commentators like Rush Limbaugh and Glen Beck, as well as many bloggers, are so blatantly partisan that their framing is obvious.

Q: Offensive expressions, especially those aimed at individuals or groups because of their race, ethnic characteristics, sexual-orientation, or minority status, are known as A) libel. B) emotive speech. C) slander. D) hate speech.

Q: A reporter who uses deception in gathering or telling information is engaging in __________.

Q: A ground station that beams a signal to an orbiting communication satellite is called A) an uplink. B) a downlink. C) an exciter D) a router.

Q: The leading advertiser, spending about $5.2 billion annually for mass media ads, is A) General Motors. B) Verizon. C) Procter & Gamble. D) Ford.

Q: The degree of certainty that a survey is accurate is the __________ level.

Q: Framing is used almost exclusively by the television news media.

Q: The term “commercial speech” is the legal term that includes A) speeches given on public property. B) speeches given on private property. C) advertising. D) content in any print publication offered for sale.

Q: Passing off someone else’s creative work as your own is __________.

Q: The first communication satellite was launched in 1960 and called A) Westlink 1. B) Startel. C) CNN. D) Telstar.

Q: All of the following are among the leading U.S. magazine publishers EXCEPT A) Bethany. B) Condė Nast. C) Hachette Filapacchi. D) Meredith.

Q: The law that authorized the licensing of television stations and government regulation of television content was the A) Federal Radio Act of 1927. B) Federal Communication Act of 1934. C) U.S. Code of Media Regulation of 1952. D) Telecommunications Act of 1996.

Q: Movies produced by Hollywood’s studio system and the romance novels published by Harlequin are both examples of A) elitist entertainment. B) authentic creation. C) production-line entertainment. D) media with high production values.

Q: A survey’s __________ is the percentage by which the sample results may differ from what the findings would be if every member of the population was surveyed.

Q: In the process called framing, the media selects aspects of an event for coverage in their messages, thereby shaping the audience’s perception.

Q: The New York Times v. Sullivan case broadened free-expression protections to A) advertising. B) newspaper editorials. C) movies. D) television.

Q: Prudence is the application of __________ in a practical situation.

Q: Idaho farm boy Philo Farnsworth developed the first practical A) talking pictures. B) television receiver. C) transmitting tower. D)two-way radio.

Q: Approximately how many magazines arecurrently published in the United States? A)under 10,000. B) 12,000. C) 18,000. D) 24,000.

Q: The early decades of television were dominated by the Big Three, national networks that included all of the following EXCEPT A) ABC. B) CBS. C) Fox. D) NBC.

Q: The software tools that scour and index the Internet so search engines can do their job are called Web __________.

Q: __________ is an individual matter that relates closely to conscience.

Q: Hertzian waves, named for Heinrich Hertz who proved their existence in 1877 are now more commonly called A) dopler waves. B) electronic waves. C) radio waves. D) television waves.

Q: USA Today was a ground-breaking newspaper for all of the following reasons EXCEPT A) color photos and lots of graphics were introduced. B) it broke the long tradition of newspapers being local or regionally-oriented. C) its circulation relied primarily on subscriptions and not single-copy sales. D) stories tried to be lively and upbeat rather than gloomy and depressing.

Q: As television emerged as a national mass medium, it followed patterns set by radio in all of the following EXCEPT A) free programming for the audience because advertisers are paying to reach them. B) government regulation that includes mandatory licensing of stations. C) a synergistic relationship with the movie industry for program content. D) a two-tier infrastructure of local stations but national networks that provided content.

Q: __________ is the dominant search engine.

Q: Who of the following figures in film-making would NOT be considered an auteur? A) Jean-Luc Godard B) Stanley Kubrick C) Adolph Zukor D) Spike Lee

Q: Former Procter & Gamble president Howard Morgens said that advertising A) is the most expensive means of selling. B) is the most effective and efficient way to sell to consumers. C) makes people aware of products but does little to actually sell products. D) is merely a feel-good activity for producers.

Q: Advertising contributes to prosperity by A) discouraging consumption. B) discouraging product innovation. C) encouraging wasteful purchases. D) inspiring people to greater productivity.

Q: Statisticians have found that a total of __________ people provides a reliable sample for 95 percent confidence with a 5 percent margin of errors in probability sampling.

Q: The CNN Effect takes place when coverage is so thorough that the public becomes immune to its impact.

Q: What was the major distinction between the Ulysses and Lady Chatterley’s Lover cases? A) The court upheld sexual references in Ulysses as having literary merit but not in Chatterley. B) One ruling was against the customs service; the other against the postmaster general. C) Chatterley had literary merit and the explicit love scenes were essential to the heart of the story. D) One was in Gaelic, the other in English.

Q: George Gallup introduced __________ sampling.

Q: Investigative news coverage of the 1972 Watergate burglary led to the resignation of President Richard Nixon.

Q: Government agents opposed Ulysses being distributed in the United States because A) copyright royalties were delinquent. B) they thought James Joyce was a communist. C) the stream of consciousness style of writing was too hard to follow. D) they disapproved of four-letter words and explicit sex portrayed in the book.

Q: There are __________ quadrants in Potter’s Box

Q: Guglielmo Marconi is well known for transmitting the first A) photographic image. B) wireless message. C)television signal. D) text message.

Q: USA Today was conceived and led to success by A) Allen Neuharth B) Frank Gannett C) Benjamin Day D) Rupert Murdoch

Q: U.S. movie attendance peaked in the A) 1940s. B) 1950s. C) 1960s. D) 1980s.

Q: A(n) __________ is software to navigate the Internet, specifically World Wide Web sites.

Q: What is an auteur? A) a performer who is less than professional but more than an amateur B) a movie-maker whose cinematic contributions are significant and original C) high-brow artistic content that is too sophisticated for a mass audience. D) media content lacking artistic excellence

Q: America Online provided subscription Internet access to proprietary content in a business model called a(n) __________.

Q: In response to criticism about sex and violence in video games, the gaming industry has A) done nothing. B) devised a rating system with “EC” for early childhood and “AO” for adults only. C) adopted the rating system used for movies. D) adopted the rating system used for television.

Q: When ad guru Bob Greenberg talks about advertising on “the third screen,” he’s referring to A) cell phones. B) computer monitors. C) laptops, iPads, and other tablets. D) televisions.

Q: In contrast to Nielsen, Arbitron is mostly known for its work in measuring __________ audiences.

Q: Media agenda- setting played a significant role in the U.S. racial integration that followed the 1960s Civil Rights Movement.

Q: The TPM Standard states that A) government can control time, place and manner of expression for any reason as long as that expression is given some alternate venue. B) whether a statement is considered libel or not can depend wholly on the time, place and manner in which the libelous statements were presented. C) when public opinion is involved, government should “trust the public majority.” D) government can control the time, place and manner of expression as long as the limits are content-neutral.

Q: Potter’s Box helps sort through __________ problems.

Q: The first recording machine, the phonograph, was invented in 1877 by A) Thomas Edison. B) Emile Berliner. C) Samuel Morse. D) George Eastman.

Q: USA Today targeted corporate travelers by offering A) unrivaled depth in business coverage. B) unrivaled depth in general news coverage. C) extensive comics. D) short, crisp stories and graphics that offer a quick fix on the news.

Q: When a movie studio controlled the whole process from conception of a movie to its delivery through the box office it was said to be engaged in A) consolidation. B) block-booking. C) the studio system. D) synergy.

Q: The Fighting Words Doctrine determined that A) violent acts may be justified if provoking language is harsh enough. B) censorship can be justified against insulting language that is likely to provoke violence. C) libel does not apply where a history of “fighting words” can be proven between the two parties. D) language, no matter how violent, is still protected by the First Amendment.

Q: Making ethics decisions on the basis of current circumstances is called __________ ethics.

Q: This inventor of the telegraph talked Congress into spending $30,000 to string electricity-conducting wire 41 miles from Washington to Baltimore. A) Thomas Edison B) Samuel Morse C) Emile Berliner D) William Dickson

Q: The Wall Street Journal expanded from its role as a small business journal because of A) Jayson Blair. B) Mary Baker Eddy. C) Barney Kilgore. D) George Jones.

Q: The system where Hollywood studios made actors into celebrities with the purpose of increasing movie audiences was called A) the star system. B) the studio system . C) block booking. D) vertical integration.

Q: When Steve Jobs introduced the __________ in 2007 he called it “the ultimate digital device” and it is “like having your life in your pocket.”

Q: Which comedian was at the heart of the Pacifica case? A) Lenny Bruce B) George Carlin C) Richard Pryor D) Bill Cosby

Q: Bob Greenberg, who might be called an advertising guru, operates on a philosophy that A) ads are best used sandwiched into entertainment products. B) ads should be entertainment themselves. C) traditional advertising will rise again. D) new ad strategies are fads that will fade quickly.

Q: Agenda-setting suggests that the press determines exactly what people should think.

Q: As a result of his success in predicting the outcome of the 2008 elections, Nate Silver was hired by __________ as a columnist and blogger who shares his perspectives on politics, culture, and sports.

Q: Media news coverage shapes what we think about, but high-principled journalism should never try to tell us how we should think about it.

Q: The “‘Fire!’ in a crowded theater” test came from the pen of A) Charles Schenck. B) Charles Evans Hughes. C) Oliver Wendell Holmes. D) Daniel Ellsberg.

Q: __________ ethics are concerned with the consequences of actions rather than blindly following rules.

Q: The first sound recording and playback machine was the A) telegraph. B) microphone. C) dictaphone D) phonograph.

Q: The largest circulation daily newspapers in the United States are A) the Chicago Tribune and the New York Times. B) the New York Times and the Los Angeles Times. C) the USA Today and the Washington Post. D) the Wall Street Journal and the USA Today.

Q: Former Vice President Al Gore’s documentary, An Inconvenient Truth, focused attention on A) Wal-Mart. B) health care. C) the media. D) the environment.

Q: The integration of music, film, video, and interpersonal voice communication are key to an era and a way of living Steve Jobs called __________.

Q: What was the upshot of the Pacifica case? A) Broadcasters became more careful of their content at times that children might be listening. B) The sea shell music genre grew in popularity because it was no longer banned. C) New York station WBAI was exonerated of wrong-doing in the George Carlin case. D) Peter Jackson had to chose New Zealand over the U.S. to shoot Lord of the Rings.

Q: Describe the differences between lobbying and political communication as types of public relations advocacy.