Q&A Hero

Q: The willingness we need to build our knowledge structures about the mass media comes from a. our skills. b. information from the media and from the real world. c. our personal locus. d. All of the above

Q: The three building blocks of media literacy include a. knowledge, access, and experience. b. reading, writing, and analyzing. c. personal locus, knowledge structures, and skills. d. knowledge of print media, broadcast media, and digital media.

Q: Your personal locus is composed of a. your knowledge of the media. b. your opinions about the media. c. your goals and drives. d. All of the above

Q: Joe frequently considers his goal of learning more about the candidates running for public office in his town. He puts a great deal of effort into finding a variety of media sources providing information about the candidates. Joe a. has reached the social responsibility stage of media literacy. b. is utilizing his synthesis skills. c. is utilizing his abstraction skills. d. has a strong personal locus.

Q: Information is piecemeal, whereas knowledge is a. unorganized. b. organized. c. enduring. d. social.

Q: Knowledge structures occur a. spontaneously. b. if constructed with care and precision. c. unconsciously. d. None of the above

Q: The context we use when trying to make sense of new media messages is provided by the following: a. Background information b. Information platforms c. Knowledge literacies d. Knowledge structures

Q: The breaking down of a message into meaningful elements is called a. analysis. b. evaluation. c. grouping. d. deduction.

Q: If we understand that a characteristic of higher media literacy is the ability to transform information into knowledge structures, we can avoid which faulty belief about the media? a. Media are harmful. b. Media literacy will destroy my fun with the media. c. Media literacy requires memorization of too many facts. d. Media literacy requires too much effort.

Q: If we understand that media literacy is not a category by rather a continuum, we can avoid which faulty belief about the media? a. Media are harmful. b. Media literacy will destroy my fun with the media. c. Media literacy requires memorization of too many facts. d. Media literacy requires too much effort.

Q: Critical thinking refers to a. criticizing the media. b. becoming more open-minded. c. regarding the media in a more cultural context. d. All of the above

Q: Media literacy is a. our ability to criticize the mass media. b. our ability to praise the mass media. c. one perspective we can have about the mass media. d. a set of perspectives we use to expose ourselves to the mass media.

Q: We build our perspectives from a. knowledge structures. b. raw materials. c. skills. d. information.

Q: To build our knowledge structures, we need a. tools. b. raw materials. c. willingness. d. All of the above

Q: The tools needed for building our knowledge structures about the mass media consist of a. our skills. b. information from the media and from the real world. c. our personal locus. d. All of the above

Q: Explain how the mass media and advertisers program our automatic code.

Q: Discuss some strategies of increasing media literacy.

Q: Faulty beliefs can get us in trouble because a. they trap us into thinking about the wrong things. b. they make us think that we are powerless to change. c. they lead people to talk in circles. d. All of the above

Q: Arguing that Facebook reinforces narcissistic drivel exemplifies this faulty belief a. that media are harmful. b. that media literacy will destroy my fun with the media. c. that media literacy requires memorization of too many facts. d. that media literacy requires too much effort.

Q: Believing that analyzing our favorite characters in a movie we reduce our liking of those characters is an example of which faulty belief about the media? a. Media are harmful. b. Media literacy will destroy my fun with the media. c. Media literacy requires memorization of too many facts. d. Media literacy requires too much effort.

Q: Automatic processing guides a small portion of our media exposures. a. True b. False

Q: There are no advantages to automatic processing. a. True b. False

Q: All sorts of authorities such as parents, teachers, religious leaders, political leaders, and the media tell us how to think about various issues. a. True b. False

Q: The mass media and advertisers program viewers automatic codes with viewers goals and well-being in mind. a. True b. False

Q: The media have programmed our media exposure habits by presenting many messages on many topics. a. True b. False

Q: Advertisers have programmed many of us into a shopping habit. a. True b. False

Q: With so many messages and so many exposures, the value of any one message is reduced. a. True b. False

Q: Information alone will not make you more media literate. a. True b. False

Q: Provide three examples of how our culture is a message-saturated one.

Q: Discuss the advantages and disadvantages of automaticity.

Q: Discuss the process of socialization and the authorities that influence us.

Q: The media have been criticized for a. not being democratic enough. b. not having sufficient visual literacy. c. channeling. d. making us buy things we dont need.

Q: You can analyze your product buying habits by making a list of a. what is in your bathroom. b. what is in your kitchen. c. how you spend your time. d. All of the above

Q: Media literacy is about a. taking control of our media experiences. b. reducing our overall media exposure. c. putting our minds on automatic pilot. d. learning a new language.

Q: Those who slip into media illiteracy a. begin to consume less media content. b. consume the good media content with the bad, without knowing the difference. c. increase their control over the programming of their automatic routines. d. All of the above

Q: Within our message-saturated society, the most important challenge is a. finding messages that we enjoy. b. making good selections among messages. c. affording new technologies. d. learning how to operate new technologies.

Q: With so many messages constantly available, a. we are able to make better exposure decisions. b. we have more control over our media experiences. c. we pay less attention to each message. d. All

Q: Accepting unchallenged the meanings that the media present in their messages a. puts us in a position to reprogram harmful parts of our code. b. increases our level of media literacy. c. increases the risk that we will accept faulty meaning. d. All

Q: Media literacy can be enhanced by a. watching more television. b. learning more about computers. c. applying reflective exercises. d. None

Q: You can better understand your own needs by a. brainstorming needs. b. listing needs into categories. c. ranking needs. d. All

Q: More information has been generated since you were born than the sum total of all information throughout all recorded history up until the time of your birth. a. True b. False

Q: Google and other search engines solve the issue of having an overwhelming number of Internet sources. a. True b. False

Q: The process of socialization involves a. our production of messages. b. our social media activity. c. the formation of social classes. d. influence by various authorities.

Q: The mass media continually reinforce certain behavioral patterns of exposure b. until viewers become bored of those behaviors.

Q: The mass media tell us a. how to think about what it means to be happy. b. what is important and what is not. c. how to behave in various situations. d. All

Q: You can analyze your media exposure by making a list of the time you spend a. reading newspapers. b. watching TV. c. communicating on a computer. d. all of the above

Q: You can better understand your media exposure habits by a. discussing with a media specialist. b. viewing a YouTube video. c. comparing the estimated and actual numbers of hours spent with the media. d. None of the above

Q: When you do a search with the Google search, top choices are selected with the aid of a. the information overload. b. automatic processing. c. a filtering algorithm. d. All

Q: What are the filtering algorithms of the media guided by? a. Credibility b. Concern over popularity c. Most insightful information d. All

Q: When we rely too much on automatic routines a. we are in danger of narrowing down our world. b. we expand our experiences. c. we can create filtering algorithms. d. we become too price conscious.

Q: For the majority of individuals, who programs the computer code that governs our automatic media routines? a. Parents b. Political leaders c. Mass media d. All of the above

Q: The rate of production of media messages is growing at an accelerating rate because a. there are more people producing and sharing information than ever before. b. technology provides easy-to-use platforms to create and share messages. c. there are more scientists and musicians than ever before. d. All of the above

Q: Approximately how many Internet users are there? a. 300 million b. 1 billion c. 2 billion d. 6 billion

Q: Approximately how many photos are uploaded to Facebook each day? a. 100,000 b. 1 million c. 100 million d. 1 billion

Q: Today, primary media usage is from a. TV and computer. b. video games and computer. c. video games and TV. d. DVDs and computer.

Q: The fastest growing area of media exposure is a. TV. b. video games. c. online video streaming. d. social media.

Q: If you wanted to read all of the pages currently on the World Wide Web, it would take you approximately a. 25 days. b. 25 years. c. 25 decades. d. 25 centuries.

Q: The average young person (818 years) is exposed to about 8 hours of media messages a day but accomplishes that in under 6 hours of media usage a day. This is due to a. multitasking. b. automaticity. c. media illiteracy. d. All of the above

Q: Tying your shoe, typing, and playing a song on the piano are all examples of a. automatic routines. b. literacies. c. hobbies. d. direct exposure.

Q: Automatic routines a. involve sequences of behaviors. b. require a great deal of effort to carry out. c. are inefficient in guiding filtering processes. d. All of the above

Q: When we put our minds on automatic pilot with regard to the media, it means a. we like to fly from one website or channel to another. b. we are less efficient media consumers. c. we automatically filter out almost all message options. d. All of the above

Q: Which of the following is true about consuming media in a state of automaticity? a. Its short-term advantages outweigh its long-term disadvantages. b. It takes place when our minds operate with conscious effort from us. c. It is rarely how we encounter media messages. d. None

Q: Users of YouTube upload new video in the following amount: a. More than 700 hours each year b. 65.5 million hours each year c. 100,000 hours in total d. 100 hours every minute of every day

Q: Which of the following statements about syllogisms is false? a. A syllogism has a major premise. b. A syllogism has a subjective premise. c. A syllogism has a minor premise. d. A syllogism has three parts.

Q: Which of the following is not a test of evidence? a. Is this a proposition of fact, value, or policy? b. Is the evidence consistent with other known facts? c. Are the statistics from a reliable source? d. Does the evidence come from unbiased sources?

Q: When someone tries to convince listeners to stop smoking, the persuasive purpose is a. continuance. b. deterrence. c. adoption. d. discontinuance.

Q: In order to ethically respect your audience, you should a. lie to your audience. b. distort opposing viewpoints. c. speak truthfully and accurately. d. exaggerate your claims.

Q: Personal proof, consisting of expertise and authority, is also known as a. ethos. b. pathos. c. logos. d. togos.

Q: Which of the following is a logical proof? a. The Lord says you shall have no other gods before you. b. If the pro-choice advocates have their way, they will be held responsible for murder. c. You should study public speaking because the faculty has made the course a requirement. d. Use Ivory soap because it is inexpensive, antibacterial, safe, and effective.

Q: Which of the following statements about inductive arguments is false? a. Inductive arguments include a number of specific instances. b. Inductive arguments include a major and minor premise. c. Inductive arguments result in a generalization. d. Inductive arguments require an inference.

Q: Which of the following statements about deductive arguments is false? a. Deductive arguments result in a conclusion. b. Deductive arguments have three parts. c. A partial deductive argument is an enthymeme. d. Deductive arguments require an inference.

Q: Gerald has a great deal of expertise about parakeets. He used to work in a pet store that sold over twenty different types of birds. If he was to give a speech on the subject, Gerald might be said to have what type of expertise? a. ethos b. pathos c. logos d. pogos

Q: Nadine was giving a speech at the main intersection of campus, trying to get students to vote for her candidate for state Senate. Her speech was very passionate and emotional. What type of arguments might she have been using? a. logos b. pathos c. ethos d. togos

Q: Which of the following is not a means of resisting persuasion? a. avoidance b. skepticism c. verification d. acceptance

Q: Which of the following is not one of the steps in the Monroe Motivated Sequence? a. attention b. cause c. visualization d. action

Q: In the Monroe Motivated sequence, the step where you attempt to get the audience to see how they will benefit from your ideas is called the _____________ step. a. attention b. action c. visualization d. need

Q: In terms of presenting intercultural persuasive messages, which of the following is not true? a. You should abandon the norms with which you are familiar and rely solely on American norms. b. If youre from a high-context culture, you might prefer to be less direct. c. If youre from a highly individualistic culture, you might advance your own opinion without thinking of other viewpoints. d. You need to blend some of your cultural norms with the persuasive norms of American culture.

Q: If you encourage the audience to start a new behavior, your persuasive purpose is a. continuance. b. deterrence. c. adoption. d. discontinuance.

Q: The University should add public speaking as a graduation requirement is an example of a proposition of a. fact. b. policy. c. proof. d. value.

Q: Which of the following is most likely to be the topic for a persuasive speech? a. Additional legislation should be passed to aid handicapped individuals. b. The provisions of the legislation to protect the handicapped are public policy. c. The various building requirements for serving the physically challenged are part of the law. d. What can computers do for the visually impaired?