Finance

Q: By taking a systematic sample in which we select every 100th shopper arriving at a specific store, we are approximating a random sample of shoppers.

Q: If we sample without replacement, we do not place the unit chosen on a particular selection back into the population.

Q: In order to select a stratified random sample, we divide the population into overlapping groups of similar elements.

Q: The term big data was derived from the use of survey data.

Q: Data warehousing is defined as a process of centralized data management and retrieval.

Q: Secondary data are data taken from an existing source.

Q: Primary data are data collected by an individual.

Q: Using a nonrandom sample procedure in order to support a desired conclusion is an example of an unethical statistical procedure.

Q: Selecting many different samples and running many different tests can eventually produce a result that makes a desired conclusion be true.

Q: Processes produce outputs over time.

Q: It is possible to use a random sample from a population to make statistical inferences about the entire population.

Q: The science of describing the important aspects of a set of measures is called statistical inference.

Q: In an experimental study, the aim is to manipulate or set the value of the response variable.

Q: In an observational study, the variable of interest is called a response variable.

Q: In a data set of information on college business students, an example of an element is their cumulative GPA.

Q: A quantitative variable can also be referred to as a categorical variable.

Q: The number of sick days per month taken by employees for the last 10 years at Apex Co. is an example of time series data.

Q: The number of sick days taken by employees in 2008 for the top 10 technology companies is an example of time series data.

Q: Daily temperature in a local community collected over a 30-day time period is an example of cross-sectional data.

Q: Cross-sectional data are data collected at the same point in time.

Q: Time series data are data collected at the same time period.

Q: Statistical inference is the science of using a sample of measurements to make generalizations about the important aspects of a population of measurements.

Q: An example of a qualitative variable is the mileage of a car.

Q: An example of a quantitative variable is the manufacturer of a car.

Q: A random sample is selected so that every element in the population has the same chance of being included in the sample.

Q: If we examine some of the population measurements, we are conducting a census of the population.

Q: A population is a set of existing units.

Q: Brand buzz, or a buzz score, is the number of times a brand receives a mention on a social media network and the sentiment of those mentions.

Q: Social media metrics are important because it allows a brand to modify social media marketing strategies during a campaign.

Q: Amy sees a post on the Philadelphia Cream Cheese Facebook page and clicks on it. She is taken to the brand's website and to a recipe she wants to download. In terms of social media metrics, this would be counted as part of the: A) Facebook share count. B) clickthrough rate to the brand's website. C) reach measure. D) brand buzz score.

Q: For Twitter, marketing professionals believe the most valuable social media metric is: A) likes. B) shares. C) retweets. D) brand buzz.

Q: For Facebook, marketing professionals believe the most valuable social media metric is: A) likes. B) shares. C) retweets. D) brand buzz.

Q: In analyzing the reach of a brand in social media, it is important to know all of the following except: A) the buzz sentiment, whether it is positive or negative. B) the trend, if it is increasing, declining, or remaining constant. C) whether the fans are active or passive. D) the number of fans, friends, and followers.

Q: A measure of the number of fans, friends, or followers a brand has in social media is: A) buzz frequency. B) frequency. C) reach. D) brand buzz.

Q: In examining the brand mentions for JD Bank, if analysts noted that about 75 percent were positive, 10 percent were negative and about 15 percent were neutral. This is a measure of: A) buzz frequency. B) buzz sentiment. C) reach. D) brand buzz.

Q: If the JD Bank brand was mentioned a total of 723 times in social media during the month of May. This is a measure of: A) buzz frequency. B) frequency. C) reach. D) brand buzz.

Q: Buzz sentiment refers to: A) whether the brand buzz was positive or negative. B) the total number of negative comments on social media. C) the total number of positive comments minus the negative comments. D) a brand's buzz score based on its reach.

Q: A measure of the number of times a brand receives a mention on social networks within a specific time frame is called: A) buzz frequency. B) frequency. C) reach. D) brand buzz.

Q: What is viral marketing and what are the keys to a successful viral campaign?

Q: Discuss the social media marketing strategies being used by brands today.

Q: Of the social media networking sites, YouTube is the most likely to influence purchase decisions.

Q: In most cases, consumers begin following a brand after they have purchased it.

Q: The primary reasons consumers follow a brand is to keep up with the brand's activities and to receive special deals or take part in a contest or sweepstake.

Q: The many forms of social media marketing mean that viral marketing is more effective today than in the past.

Q: For a viral marketing campaign to work, individuals must be offered financial incentives to pass the message along to other consumers.

Q: Viral marketing campaigns can utilize email or blogs.

Q: Viral marketing is preparing a marketing message that in some way is passed from one consumer to another through digital means.

Q: Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan, make product modifications, and enhance service strategies.

Q: While consumer-generated reviews can provide valuable information to a company about its products, they do not provide any information about how its brands compare with other brands.

Q: Best Buy has been at the forefront of customer-generated reviews.

Q: It is unusual for a company that sells multiple goods or services to solicit customer-generated reviews of those items.

Q: Company leaders can increase the level of credibility of a blog by posting comments or honestly answering the negative criticism.

Q: Nancy just posted a negative comment on her personal blog about a bad experience at a restaurant. She is not sponsored by the restaurant and, according to the new FTC regulations, she must state that she is not affiliated with the restaurant.

Q: A blog produced by a brand offers the firm's marketing personnel, as well as visitors, the most freedom in posting material and making comments.

Q: The best approach to negative comments on a blog is for the brand to immediately delete the comment before other consumers see it.

Q: Interactive blogs allow visitors to make comments or posts on the blog.

Q: In the past, a consumer would tell 12 to 15 people about a bad experience with a brand. Now, with the internet, a consumer can tell thousands, or even millions, about a bad experience.

Q: Geo-targeting is a very attractive digital strategy for restaurants because research by Nielsen revealed that ________ percent of Smartphone users had conducted a restaurant search on their mobile device. A) 50 B) 65 C) 80 D) 95

Q: Cindy has downloaded an app for Panera Bread on her mobile phone that alerts her to specials being offered. The app also identifies the nearest locations and directions to get there. This is an example of: A) branded content. B) sponsored content. C) geo-targeting. D) behavioral targeting.

Q: Advertising to consumers where they are located through their mobile device is called: A) branded content. B) sponsored content. C) location-based advertising. D) behavioral targeting.

Q: Another name for content marketing is: A) branded content. B) sponsored content. C) location-based advertising. D) social content.

Q: If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered ________ content. A) branded B) sponsored C) digital D) social

Q: Branded content should be updated regularly, which according to most experts should be: A) 2 to 3 times per day. B) once a week. C) 2 to 3 times per week. D) 2 to 3 times per month.

Q: Content marketing, or branded content, has all of the following characteristics except: A) offer information and solutions to customers and potential customers. B) make the content authentic. C) provide content that is shareable. D) integrate the information with the brand's offline advertising campaign.

Q: According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except: A) identify the one word that describes the brand. B) develop an SEO strategy. C) choose the best communication channels. D) cultivate an attitude of giving.

Q: According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except: A) identify the one word that describes the brand. B) gain customer trust. C) create a social media site. D) cultivate an attitude of giving.

Q: According to Marketing Zen's Shama Kabani, the first step in developing an effective interactive marketing strategy is to: A) identify the one word that describes the brand. B) gain customer trust. C) define your ultimate vision. D) cultivate an attitude of giving.

Q: Online interactive tactics used by brands includes all of the following except: A) blogs. B) email newsletters. C) trade promotions. D) podcasts.

Q: Online interactive tactics used by brands includes all of the following except: A) guerrilla marketing. B) email marketing. C) online promotions. D) social media.

Q: The online interactive tactic used most frequently by brands is: A) banner ads. B) email marketing. C) online promotions. D) social media.

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