Q&A Hero

Q: The fact that the Twilight series normalizes traditional gender roles and dating violence is an example of _________. a. a counterhegemonic text b. how hegemony must be constantly recreated c. postfeminism d. audience reception

Q: Collins and Carmody's article on dating violence in Twilight uses the methodology of ____________. a. political economy b. audience reception c. content analysis d. queer theory

Q: Peterson's article on the feminist contradictions in Twilight primarily uses the methodology of ________. a. textual analysis b. political economy c. audience reception d. queer theory

Q: When slogans such as "Girl Power" and ideologies of choice are used to sell lip gloss, this is an example of ____________. a. pornification b. liminality c. queer d. postfeminism

Q: Post-feminist rhetoric commodifies and co-opts the rhetoric of feminism. a. True b. False

Q: The term __________ is useful when thinking about transgendered bodies. a. liminality b. limited c. privilege d. luminosity

Q: Dines argues that the genre of _______________ still relies on overly racist ideologies of the pre-civil rights era. a. sports b. sports talk radio c. pornography d. hip-hop

Q: The mainstreaming of the codes of pornography into the wider culture is referred to as ____________. a. hegemony b. pornification c. hard-core d. audience reception

Q: "Pornification" refers to prevalence of the conventions of pornography within the porn industry. a. True b. False

Q: What are some changes in media culture over the last 50 years as discussed in part IV of the readings?

Q: What are two strategies for attracting audiences covered in part IVof the readings?

Q: What does Jhally mean when he says, "advertising is part of a "˜discourse through and about objects'"?

Q: True Blood relies on _______________ for its audience. a. a singular and successful advertising campaign b. a primarily cult following c. a primarily popular following d. cross-media promotion and intertextuality

Q: Off-air relationships between TV stars creates ____________. a. intertextual space b. confusion for the audience c. accurate encoding d. a decrease in ratings

Q: Commercial intertextuality links a popular film with __________. a. merchandise b. a video game c. a popular song d. all of the above

Q: The discourse of the Olympic games are meant to distract audiences from the __________ nature of the Games. a. commercial b. gendered c. racial d. competitive

Q: Branding of athletes can be a threat to their cultural positioning. a. True b. False

Q: "Celebrity performance" by everyday people is possible because of what perspective? a. a biological understanding of identity b. symbolic interactionism c. hegemony d. feminism

Q: Even if a person is not famous they can perform being a celebrity. a. True b. False

Q: A symbolic interactionist perspective claims that the self is created primarily through ________. a. the media b. talk with others c. our genetics d. our political beliefs

Q: Which is NOT one of the three strategies of which the gossip industry relies in its treatment of female celebrities? a. the gruesome b. the desperate c. the sanctioned d. the idolized

Q: The gossip industry is a way of _____________ women's bodies. a. liberating b. offering more avenues of acceptance for c. policing d. celebrating

Q: According to Gill and Fairclough, the shift from objectification to subjectification is a part of _________. a. postracism b. postfeminism c. postmodernism d. post-Fordism

Q: "Corporeal" refers to __________. a. the mind b. the feet c. the body d. an image of a corpse

Q: The "Real Beauty" Campaign is undermined by ______________. a. it's focus on consumption as a way to achieve a feminine beauty ideal b. counterhegemony c. the political economy d. men

Q: According to Murray, The Dove Movement for Self-Esteem is primarily _____________. a. a campaign for young girls b. a feminist ploy c. an online branding strategy d. an attempt to get men to buy more Dove products

Q: The strategy of "Commodity feminism" serves to ________. a. strengthen the feminist message b. depoliticize the feminist message c. ignore the feminist message d. expand the scope of feminism

Q: Because midriff advertising is concerned with empowerment as a theme, it is a truly liberatory advertising strategy. a. True b. False

Q: Which is NOT one of the central themes of midriff advertising? a. an emphasis on the body b. a shift form sexual objectification to sexual subjectification c. a discourse of choice and autonomy d. a decreased emphasis on empowerment

Q: Midriff advertising always shows women as passive sexual objects. a. True b. False

Q: Steinem's article suggests that advertisers wanted to control the __________ of Ms. Magazine. a. content b. page length c. hiring practices d. distribution

Q: There is always a link between economics and class. a. True b. False

Q: According to Schor's discussion of "upscale emulation" Americans are trying to keep up with ________. a. their coworkers b. their neighbors c. their friends d. the people they see in the media

Q: Because of improved and increased technology, it is easier for most Americans to achieve a satisfying standard of living. a. True b. False

Q: Jhally argues that the speed and fragmentation of images is problematic for consumers because they are particularly conducive to _____________. a. thinking b. resistance c. feeling d. producing strategies of culture jamming

Q: Advertising reflects how people are ____________. a. thinking b. educated c. resisting d. dreaming

Q: If one wants to, it's pretty easy to escape the effects and images of advertising. a. True b. False

Q: The _________ industry serves a consumerist culture. a. fashion b. sports c. gossip d. all of the above

Q: According to Schor, most people are satisfied with achieving a simple lifestyle that provides the basics of food, shelter, and clothing. a. True b. False

Q: How are postfeminism and postracial discourses similar?

Q: How is culture jamming a counterhegemonic strategy?

Q: How are the shows SVU, Survivor and The Jim Rome Show polysemic?

Q: While The Jim Rome Show may be influenced by traditional gay and lesbian politics, it is not a ____________ space. a. postracial b. postfeminist c. liberatory d. queer

Q: __________ literally means "hatred of women." a. Misogyny b. Postfeminism c. Pornography d. none of the above

Q: The following show is presented as polysemic. a. SVU b. Survivor c. The Jim Rome Show d. all of the above

Q: __________ is used as a metaphor for Ellen DeGeneres' sexuality. a. Music b. Dance c. Clothing d. Politics

Q: Coming out is a. political b. private c. dangerous d. all of the above

Q: Heterosexism sees ____________ as normative. a. gender b. sex c. heterosexual relationships and ideology d. a lesbian identity

Q: Homophobia is a ___________ concept. a. cultural studies b. economic c. legal d. psychological

Q: "Camp" is a. very serious. b. a summer adventure. c. creative, fun and theatrical. d. bound by hegemony.

Q: Which is NOT one of the political culture jamming techniques used by Jon Stewart in The Daily Show? a. matter out of place (parody) b. matter out of time (video) c. matter in time (hegemony) d. dialectics that matter (interview style)

Q: Black feminist theory looks at how _____ and ______ intersect with issues of gender. a. race, class b. encoding, decoding c. postmodernism, post-Fordism d. queer theory, masculinity

Q: According to David, the hip-hop community has neglected which key aspect of black feminist theory? a. discourses on fatherhood b. discourses on motherhood c. discourses on class d. discourses on gender

Q: The primary way to understand hip-hop is through an analysis of a. gender. b. class. c. race. d. there is no primary way to understand popular culture.

Q: "Feminism" refers to one overarching belief system about women and men. a. True b. False

Q: According to Cuklanz and Moorti, SVU is ultimately a feminist show. a. True b. False

Q: _____________ refers to the idea that the goals of the women's movement have already been achieved. a. Postmodernism b. Post-Fordism c. Postracial d. Postfeminism

Q: Postfeminist and postracial discourse are at odds with one another. a. True b. False

Q: Whiteness does NOT focus on the _________ of White people. a. economic b. legal c. cultural construction d. gender

Q: Critics of a postracial perspective assert that it ignores a. meritocracy. b. feminism. c. gender. d. white privilege.

Q: A postracial perspective is linked with an ideology of a. inequality. b. meritocracy. c. Whiteness. d. Black studies.

Q: Race is not an indicator of success, values or the ability to survive in a postracial society. a. True b. False

Q: Once you learn the skills, decoding media texts is easy and simple. a. True b. False

Q: According to Han, __________ will never be hegemonic. a. white masculinity b. black femininity c. gay masculinity d. heteronormativity

Q: A polysemic reading of a television show proves the one correct meaning of the show for the audience. a. True b. False

Q: When Marge Simpson becomes John's "fag hag," she is embracing a straight-gay alliance. a. True b. False

Q: In "Educating the Simpsons" Padva sites three political premises that support the anti-homophobic contribution of the episode that help empower young GLBT viewers. Which is NOT one of the three? a. Celebrating queer counter-culture b. Embracing straight-gay alliance c. Ignoring difference d. Promoting diversity and multiculturalism

Q: What is an example that Law & Order SVU is NOT a feminist show? a. "Victims" the title b. Sexual violence as subject c. Demystifying black male rapist myth d. the use of the term "Survivors"

Q: Culture jamming is a counter-hegemonic tactic. a. True b. False

Q: ______ is a form of political and social activism which, by means of fake adverts, hoax news stories, pastiches of company logos and product labels, and computer hacking draws attention to, and at the same time subverts, the power of the media, governments, and large corporations to control and distort the information that they give to the public in order to promote consumerism, militarism, etc. a. Branding b. Culture Jamming c. Hegemony d. Ideologies

Q: According to Katz, why does Rush Limbaugh appeal so strongly to White males over 50 years of age?

Q: How is gender performative?

Q: Describe how a transgender person occupies the borderlands between communities and identities.

Q: Women whose bodies are _______ are not likely to be celebrated as global mothers in popular culture. a. hegemonic b. out-of-place c. fitting the beauty ideal d. mainstream

Q: _____and _____ are both distinctions in types of media racism. a. Overt, inferential b. Ubiquitous, blatant c. Inferential, blatant d. Moral, covert

Q: Some people see Barbie as the ideal woman, and some see her as a man in drag. This is an example of a. horizontal media integration. b. multiple readings. c. high vs. low culture. d. homophobia.

Q: Katz argues that conservative talk radio is not just entertainment, but also works as a form of a. cultural pedagogy. b. hegemony. c. representation of White masculinity. d. all of the above.

Q: The term "chickification" refers to a. the rise of chicken at fast food restaurants. b. the popularity of having chickens as pets. c. the political economy of the poultry industry. d. the notion that qualities such as empathy and compassion, that are linked with femininity, are the source of cultural decline.

Q: One of the most popular rhetorical techniques of conservative talk show hosts is a variation of the a. class divide. b. rational-public sphere/emotional-public sphere binary. c. hegemonic frame. d. counterhegemonic frame.

Q: The Real Housewives of New York City can be understood through the use of a. humor. b. irony. c. religion. d. politics.