Q&A Hero

Q: The Bravo wink is a. an underground dance move. b. an unintentional nonverbal response. c. the network's inside nod to its hip audience. d. all of the above.

Q: Trans people often ___________ the gender binary as they attempt to "pass" in a heteronormative world. a. reject b. reinforce c. don"t understand d. profit from

Q: The term "hermaphrodite" was replaced with "intersex" as a rejection of being named by the medical profession. a. True b. False

Q: A transsexual may or may not be a. intersex. b. transitioning from one gender to another. c. resisting gender binaries. d. all of the above.

Q: The terms "hir" and "zhe" are a. misspellings. b. Greek words. c. gender-neutral terms used by activists in the trans community. d. none of the above.

Q: According to McKay and Johnson's analysis, bodybuilding is an example of a. athletic eroticism. b. an ideal fitness routine. c. a good way to combat gender stereotypes. d. pornographic eroticism.

Q: An ideology of imperialism infuses the representations of the "global family." a. True b. False

Q: Images of global motherhood often draw on the __________ trope. a. Madonna/ child b. Madonna/ whore c. good/bad d. rich/poor

Q: The fact that "Barbie demonstrates that femininity is a manufactured reality" exemplifies that a. gender is performative. b. gender is biological. c. gender is fixed by age 6. d. gender is static.

Q: An example of a straight-gay alliance can be seen in which of the following? a. straight male avoidance of LGBT issues b. lesbian couple advocating for their right to legal marriage c. straight woman marching at a LGBT rights march d. a and b

Q: In a post-racial society, one of the primary determinants of a person's privilege is their race. a. True b. False

Q: An attempt to weaken the naturalized and normalized binaries of sexuality refers to which term? a. gender roles b. heterosexism c. culture Jamming d. queering

Q: Drag performance and gender bending suggest the usefulness of categorizing gender into binary categories. a. True b. False

Q: A queer theory perspective is only relevant when studying gay or lesbian characters in media texts. a. True b. False

Q: The Barbie Liberation Organization is an example of a. a new direction in Mattel's marketing strategy. b. a counterhegemonic strategy. c. dominant ideology. d. high culture.

Q: Which is NOT part of Hall's description of ideology? a. they are a chain of meanings. b. they are not the product of individual consciousness. c. they are created through an individualized process that works by conscious intention. d. they allow people to make ideological statements as if they were authentic.

Q: In a Pottery Barn Kids catalogue there are pictures of white boys and boys of color, however when comparing the images, the white boys are shown engaging in a variety of activities such as academics and astronomy and the boys of color are associated with athletics only. According to Hall, this is a. not a problem. b. an example of overt racism. c. an example of inferential racism. d. none of the above.

Q: Hall proposed what three possible audience responses to the dominant ideology contained in the media text's codes? a. negotiated, mainstream, emotional reading b. oppositional , psychological, economic reading c. emotional, gendered, dominant reading d. dominant, negotiated, and oppositional reading

Q: Race is a political construct. a. True b. False

Q: Inferential racism draws on unquestioned assumptions. a. True b. False

Q: According to Hall, ideological statements are made by individuals, but ideologies are not the product of individual consciousness. a. True b. False

Q: Explain two of the values of cultural studies research.

Q: According to Jenkins, why is fan writing a predominantly feminine response to mass media texts?

Q: Compare and contrast vertical and horizontal integration.

Q: Commercial network played an important role in emerging economy because it a. helped drive consumer purchases. b. encouraged economic frugality. c. critiqued overconsumption. d. kept families in the same consumer markets.

Q: "Incorporation" refers to a. making a privately held company public. b. blending the gendered, raced and classed views within a media text. c. the process by which resistance is co-opted and contained with hegemony. d. the intersection of encoding and decoding.

Q: Interactive fan activity can be understood as a. active. b. giving away their labor. c. pleasurable. d. all the above.

Q: In the discussion of Star Trek, Jenkins views fans as a. passive. b. active. c. lacking in creativity. d. not very motivated.

Q: In the analysis of EMHE, Palmer asserts that the show can be understood by examining from the perspectives of a. gender and race b. race and class c. audience analysis and hegemony d. religion and ideology

Q: Foster and McChesney argue that the "digital divide" in the U.S. continues to reproduce a. a media literate society. b. class divisions c. social equality d. audience analysis

Q: Because there is a split between _______ and _________ there is always the possibility of multiplicity of readings. a. network decision making and advertisers b. audience decoding and social networking c. hegemony and textual encoding d. textual encoding and audience decoding

Q: When Lipsitz claims that "television's most important function came from its role as an instrument of legitimation for transformations in values initiated by the new economic imperatives of postwar America," this points to television's role in a. selling the American dream. b. teaching viewers how to be good consumers. c. reproducing a hegemonic ideology. d. all of the above

Q: Our text as a whole takes the position that ideologies of racism, sexism, classism, heterosexism are the product of a. individuals. b. vertical media integration. c. structural or institutional forces. d. media literacy.

Q: Radway's research on the readers of romance novels draws primarily on which cultural studies approach? a. political economy b. textual analysis c. audience reception d. All of the above

Q: Breaking down and analyzing the component parts of a media producer text t is known as a. audience reception. b. textual analysis. c. intertextuality. d. cultural pedagogy.

Q: The fact that media can teach us how to think, act behave, feel and desire is a recognition of the fact that media are a source of a. absolute truth. b. pure entertainment. c. primarily nondominant messages. d. cultural pedagogy.

Q: A cultural studies perspective does not highlight the __________ theory of gender socialization? a. social constructionist b. biological c. standpoint d. cultural

Q: Which is a goal of cultural studies research? a. make predictions about behavior b. look for absolute truth c. offer the correct interpretation of a text d. make social change through the redistribution of power

Q: Which is NOT a feature of race? a. it is fluid b. it is culturally bound c. it is time sensitive d. it is static

Q: Understanding the role of media audiences in the production of meaning is a. political Economy. b. textual Analysis. c. intertextual. d. ethnographic.

Q: ______ is an approach to the study of communication in society that is drawn from a number of sources. a. Critical theory b. Cultural studies c. Hegemony d. Content analysis

Q: Vertical media integration includes control over a. radio stations and newspapers. b. production, supply and distribution. c. supply only. d. websites.

Q: Gender is a. fluid. b. static. c. culturally bound. d. a and c.

Q: Hegemony is a. control by one person or organization over another person. b. a resistance to dominance by one person or organization. c. willingly accepted by the people being dominated. d. achieved through forceful means.

Q: Popular culture is studied as a prime site of identity structure within a culture. a. True b. False

Q: "Culture" is an ideology or belief system that dictates things such as appropriate language, dress, and behavior. a. True b. False

Q: According to a cultural studies perspective, high culture products, such as the opera, are more worthy of study than popular culture products. a. True b. False

Q: When a text is polysemic, it is "open" to various readings or has multiple meanings. a. True b. False

Q: Hegemonic ideas reside in media texts. a. True b. False

Q: Once an idea, or text, is hegemonic in a culture it stays that way. a. True b. False

Q: Hegemony works through physical force. a. True b. False

Q: Textual analysis can be both quantitative and qualitative. a. True b. False