Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
International Business
Q:
Which market sector has an expanding Westernized middle class?
A) the traditional sector
B) the modern sector
C) the rural services sector
D) the transitional sector
E) the agricultural sector
Q:
The transitional sector differs from the modern urban sector in that the transitional sector
A) is an exclusively agriculture-oriented sector.
B) consists of population that works in the countryside.
C) consists of an expanding Westernized middle class.
D) represents the high-income urban slums.
E) consists of population that moves from the country to the large cities.
Q:
Estimating market potential in less-developed countries involves additional challenges, but most of the difficulty arises from the
A) coexistence of three distinct kinds of markets in each country.
B) dependence of the markets on the industrialized sectors.
C) lower wage rates of the workforce.
D) high fluctuation in the currency rate.
E) higher concentration of population residing in the urban areas.
Q:
The level of market development roughly parallels the stages of economic
A) stagnation.
B) duress.
C) repression.
D) equilibrium.
E) development.
Q:
________ is an economy's arbitrator between productive capacity and consumer demand.
A) Warehousing
B) Marketing
C) Convergence
D) Procurement
E) Outsourcing
Q:
Economic planners are least likely to be concerned with the problems related to
A) production.
B) finance.
C) capacity.
D) distribution.
E) investment.
Q:
Economic planners are often more ________ oriented than marketing oriented.
A) production
B) advertising
C) logistics
D) theory
E) distribution
Q:
Paved roads, railroads, seaports, communication networks, and financial networks are examples of
A) environmental resources.
B) inventory.
C) infrastructure.
D) factors of production.
E) freight claims.
Q:
What is an indicator of a country's economic development?
A) population expansion
B) expanding state ownership
C) the country's infrastructure
D) social reformation
E) cultural diversity
Q:
What is true about the activities of foreign investors in developing countries?
A) Foreign investors are seen as vital partners in economic development.
B) Today, most developing countries have more conservative attitudes toward foreign investments than before.
C) Foreign firms are expropriated and charged with excessively high tariffs and quotas by all developing countries.
D) Foreign businesses are generally not allowed to raise money by means of shares in developing countries.
E) Foreign investment is banned in most developing countries.
Q:
A country's investment in information technology is a key to economic growth. Specifically, the Internet
A) further increases the advantage of rich economies over the poor ones.
B) increases market transaction costs.
C) allows for innovative services but at a relatively higher cost.
D) enables smaller firms in emerging economies to sell into a global market.
E) decreases the economies of scale from vertical integration.
Q:
During the early market growth of many countries, the first large open market was
A) Russia.
B) the United States.
C) Australia.
D) Germany.
E) the United Kingdom.
Q:
What is a characteristic impact of privatization of state-owned enterprises?
A) It normally has a negative effect on economic growth.
B) It blocks investment of capital in strategic areas.
C) It often leads to new economic growth.
D) It results in a draining of the future national resources.
E) It brings about a political shift in the country.
Q:
What is true of privatization of state-owned enterprises?
A) It leads to a decline in productivity throughout the private sector.
B) It was done in order to stop the drain on national budgets due to inefficient state-owned enterprises.
C) It blocks capital mobility to strategic areas.
D) It leads to a change in political leadership.
E) It acts as a setback to the process of modernization.
Q:
When countries sell off state-owned enterprises and privatize them, it usually results in a(n)
A) lack of accommodation of outside investors.
B) decline in productivity throughout the private sector.
C) increase in modernization by new investors.
D) instant change in political leadership.
E) continuing drain on future natural resources.
Q:
_________ is a free trade group that includes 200 million people, and was formed by Argentina, Brazil, Paraguay, and Uruguay.
A) NAFTA
B) Caricom
C) Mercosur
D) SACU
E) DR-CAFTA
Q:
Which country was involved in the formation of the free trade group Mercosur?
A) Australia
B) China
C) Argentina
D) Russia
E) Thailand
Q:
Chile, Brazil, Mexico, South Korea, Singapore, and Taiwan are examples of ________ countries.
A) least-developed
B) Third World
C) underdeveloped
D) newly industrialized
E) closed economy
Q:
Newly industrialized countries (NICs) differ from less-developed countries in that NICs
A) include Canada, the United States, and Germany.
B) attract insignificant or no foreign investment.
C) have per capita incomes that are lower than other developing countries.
D) have moved away from restrictive trade practices and instituted significant free market reforms.
E) have shown slow industrialization and expansion of targeted industries.
Q:
Most newly industrialized countries (NICs) have moved away from restrictive trade practices and instituted significant free market reforms. As a result, these countries have
A) attracted both trade and foreign direct investment.
B) become poor importers as well as exporters.
C) experienced low gross national income.
D) stepped up their protectionist policies.
E) majorly given up on their domestic markets.
Q:
The United Nations' classification of stages of economic development has been criticized primarily because
A) many countries that are classified as LDCs are industrializing at a very rapid rate, while others are advancing at more traditional rates of economic development.
B) countries classified as LLDCs are growing at a very rapid rate.
C) it no longer takes into account social overhead capital as an indicator of economic development.
D) it only focuses on the literacy level in a country.
E) countries that are classified as LDCs are industrializing at a slow rate.
Q:
A country that is industrially underdeveloped, agrarian, has a subsistence society with rural populations, and has extremely low per capita income levels falls under the category of
A) first world countries.
B) least-developed countries.
C) less-developed countries.
D) newly industrialized countries.
E) frontier markets.
Q:
According to the United Nations' stages of economic development for classifying countries based on levels of industrialization, ________ countries consist of industrially developing countries just entering world trade with relatively low per capita incomes.
A) first world
B) least-developed
C) less-developed
D) Third World
E) more-developed
Q:
According to the United Nations' stages of economic development for classifying countries based on levels of industrialization, Canada falls under the category of ________ countries.
A) Third World
B) least-developed
C) more-developed
D) less-developed
E) pre-emerging
Q:
Which statement is true about MDCs (more-developed countries)?
A) These countries are just entering world trade.
B) The majority of their populations stay in rural areas.
C) These countries have high per capita incomes.
D) These countries have little world trade involvement.
E) These countries have mainly agrarian economies.
Q:
According to the United Nations' stages of economic development for classifying countries based on levels of industrialization, in which category does an industrialized country with high per capita income fall?
A) less-developed countries
B) least-developed countries
C) more-developed countries
D) frontier markets
E) pre-emerging markets
Q:
The ________ classifies a country's stage of economic development on the basis of its level of industrialization into three categories and the three categories are MDCs, LDCs, and LLDCs.
A) U.S. Department of Commerce
B) North Atlantic Treaty Organization
C) International Organization for Standardization
D) United Nations
E) International Development Association
Q:
Economic ________ refers to an increase in national production that is reflected by an increase in the average per capita gross domestic product or gross national income.
A) repression
B) duress
C) equilibrium
D) development
E) sustainability
Q:
Dynamic economies differ from static economies in that dynamic economies
A) need not match marketing efforts with the market needs and wants.
B) have rapidly changing consumption patterns.
C) have a highly predictable and loyal consumer base.
D) define marketing as typically nothing more than a supply effort.
E) do not require a marketer to be prepared for economic shifts and emerging markets.
Q:
What is considered the single most important environmental element of a country to which the foreign marketer must adjust the marketing task?
A) political stability
B) economic level
C) social norms
D) literacy level
E) cultural orientation
Q:
According to the U.S. Department of Commerce, Latin American and other emerging markets will account for ________ of the world's total growth in the next two decades and beyond.
A) 20%
B) 30%
C) 50%
D) 75%
E) 90%
Q:
Which country is an MDC (more-developed country)?
A) Brazil
B) Russia
C) Germany
D) Argentina
E) Vietnam
Q:
As a country develops, market behavior changes and eventually it leads to market segmentation.
Q:
One of the most important aspects of the Latin American Integration Association (LAIA) that differs from LAFTA, its predecessor, is the differential treatment of member countries according to their level of economic development.
Q:
The Mercosur originally envisioned central institutions similar to those of the European Union institutions.
Q:
Mercosur is the largest common-market agreement in the Americas.
Q:
The DR-CAFTA includes a wide array of tariff reductions aimed at increasing trade and employment.
Q:
The United StatesCanada Free Trade Area (CFTA) was a customs union like the European Community.
Q:
Canada is a member of NAFTA.
Q:
Poland has been identified as a big emerging market by the Department of Commerce.
Q:
Big emerging markets are of major political importance within their regions.
Q:
In the United States, the vast majority of the population lives in urban areas and has higher earnings than those who live in rural areas.
Q:
For international marketing, the level of market development parallels the stages of economic development.
Q:
According to Jagdish Sheth, rather than diffusion of innovations, the focus of new product development should be on affordability and accessibility.
Q:
Marketing is an economy's arbitrator between productive capacity and growth potential.
Q:
A more developed economy tends to have fewer types of marketing functions that are needed.
Q:
The quality of an infrastructure directly affects a country's economic growth potential.
Q:
The trend toward privatization is occurring in industrialized as well as in developing countries.
Q:
Economic growth is measured solely in economic goals.
Q:
High transaction costs associated with the use of the Internet prevent smaller firms in emerging countries from selling into a global market.
Q:
Privatization of state-owned industries released immediate capital to invest in strategic areas.
Q:
Mercosur is a free trade group formed by the United States.
Q:
Newly industrialized countries (NICs) are characterized by markets with fewer restrictive trade practices and significant free market reforms.
Q:
Under the United Nations' stages of economic development for classifying countries with respect to levels of industrialization, Brazil falls under the group of more-developed countries (MDCs).
Q:
Chile is a newly industrialized country. As such, it has per capita incomes lower than LDCs.
Q:
The UN classification of countries based on economic development has been criticized because it no longer seems relevant in the rapidly industrializing world.
Q:
According to the UN classification, industrially developing countries just entering world trade with relatively low per capita incomes are referred to as less-developed countries.
Q:
Economic development translates to rapid economic growth and increases in consumer demand.
Q:
Consumption patterns change rapidly in static economies.
Q:
The level of political stability in a country is the single most important environmental element to which the foreign marketer must adjust the marketing task.
Q:
The liberalization of trade and investment policies in developing countries have little impact on the way countries will trade and prosper in the 21st century.
Q:
Of the three kinds of distances that international marketers must traverse, time zones have the greatest influence on the success of their commercial efforts abroad.
Q:
Qualitative research studies
A) responses that can be presented with precise estimations.
B) the dynamic interplay of peoples' feelings and ideas.
C) respondents who are asked to select a response from a set of choices.
D) data that can be summarized in percentages, averages, or other statistics.
E) survey research that involves yes/no questions.
Q:
Which statement is true about qualitative research?
A) It provides a marketer with responses that can be presented with precise estimations.
B) It includes recording consumers' first impressions about products.
C) It usually involves asking respondents to select a response from a set of choices.
D) Data from qualitative research can be easily summarized in percentages, averages, or other statistics.
E) It is generally associated with survey research that involves yes/no questions.
Q:
Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to families. It then conducted a survey with mostly open-ended questions in which the participants were asked about their first impressions about the drinks. This is an example of ________ research.
A) qualitative
B) analytical
C) quantitative
D) laboratory
E) statistical
Q:
Before launching its latest line of environment-friendly and child-friendly wooden toys, a toy manufacturer gave samples of these toys to a large and culturally diverse set of families. It then conducted a survey in which the parents were asked to rate the toys on a step-wise scale of "not satisfied" to "extremely pleased." This research is most likely an example of ________ research.
A) quantitative
B) longitudinal
C) descriptive
D) qualitative
E) explanatory
Q:
In ________, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices.
A) quantitative research
B) a focus group interview
C) descriptive research
D) an in-depth interview
E) explanatory research
Q:
What is one of the two basic types into which marketing research methods can be grouped?
A) analytical research
B) qualitative research
C) descriptive research
D) deductive research
E) exploratory research
Q:
________ data refers to the data that are collected specifically for the particular research project at hand when research questions are still unanswered after seeking all reasonable secondary data sources.
A) Derived
B) Primary
C) Referential
D) Syndicated
E) Cohort
Q:
What question should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?
A) How much do the data cost?
B) What language is used in the parent country?
C) How long did it take to complete the survey in question?
D) Who collected the data?
E) What type of survey was used during the data collection process?
Q:
What is most likely a problem associated with the use of secondary data?
A) defining the research problem
B) ability to communicate opinions
C) reliability of data
D) storage of data
E) willingness to respond
Q:
Maureen leads the international marketing department of Mayfone, a smartphone manufacturer. Mayfone has recently decided to expand its presence in Ecuador. As part of the marketing research effort, Maureen has decided to use data on competitors provided by independent market research agencies located in Ecuador. In the context of assimilating secondary data, which of the following problems is Maureen most likely to face?
A) defining the research problem
B) communicating the results
C) comparability of data
D) storage of data
E) willingness to respond
Q:
Next to the United States, which country has the best quantity and quality of marketing-related data available?
A) Brazil
B) Australia
C) China
D) Japan
E) Kenya
Q:
Which statement is true about the reliability of secondary data while conducting market research?
A) The data in less developed countries are particularly prone to being less positive in nature when reported by these countries.
B) Reliability of data remains unaffected by the prevailing tax structures in countries.
C) Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality.
D) Economic data about less developed countries are more reliable when reported by these countries.
E) Willful errors in the reporting of marketing data are predominantly absent in most industrialized countries.
Q:
In the context of sources of data, commercial sources, trade associations, management groups, and state and local governments are examples of ________ data.
A) first-hand
B) secondary
C) primary
D) personal
E) direct
Q:
Marco has decided to use information collected by other researchers in his upcoming research project on cultural trends. This is an example of using a ________ data source.
A) first-hand
B) secondary
C) primary
D) direct
E) personal
Q:
Once a researcher has defined the research problem and established research objectives, the researcher should
A) effectively communicate the problem and objectives to decision makers.
B) analyze, interpret, and summarize the results.
C) determine the sources of information to fulfill the research objectives.
D) assess the suitability of available statistical methods for analyzing the data.
E) evaluate the cost and benefits of the research effort.
Q:
Natalie is reading government reports on the economy of Morocco so she can make a report to her manager about the viability of opening a branch of her company there. Which step in the marketing research process is Natalie conducting?
A) defining the research problem and establish research objectives
B) communicating the results to decision makers
C) analyzing, interpreting, and summarizing the results
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both
Q:
Hal and his team have undertaken a marketing research study to help his company expand in the eastern European region. Which marketing research step is most likely to be the last step in Hal's research effort?
A) defining the research problem and establishing research objectives
B) analyzing, interpreting, and summarizing the results
C) effectively communicating the results to the decision makers
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both
Q:
What is the first step of the marketing research process?
A) determining the sources of information to fulfill the research objectives
B) analyzing, interpreting, and summarizing the results
C) defining the research problem and establishing research objectives
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both