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Q:
To avoid translation errors, the experienced advertising manager will use:
A. plenty of illustrations with short copy.
B. local translators.
C. back translation.
D. all of the above.
E. two of A, B, and C.
Q:
The experience of suppliers to the youth market indicates that this is an international market segment:
A. like the retiree market.
B. unlike any other market.
C. like the market for consumer goods.
D. like the market for luxury goods.
E. none of the above.
Q:
The term "public action" refers to the exclusive legal rights of authors, composers, playwrights, artists, and publishers to publish and disperse their work as they see fit.
Q:
Whether to position a product as foreign or local is a basic cultural decision for the marketer, and it seems to depend on:
A. the distribution channel being used.
B. the product type.
C. the target market.
D. all of the above.
E. two of A, B, and C.
Q:
Intellectual property laws stimulate innovation and creative work.
Q:
Buyers of __________ usually act on the same motives worldwide.
A. impulse goods
B. mass-consumption products
C. industrial products
D. low-priced products
E. none of the above.
Q:
Bribes are legal payments meant to facilitate performance of duties that the recipients are already obligated to perform.
Q:
Private action to violate property rights occurs when public officials, such as politicians and government bureaucrats, extort income, resources, or the property itself from property holders.
Q:
The attractions of using the Internet as an international advertising medium include:
A. a high number of users of the Internet read English or other common languages well.
B. Internet communications are two-way, rather than one-way like newspaper ads.
C. it is possible to tailor messages to the customer, based on answers to prior questions.
D. all of the above.
E. two of A, B, and C.
Q:
According to the text, among the appealing factors of online advertising in the international sphere is the following:
A. the Internet provides access to an affluent, reachable audience.
B. Internet communications can be interactive.
C. the Internet can be particularly important for reaching teenagers.
D. all of A, B, and C.
E. two of A, B, and C.
Q:
When firms do not wish to accept the Contracts for the International Sale of Goods, they often opt for arbitration by a recognized arbitration court to settle contract disputes.
Q:
According to the text, among the appealing factors of online advertising in the international sphere is the following:
A. the Internet provides access to a broad, low-income market.
B. Internet communications are unregulated.
C. for some groups, the Internet may be among the best media choices.
D. all of A, B, and C.
E. two of A, B, and C.
Q:
By adopting the Contracts for the International Sale of Goods (CIGS), a nation signals to other adopters that it will treat the conventions rules as part of its law.
Q:
Of all the promotional mix elements, __________ is the one with the greatest similarities worldwide.
A. public relations
B. personal selling
C. advertising
D. sales promotion
E. none of the above
Q:
Compared to common law system, it is more expensive to draw up contracts in a civil law jurisdiction.
Q:
The promotional mix includes:
A. personal selling.
B. product design.
C. pricing.
D. all of the above.
E. two of A, B, and C.
Q:
Islamic law is primarily a moral rather than a commercial law and is intended to govern all aspects of life.
Q:
The promotional mix includes:
A. advertising.
B. sales promotion.
C. publicity.
D. all of the above.
E. two of A, B, and C.
Q:
Judges under a civil law system have less flexibility than those under a common law system.
Q:
Honda's "You meet the nicest people on a Honda" campaign appealed to Americans who used their motorcycles as pleasure vehicles, but in Brazil Honda stressed the use of the same motorcycles as basic transportation. This is an example of which promotional strategy?
A. Same product-same message
B. Product adaptation-same message
C. Product adaptation-message adaptation
D. Different product for the same use-different message
E. None of the above
Q:
Contracts drafted under a common law framework tend to be very detailed with all contingencies spelled out.
Q:
When Lady Gaga took her act to India, she adapted her product, ______, to the local environment by _______.
A. song performances; changing rhythm tracks to fit Indian preferences.
B. song performance; having an Indian singer redub her songs in Hindi.
C. clothing; adapting the clothing line to the thinner Indian figure.
D. all of the above.
E. two of A, B, and C.
Q:
When law courts interpret civil law, they do so with regard to tradition, precedent, and custom.
Q:
A common law system tends to be less adversarial than a civil law system.
Q:
All forms of communication between a firm and its publics are:
A. advertising.
B. promotion.
C. limited by government regulations.
D. an accepted part of doing business in emerging markets.
E. two of the above.
Q:
Historically, pure market economies were found in communist countries where collectivist goals were given priority over individual goals.
Q:
According to the text, a brand name has been pirated:
A. when a firm's brand name has been registered by another firm, which is employing it for its own product's name.
B. when it is registered by someone who hopes to profit by selling the name back to the originating firm.
C. if it is being used by sailors who are criminals.
D. two of the above.
E. all of A, B, and C.
Q:
Command economies provide a more favorable environment for innovation and entrepreneurs than market economies.
Q:
In a code law country, a brand name belongs to the:
A. person registering it first.
B. person who uses it first.
C. company that uses it first.
D. person who registers it first under the Berlin Convention.
E. none of the above.
Q:
In a pure command economy, the goods and services that a country produces, the quantity in which they are produced, and the prices at which they are sold are all dictated by the interaction of demand and supply.
Q:
The need to change the color of packages when selling a product in a new market is generally a result of the influence of:
A. distributive forces.
B. competitive forces.
C. political conflicts.
D. cultural differences.
E. economic forces.
Q:
In countries where individual goals are given primacy over collective goals, we are less likely to find market-based economic systems.
Q:
Dissimilar cultural patterns generally necessitate changes in food and other:
A. industrial products.
B. consumer goods.
C. luxury products.
D. basic consumer staples.
E. all of the above.
Q:
Services are generally less complex to market globally than:
A. consumer products.
B. industrial products.
C. luxury products.
D. basic consumer staples.
E. None of the above.
Q:
All right-wing dictatorships display an affinity toward socialist or communist ideas.
Q:
In general, the deeper the desired immediate market penetration is:
A. the more the physical product should be standardized.
B. the greater the product must be modified.
C. the more the total product should be standardized.
D. the lower the pricing must be.
E. none of the above.
Q:
The governments of China, Vietnam, and Laos are communist in name only because those nations have adopted wide-ranging market-based economic reforms.
Q:
Generally, as marketers go down the economic and social strata in each country, they will tend to find:
A. similarities among countries with respect to social and cultural values.
B. dissimilarities among countries with respect to social and cultural values.
C. no significant differences with respect to social and cultural values.
D. greater government support for each succeeding lower stratum.
E. none of the above
Q:
In most democratic states, those who question the right of the rulers to rule find themselves imprisoned, or worse.
Q:
In a totalitarian country, all the constitutional guarantees on which representative democracies are builtan individuals right to freedom of expression and organization, a free media, and regular electionsare denied to the citizens.
Q:
Generally, __________ products require greater modification to meet local market requirements worldwide.
A. low-priced
B. maintenance
C. consumer
D. industrial
E. none of the above
Q:
In a representative democracy, elected representatives who fail to perform their job adequately cannot be voted out of office at the next election.
Q:
According to the text, __________ are the most insensitive to the foreign environment.
A. high-style products
B. faddish and consumer products
C. industrial products
D. basic consumer staples
E. none of the above
Q:
The continuum from insensitive to sensitive to foreign environment begins with __________ and ends with __________.
A. basic consumer staples; high-style and faddish consumer products
B. industrial products; high-style and faddish consumer products
C. high-style and faddish consumer products; industrial products
D. basic consumer staples; industrial products
E. high-style and faddish consumer products; basic consumer staples
Q:
In practical terms, collectivism creates a more favorable environment for international businesses to operate in than individualism.
Q:
The Cold War was in many respects a war between collectivism, championed by the former Soviet Union, and individualism, championed by the United States.
Q:
Generally, consumer products require __________ adaptation than (as) industrial products to meet the demands of the world market.
A. greater
B. less
C. the same amount of
D. about the same
E. none of the above
Q:
Much of the confusion in the ongoing discussion about whether a global firm can have global products results from the discussants not clarifying whether they are referring to the:
A. total product, physical product, or brand name.
B. final product, physical product, or brand name.
C. total product, final product, or brand name.
D. physical product, final product, or brand name.
E. none of the above.
Q:
In practical terms, individualism translates into an advocacy for democratic political systems and market economics.
Q:
When formulating product strategies, international marketing managers must remember that they are selling:
A. a new product.
B. an expensive product to poor people.
C. a total product.
D. hope.
E. two of the above.
Q:
One of the tenets of collectivism is that the welfare of society is best served by letting people pursue their own economic self-interest.
Q:
The total product:
A. all of B, C, and D.
B. includes the accessories, and after-sales service.
C. includes after-sales service.
D. includes warranty and instructions for use.
E. two of B, C, and D.
Q:
By the mid-1990s, communism was rising worldwide.
Q:
The social democratsbelieved that socialism could be achieved only through violent revolution and totalitarian dictatorship.
Q:
The total product:
A. all of B, C, and D.
B. is what the customer buys.
C. includes the physical product and brand name.
D. includes the package.
E. two of B, C, and D.
Q:
Karl Marx advocated state ownership of the basic means of production, distribution, and exchange (i.e., businesses).
Q:
The product is:
A. the central focus of the marketing mix.
B. more than a physical object.
C. the result of economies of scale.
D. A and B.
E. all of A, B, and C.
Q:
Plato did not equate collectivism with equality.
Q:
In spite of the advantages of global standardization, many firms find it necessary to:
A. use the domestic marketing mix overseas.
B. modify the present mix or develop a new one for overseas markets.
C. use different marketing mixes overseas, to save money.
D. two of the above.
E. all of A, B, and C.
Q:
Political systems that emphasize collectivism tend to be democratic, while political systems that place a high value on individualism tend to be totalitarian.
Q:
Management would prefer global standardization of the marketing mix:
A. because each market demands it.
B. for cost savings.
C. to meet local conditions.
D. two of the above.
E. all of A, B, and C.
Q:
The term political economy is used to stress the fact that the political, economic, and legal systems of a country are independent of each other.
Q:
Generally, management prefers global product standardization because:
A. there can be longer production runs, which lowers costs.
B. a standardized corporate visual identity can help project a consistent image.
C. the creative work needed for promotion doesn't need to be done for each market.
D. two of the above.
E. all of A, B, and C.
Q:
Briefly discuss product safety and liability laws.
Q:
The international marketing manager's task is more complex than that of the domestic marketing manager because:
A. marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes.
B. it is usually not possible to have a single, standardized worldwide strategy for the overall marketing mix.
C. the uncontrollable environmental forces vary widely among markets.
D. two of the above.
E. all of A, B, and C.
Q:
Marketers everywhere need to be able to:
A. price the products or services so they are acceptable.
B. produce products that satisfy customers' needs.
C. inform potential customers.
D. two of the above.
E. all of A, B, and C.
Q:
How do international businesses respond to violations of their intellectual property?
Q:
How do patents, copyrights, and trademarks differ from each other?
Q:
Marketers everywhere must:
A. know the market.
B. satisfy customers' needs.
C. inform potential customers.
D. two of the above.
E. all of A, B, and C.
Q:
How does corruption affect the economic growth rate in a country?
Q:
What are the two ways through which property rights can be violated?
Q:
It is possible to hide profits with transfer prices.
Q:
Foreign national pricing is the use of the home-country price in foreign markets.
Q:
How does a common law system differ from a civil law system?
Q:
Discuss why supply must not be restricted for a pure market economy to function.
Q:
International pricing involves setting prices of goods for export to both unrelated and related firms.
Q:
If a country wants to improve its attractiveness as a place for doing business and as an investment site, it should:
A. oppose the rule of law.
B. ensure that the economic activity is heavily regulated by the state.
C. move toward a market-based system.
D. extensively restrict property rights.
E. avoid enforcing intellectual property laws.
Q:
Public relations includes the various methods of communicating with the firm's publics, including the governments where it operates, in order to secure a favorable impression.
Q:
Which of the following nations is most likely to be unappealing as a place for doing business?
A. A nation that has a market-based economic system
B. A nation that has a strong legal system
C. A nation that has a democratic political institution
D. A nation that enforces strong property rights
E. A nation that has a totalitarian political system
Q:
The international standardization of the sales promotion function is not difficult, because experience has shown that what is successful in the United States generally proves effective overseas.