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Q:
Three-dimensional (3-D) movies did little to stem the drop in movie theater attendance in the 1950s.
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With television capturing suburban audiences by the mid-1950s, movie producers made only family-friendly films to lure that audience back to theaters.
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The popularity of radio had a great impact on movie attendance in the late 1940s.
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Movie attendance began a sharp decline in the 1940s mostly because of television.
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The Paramount decision ended the dominance of the major studios over the commercial film industry.
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As a result of the U.S. Supreme Court's Paramount decision, the major film studios divested themselves of their theaters.
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The Hollywood Ten were studio writers and directors jailed for leaking military secrets to the Soviet Union.
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During the Hollywood witch-hunts of the late 1940s and 1950s, many film executives and stars accused others in the film industry of being communist sympathizers.
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Documentaries generally avoid controversial or unpopular subject matter.
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Cinema verit is a style of documentary filmmaking that closely resembles a big-budget, high- gloss Hollywood feature.
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Hollywood produces the most movies of any film industry in the world.
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As of 2011, there are still no African American directors in mainstream Hollywood.
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In America, most woman movie directors have first been successful actresses or scriptwriters.
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Female directors often have far fewer financing opportunities for film projects outside the major Hollywood studios.
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Directing opportunities for women in Hollywood have been limited.
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Film noir movies are notable for their bright lighting, lush sets, and upbeat story lines.
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Horror films are successful because they appeal to both teenagers and their parents.
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Examples of genres include comedy, drama, romance, and action/adventure.
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Grouping films by genre allows the movie industry to achieve both product standardization and differentiation.
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In scriptwriting terminology, the discourse is how the story is told.
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The SingingFool was a big commercial disappointment, and it demonstrated that movie fans were not ready for talking pictures.
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The first sound movie, The Jazz Singer, was basically a silent film with a few spoken words and musical numbers.
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The Birth ofa Nation (1915) was very controversial when it premiered because of its glorification of the Ku Klux Klan.
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Movie palaces looked beautiful on the outside, but were often very shabby on the inside.
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American studios were able to gain control of the world film industry during World War I.
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With the exception of Mary Pickford, the early studio moguls who ran Hollywood were mostly men.
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An oligopoly exists when a few companies control an industry.
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The existence of the Motion Picture Patents Company led some independent producers to make their pictures in faraway Hollywood.
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Hollywood was the international center of cinema from the very beginning.
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The Motion Picture Patents Company was founded by Adolph Zukor of Paramount Pictures and William Fox of Fox Film Corporation.
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The Motion Picture Patents Company was established in 1908 to share film technology with independent filmmakers.
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The first movie theaters were called nickelodeons, a name that indicated the cost of admission.
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Georges Mlis made the first western, The Great Train Robbery.
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French director Georges Mlis pioneered a number of camera tricks and techniques, including slow motion.
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Georges Mlis opened the first public movie theater in France in 1896.
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To become a mass medium, the early silent films had to offer what books achieved: the suspension of disbelief and stories that engaged an audience's imagination.
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The first public showing of Edison's kinetoscope projector system was in a Paris caf in December 1895.
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The first motion pictures were watched by only one person at a time.
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Thomas Edison's first attempt to create talking pictures in the late 1800s was an immediate commercial success.
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A. Domestic comedyB. DirecTVC. Above-the-line costD. Catch-up serviceE. Evergreen1) I Love Lucy2) Hulu.com3) Actors' salaries4) All in the Family5) Netflix
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A. Distributes signal around a community on utility polesB. Runs from utility pole to subscriber's homeC. Processes signals received from program suppliers1) Headend2)Trunk cable3) Tap line
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A. Hybrid dramaB. Television specials C. Quiz-show scandals D. WTBS1) Sylvester "Pat" Weaver2) Charles Van Doren3) Ted Turner4) Mad Men
Q:
MSO stands for " __________system operator."
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In TV audience measurement, a__________ is a statistical estimate expressed as a percentage of households tuned to a program in the local or national market being sampled.
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O & Os refer to TV stations that are __________by networks.
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In television,__________ is the process whereby a TV production company leases its programs to a network for a license fee that is actually less than the cost of production.
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After years of going back and forth on cable rates and rules, Congress enacted the__________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.
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Though independently owned, __________are radio or TV stations that sign a contract to be part of a network and receive money to carry the network's programs.
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A popular form of early TV programming that brought live dramatic theater to television,__________were influenced by stage plays.
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A relatively recent technology, __________are devices that enable users to find and record specific television shows (and movies) and store them in computer memory to be played back at a later time.
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__________, satellite-based services that for a monthly fee downlink hundreds of television channels, began distributing video programming directly to households in 1994.
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A tier of channels that subscribers can order at an additional monthly fee over their basic cable service is referred to as __________
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CATV stands for "__________ antenna television."
Q:
Which of the following statements about municipal cable television systems is false?A. Communities can build their own municipal cable systems.B. Consumers in cities with municipal cable systems typically pay less for cable. C. There are only about a hundred municipal cable services across the country.D. In most cases, municipal cable systems are operated by community-owned nonprofit electric utilities.E. None of the options is false.
Q:
What did major networks do to combat audience erosion in the 1990s?A. They threatened not to allow cable operators to carry any of their programming. B. They started making edgier and more controversial programming.C. They acquired cable channels.D. They acquired cable operators.E. None of the above options is correct.
Q:
Which of the following statements about the three traditional major broadcast networks (NBC, CBS, ABC) is true?A. Nobody watches them anymore.B. They are all owned by Rupert Murdoch and News Corp.C. They remain attractive business investments despite losing viewers to cable and other new technologies.D. They own all of the stations that carry their programming.E. None of the above options is correct.
Q:
Online advertisers pay a rate called a __________.A. shareB. CPMC. retransmission feeD. software costE. None of the above options is correct.
Q:
During the 2012--2013 season, NCIS on CBS drew an average audience of about __________.A. 22 millionB. 20 millionC. 25 millionD. 15 millionE. 18 million
Q:
The game show Wheel ofFortune is an example of __________A. off-network syndicationB. first-run syndicationC. fringe timeD. an O & OE. hybrid syndication
Q:
An airing of the television show Friends on Fox at 6:30 P.M. is an example of __________A. off-network syndicationB. first-run syndicationC. video-on-demandD. an O & OE. hybrid syndication
Q:
Programs that are in off-network syndication are __________A. programs that were made specifically for syndicationB. older programs that no longer run during network prime timeC. programs that are produced by broadcast networks for cable channelsD. programs that are too risqu for network televisionE. All of the options are correct.
Q:
When might broadcast networks air syndicated programs?A. During prime time B. During fringe timeC. During time shiftingD. Only during the daytimeE. Only during the evening
Q:
Which of the following is the best way to erase the losses of deficit financing for a TV show?A. Selling the program into rerun, or off-network, syndication B. Selling national and local advertising spotsC. Selling the program to individual affiliatesD. Renting the program to the networksE. Time shifting
Q:
Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?A. Prime Time Access RuleB. Above-the-line costs C. Below-the-line costs D. Economy of scaleE. None of the above options is correct.
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Below-the-line costs for a TV program include the __________A. writerB. camera crewC. actorsD. directorE. All of the options are correct.
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Which of the following is not true about the aftermath of the Telecommunications Act of 1996?A. Competition from allowing regional and long-distance phone companies as well as cable companies into each other's markets has kept cable rates low.B. Consolidation of regional phone, long-distance, cable, and Internet service companies has decreased competition and left consumers with high cable bills.C. The cable industry has spent almost $150 billion installing and upgrading itstechnological infrastructure in the United States.D. Cable companies now bundle digital cable television, Internet, and phone services.E. All of the options are true.
Q:
What is the difference between a common carrier and an electronic publisher?A. A common carrier may examine content before distributing it; an electronic publisher may not.B. A common carrier is not allowed to import any foreign programming; an electronic publisher may.C. A common carrier may not transmit video images; an electronic publisher can send both analog and digital images.D. A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels.E. There is no difference between a common carrier and an electronic publisher.
Q:
In 1972, the FCC required cable systems to provide and fund a tier of__________ dedicated to local education, government, and the public.A. DBS servicesB. must-carry rulesC. access channelsD. pay-per-view channelsE. superstations
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In 1965, the FCC established must-carry rules, which __________A. required cable operators to carry local TV broadcastsB. established technical standards for cable broadcasts, regulating the signals carried by cable systemsC. blocked cable systems from bringing distant television stations into cities with local stationsD. blocked cable operators from carrying local TV broadcastsE. None of the above options is correct.
Q:
In 1970 the FCC created the__________ , which "constituted the most damaging attack against the network TV monopoly in FCC history."A. Prime Time Access RuleB. must-carry rulesC. access channelsD. Financial Interest and Syndication RulesE. None of the above options is correct.
Q:
Which of the following statements about public broadcasting is true?
A. It would have lost all funding from the government if the Senate hadn"t killed a 2011 effort by a Republican-controlled House of Representatives.
B. Public broadcasting hopes to increase corporate contributions with on-air promotional messages.
C. One of its main missions continues to be providing educational children's programming.
D. The bulk of the funding for public broadcasting comes from viewers, listeners, and corporations.
E. All of the options are correct.
Q:
Which of the following statements about reality television is false?A. The genre includes programs like Survivor, Top Chef, and American Idol.B. The shows introduce us to characters/people who seem more like "us'" and less like celebrities.C. The inspiration for reality TV can be traced to MTV's Real World.D. Reality TV is much more expensive to make than typical comedies or dramas. E. All of the options are true.
Q:
According to the textbook, which of the following statements about television news is true?
A. There have been relatively few changes to the television news industry since the start of the 24/7 cable news channels.
B. From the very start of television, networks were concerned with keeping their news departments separate from big commercial sponsors like tobacco companies.
C. ABC News was the first news program to be aired by a major television network.
D. Since the 1960s, national polls have shown local television news is typically thought of as more trustworthy than newspapers.
E. None of the above options is correct.
Q:
__________are one of the longest-running serial programs in the history of television.A. Workplace comediesB. Daytime soap operasC. SitcomsD. Hybrid dramasE. Anthology dramas
Q:
Anthologies were replaced by other types of programming in the 1950s because __________A. advertisers didn"t like anthologiesB. they were expensive to produceC. the television audience changed as it expandedD. some were considered too controversialE. All of the options are correct.
Q:
In its early days, television drama drew on __________for many of its ideas, sets, actors, technicians, and directors.A. the music industryB. radioC. moviesD. New York theaterE. None of the above options is correct.
Q:
In a situation comedy __________A. character development is emphasized over plot twistsB. characters change dramatically over the course of the seriesC. characters are under a great deal of stressD. viewers consider themselves slightly smarter than the charactersE. viewers consider themselves slightly inferior to the characters
Q:
Although some media critics disagree about the terminology, smartphones and other mobile devices used to watch videos are sometimes referred to as __________A. first screensB. time shiftingC. fourth screensD. off-networkE. headends
Q:
A catch-upservice __________A. lets you watch episodes after they air on TVB. is an online fan site with plot descriptionsC. refers only toDVD playersD. usually refers to something you see in a movie theaterE. None of the above options is correct.
Q:
The practice of recording shows and watching them later when it is more convenient is called__________A. fin-synB. viewer's choiceC. time shiftingD. strippingE. syndicating