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Q:
What are two benefits of content marketing for social media professionals?
Q:
There are certain aspects that are expected by communities, all EXCEPT ______.
A. exclusivity
B. tone
C. consistency
D. influence
Q:
An ______ focuses on persuading audiences to take action, whereas a ______ focuses on content that resonates with audiences they made.
A. influencer; creator
B. creator; influencer
C. advocate; ambassador
D. ambassador; advocate
Q:
Filmmaker and YouTuber Casey Neistat is an example of a ______.
A. influencer
B. ambassador
C. advocate
D. strategist
Q:
Dennis Yu discusses key questions to determine the impact of an influencer. Which point resonates the most regarding influencers? A. Do they actually take the time to create their own content? B. Do they have the best tools possible to create content? C. Do they have an entourage following them to capture everything they are doing? D. Do they publish their knowledge openly rather than just getting paid for their endorsements?
Q:
The unfollow/follow technique is used as a strategy to grow audience bases on social media platforms by ______.
A. influencers
B. advocates
C. fake influencers
D. ambassadors
Q:
Carolyn, who is an avid social media professional down in Los Angeles, has been approached by Hootsuite to promote the work they are doing in her network. Hootsuite has chosen her since she has been loyal and engages a lot with their community about their products. What will Carolyn be a part of with Hootsuite?
A. She will be part of the company.
B. She will be part of their ambassador program.
C. She will be part of their marketing team.
D. She will be part of their advocacy program.
Q:
A group of people who are not a fan of the brand and voice their negative options are called ______.
A. trolls/haters
B. advocates
C. ambassadors
D. lurkers
Q:
What are the responsibilities of an ambassador?
A. paid endorsements
B. control of their creativity and execution of content
C. control over the participation and two-way involvement of the creation of content
D. views their engagement with brands to be a spectator sport
Q:
Lilly Singh has a popular YouTube channel and discloses any partnerships she has with brands and clients that are featured in her videos. She is able to create these endorsements due to her large audience. What is Lilly?
A. She is an influencer.
B. She is a creator.
C. She is an advocate.
D. She is an ambassador.
Q:
Demographics focus on the attitudes, behaviors, and interests of the key audience.
Q:
______ have a specific focus, community, and purpose that resonates with their audience.
A. Influencer
B. Micro-influencer
C. Creator
D. Advocate
Q:
Primary audiences are the audience you want to reach based on listening and monitoring on social media that could become important for the brand.
Q:
A creator, which is compared to a celebrity endorser, are more relatable and viewed as a trustworthy source of information.
Q:
______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
B. Influencer marketing
C. Audience segmentation
D. Consumer behavior analysis
Q:
False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers.
Q:
Why is it important to be effective in understanding your audiences?
A. You can be more effective in your paid advertisements.
B. You can have a clear idea of who you are reaching.
C. You have an understanding of the different touch points an audience member has with the brand.
D. all of these
Q:
Micro-influencers are not as effective as influencers because they do not have a large audience.
Q:
Social media professionals need to have a ______ approach that allows them to have a seamless integration of content, experiences, and messages for the user.
A. dual channel
B. omni channel
C. hyper channel
D. strategic channel
Q:
Discuss the importance of understanding a key audience member
Q:
What is NOT an example of a type of segmentation?
A. type of user
B. platform specifics
C. psychographics
D. brand demographics
Q:
Elaine has an interest for esports, and wants to create a place where her friends can join on and have conversations about this similar interest. She sets up a Facebook Group and invites others to join her. What did Elaine create?
A. She created an influencer network to engage with brands.
B. She created a community.
C. She created an online discussion board forum just to talk about esports.
D. She created a creator group for the members to share videos only.
Q:
Social care is part of the conversation piece of effective writing for social media.
Q:
Why is writing for social media important?
Q:
What is the difference between content creation and content curation?
Q:
Discuss the role brand voice plays for a brand on social media.
Q:
Katniss is a young entrepreneur who wants to create her new business called The MockingJay Gym that is a fitness program that trains athletes in arenas. Katniss realizes her voice is creative and she wants to embrace a new normal for her business on social media. She wants to make her messages challenge the norm of what businesses can do on social media. What style is Katniss using? A. witty B. professional C. snarky D. audience focused
Q:
What is the difference between the promotional style of writing and the snarky style of writing?
Q:
Why does spelling and grammar still are key principles to follow in social media writing?
Q:
A group of colleagues want you to be more diverse in the content that is shared on social media for your client, which is Coca-Cola. You will want to outline their brand voice, what type of writing style they have, and what are some best practices you would recommend for them.
Q:
Analyze the differences between a brand like Wendys and General Motors has on social media. What are the distinctive factors that need to be considered here for both of these brands as far as their writing style goes?
Q:
What are some of the risks you see when it comes to embracing a snarky voice on social media? Outline three key risks that are associated with this type of writing style on social media.
Q:
Outline the differences and implications of each of the writing styles proposed, and which ones are the most effective and why? Which ones are the ones that can be the most risky?
Q:
A brand voice that is presented on social media does not need to be aligned with how the audience perceives it.
Q:
Tasty has a strong following due to teaching their audiences through videos about various recipes they can make at any occasion. What style are they using?
A. snarky
B. audience focused
C. educational
D. professional
Q:
You are asked to propose a writing style for a new client of yours, which is Vineyard Vines. Propose a writing style that fits this brand and discuss your rationale for it.
Q:
The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is social is ______.
A. conversational
B. witty
C. professional
D. audience focused
Q:
Writing for social media is one of the most challenging things social media professionals need to do.
Q:
When a trending topic or hashtag is trending, it is key to make sure to jump on the bandwagon and be part of the conversation regardless of the situation.
Q:
Researching a hashtag before engaging in a conversation is a key strategy to take.
Q:
Promotional ads and updates are successful especially for brand who are going for the hard sell.
Q:
A social media professional not only has to have a strong writing style, but they have to be able to create good ______
A. content
B. ideas
C. voice
D. perspectives
Q:
Evaluation needs to happen only after the plan has been launched.
Q:
______ is a group of individuals who come together based on common interests, values, and characteristics.
A. Content
B. Connectors
C. Community
D. Creators
Q:
Matt is working with the NY Mets as part of a summer internship program. He is in charge of responding to informal conversations on social media with fans and other key audiences. What type of social media writing does this capture?
A. content
B. community
C. creation
D. conversation
Q:
Peter Parker is working with Stark Enterprises for his internship in social media. He has been tasked by Mr. Stark to collect and strategically select content to share from various sources that may be relevant for Stark Enterprises audiences on social media, particularly articles and topics focusing on Iron Man. What is Peter trying to do?
A. He is trying to create content for the audiences.
B. He is trying to curate content for the audiences.
C. He is trying to engage with the audiences of DC Comics.
D. He is trying to communicate with the audiences.
Q:
______ is often confused with ______,but they are interconnected.
A. Brand voice; tone
B. Tone; community
C. Brand voice; community
D. Tone; content creation
Q:
Outline three factors of thought leadership.
Q:
Having a standard approach for social media content, policies, and overall approach in writing is called a ______.
A. content calendar
B. style guide
C. creative plan
D. social media calendar
Q:
What is an environmental scan?
Q:
Brands that are traditional yet consistent with their social media presence would be considered to have this ______ style to their writing.
A. professional
B. snarky
C. audience focused
D. conversational
Q:
What are the components of SMART objectives?
Q:
Wendys got their fame on social media by interjecting their attitude with messages on social media to provide entertainment and value. What writing style are they using?
A. professional
B. audience focused
C. snarky
D. witty
Q:
Name the four components of a SWOT analysis
Q:
Daenerys is trying to create a sense for her brand Dragon Glass Cosmetics on social media. She wants to focus on what they say and how their products help their bottom line. Daenerys wants to make sure there is a call-to-action statement for all of her messages to make sure her social media audience group responds in a particular way. What style is Daenerys using?
A. professional
B. snarky
C. product and brand focused
D. witty
Q:
What is the strategic implications part of a plan?
Q:
Sherlock is having a conversation with Watson about their detective business. He is stating that storytelling and sharing what is going on with audiences on social media about their work needs to be at the forefront of their messages to make them unique. They have created a specific hashtag for their detective stories with #221Bstories. What style is Sherlock and Watson using?
A. professional
B. snarky
C. witty
D. audience focused
Q:
You are in an interview with the Met Museum in New York City. They are looking at various other candidates for the job, but they have a question for you regarding how you approach a SWOT analysis. Outline the steps you will take to do a thorough and comprehensive analysis of their social media work.
Q:
You have been asked to step into the role of a technician within a social media company. What are the responsibilities that are part of this job? How does this compare with the managerial role?
Q:
You have been asked to analyze the brand voice of three companies: Marvel, Nike, and Sprinkles. Discuss how understanding each brand voice impacts a social media campaign.
Q:
Your boss comes in and states that as part of the background section of the upcoming plan with Uber, we do not need to look at previous campaigns they have done on social media. What would be your response, and provide two reasons why this is necessary.
Q:
Discuss the different types of organizational structures of a company when it comes to social media, and why this is important to note for a social media campaign.
Q:
As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
D. connection
Q:
You are entering a client meeting and your boss says, Monitoring is too expensive, we need to get rid of this. What is your response?
Q:
Proposing a designated hashtag for an event (e.g., Kentucky Derbys is #kyDerby) and host three influencers to do an Instagram takeover is an example of ______.
A. strategies
B. tactics
C. objectives
D. goals
Q:
What are three questions you would want to address when reviewing third party tools?
Q:
______ focuses on how you will be able to achieve your ______ in a campaign.
A. Strategies; tactics
B. Tactics; strategies
C. Strategies; goals
D. Tactics; goals
Q:
You walk into the room and you have to pitch to the team from Nike. They are wanting to expand their Instagram presence and drive sales to their shoe line with Justin Timberlake, but they are not sure what additional metrics they need to have here. Provide your rationale for (1) metrics you would recommend them exploring and (2) how they can apply these insights.
Q:
Elements that need to be included in a budget includes ______.
A. tool costs
B. influencer partnerships
C. paid media
D. all of these
Q:
Taking steps to make up a creative and systematic approach for social media purposes is also known as a ______.
A. strategic plan
B. message map
C. social media policy
D. experiential media plan
Q:
______ focuses on the content that will be going out at certain times of the campaign. Hootsuite and Sprout Social offer these services for social media professionals. A. A strategic plan B. A content calendar C. A media plan D. A creative plan
Q:
______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
Q:
The key players and organizational structure of a company is not important to note for the client overview for a campaign plan.
Q:
______,which is the overall tone, personality, and entity that is what is presented on social media is part of the ______ section of the plan.
A. Brand voice; situational analysis
B. Brand voice; background section
C. Strategic mindset; situational analysis
D. Strategic mindset; background section
Q:
Psychographics are a key way to understand our audiences on social media.
Q:
______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.
A. Mission; vision
B. Mission; brand voice
C. Vision; brand voice
D. Vision; mission
Q:
Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome. What is this an example of?
A. a mission statement
B. a brand voice statement
C. a vision statement
D. a strategic mindset statement
Q:
Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?
A. She needs to explore the political factors of the situation for the company only.
B. She needs to address the political, legal, economic, and community factors for the company.
C. She only needs to address the technology factors since she is working in social media.
D. She needs to address the political, legal, economic, technology, community, and social factors here.
Q:
______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
A. A strategic plan
B. A communication audit
C. A social media audit
D. A communication plan
Q:
The organizational structure, according to Jeremiah Owyang, that focuses on cross-functional teams but there is a centralized area that everyone has a consistent social media presence is referred to as ______.
A. decentralized
B. centralized
C. hub and spoke
D. multiple hub and spoke