Q&A Hero

Q: Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome. What is this an example of? A. a mission statement B. a brand voice statement C. a vision statement D. a strategic mindset statement

Q: Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here? A. She needs to explore the political factors of the situation for the company only. B. She needs to address the political, legal, economic, and community factors for the company. C. She only needs to address the technology factors since she is working in social media. D. She needs to address the political, legal, economic, technology, community, and social factors here.

Q: ______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched. A. A strategic plan B. A communication audit C. A social media audit D. A communication plan

Q: The organizational structure, according to Jeremiah Owyang, that focuses on cross-functional teams but there is a centralized area that everyone has a consistent social media presence is referred to as ______. A. decentralized B. centralized C. hub and spoke D. multiple hub and spoke

Q: There are four main categories for a SWOT analysis, all EXCEPT for ______. A. strengths B. weaknesses C. opportunities D. threats E. situation

Q: ______ focuses on challenges that emerge within the organization and on social media, like internal conflicts or a no support for education and training for social media. A. Threats B. Weaknesses C. Opportunities D. Situation

Q: A broad statement that captures the overall structure of what you want to focus on for a campaign is called a ______. A. goal statement B. objective statement C. strategy statement D. message statement

Q: There are many benefits of listening and monitoring, such as ______. A. formulating items to evaluate B. identifying influencers C. analyzing key trends D. calculating overall growth amongst audience E. all of these

Q: Sabrina is a recent graduate of the University of Tennessee. She is interested in pursuing a career in social media, but she feels she needs some additional training. What certification should she explore for monitoring? A. Stukent B. Facebook Blueprint C. Hootsuite D. Microsoft

Q: ______ metrics can be collected easily from the social media platform or separate service. A. Basic B. Advanced C. Channel D. Behavioral

Q: Landon is analyzing the reports for her latest project with The Breeders Cup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for? A. basic B. advanced C. channel D. behavioral

Q: Twitter Analytics are accessible to everyone, and there are some metrics that are specific to each platform (e.g., RTs, etc.). What type of metrics are these? A. basic B. advanced C. channel D. behavioral

Q: The most complicated form of ______metrics focuses on exploring the actions audiences members take on social media. A. basic B. advanced C. channel D. behavioral

Q: Delmondo is a tool that only monitors Facebook data.

Q: When evaluating third party tools, it is important that ______. A. you start fresh and not worry about what metrics they are already using B. you can wing the payment model for them. Its all customizable C. you have to know what data they are able to collect and report on D. you need to see if they are offering any training, but it is not required

Q: What is an example of a basic metric for Facebook? A. impact B. engagement C. community health D. reactions

Q: Klear is a tool that measures influence on which platforms EXCEPT ______. A. Facebook B. Instagram C. YouTube D. Twitter

Q: A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______. A. return on influence B. return on relationships C. return on investment D. return on engagement

Q: What are the qualifications a social media professional needs to have to be on a monitoring or listening team?

Q: Wade is working on creating a collection of information for his Deadpool movie campaign. He is evaluating the data to see what trends can be tied to the overall efforts of the campaign and how Deadpool is being received online. What is Wade doing? A. He is doing a strategic analysis. B. He is doing a social listening analysis. C. He is doing a social monitoring analysis. D. He is doing a data analysis.

Q: Research in many ways is one of the most challenging yet demanding functions in social media.

Q: Tools and services that can be used to evaluate Instagram only involve channel metrics.

Q: Identifying followers on given social media platforms gives the social media professional what types of benefits? A. They get the sense of their vanity metrics. B. They get a snapshot of their potential audience members. C. They are the must have audience members to target for a campaign. D. They are real followers and bots that engage with your content.

Q: What is the definition of research?

Q: ______ focuses on observing peoples feedback and evaluating the sentiment and patterns for a social media manager. A. Listening B. Monitoring C. Analytics D. Strategy

Q: Why is having a listening and monitoring platform key for social media professionals?

Q: ______ provides metrics like mentions and trends along with using data insights to tie into strategic plans. A. Listening B. Monitoring C. Analytics D. Strategy

Q: What is a KPI?

Q: The main difference between monitoring and listening is ______. A. timeframe B. tools C. content D. platform

Q: Why is it important to tie in listening and monitoring to objectives?

Q: Writers do not have to be prepared to write in all social media channels, but they have to be a master in one.

Q: Sabrina wants to have the flexibility and independence of which clients she wants to work with in the social media industry. So far, she has experience working on projects with BBC, Star Wars, City of Dublin Tourism Department, and Starbucks all focused on social media strategy. What role does Sabrina work in? A. She is a social media influencer. B. She is a freelancer. C. She is a social media strategist. D. She is a social media coordinator.

Q: There is a standard salary for social media professionals to make across industries.

Q: Define what a social media content creator is.

Q: What are the two skills a social media coordinator needs to have?

Q: What are the requirements to be able to freelance in social media?

Q: Name three skills necessary to work in social media?

Q: You have been asked to take on the role of a social media strategist at Under Armour. Discuss the necessary skills you will need to demonstrate in order to be successful in this field.

Q: A side hustle while working in social media is something to consider having if youre in the industry.

Q: What is the current state of social media jobs and roles?

Q: You have been asked to justify your role and presence as a social media professional at an interview setting. Discuss how you would make an argument you are the right person for the job based having certain qualifications.

Q: ______ focuses on the strategic planning and execution of social media content for the organization A. Content creator B. Social media coordinator C. Social media strategist D. Content curator

Q: You have worked in various roles like working as a social media coordinator and community manager, and realize it is time to go on your own. How would you approach this?

Q: Matt is working as a freelancer for the NY Mets. He wants to make sure his content goes out at specific times, and realizes he needs to create, maintain, and share these pieces of content with the rest of the team. What does Matt need to create? A. He needs to create a strategic plan. B. He needs to create an editorial calendar. C. He needs to create a content calendar. D. He needs to create a brand kit.

Q: When getting an offer for a social media job, you are given a flat salary cap of $40,000. However, when you are going on PayScale, you realize the average salary for this job is $55,000. How would you approach having this discussion with the company who has offered you this salary and offer?

Q: ______ focused on social media but they are also primarily look at how to get key business, communication, and social media objectives accomplished. A. Community manager B. Social media coordinator C. Freelancer D. Social media strategist

Q: Data collected by the social media professional are called ______ A. updates B. metrics C. information D. research

Q: What is an example of a side hustle?

Q: Emily is working for BuzzFeed and is an effective storyteller. She has experience writing scripts, production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in? A. She is a social media strategist. B. She is a social media influencer. C. She is a multimedia producer. D. She is an intern.

Q: Social media is an established field that has not seen any growth or changes in the hiring roles.

Q: Being self-employed in the social media space is very easy to do since you can charge organizations and clients a variety of different ways.

Q: General Motors and Yum! Brands have designated departments for social media professionals since they see the value of having social media in-house as well as hiring agencies to help out with social media activities.

Q: What is influence?

Q: ______ is what many professionals are hiring for today in the social media industry. A. Influence B. Dedication C. Experience D. Expertise

Q: Amanda is working on her bachelors degree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises. She wants to showcase what she has done in her other internships with Aquaman Agency. What does Amanda need to bring to her interview? A. She needs to bring coffee. B. She needs to bring her online portfolio of work. C. She needs to bring her digital activities and show how much influence she has. D. She needs to bring her collection of memes and selfies.

Q: When applying for jobs, applications need to be aware of the following EXCEPT ______. A. understanding the culture within the organization B. know the social media organizational structure C. look at the influence scores for their colleagues D. see what their future colleagues have done before

Q: The campaign with Oreo showcased the bridge and collaboration effort between ______. A. an agency and a brand B. an influencer and an agency C. a brand and an influencer D. none of these

Q: ______ specialize in a particular industry or function with social media. A. Boutique agencies B. Influencers C. Keynote speakers D. Large agencies

Q: Delmondo focuses on analytics and analysis for a variety of different platforms and functions. However, they began their focus on content creation, which would classify them as ______. A. a large agency B. an influencer-based agency C. a boutique agency D. a small business-oriented agency

Q: Research is not a needed component for social media professionals today to establish themselves in the field.

Q: ______ is one industry that has been considered to be an early adapter for having formalized roles in social media. A. Business B. Sports C. Entertainment D. Government

Q: What is the difference between a personal brand and a brand voice?

Q: What are the key differences between a community manager and a social media manager? A. Community managers advocate for the brand. B. Social media managers advocate for the brand. C. Community managers focuses on the brand on social media. D. There is no difference between a community manager and a social media manager. They are the same.

Q: Name three things to help identify a fake personal brand.

Q: Maggie is working in social media for Buffer. She is in charge of listening and overseeing the campaigns for Buffer, but also focuses on addressing customer messages and inquiries on all of the platforms they are on. What social media role is Maggie in? A. She is a social media manager. B. She is a community manager. C. She is a social media strategist. D. She is a writer and content creator.

Q: Identify the six different types of personal brands you can have.

Q: Name three components needed for a personal brand.

Q: Writing is one of the most important skills to have in order to create a strong brand voice online.

Q: Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.

Q: You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.

Q: You have been tasked to create a checklist for fake followers for your internship. What are three necessary components that need to be addressed?

Q: You read the statement: You control your actions on social media. Do you agree with this point or not? Explain your rationale and reasoning.

Q: You have been asked to create a personal brand audit for yourself. Walk through the process of how you will go about in doing this, and the rationale behind this.

Q: Benedict Sherlock is a new member of London society wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do? A. He is implementing a content strategy. B. He is trying to copy the strategies that have worked for his competitor, Moriarity. C. He is trying to establish his brand voice. D. He is implementing a community-based strategy.

Q: ______ focuses more on the key group of people a person or brand wants to reach. A. Content strategy B. Community-based strategy C. Audience strategy D. Attribute strategy

Q: Tools that can be used to create content for social media professionals include all EXCEPT ______. A. Talkwalker B. Adobe Spark C. Canva D. Hemingway App E. none of these

Q: Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

Q: Dwayne Johnson is an example of not having a strong presence on social media.

Q: You have been asked to create a social media policy for yourself. Write down three core principles you will make sure to address in your own policy based on the readings.

Q: Having a digital identity on social media presently is a way of life, according to Brian Solis.