Q&A Hero

Q: What are some of the characteristics of social media?

Q: What are some of the things that make social media valuable?

Q: How can you write a good tweet?

Q: What is the difference between Facebook and LinkedIn?

Q: When it comes to Facebook and LinkedIn, ______. A. post for a while, then give it a break B. dont post frequently C. post frequently over a short span of time D. post frequently over an extended period of time

Q: One way to build a social media audience is to produce boring content.

Q: When it comes to Facebook and LinkedIn, dont post frequently over an extended period of time.

Q: LinkedIn allows employers to find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations.

Q: Employers can find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations on LinkedIn.

Q: Facebook and LinkedIn provide you with an option to meet people with similar interests and showcase your skills and products.

Q: The tweet functions like a quote.

Q: One of the drawbacks of ______ is the quick use of thumb-based keyboards occasionally leads to spelling problems. A. Storify B. Twitter C. LinkedIn D. Facebook

Q: Viral refers to the idea that something can spread quickly within a population from a variety of sources.

Q: ______ is a tool that allows journalists to make sense of all of these elements as they select from various social media feeds and add their own information to tell a story. A. Twitter B. LinkedIn C. Storify D. Facebook

Q: The ubiquity of social media is tied directly to the rise in portable digital devices that are always connected to the Internet.

Q: With social media, authority is conveyed ______. A. assess the situation B. identify the values C. discuss the issue with others D. by following that sources social media accounts and deciding to share that information with ones own followers

Q: Readers follow certain Twitter or Instagram accounts to get information from specific individuals.

Q: Readers ______ certain Twitter or Instagram accounts to get information from specific individuals. A. subscribe B. like C. follow D. pin

Q: With social media, authority is conveyed by its advertisements.

Q: The ubiquity of social media is ______. A. not tied directly to the rise in portable digital devices that are always connected to the Internet B. tied directly to the rise in portable digital devices that are always connected to the Internet C. tied directly to the rise in the use of the Internet D. tied directly to the rise in the use of desktop computers

Q: Twitter is a tool that allows journalists to make sense of all of these elements as they select from various social media feeds and add their own information to tell a story.

Q: ______ refers to the idea that something can spread quickly within a population from a variety of sources. A. Growing B. Contagious C. Sticky D. Viral

Q: One of the drawbacks of Twitter is the quick use of thumb-based keyboards occasionally leads to spelling problems.

Q: It can be difficult for people to understand more complex topics via ______. A. radio B. TV C. Twitter D. computers

Q: The tweet functions like a ______. A. lead B. headline and lead C. caption D. quote

Q: ______ provide you with an option to meet people with similar interests and showcase your skills and products. A. Twitter and Facebook B. Facebook and LinkedIn C. Twitter and LinkedIn D. Twitter and Pinterest

Q: ______ offers a more formal setting with a stronger interest in business-based connections. A. LinkedIn B. Twitter C. Facebook D. Pinterest

Q: Facebook began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.

Q: Employers can find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations on ______. A. Facebook B. LinkedIn C. Twitter D. Pinterest

Q: LinkedIn is a cross between a job fair and a breakroom at work.

Q: How can you best meet the needs of a web-based audience?

Q: ______ often serves as a social media hub for Twitter posts, Instagram images, and live videos. A. Facebook B. LinkedIn C. Twitter D. Instagram

Q: Why do media professionals in news use blogs?

Q: LinkedIn ______. A. does not offer opportunities to share information in a more formal setting B. allows employers to find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations C. does not allow employers to find potential candidates to fill jobs D. does not allow updates as to people who viewed profiles or updates from people within the individuals network and suggestions for people to follow

Q: Why and how are blogs used in promotions?

Q: Ways to build a social media audience include all of the following EXCEPT ______. A. pick your social media platform(s) wisely B. let users know you are human C. dont produce valuable content D. consistently post at a comfortable rate

Q: What are some of the most effective ways to run a blog?

Q: The following is true about LinkedIn EXCEPT ______. A. LinkedIn is a cross between a job fair and a breakroom at work B. individuals can post content of a work-oriented nature on their own page, which gets shared to the persons connections as part of a time line C. to improve credibility and trust among users, individuals must have an existing relationship before being allowed to connect D. it isnt up to the person receiving a connection request to decide if he or she will accept that request

Q: What are some ways to engage readers?

Q: ______ began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices. A. Twitter B. Facebook C. Storify D. LinkedIn

Q: One of the challenges associated with Web work is that you lack ______. A. restrictions B. constrictions C. reservations D. appointments

Q: ______ is the term used to describe when sites became a giant storage bin of content that was transferred from a standard platform to the web. A. Shareware B. Shovelware C. Storageware D. Warehouse

Q: Web readers have a ______ attention span than traditional media users. A. longer B. less comprehensive C. shorter D. more comprehensive

Q: Social media ______. A. relies less on a central focal point of information and more on pockets of interested individuals finding each other on various platforms B. relies more on a central focal point of information and less on pockets of interested individuals finding each other on various platforms C. only allows the audience to receive content D. only allows the audience to send content

Q: In the case of social media, ______. A. few individuals serve as the sources of information B. many individuals serve as the sources of information C. trust is not conveyed on an individual basis D. each reader cant decide for himself or herself if that source is worthy of attention

Q: Selective engagement means ______. A. readers cant choose which news feeds to follow B. readers cant refine their social media selections based on their interests C. readers follow certain Twitter or Instagram accounts to get information from specific individuals D. readers have less choices in news selection

Q: Social media is valuable because ______. A. news cant be shared easily B. news cant be updated easily C. news cant benefit from a variety of sources D. it allows access on all devices

Q: Twitter ______. A. began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices B. cant be used effectively in public relations C. cant be used effectively in advertising D. cant be used effectively in news gathering

Q: The following are all drawbacks of using Twitter EXCEPT ______. A. The quick use of thumb-based keyboards occasionally leads to spelling problems B. Twitter allows you to drive traffic to your site through the use of micro-URLs C. it can be difficult for people to understand more complex topics D. writers can have difficulty conveying the proper tone in so few characters, thus angering readers who misunderstand the intent behind the tweets

Q: What are the key points to remember when blogging?

Q: The following are some key writing tips to create top-notch tweets EXCEPT ______. A. start with the noun-verb structure B. make one point at a time C. dont edit and tighten D. use smart substitutions

Q: How can you succeed as a writer in the digital realm?

Q: The following are ways to avoid failing when connecting with your audience EXCEPT ______. A. avoid double entendres B. dont misappropriate someone elses campaign C. dont let robots run your social media without supervision D. dont prepare for the worst

Q: A news blog cannot provide additional content without cost.

Q: A blog allows journalists to expand their coverage into a small area of interest that might move beyond what most people would come to expect of them.

Q: Blogging does not provide people interested in creating content the opportunity to do so without having to be attached to a traditional media outlet.

Q: As blogging draws people to your site, you will be able to find out specific details about your readers and thus better target them with future content.

Q: You should freshen your digital work with additional content and updates ______. A. the next day B. the following week C. as the situation continues to unfold D. the next month

Q: Public relations practitioners cant sidestep mainstream media outlets and speak directly to the public through a blog.

Q: ______ allow you to send people to other portions of a site and other places on the web as a part of their reading experience. A. Tweets B. Blogs C. Websites D. Hyperlinks

Q: Blogging can provide people with that human touch that isnt often associated with traditional forms of media.

Q: Creating a link to a ______ of a word can make things easier on your readers. A. definition B. a newstand C. a grocery store D. a TV station

Q: A blog gives you the opportunity to demonstrate your knowledge frequently, thus giving you the opportunity to show that you are a thought leader on the topic.

Q: A few paragraphs in a news story or a few lines of copy in a piece of marketing material can help provide basic background information for your readers, but ______ can do more for them. A. texting B. linking C. blogging D. writing

Q: Using a blog to present information to the public on a daily basis doesnt allow you to retain your focus as an organization as well as a member within it.

Q: Look for opportunities to link to source documents, such as letters, e-mails, and reports, so you ______. A. dont have to explain things in depth B. dont have to finish writing the story C. can let your readers see what you have seen and understand what you used to create your own piece of writing D. show what a hard worker you are

Q: To better fit the web of information approach, you want to write in big, loose chunks that tell complex stories.

Q: A link can provide some assistance with ______. A. wants, interests, and needs B. audience definition C. a call to arms D. a call to action

Q: When working on the web, you should announce information to your audience as soon as you can.

Q: Social media is an example of ______. A. the many-to-many mass media model B. the one-to-many mass media model C. the many-to-one mass media model D. the magic bullet theory

Q: Blogging is a way to reach an active and interested audience at any point in time with important and engaging information.

Q: The purpose of social networking sites is ______. A. to give you access to a small, targeted audience B. to give you access to a large audience and then attract them to your portion of the site C. to give you access to friends of online publishers D. to give you access to online bulletin boards

Q: What are some of the ways you can best meet the needs of your web audience?

Q: One of the challenges associated with Web work is that you lack restrictions.

Q: How can blogs benefit traditional news outlets?

Q: Websites should be a giant storage bin of content that was transferred from a standard platform to the web.

Q: How can blogs be used effectively in public relations and advertising?

Q: When it comes to writing for the web, the inverted pyramid has some drawbacks.

Q: Most traditional media outlets maintain a digital presence through standard websites that feature their regular content that already ran in the paper or on TV.

Q: When you start your interview, it is best to be laidback in your approach.