Q&A Hero

Q: ______ can draw your readers deeper into your site and show them things that matter to them. A. Links to suggested content B. Oddity C. Fame D. Geography

Q: What are some of the advantages and disadvantages of interviewing via e-mail or text?

Q: Think about ______ beyond a simple reaction. A. your editor/producer B. what you want to add C. your publisher D. society at large

Q: What is the difference between open-ended and closed-ended questions?

Q: How can silence help during an interview?

Q: How can you ask questions without using words?

Q: How can you successfully end an interview?

Q: How can you prepare for an interview?

Q: How can you work toward getting an interview and gaining the trust of your source?

Q: What are some of the advantages and disadvantages of doing an interview via e-mail or text?

Q: How can you do effective interviewing for multimedia?

Q: What is the best way to prepare interview questions?

Q: The purpose of an interview is not related to what types of questions you will prepare.

Q: Websites become ______ when they fail to provide additional content on a regular basis. A. updated B. revised C. fresh D. stale

Q: In approaching a source, either by phone, in person, or through some other means, make sure you are as informal as possible.

Q: Blogs can help you inform readers as well as ______. A. help you get information from the readers B. help you vent about your feelings C. ask for money D. distract people from the real issues

Q: When it comes to meeting a source, first determine what you hope to accomplish and what you want to know about that person.

Q: Blogging gives you a wider array of options in terms of ______. A. product and price B. content and tone C. place and promotion D. interests and attitudes

Q: When you start your interview, it is best to be laidback in your approach.

Q: When it comes to the web, use ______ bits of information to give people the most important information first and then move on. A. medium B. long C. short D. super long

Q: When you need quick information from a source that is notoriously hard to reach, a simple exchange of e-mails, texts, tweets, or other digital contacts can make your life a lot easier.

Q: When it comes to web writing, keep it ______. A. long B. real C. steady D. current

Q: Consider what you plan to do with the material you gather ______ you start your interview. A. 2 weeks B. during C. after D. before

Q: ______ questions are meant to gather specific information that can help you nail down facts or clarify specific things within an interview. A. Closed-ended B. Open-ended C. Leading D. Loaded

Q: Did you approve the plan? is an example of a(n) ______ question. A. open-ended B. closed-ended C. leading D. loaded

Q: How can people who dont understand computers take part in this event? is an example of a(n) ______ question. A. open-ended B. closed-ended C. leading D. loaded

Q: When it comes to meeting a source, first determine ______. A. how far they are from your office B. how much you will be reimbursed for travel expenses C. what you hope to accomplish and what you want to know about that person D. how nice their offices are

Q: When it comes to a professional interview, preparation is not essential.

Q: Conducting the interview at your subjects home base is recommended because it can keep them more relaxed and ______. A. allow them to dress the way they want B. prevent coworkers from eavesdropping C. keep expenses down D. allow you to do some observing

Q: Most papers have their archives digitized, making them easy to access online.

Q: When you start your interview, it is best to ______. A. be conservative in your tone and professional in your approach B. be as casual as possible right away C. pay no attention to courtesy titles D. refer to them by nickname

Q: Its rare to find biographies of staff members on an organizations website.

Q: Now, the average ______ can capture reasonably decent video if you record in an optimal setting. A. joe B. smartphone C. video technician D. reporter

Q: In some cases, a person is a big deal in a trade or field but hasnt gotten a lot of attention in mainstream newspapers or magazines.

Q: When you need quick information from a source that is notoriously hard to reach, ______. A. a simple exchange of e-mails, texts, tweets, or other digital contacts can make your life a lot easier B. you should look for another source C. a phone interview is the best choice D. stop everything until you can meet them in person

Q: Your source will most likely not have a presence on social media sites such as Twitter and Facebook.

Q: One other great element of e-mail interviews is that ______. A. it is easy to provide follow-up questions B. you have a complete digital transcript of what the person wanted to say on the topic C. you can easily observe the sources body language D. you can easily gain information from the sources tone of voice

Q: One of the best places to get information about an interview subject is from other people who know your source.

Q: The average smartphone ______. A. is not useful at all in an interview situation B. needs to be supplemented with more traditional video equipment C. can capture reasonably decent video if you record in an optimal setting D. is appropriate for audio but good at recording video

Q: Most interviews start with a simple phone call and end just as easily 5 min later.

Q: The rules for recording interviews ______. A. are the same for all states B. are not important C. have little to do with journalism D. will vary on your state, your approach, and your area of the field

Q: Before you start the interview, ask the source if ______. A. they are familiar with your work B. they like your outfit C. they can hear you D. you can record it

Q: If a source says you cant record the interview, ______. A. explain that you want to record the material to make sure you get things right B. tell them youre going to do it anyway C. record it without telling them D. dont record it

Q: Some pieces of an interview will do better as ______copy, because the information is tight, short, and easy to follow. A. audio or video B. text C. script D. ad

Q: Anecdotes, explanations, or emotional tales might be more valuable in ______. A. script form B. text form C. an audio or video format D. teleprompter form

Q: What are the Killer Bes of good writing?

Q: The ______ of an interview will dictate what tone you take with your subject, how much time you will need with your source, and what types of questions you will prepare. A. length B. deadline C. purpose D. character

Q: What is the inverted pyramid style of writing?

Q: In approaching a source, either by phone, in person, or through some other means, make sure you display ______. A. your teeth B. your tattoos C. your muscles D. proper manners

Q: How can the inverted pyramid be used after you have finished your writing?

Q: Once you get through to the source, ______. A. introduce yourself and explain your purpose B. begin asking questions immediately C. thank them for their time and ask them if you can call them again D. say nothing for a few minutes

Q: How do you build a good lead?

Q: You need to impress upon your sources that ______. A. they are your favorite subject B. they have important information and that your readers need to know it C. you dont care who they are D. you are objective

Q: What kinds of leads should you avoid writing?

Q: What are the killer bes of good writing?

Q: What is the inverted pyramid?

Q: How can you write a good lead?

Q: List and describe some different types of leads.

Q: How do you order the rest of your pyramid?

Q: Just because something has the 5Ws and 1H in there, it doesnt necessarily follow that you have a good lead.

Q: When it comes to a professional interview, ______ is essential. A. preparation B. patience C. charisma D. focus

Q: The core of a sentence comes down to the direct object and the verb.

Q: Most ______ have their archives digitized, making them easy to access online. A. trade journals B. newspapers C. newsletters D. businesses

Q: The length of the average lead for an inverted pyramid piece should be about 2535 words.

Q: Many companies provide miniature ______ on their staff members, especially those in the upper echelon of the organization. A. articles B. newspapers C. biographies D. newsletters

Q: Summary leads are helpful when you have multiple people involved in something and none of them are well known.

Q: In some cases, you can find information on a person in a ______, instead of in mainstream newspapers or magazines. A. transcript B. newsletter C. websites D. trade press

Q: Leads for inverted pyramid stories that rely on the 5Ws and 1H are usually called summary leads.

Q: Your source will likely have some presence on ______. A. social media B. broadcast media C. newspapers D. trade journals

Q: The more well-known someone is, the less likely that persons name will draw readers.

Q: According to your text, one of the best places to get information about an interview subject is from ______. A. gossip blogs B. other people who know your source C. ex-partners D. surveys

Q: The inverted pyramid has you put your information into a(n) ______ order of importance. A. descending B. ascending C. pointless D. incorrect

Q: Get the most important information to your readers as ______ as possible. A. slowly B. deliberately C. quickly D. leisurely

Q: One of the primary things media writing demands of you is accuracy.

Q: The inverted pyramid style of writing tells a story in ______. A. small bits and pieces B. long passages C. ascending order of importance D. descending order of importance

Q: In a media setting, you want your writing to be long.

Q: The ______ of an inverted pyramid piece is meant to capture as much important information as possible. A. lead B. loop C. nut graph D. caption

Q: You need to find the right word to make your point and use it in a straightforward manner.

Q: Leads traditionally have a focus on ______. A. your editor/producer B. the who, what, when, where, why, and how of a piece C. your publisher D. society at large

Q: Active voice requires you to write in the objectverbnoun format.