Journalism

Q: When writers make errors, ______. A. they make it harder for readers to trust them B. they dont really do any damage to their reputations C. it has no effect on their publications D. readers rarely notice

Q: ______ sources retell or interpret what the primary sources provided them. A. Primary B. Qualitative C. Quantitative D. Secondary

Q: Wikipedia is an example of a ______. A. quantitative source B. primary source C. secondary source D. qualitative source

Q: ______ is another Internet trend that can cause problems for media outlets. A. focus B. fame C. death hoaxes D. oddity

Q: Hoaxes and Internet myths can ______. A. cost you the trust of your readers B. be worthy of a second look C. be good to publish without checking D. be entertaining

Q: Of all the skills you will learn as you read this book, ______ is the most important one. A. writing B. accuracy C. editing D. publishing

Q: If you dont know something for sure, ______. A. guess B. skip it C. look it up D. ignore it

Q: Accuracy is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement.

Q: The goal of good media writers is strictly to provide entertainment.

Q: The more mistakes we make in journalism, the harder it is to maintain trust with our audiences.

Q: Look at the ______ in your writing and make sure its right. A. length B. flow C. math D. rhythm

Q: In the past, gatekeeping allowed media officials to determine what people would and would not see.

Q: When you list places for your events, ______. A. go by memory B. dont bother checking the address C. Google it D. double-check the address against a map and a directory

Q: Just because a quick Google search reveals dozens of stories on a given topic, it doesnt always follow that the information is true.

Q: When you have to write something and attribute it to a source, you want to ______. A. stick to what the person said B. go by memory C. make it as powerful a quote as possible D. paraphrase as often as possible

Q: Links in source information always lead to credible sources.

Q: When you are writing, you need to make sure you ______. A. make it sound as interesting as possible no matter what. B. only say what you know for sure. C. enhance concrete details. D. use a lot of adjectives.

Q: If you find only one source for your story, its a pretty safe bet youre looking at some level of fake news.

Q: In most cases, stating a(n) ______ is the first step toward trouble. A. absolute B. truism C. theory D. opposite

Q: Where information comes from is not important in determining how much credence you should put into a story.

Q: The ability to support an argument often rests on ______. A. hearsay B. the truth C. how loud you argue D. the quality and quantity of your source material

Q: Any error, no matter how minor, really has no effect on credibility.

Q: A ______ source allows you to take information from someone or something that was present for whatever it is you are researching. A. secondary B. primary C. quantitative D. qualitative

Q: In the past, a selection process known as ______ allowed media officials to determine what people would and would not see. A. sequestering B. gatekeeping C. publishing D. editing

Q: One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.

Q: The primary rule in media writing is ______. A. to define your sources B. to define your quotes C. to define your facts D. to look up everything you want to include in anything you write

Q: Dont write for yourself. Write for your readers.

Q: Fake news ______. A. takes on a variety of meanings, depending on who uses the term B. does not exist in current times C. only includes things like hoaxes D. is easy to distinguish from real news

Q: How much your readers paid should factor into how you write and how you transmit your content.

Q: When you are researching a topic or interviewing a source, ______. A. seek e-mail correspondence, meeting minutes, official documents, and other similar items to check your work B. go by memory as much as possible C. dont bother checking your work D. write as quickly as possible so you dont forget as much

Q: How can you define your audience?

Q: Newspapers, magazines, books, and other publications ______. A. are too old to be useful in researching your topic B. can be useful in researching your topic C. are not recommended to use by the author of this book D. no longer exist in the digital age

Q: How has microtargeting become a huge factor in political campaigns over the past decade?

Q: Official websites that end in .gov or .edu ______. A. are not trustworthy sites B. are not as trustworthy as .com, .net, or .us sites C. can be more trustworthy than .com, .net, or .us sites, which anyone can start D. should be avoided

Q: What are the key points to remember about how to serve your readers?

Q: A simple fact check ______. A. is rarely necessary B. is not a good idea C. is often overlooked D. can take a significant amount of time if you do it right

Q: What interest elements can you use to attract an audience?

Q: When it comes to spelling, you should ______. A. always run a computer-based spell-check on every piece you do and examine each spelling suggestion carefully B. always assume the first choice is correct C. go through it as quickly as possible D. avoid using the computer-based spell check

Q: What kinds of impact are there?

Q: You need to do a ______ examination of every proper noun in anything you write. A. word-for-word B. computer-based spell-check C. visual D. letter-by-letter

Q: List and explain some ways to define an audience.

Q: What are some key questions to ask in serving your readers?

Q: What attracts an audience?

Q: What do audiences need to know?

Q: How can you propose options for your audience?

Q: Accuracy is ______. A. the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement B. a waste of time C. impossible to achieve D. optional

Q: The goal of good media writers is ______. A. to entertain the audience B. to inform the readers of something that will benefit the media organization and the audience members C. to persuade the audience D. to reinforce the audiences beliefs

Q: Sporting events, where teams attempt to exert dominance over each other, are an example of ______. A. focus B. fame C. oddity D. conflict

Q: Psychographics allow media professionals to examine an audience based on religion.

Q: News of the weird is an example of ______. A. oddity B. obscenity C. altruism D. conflict

Q: Immediacy means ______. A. news is reported as soon as it occurs B. people want to know what is happening around them at any given point in time and they want to know before anyone else does C. stories are published and distributed as quickly as possible D. people forget what they have read quickly

Q: Breaking news is an example of ______. A. fame B. oddity C. immediacy D. conflict

Q: As immediacy remains an important interest element, ______. A. digital platforms and mobile devices will see their value decrease over time B. digital platforms and mobile devices will see their value stay the same over time C. digital platforms and mobile devices will quickly become obsolete D. digital platforms and mobile devices will see their value increase exponentially

Q: ______ helps you explain how the information you put forth will directly affect the readers. A. Immediacy B. Oddity. C. Conflict D. Impact

Q: Media outlets today have many different purposes.

Q: Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.

Q: The goal for todays media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.

Q: Examples of an outlet would include ______. A. New York Post, Vogue magazine, and ESPN.com B. a newsstand C. a grocery store D. a TV station

Q: Before you can meet the needs of your audience, you need to define your audience.

Q: In some cases, audience characteristics ______. A. are nonexistent B. remain constant over time, but the members of that audience will change over time C. disappear over time D. melt into one over time

Q: The most basic way to define an audience is through lifestyle.

Q: The more important the person, ______. A. the less likely people will pay attention B. the more likely people will ignore it C. the more likely people will pay attention D. the less likely people will understand

Q: Demographics commonly include age, gender, race, education, and relationship status.

Q: Fame falls into ______. A. one category B. three categories C. five categories D. two categories

Q: Microtargeting posts called demolisticles target people based on specific interests.

Q: A president is an example of a person who is ______. A. famous for an extended period of time B. famous for a short period of time C. not famous D. famous only if he or she is popular

Q: Microtargeting has not become a huge factor in political campaigns over the past decade.

Q: Bits of weirdness, the novelty of firsts, lasts, and onlies refers to ______. A. fame B. oddity C. conflict D. immediacy

Q: People relate well to events that happen near them.

Q: When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise. A. compassion B. confusion C. conflict D. comprehension

Q: Area placement doesnt mean much to advertisers and event organizers.

Q: The most basic way to define an audience is through ______. A. demographics B. lifestyle C. geographics D. psychographics

Q: Demographics commonly include ______. A. area placement B. age, gender, race, education, and relationship status C. personality traits D. interests and attitudes

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