Q&A Hero

Q: The goal for todays media professionals, regardless of the specialty they practice, is ______. A. include as many facts as they can in their stories B. include as many quotes as they can in their stories C. to learn as much as possible about the people they serve and put forth content that targets those people specifically D. learn as little as they can about their audience because it is more important to put their attention into reporting

Q: Before you can meet the needs of your audience, you need to ______. A. define your sources B. define your quotes C. define your facts D. define your audience

Q: The most basic way to define an audience is through ______. A. demographics B. lifestyle C. geographics D. psychographics

Q: Demographics commonly include ______. A. area placement B. age, gender, race, education, and relationship status C. personality traits D. interests and attitudes

Q: Microtargeting posts ______. A. target people based on generalities B. target people based solely on geographic area C. target people based on specific interests D. target people based on income levels

Q: People relate well to events that ______. A. happen far from them B. happen in large cities C. happen near them D. happen in small towns

Q: Psychographics allow media professionals to examine an audience based on ______. A. location B. gender C. religion D. personality traits, values, interests, and attitudes

Q: One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______. A. personification of the audience B. unification of the audience C. probability of the audience D. possibility of the audience

Q: Dont write for yourself. Write for ______. A. your editor/producer B. your readers C. your publisher D. society at large

Q: ______ should factor into how you write and how you transmit your content. A. How your readers want to get their information B. How far your readers traveled C. How much your readers paid D. How often your readers access news

Q: Platform refers to ______. A. the height of a computer monitor B. politics C. the way text appears on a cell phone D. paper, television, desktop, and mobile

Q: 23 The apostrophe has the ability to add ownership and ______. A. create contraptions B. create reductions C. create contractions D. create reactions

Q: Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.

Q: Learning from failures and embracing Plan B is another perspective to keep motivated in growing in social media.

Q: There are some things that still have not changed, like being authentic, on social media.

Q: Twitter chats are one way to engage in conversations and be an active participant in the industry.

Q: What are two best practices for staying relevant in the social media field?

Q: What are the two areas to watch for the future?

Q: What is the main difference between AR and VR?

Q: What are two questions should you ask when it comes to your job in social media?

Q: You have graduated from the program, and you have a family member state, You are a social media expert! Discuss how you would respond to this point and provide clear rationale.

Q: As you are entering a job interview, you get the question What is one trend that we need to be aware of? Discuss what trend you would state as being one that would need further exploration in.

Q: You have been paired as a mentor at a local middle school, and this student is interested in the field. What would be some points of advice you would give the student about the field?

Q: A professor invites you back to be a guest speaker to your class and share what you have learned about the field of social media. Discuss what you feel is the current state of social media, and your tips for how to keep engaged with the field.

Q: You have been asked to propose ideas for a social media strategic plan for Voice Search and AR for Taco Bell. Discuss how you would integrate these two trends into a campaign for the brand in a new and innovative way.

Q: Nonprofits have to raise funds, like Blessings in a Backpack, and utilizing social media can help. You have been brought in by the team to propose new ideas and ways they could raise funds about their upcoming partnership with Unbridled Eve, one of the official Kentucky Derby galas. Discuss your ideas.

Q: Social media professionals are actively changing the field as we speak, but we have to ______. A. be fluid and adapt to the changes in the field and better understand them B. embrace every new shiny new tool to be the first in the industry C. create a brand campaign to market ourselves as gurus in the field D. focus on the new strategies since the foundation doesnt change

Q: What is an issue we have to be aware of for the future of social media? A. voice search B. having a defensive strategy C. Facebooks algorithm D. the prevalence of long-lasting content

Q: ______ is one of the fastest growing areas of the future of social media, which connects to devices like Alexa and Siri. A. Ephemeral content B. Advocacy marketing C. Human interaction marketing D. Voice search

Q: Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend? A. voice search B. advocacy marketing C. ephemeral content D. human interaction marketing

Q: ______ is defined as being three dimensional and puts the user in the environment. A. AR B. VR C. MR D. CR

Q: ________ can be used by social media professionals to interject a user into an experience and tap into emotional cues. A. Live streaming B. VR C. AR D. Campaigning

Q: Snapchat lenses is one example of ______ technology, which allows a user to create both real and visual elements to interact with. A. AR B. VR C. MR D. CR

Q: Virtual tours and advertisements, and integration into personal branding like a three-dimentional Bitmoji are examples of ______ technology. A. AR B. MR C. VR D. CR

Q: Kristin is working with a start up in IA, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources. What is Kristin seeing? A. She is experiencing a virtual digital technology desert. B. She is experiencing a future detachment of technology with this community. C. She is experiencing a digital detox in this community. D. She is experiencing a community that does not want social media in their community because it is a fad.

Q: The focus on relationship management and the currency that is exchanged in this relationship is called ______. A. human interaction management B. human interaction marketing C. holistic interaction marketing D. holistic interaction management

Q: Mario Armstrong is an example of a professional who has ______. A. never settled B. embraced influencer marketing C. did a ton of internships D. paid it forward

Q: You have been asked to create a social care plan for a local festival. They are just promoting content, but there is little to no engagement. Outline the steps you will want to take in order to proactively set up a social care program.

Q: At a conference, you hear a speaker share this point the only social media platforms you need to be aware of are ones here in the United States. Discuss your perspective on this point and some campaigns and platforms that need to be explored at the global level.

Q: Reviewing all of the chapters and giving yourself the title of social media expert means you are able to take on the social media world.

Q: As part of a practicum, you are asked to help out a local health clinic in your city. You realize they do not have a social media plan and are not aware of the benefits as well as the challenges facing their clinic. Help them set up a social media plan.

Q: Learning does not stop after building a strong foundation of social media strategy.

Q: Entering a new place to work could be challenging, especially if it is in another country. You have been asked to be part of the social media team for Samsung in Seoul. What would be some steps you will want to take to be prepared for this new role?

Q: Brand protection is not necessarily a focus for the future for social media professionals.

Q: What company has done a particularly good job of creating campaigns that resonate across all audiences, culture, and communities? A. LEGO B. Mattel C. Hasbro D. Toys R Us

Q: You are applying for a local news position and will be working in social media. You come to your first day of work and realize there are no policies related to ethical protocols on social media. Discuss your plan to implement one of these plans and outline the components that will be in this plan.

Q: To be the best in social care, you need to invest only 50% of your time and energy to it.

Q: Social care is focused on primarily doing ______ on social media. A. fundraising B. customer service C. crisis management D. advertising

Q: Crowdsourcing is the process of providing insights to solve a program and crowdfunding is focused on coming together to raise funds.

Q: Keith Quesenberry states that social care should be ______. A. in the PR department B. in the marketing department C. in the advertising department D. in their own department

Q: Allowing people to share their stories is one of the best practices to keep in mind when using social media for nonprofits.

Q: J. J. Watt used social media to raise funds for Hurricane Harvey. What did he do specifically? A. He created a GoFundMe page on FB. B. He shared videos on Twitter on his official account. C. He created an influencer campaign for the NFL to raise funds. D. He created a Snapchat lense, and each time someone used it, Snapchat would donate to his cause.

Q: Hospitals are the only health care entity that are incorporating social media into their practices.

Q: Having a social care program can help brands especially when ______. A. a crisis hits B. a customer needs to get a question or inquiry solved in a timely manner C. godzilla comes into your city and creates chaos D. a campaign needs to be launched

Q: Being aware of new platforms emerging around the world is a key strategy for social media professionals today.

Q: A college team that excels in the college sports industry for social media practices, was ______. A. UCLA B. Clemson C. USC D. Florida

Q: Discuss two best practices for international social media practices.

Q: Because of the ______ mentality, nonprofits have to be more creative in their use of resources and tools. A. follower B. brand building C. recruit all D. pay to play

Q: Discuss two best practices for using social media in the sports industry.

Q: Chloe Decker is focused on raising funds for her friend, Lars Morningstar, so he can get some help with a campaign he wants to do to bring students to the Cannes Lions Festival for the summer to get experienced. She posts on Facebook a link to GoFundMe, and is looking for her friends to help contribute. What is Chloe trying to do? A. She is trying to crowdfund resources and raise funds. B. She is trying to crowdsource ideas for how to get the group to cannes. C. She is trying to create a strategic campaign. D. She is trying to create great customer service for her friend Lars.

Q: What role do reviews play to health care and social media professionals?

Q: Volunteering at a local university for a sports team and explore future opportunities is a best practice for sports and social media. What best practice does this fall under? A. It falls under personal branding. B. It falls under networking offline. C. It falls under investing in your influencer relations. D. It falls under getting a job.

Q: In terms of best practices for social care, discuss what it means to be engaged on channels where your audiences are located.

Q: ______ is the field that has to deal with government regulations for what they share and post on social media. A. Social care B. Health care C. Nonprofit D. International social media

Q: What is the primary focus for many health care professionals when it comes to social media? A. privacy B. data marketing C. fundraising D. social care

Q: Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______. A. employee advocacy program B. brand ambassador program C. social care program D. influencer program

Q: Several brands have utilized social media in many ways to create impact of visuals to generate social media awareness. Which campaign did this effectively? A. Movember Campaign B. Meet Graham C. Marc Jacobs and his UK store launch D. Amarulas influencer campaign

Q: The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do? A. They created a global crowdfunding campaign to raise funds for elephant sanctuaries. B. They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis. C. They partnered with influencers to document their journey in kenya to raise awareness about the issue. D. They created a gala supporting the initiative and livestreamed it for the world to see.

Q: ______ are humorous pieces of content that comment on trends, events, perspectives, and entertainment and are spread across different online platforms. A. Hashtags B. Memes C. Trending topics D. Trolls

Q: You are working for Elon Musk and Tesla, and you are seeing a trending hashtag emerge (#TeslaBankrupt) after a report has come out related to their financial standing in the industry. You suspect this is a fake news story but its gaining traction in the media and among key influencers. Discuss how you would approach this situation, and what strategies you will take to address this in a proactive manner.

Q: Social media is a(n) _______ form of communication that is part of every business, industry, and discipline. A. perfect B. hub C. antiquated D. obscure

Q: After moving to Hollywood, you are able to get a meeting as a new social media manager for Justin Timberlake. Hes interested in taking his social media game to the next level for his new album release, but he wants your advice on what else he should be doing. Discuss two ideas you have and what he could do to engage with fans more on social media to generate buzz.

Q: Entertainment professionals have to create a lot of content for their work in social media. What are some examples of some of the content they have to create? A. They have to create only press releases and media kits. B. They have to do strategic briefs. C. They have to do only graphic and social media assets. D. They are responsible for social, visual, and traditional pieces of content.

Q: ______ is the field that has to prepare statements, scenarios, and listen to and monitor reports before, during, and after a given situation. A. Sports B. Entertainment C. Crisis D. Journalism

Q: Thuzio is focused on specializing in only the entertainment industry.

Q: The entertainment industry needs to understand social media on the celebrity side only.

Q: Most media outlets, like The New York Times, have outlined social media policies for their reporters.

Q: Memes should not be used by companies to enhance brand image.

Q: Which of the following is an attribute of a social media crisis? A. It is the same as a traditional crisis. B. It rapidly spreads from person to person. C. The situation does not typically become a traditional news story. D. It only happens in certain industries.

Q: One of the biggest challenges that journalism faces on social media is fake news.