Q&A Hero

Q: False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers.

Q: Micro-influencers are not as effective as influencers because they do not have a large audience.

Q: Discuss the importance of understanding a key audience member

Q: There are certain aspects that are expected by communities, including all EXCEPT ______. A. exclusivity B. tone C. consistency D. influence

Q: Outline the four areas that we need to be aware of when it comes to our audience.

Q: An ______ focuses on persuading audiences to take action, whereas a ______ focuses on content that resonates with audiences they made. A. influencer; creator B. creator; influencer C. advocate; ambassador D. ambassador; advocate

Q: What is the difference between an influencer and an ambassador?

Q: Filmmaker and YouTuber Casey Neistat is an example of a/an ______. A. influencer B. ambassador C. advocate D. strategist

Q: What are two ways to identify a fake influencer?

Q: The unfollow/follow technique is used as a strategy to grow audience bases on social media platforms by ______. A. influencers B. advocates C. fake influencers D. ambassadors

Q: Carolyn, who is an avid social media professional down in Los Angeles, has been approached by Hootsuite to promote the work they are doing in her network. Hootsuite has chosen her since she has been loyal and engages a lot with their community about their products. What will Carolyn be a part of with Hootsuite? A. She will be part of the company. B. She will be part of their ambassador program. C. She will be part of their marketing team. D. She will be part of their advocacy program.

Q: A group of people who are not a fan of the brand and voice their negative options are called ______. A. trolls/haters B. advocates C. ambassadors D. lurkers

Q: What are the responsibilities of an ambassador? A. paid endorsements B. control of their creativity and execution of content C. control over the participation and two-way involvement of the creation of content D. views their engagement with brands to be a spectator sport

Q: Sherlock is having a conversation with Watson about their detective business. He is stating that storytelling and sharing what is going on with audiences on social media about their work needs to be at the forefront of their messages to make them unique. They have created a specific hashtag for their detective stories with #221Bstories. What style are Sherlock and Watson using? A. professional B. snarky C. witty D. audience-focused

Q: Analyze the differences between a brand like Wendys and General Motors has on social media. What are the distinctive factors that need to be considered here for both of these brands as far as their writing style goes?

Q: Tasty has a strong following due to teaching their audiences through videos about various recipes they can make at any occasion. What style are they using? A. snarky B. Audience-focused C. educational D. professional

Q: What are some of the risks you see when it comes to embracing a snarky voice on social media? Outline three key risks that are associated with this type of writing style on social media.

Q: The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is social is ______. A. conversational B. witty C. professional D. audience-focused

Q: Outline the differences and implications of each of the writing styles proposed, and which ones are the most effective and why? Which ones are the ones that can be the most risky?

Q: You are asked to propose a writing style for a new client of yours, which is Vineyard Vines. Propose a writing style that fits this brand and discuss your rationale for it.

Q: Writing for social media is one of the most challenging things social media professionals need to do.

Q: ______ is the process of categorizing people into certain groups based on certain criteria. A. Creator analysis B. Influencer marketing C. Audience segmentation D. Consumer behavior analysis

Q: When a topic or hashtag is trending, it is key to make sure to jump on the bandwagon and be part of the conversation regardless of the situation.

Q: One benefit of understanding your audience is that it helps you to more effective in your ______. A. paid advertisements B. attitudes C. time D. goals

Q: Researching a hashtag before engaging in a conversation is a key strategy to take

Q: Social media professionals need to have a(n) ______ approach that allows them to have a seamless integration of content, experiences, and messages for the user. A. dual channel B. omni channel C. hyper channel D. strategic channel

Q: Promotional ads and updates are successful especially for brands that are going for the hard sell.

Q: What are psychographics? A. type of users B. basic population statistics C. paid advertisements D. statistics that focus on the attitudes and opinions of audience members

Q: Social care is part of the conversation piece of effective writing for social media.

Q: Elaine has an interest in esports and wants to create a place where her friends can join in on and have conversations about this similar interest. She sets up a Facebook Group and invites others to join her. What did Elaine create? A. She created an influencer network to engage with brands. B. She created a community. C. She created an online discussion board forum just to talk about esports. D. She created a creator group for the members to share videos only.

Q: Why is writing for social media important?

Q: Discuss the role brand voice plays for a company on social media.

Q: What is the difference between the promotional style of writing and the snarky style of writing?

Q: Why are spelling and grammar still key principles to follow in social media writing?

Q: A group of colleagues want you to be more diverse in the content that is shared on social media for your client, which is Coca-Cola. Outline their brand voice, what type of writing style they have, and what are some best practices you would recommend for them.

Q: ______ is a livestreaming platform that is used for gaming. A. TikTok B. LinkedIn C. YouTube D. Twitch

Q: If a social media professional is trying to convert audiences to buy a new product, which objective would they want to use? A. awareness B. alignment C. conversion D. onsideration

Q: What is one of the best ways to get additional training on paid media for social media? A. pay a Facebook ad expert thousands of dollars to attend their workshop B. take advantage of the individual platforms certification programs C. learn as you manage the campaign D. You should know everything you need to be an expert by the end of this course.

Q: Understanding the essence of timing, context, and approach is critical for paid media strategies to be effective. Otherwise, the audience might get ______. A. algorithms B. retargeted C. ad fatigue D. targeted

Q: Although it is still in beta and at the invite-only stage, ______ has an ad manager for brands and others to market and advertise within its mobile application. A. Facebook B. Tiktok C. Instagram D. Linkedin

Q: Social media has become a pay to play platform.

Q: As discussed in the textbook, there are six Cs for effective writing for social media. They include all of the following EXCEPT ______. A. content B. creation C. creativity D. connection

Q: A social media professional not only has to have a strong writing style, but they have to be able to create good ______. A. content B. ideas C. voice D. perspectives

Q: Swipe up for stories, click a link to a website, or like a post are just some types of ______ included in most ad copy. A. call to action B. objectives C. creative assets D. GIFs

Q: ______ is a group of individuals who come together based on common interests, values, and characteristics. A. Content B. Connectors C. Community D. Creators

Q: What is the first step in organizing a paid media campaign? A. design an objective B. set a budget C. write the ad copy D. research the appropriate platform

Q: Matt is working with the NY Mets as part of a summer internship program. He is in charge of responding to informal conversations on social media with fans and other key audiences. What type of social media writing does this capture? A. content B. community C. creation D. conversation

Q: Which important metric is used to determine an ads effectiveness? A. number of followers B. click-through-rates C. number of likes D. pay per post

Q: Peter Parker is working with Stark Enterprises for his internship in social media. He has been tasked by Mr. Stark to collect and strategically select content to share from various sources that may be relevant for Stark Enterprises audiences on social media, particularly articles and topics focusing on Iron Man. What is Peter trying to do? A. He is trying to create content for the audiences. B. He is trying to curate content for the audiences. C. He is trying to engage with the audiences of dc comics. D. He is trying to communicate with the audiences.

Q: Which platform is the leader in the industry for a paid media strategy? A. Facebook B. Twitter C. Instagram D. Whatsapp

Q: ______ is often confused with ______, but they are interconnected. A. Brand voice; tone B. Tone; community C. Brand voice; community D. Tone; content creation

Q: Prior to running a campaign, the company should test different characteristics in the ad and copy to determine the most effective one to use. This is known as ______ testing. A. a/B B. carousel C. targeted D. click-through

Q: Having a standard approach for social media content, policies, and overall approach in writing is called a ______. A. content calendar B. style guide C. creative plan D. social media calendar

Q: What feature does Twitter use to promote advertisements? A. Click-Through-Rates B. branded emoji C. carousel ads D. targeted ads

Q: Brands that are traditional yet consistent with their social media presence would be considered to have this ______ style to their writing. A. professional B. snarky C. audience focused D. conversational

Q: What feature is used by LinkedIn to provide ad capabilities for their platforms for business and social media professionals? A. carousel ads B. branded emoji C. lead generation D. a/b testing

Q: Wendys got their fame on social media by interjecting their attitude with messages on social media to provide entertainment and value. What writing style are they using? A. professional B. audience-focused C. snarky D. witty

Q: What is the name for a type of ad that plays before a user can watch the video they are interested in viewing? A. true view ad B. in-stream ad C. pre-roll ad D. video discovery ad

Q: Daenerys is trying to create a sense for her brand Dragon Glass Cosmetics on social media. She wants to focus on what they say and how their products help their bottom line. Daenerys wants to make sure there is a call-to-action statement for all of her messages to make sure her social media audience group responds in a particular way. What style is Daenerys using? A. professional B. snarky C. product- and brand-focused D. witty

Q: What is native advertising, and why is it controversial?

Q: What are algorithms, and why are they a hot button issue in social media?

Q: Discuss the elements of Facebooks platform which make it the premier outlet for paid marketing campaigns.

Q: Discuss the difference between influence marketing and influencing marketing.

Q: Selena is researching different paid advertising options for social media platforms and is specifically looking at Snapchat. Her brand is launching a new clothing line of brightly colored sportswear that they are gearing towards younger women. Discuss Snapchats capabilities and how they might be used in this campaign.

Q: How do creators differ from influencers? Is there any overlap between the two, and what type of platform would each tend to prefer?

Q: Explain the best practices to consider in the area of paid media. Which do you feel are the most important to focus on, and why?

Q: Javon works in the social media department for his company, and he has been tasked with finding an influencer to spread brand awareness for the companys latest product. Javon is thinking about focusing in on a group of microinfluencers. What would be some of the pros and cons of choosing an influencer from this group.

Q: What are the steps to take in establishing a paid media campaign?

Q: Explain the guidelines that the FTC has put into place to control influencer marketing. Do you think these guidelines will help the industry? Why or why not?

Q: ______ focuses on generating leads, sales, and promotional benefits based on financial backing. A. Paid social media B. Pay-per-click advertising C. Social media advertising D. Paid yet earned media

Q: Your company, Liberty Gum, is hiring megainfluencer Brittiana to promote the launch of its new flavor, Four Berry Explosion. Write an influencer brief where you outline your ideas and expectations for the campaign.

Q: ______ focuses on reaching people who have interacted with the content or visited the website. A. Targeting B. Retargeting C. Return on investment D. Boosting a post

Q: Each platforms ad managers are very different from one another.

Q: In order to run ads on Instagram, the created account needs to be a business account.

Q: When evaluating paid media campaigns, you should never rely solely on the metrics provided by the platform.

Q: In order to create continuity across the campaign, you should always use the same design and copy for all ads.

Q: Explain the difference between paid yet earned media and paid yet owned media.

Q: What three objectives help determine the main things that need to be accomplished by paid media?

Q: Explain the difference between cost per conversion, cost per impression, and cost per send.

Q: What feature do Instagram and Facebook have that is related to sponsorships and endorsements, and why is it important?