Q&A Hero

Q: One issue with nano influencers is that they may come across as inauthentic or not part of the community.

Q: Most social media platforms, such as YouTube, enforce age minimums for influencers.

Q: Influencers need to be strategic about the brands and partnerships with which they engage. What personality characteristic does this represent? A. authenticity B. experience C. passion D. engagement

Q: The days in which influencers talk about how many followers they have without verified metrics to support their claims are over.

Q: ______ influencers have a prominent status on social media, broad appeal, and are able to shape culture and industries. A. Celebrity B. Mega C. Micro D. Memers

Q: The saying, any publicity is good publicity holds true for influencer marketing.

Q: Some ______ accounts have fallen into disrepute because of their reputation for taking other peoples work and claiming it as their own. A. creator B. nano influencer C. celebrity D. meme

Q: How do influencers differ from third-party endorsers?

Q: Which group of influencers in the fastest growing? A. kid B. nano C. virtual D. creators

Q: What are the four main personality traits that influencers need to have?

Q: Which federal agency has established a list of guidelines for influencers to follow? A. the FTC B. the SEC C. the IRS D. the Department of Justice

Q: List three tactics that can lead to a successful influencer partnership.

Q: What is one of the biggest challenges for influencer marketing? A. conforming with FTC guidelines B. overcoming negative associations that may occur after a failure C. creating new content D. getting an adequate number of followers

Q: Provide three examples of how brands have partnered with influencers effectively.

Q: ______ is the term used to describe cutting someone down out of the media or dismissing them. A. Cancel culture B. Anti-shippers C. Boycotting D. Virtue signaling

Q: Is it a good idea to use bots or other forms of artificial amplification to appear more influential than you really are?

Q: A/An ______ focuses on the payment that an influencer expects. A. media kit B. fact sheet C. rate card D. influencer monitoring dashboard

Q: What tool is used to track what the influencer has shared on social media and the designated metrics? A. a rate card B. a media toolkit C. fact sheet D. an influencer monitoring dashboard

Q: Viral Nation, Open influence and Obviously are examples of: ______. A. agencies that specialize in influencer relations B. multichannel networks C. influencer marketing partnership platforms D. influencer blogs

Q: What is the most popular method of compensation for influencers? A. pay per click B. pay per campaign C. pay per acquisition D. pay per post

Q: Which of the following is a best practice for dealing with influencers? A. hire the most prominent influencer that the campaign can afford B. use bots to increase follower numbers C. ensure that the influencer that is hired is relevant to the brand and targeted community D. give the influencer complete creative freedom

Q: Influencers must provide ______ to help them stay connected and relevant for their audiences. A. more followers B. insider information C. vanity metrics D. disclosures

Q: Because an influencer has the trust of a community, they can persuade the audience to take a specific action.

Q: ______ focuses on how you will be able to achieve your ______ in a campaign. A. Strategies; tactics B. Tactics; strategies C. Strategies; goals D. Tactics; goals

Q: A/An ______ is someone who has built an audience, naturally and over time, and who is viewed as an authority. A. buyer B. poser C. influencer D. blogger

Q: Elements that need to be included in a budget include ______. A. tool costs B. influencer partnerships C. paid media D. all of these

Q: ______ marketing focuses on partnerships, whereas ______ marketing focuses on the action of persuading. A. Influence; influencer B. Influencer; influence C. Brand; influencer D. Influence; brand

Q: ______ focuses on the content that will be going out at certain times of the campaign. Hootsuite and Sprout Social offer these services for social media professionals. A. A strategic plan B. A content calendar C. A media plan D. A creative plan

Q: A positive corporate culture should not be mentioned in a SWOT analysis.

Q: Psychographics are a key way to understand our audiences on social media.

Q: What are the components of SMART objectives?

Q: What is an environmental scan?

Q: Name the four components of a SWOT analysis

Q: What is the strategic implications part of a plan?

Q: You are in an interview with the Met Museum in New York City. They are looking at various other candidates for the job, but they have a question for you regarding how you approach a SWOT analysis. Outline the steps you will take to do a thorough and comprehensive analysis of their social media work.

Q: Discuss the four main categories that are involved in a SWOT analysis and what the fifth section of the plan is.

Q: The SMART criteria stands for objectives that need to be ______. A. specific B. tactical C. monumental D. applicable

Q: You have been asked to analyze the brand voice of three companies: Marvel, Nike, and Sprinkles. Discuss how understanding each brand voice impacts a social media campaign.

Q: Andy has been called in to have a heart-to-heart conversation with a client about a campaign they are running. In 2 months, they want to get a million followers on Instagram and get 50,000 engagements on Twitter. What issue does this raise for this campaign? A. They are not embracing the realistic component of effective objectives. B. They are not embracing the specific component of effective objectives. C. They are not embracing the time-specific component of effective objectives. D. This is a strong objective statement to have for this campaign.

Q: Your boss comes in and states that as part of the background section of the upcoming plan with Uber, we do not need to look at previous campaigns they have done on social media. What would be your response, and provide two reasons why this is necessary.

Q: Proposing a designated hashtag for an event (e.g., Kentucky Derbys is #kyDerby) and host three influencers to do an Instagram takeover is an example of ______. A. strategies B. tactics C. objectives D. goals

Q: Discuss the different types of organizational structures of a company when it comes to social media, and why this is important to note for a social media campaign.

Q: What are three questions you would want to address when reviewing third party tools?

Q: You walk into the room and you have to pitch to the team from Nike. They are wanting to expand their Instagram presence and drive sales to their shoe line with Justin Timberlake, but they are not sure what additional metrics they need to have here. Provide your rationale for (1) metrics you would recommend them exploring and (2) how they can apply these insights.

Q: Taking steps to make up a creative and systematic approach for social media purposes is also known as a ______. A. strategic plan B. message map C. social media policy D. experiential media plan

Q: Wade is working on creating a collection of information for his Deadpool movie campaign. He is evaluating the data to see what trends can be tied to the overall efforts of the campaign and how Deadpool is being received online. What is Wade doing? A. He is doing a strategic analysis. B. He is doing a social listening analysis. C. He is doing a social monitoring analysis. D. He is doing a data analysis.

Q: The ______ view of social media focuses on looking at the complete picture of what is happening in a campaign from the past to the future. A. technical B. strategic C. managerial D. creative

Q: ______,which is the overall tone, personality, and entity that is what is presented on social media is part of the ______ section of the plan. A. Brand voice; situational analysis B. Brand voice; background section C. Strategic mindset; situational analysis D. Strategic mindset; background section

Q: Research in many ways is one of the most challenging yet demanding functions in social media.

Q: ______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose. A. Mission; vision B. Mission; brand voice C. Vision; brand voice D. Vision; mission

Q: Tools and services that can be used to evaluate Instagram only involve channel metrics.

Q: Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome. What is this an example of? A. a mission statement B. a brand voice statement C. a vision statement D. a strategic mindset statement

Q: Why is having a listening and monitoring platform key for social media professionals?

Q: Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here? A. She needs to explore the political factors of the situation for the company only. B. She needs to address the political, legal, economic, and community factors for the company. C. She only needs to address the technology factors since she is working in social media. D. She needs to address the political, legal, economic, technology, community, and social factors here.

Q: ______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched. A. A strategic plan B. A communication audit C. A social media audit D. A communication plan

Q: What is the definition of research?

Q: The organizational structure, according to Jeremiah Owyang, that focuses on cross-functional teams but there is a centralized area that everyone has a consistent social media presence is referred to as ______. A. decentralized B. centralized C. hub and spoke D. multiple hub and spoke

Q: What is a KPI?

Q: Which of the following is one of the four main categories for a SWOT analysis? A. satisfaction B. weaknesses C. opposition D. situation

Q: Why is it important to tie in listening and monitoring to objectives?

Q: ______ focus on challenges that emerge within the organization and on social media, like internal conflicts or a no support for education and training for social media. A. Threats B. Weaknesses C. Opportunities D. Situations

Q: A broad statement that captures the overall structure of what you want to focus on for a campaign is called a ______ statement. A. goal B. objective C. strategy D. message

Q: Discuss three metrics that are unique to Snapchat, and why are they important for the overall strategy and understanding of this particular platform? If you were to propose using Snapchat, what metrics and tools would you use?

Q: Describe two points of how strategy is connected to listening and monitoring

Q: You are entering a client meeting and your boss says, Monitoring is too expensive, we need to get rid of this. What is your response?

Q: You have been asked to take on the role of a social media strategist at Under Armour. Discuss the necessary skills you will need to demonstrate in order to be successful in this field.

Q: What is an example of a basic metric for Facebook? A. impact B. engagement C. community health D. reactions

Q: What is the current state of social media jobs and roles?

Q: Klear is a tool that measures influence on which platform? A. Facebook B. Instagram C. Youtube D. Snapchat

Q: You have been asked to justify your role and presence as a social media professional at an interview setting. Discuss how you would make an argument you are the right person for the job based having certain qualifications.

Q: A common metric that is used to evaluate whether the amount of time and financial support given to a campaign has accomplished its goals is referred to as ______. A. return on influence B. return on relationships C. return on investment D. return on engagement

Q: You have worked in various roles like working as a social media coordinator and community manager, and realize it is time to go on your own. How would you approach this?

Q: When getting an offer for a social media job, you are given a flat salary cap of $40,000. However, when you are going on PayScale, you realize the average salary for this job is $55,000. How would you approach having this discussion with the company who has offered you this salary and offer?

Q: Data collected by the social media professional are called ______. A. updates B. metrics C. information D. research

Q: Identifying followers on given social media platforms gives the social media professional what types of benefits? A. They get the sense of their vanity metrics. B. They get a snapshot of their potential audience members. C. They are the must have audience members to target for a campaign. D. They are real followers and bots that engage with your content.

Q: ______ focuses on observing peoples feedback and evaluating the sentiment and patterns for a social media manager. A. Listening B. Monitoring C. Analytics D. Strategy

Q: ______ provides metrics like mentions and trends along with using data insights to tie into strategic plans. A. Listening B. Monitoring C. Analytics D. Strategy

Q: The main difference between monitoring and listening is ______. A. time frame B. tools C. content D. platform

Q: One of the benefits of listening and monitoring is that it can help with analyzing and measuring ______. A. positive key trends only B. negative key trends only C. both positive and negative key trends D. the initial number of followers

Q: ______ metrics can be collected easily from the social media platform or separate service. A. Basic B. Advanced C. Channel D. Behavioral