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Q:
The main difference between monitoring and listening is ______.
A. time frame
B. tools
C. content
D. platform
Q:
One of the benefits of listening and monitoring is that it can help with analyzing and measuring ______.
A. positive key trends only
B. negative key trends only
C. both positive and negative key trends
D. the initial number of followers
Q:
______ metrics can be collected easily from the social media platform or separate service.
A. Basic
B. Advanced
C. Channel
D. Behavioral
Q:
Landon is analyzing the reports for her latest project with The Breeders Cup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for?
A. basic
B. advanced
C. channel
D. behavioral
Q:
What are the requirements to be able to freelance in social media?
Q:
Twitter Analytics are accessible to everyone, and there are some metrics that are specific to each platform (e.g., RTs.). What type of metrics are these?
A. basic
B. advanced
C. channel
D. behavioral
Q:
What are the key differences between a community manager and a social media manager?
A. Community managers advocate for the brand.
B. Social media managers advocate for the brand.
C. Community managers focuses on the brand on social media.
D. There is no difference between a community manager and a social media manager. They are the same.
Q:
Maggie is working in social media for Buffer. She is in charge of listening and overseeing the campaigns for Buffer but also focuses on addressing customer messages and inquiries on all of the platforms they are on. What social media role is Maggie in?
A. She is a social media manager.
B. She is a community manager.
C. She is a social media strategist.
D. She is a writer and content creator.
Q:
______ focuses on the strategic planning and execution of social media content for the organization
A. content creator
B. social media coordinator
C. social media strategist
D. content curator
Q:
Matt is working as a freelancer for the NY Mets. He wants to make sure his content goes out at specific times, and realizes he needs to create, maintain, and share these pieces of content with the rest of the team. What does Matt need to create?
A. he needs to create a strategic plan
B. he needs to create an editorial calendar
C. he needs to create a content calendar
D. he needs to create a brand kit
Q:
A ______ is focused on social media, but they also primarily look at how to get key business, communication, and social media objectives accomplished.
A. community manager
B. social media coordinator
C. freelancer
D. social media strategist
Q:
Emily is working for BuzzFeed and is an effective storyteller. She has experience in writing scripts, in production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in?
A. She is a social media strategist.
B. She is a social media influencer.
C. She is a creative director.
D. She is an intern.
Q:
Social media is an established field that has not seen any growth or changes in the hiring roles.
Q:
Self-employed opportunities in social media are limited, but one benefit is that clients can be billed for a wide variety of fees.
Q:
______ is what most employers look for first in the social media industry.
A. Influence
B. Dedication
C. Experience
D. Expertise
Q:
Due to the current tax laws, nonprofits are not allowed to use social media to help promote their causes.
Q:
Amanda is working on her bachelors degree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises. She wants to showcase what she has done in her internship with Aquaman Agency. What does Amanda need to bring to her interview?
A. She needs to bring coffee.
B. She needs to bring her online portfolio of work.
C. She needs to bring her digital activities and show how much influence she has.
D. She needs to bring her collection of memes and selfies.
Q:
Writers do not have to be prepared to write in all social media channels, but they have to be a master in one.
Q:
When applying for jobs, applicants need to be aware of all of the following EXCEPT ______.
A. understanding the culture within the organization
B. know the social media organizational structure
C. look at the influence scores for their colleagues
D. see what their future colleagues have done before
Q:
There is a standard salary for social media professionals to make across industries.
Q:
It is common for brands, even those who have an internal team in place, to ______ specialized areas.
A. outsource
B. banish
C. ignore
D. coordinate
Q:
______ specialize in a particular industry or function within social media.
A. Boutique agencies
B. Influencers
C. Keynote speakers
D. Large agencies
Q:
Define what a social media content creator is.
Q:
Delmondo focuses on analytics and analysis for a variety of different platforms and functions. However, they began their focus on content creation, which would classify them as ______.
A. a large agency
B. an influencer-based agency
C. a boutique agency
D. a small business-oriented agency
Q:
What are the two skills a social media coordinator needs to have?
Q:
______ is one industry that has been considered to be an early adopter for having formalized roles in social media.
A. Business
B. Sports
C. Entertainment
D. Government
Q:
What is more important than having a designated statement for diversity and inclusion?
Q:
Lack of exposure to different views and perspectives, also known as ______, can hinder opportunities to have discussions related to political or ideological perspectives.
A. bubbling
B. censorship
C. equity
D. inclusion
Q:
What steps can be taken to allow for more diverse hiring practices?
Q:
Many brands and agencies have considered onboarding a Chief Diversity and Inclusion Officer, but most have not actually followed through and done so. What challenge in DEI does this represent?
A. censorship
B. bubbling
C. lack of diversity in funding sources
D. lack of leadership representation
Q:
How can having a more work diverse workforce positively impact a social media campaign?
Q:
One example of DEI in marketing occurred when Crayola launched a new featured product to celebrate the colors of the world, which showcased what type of product?
A. crayons that make up all of the different skin colors of people
B. crayons from different locations
C. crayons from the rainbow to represent the LGBTQ community
D. crayons that use colors which appeal to autistic children
Q:
In addition to having DEI statements and campaigns and posting them on social media, what actions should be taken to address and incorporate these perspectives?
Q:
Taking into consideration the emotions and situation of others is often referred to as ______ marketing.
A. rapport
B. inclusion
C. empathy
D. respectful
Q:
Discuss some brands that have been supportive of diversity and inclusion efforts. What steps have they taken that set them apart from other brands?
Q:
______ was one of the first platform brands that released their own coursework addressing diversity, equity, and inclusion topics on social media.
A. Twitter
B. Facebook
C. YouTube
D. LinkedIn
Q:
What are some of the important components to consider when creating a diversity campaign for social media?
Q:
Many brands have a ______ who oversees the training, education, and DEI programming and research internally and externally for the brand.
A. Chief Diversity and Inclusion Officer
B. Community Manager
C. Public Relations Advisor
D. Corporate Diversity Expert
Q:
What are three of the benefits to social media professionals of having strong DEI concepts? Provide an example to illustrate each benefit.
Q:
Using models of all different shapes and sizes within a marketing campaign is a good example of using DEI to promote ______.
A. racial equality
B. gender identity
C. ideological thought
D. body positivity
Q:
What are the principles of a strong diversity statement, and what is the importance of having one?
Q:
What is the biggest issue that is facing DEI in the social media industry?
A. It doesnt allow for creativity in campaigns.
B. It is viewed as a check box item.
C. It makes hiring practices more difficult.
D. It requires extra time and expense.
Q:
In your opinion, what are the three most important best practices that a company can implement with regard to DEI in social marketing? Justify your answer.
Q:
If audiences see stories coming from people like themselves in social media, they will be more likely to ______ the brand or company involved.
A. dismiss
B. contest
C. engage with
D. ignore
Q:
Categories of diversity are always fixed and never fluid.
Q:
An important part of inclusion is educating each other on what messaging and ideas work, as well as those that do not.
Q:
All of the social media platforms have a designated statement for diversity and inclusion.
Q:
One issue with DEI statements is that some types of diversity are highlighted while others are not, so the statements are not as inclusive as they could be.
Q:
Diversity, equity, and inclusion communications should remain separate from other messaging within the organization.
Q:
What does DEI stand for?
Q:
A/An ______ should be used to make sure the organization is reaching all audiences equally and take DEI into consideration with its messaging, content, stories, and tactics.
A. diversity style guide
B. action plan
C. diversity statement
D. inclusive marketing strategy
Q:
What is the difference between a personal brand and a brand voice?
Q:
Name three things to help identify a fake personal brand.
Q:
Identify the six different types of personal brands you can have.
Q:
Name three components needed for a personal brand.
Q:
Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.
Q:
You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.
Q:
You have been tasked to create a checklist for fake followers for your internship. What are three necessary components that need to be addressed?
Q:
You control your actions on social media. Do you agree with this point or not? Explain your rationale and reasoning.
Q:
You have been asked to create a personal brand audit for yourself. Walk through the process of how you will go about in doing this, and the rationale behind this.
Q:
______ emphasizes individuals unique capabilities and recognizing differences.
A. Diversity
B. Inclusion
C. Equity
D. Branding
Q:
Dwayne Johnson is an example of not having a strong presence on social media.
Q:
______ focuses on the commitment to provide equal opportunities to everyone without discrimination on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, political thought, or veteran status.
A. Diversity
B. Inclusion
C. Equity
D. Social media
Q:
Having a digital presence on social media presently is a way of life, according to Brian Solis.
Q:
______ is the bringing together of people with different experiences, perspectives, backgrounds, and ideas to make sure each group is representative of its audiences and the public at large.
A. Diversity
B. Inclusion
C. Equity
D. Social media
Q:
Listing yourself as a social media guru means you will gain the respect as a leader in the field.
Q:
Strong DEI principles lead to: ______.
A. a more static work environment
B. less opportunity for creative and effective messaging
C. enhanced brand culture
D. less engaged audience
Q:
Research is not a needed component for social media professionals today to establish themselves in the field.
Q:
Why should organizations use a diversity style guide for content creation?
A. It allows stakeholders to see how diversity fits into your organizations mission and values.
B. It ensures that the content, messaging, and terms used are appropriate and aligned with the organizations values.
C. It explains the fundamental things your organization holds important.
D. It will clearly label the steps to be taken in the organizations DEI efforts.
Q:
______ is uniquely memorable and a key attribute others look to for a social media presence.
A. Personality
B. Brand voice
C. Tone
D. Appearance
Q:
Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same and hes sharing content that reflects his expertise in the field. What is Tyrion trying to do?
A. Hes trying to interject his personality into his social media presence.
B. Hes trying to embrace consistency in his social media presence.
C. Hes trying to interject his brand voice into his social media presence.
D. Hes trying to interject his family roots into his social media presence.
Q:
Diana Prince is considered to be a leading voice in team leadership for Instagram. Her experiences in working with teams over the years have allowed her to develop this reputation for herself in the social media industry. What has Diana built for herself?
A. Shes demonstrated her level of advocacy in the field.
B. Shes demonstrated her level of intelligence in the field.
C. Shes demonstrated her level of expertise in the field.
D. Shes demonstrated her level of consistency in the field.
Q:
There are a lot of fake professionals out there who are trying to present themselves as experts in the social media space. How can social media professionals identify them?
A. No one calls themselves an expert on social media because the field is constantly changing.
B. They have a ton of engagement on social media.
C. They have quality followers and no bots attached to them.
D. They are endorsed and recognized for their automated communication with others.
Q:
Identify two main issues we are seeing in the legal and ethical landscape.
Q:
Individuals, like @TheRock, who are committed to helping others in the community, is of what persona type?
A. careerist
B. hipster
C. altruist
D. connector
Q:
There are several new deadly sins of social media. Identify two that are most prevalent for todays social media landscape.
Q:
Deidre Breakenridge, a prominent public relations practitioner and author, makes sure she is active on Twitter and helps in making virtual connections with others, including students and fellow professionals. She is highly engaged and makes sure everyone knows each other in her network. What type of personal brand is Deirdre?
A. altruist
B. careerist
C. connector
D. selective
Q:
What are the risks associated with rogue social media accounts?
Q:
The overall tone you present in your updates and communication online is called a ______.
A. brand personality
B. brand voice
C. brand position
D. brand image
Q:
What is automation and how does this tie to ethical practices on social media?