Journalism

Q: You have been asked to justify your role and presence as a social media professional at an interview setting. Discuss how you would make an argument you are the right person for the job based having certain qualifications.

Q: A common metric that is used to evaluate whether the amount of time and financial support given to a campaign has accomplished its goals is referred to as ______. A. return on influence B. return on relationships C. return on investment D. return on engagement

Q: You have worked in various roles like working as a social media coordinator and community manager, and realize it is time to go on your own. How would you approach this?

Q: Social media is an established field that has not seen any growth or changes in the hiring roles.

Q: Self-employed opportunities in social media are limited, but one benefit is that clients can be billed for a wide variety of fees.

Q: ______ is what most employers look for first in the social media industry. A. Influence B. Dedication C. Experience D. Expertise

Q: Due to the current tax laws, nonprofits are not allowed to use social media to help promote their causes.

Q: Amanda is working on her bachelors degree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises. She wants to showcase what she has done in her internship with Aquaman Agency. What does Amanda need to bring to her interview? A. She needs to bring coffee. B. She needs to bring her online portfolio of work. C. She needs to bring her digital activities and show how much influence she has. D. She needs to bring her collection of memes and selfies.

Q: Writers do not have to be prepared to write in all social media channels, but they have to be a master in one.

Q: When applying for jobs, applicants need to be aware of all of the following EXCEPT ______. A. understanding the culture within the organization B. know the social media organizational structure C. look at the influence scores for their colleagues D. see what their future colleagues have done before

Q: There is a standard salary for social media professionals to make across industries.

Q: It is common for brands, even those who have an internal team in place, to ______ specialized areas. A. outsource B. banish C. ignore D. coordinate

Q: ______ specialize in a particular industry or function within social media. A. Boutique agencies B. Influencers C. Keynote speakers D. Large agencies

Q: Define what a social media content creator is.

Q: Delmondo focuses on analytics and analysis for a variety of different platforms and functions. However, they began their focus on content creation, which would classify them as ______. A. a large agency B. an influencer-based agency C. a boutique agency D. a small business-oriented agency

Q: What are the two skills a social media coordinator needs to have?

Q: ______ is one industry that has been considered to be an early adopter for having formalized roles in social media. A. Business B. Sports C. Entertainment D. Government

Q: What are the key differences between a community manager and a social media manager? A. Community managers advocate for the brand. B. Social media managers advocate for the brand. C. Community managers focuses on the brand on social media. D. There is no difference between a community manager and a social media manager. They are the same.

Q: Maggie is working in social media for Buffer. She is in charge of listening and overseeing the campaigns for Buffer but also focuses on addressing customer messages and inquiries on all of the platforms they are on. What social media role is Maggie in? A. She is a social media manager. B. She is a community manager. C. She is a social media strategist. D. She is a writer and content creator.

Q: ______ focuses on the strategic planning and execution of social media content for the organization A. content creator B. social media coordinator C. social media strategist D. content curator

Q: Matt is working as a freelancer for the NY Mets. He wants to make sure his content goes out at specific times, and realizes he needs to create, maintain, and share these pieces of content with the rest of the team. What does Matt need to create? A. he needs to create a strategic plan B. he needs to create an editorial calendar C. he needs to create a content calendar D. he needs to create a brand kit

Q: A ______ is focused on social media, but they also primarily look at how to get key business, communication, and social media objectives accomplished. A. community manager B. social media coordinator C. freelancer D. social media strategist

Q: Emily is working for BuzzFeed and is an effective storyteller. She has experience in writing scripts, in production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in? A. She is a social media strategist. B. She is a social media influencer. C. She is a creative director. D. She is an intern.

Q: Many brands have a ______ who oversees the training, education, and DEI programming and research internally and externally for the brand. A. Chief Diversity and Inclusion Officer B. Community Manager C. Public Relations Advisor D. Corporate Diversity Expert

Q: What are three of the benefits to social media professionals of having strong DEI concepts? Provide an example to illustrate each benefit.

Q: Using models of all different shapes and sizes within a marketing campaign is a good example of using DEI to promote ______. A. racial equality B. gender identity C. ideological thought D. body positivity

Q: What are the principles of a strong diversity statement, and what is the importance of having one?

Q: What is the biggest issue that is facing DEI in the social media industry? A. It doesnt allow for creativity in campaigns. B. It is viewed as a check box item. C. It makes hiring practices more difficult. D. It requires extra time and expense.

Q: In your opinion, what are the three most important best practices that a company can implement with regard to DEI in social marketing? Justify your answer.

Q: If audiences see stories coming from people like themselves in social media, they will be more likely to ______ the brand or company involved. A. dismiss B. contest C. engage with D. ignore

Q: Categories of diversity are always fixed and never fluid.

Q: An important part of inclusion is educating each other on what messaging and ideas work, as well as those that do not.

Q: All of the social media platforms have a designated statement for diversity and inclusion.

Q: One issue with DEI statements is that some types of diversity are highlighted while others are not, so the statements are not as inclusive as they could be.

Q: Diversity, equity, and inclusion communications should remain separate from other messaging within the organization.

Q: What does DEI stand for?

Q: What is more important than having a designated statement for diversity and inclusion?

Q: Lack of exposure to different views and perspectives, also known as ______, can hinder opportunities to have discussions related to political or ideological perspectives. A. bubbling B. censorship C. equity D. inclusion

Q: What steps can be taken to allow for more diverse hiring practices?

Q: Many brands and agencies have considered onboarding a Chief Diversity and Inclusion Officer, but most have not actually followed through and done so. What challenge in DEI does this represent? A. censorship B. bubbling C. lack of diversity in funding sources D. lack of leadership representation

Q: How can having a more work diverse workforce positively impact a social media campaign?

Q: One example of DEI in marketing occurred when Crayola launched a new featured product to celebrate the colors of the world, which showcased what type of product? A. crayons that make up all of the different skin colors of people B. crayons from different locations C. crayons from the rainbow to represent the LGBTQ community D. crayons that use colors which appeal to autistic children

Q: In addition to having DEI statements and campaigns and posting them on social media, what actions should be taken to address and incorporate these perspectives?

Q: Taking into consideration the emotions and situation of others is often referred to as ______ marketing. A. rapport B. inclusion C. empathy D. respectful

Q: Discuss some brands that have been supportive of diversity and inclusion efforts. What steps have they taken that set them apart from other brands?

Q: ______ was one of the first platform brands that released their own coursework addressing diversity, equity, and inclusion topics on social media. A. Twitter B. Facebook C. YouTube D. LinkedIn

Q: What are some of the important components to consider when creating a diversity campaign for social media?

Q: Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.

Q: You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.

Q: You have been tasked to create a checklist for fake followers for your internship. What are three necessary components that need to be addressed?

Q: You control your actions on social media. Do you agree with this point or not? Explain your rationale and reasoning.

Q: You have been asked to create a personal brand audit for yourself. Walk through the process of how you will go about in doing this, and the rationale behind this.

Q: ______ emphasizes individuals unique capabilities and recognizing differences. A. Diversity B. Inclusion C. Equity D. Branding

Q: Dwayne Johnson is an example of not having a strong presence on social media.

Q: ______ focuses on the commitment to provide equal opportunities to everyone without discrimination on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, political thought, or veteran status. A. Diversity B. Inclusion C. Equity D. Social media

Q: Having a digital presence on social media presently is a way of life, according to Brian Solis.

Q: ______ is the bringing together of people with different experiences, perspectives, backgrounds, and ideas to make sure each group is representative of its audiences and the public at large. A. Diversity B. Inclusion C. Equity D. Social media

Q: Listing yourself as a social media guru means you will gain the respect as a leader in the field.

Q: Strong DEI principles lead to: ______. A. a more static work environment B. less opportunity for creative and effective messaging C. enhanced brand culture D. less engaged audience

Q: Research is not a needed component for social media professionals today to establish themselves in the field.

Q: Why should organizations use a diversity style guide for content creation? A. It allows stakeholders to see how diversity fits into your organizations mission and values. B. It ensures that the content, messaging, and terms used are appropriate and aligned with the organizations values. C. It explains the fundamental things your organization holds important. D. It will clearly label the steps to be taken in the organizations DEI efforts.

Q: A/An ______ should be used to make sure the organization is reaching all audiences equally and take DEI into consideration with its messaging, content, stories, and tactics. A. diversity style guide B. action plan C. diversity statement D. inclusive marketing strategy

Q: What is the difference between a personal brand and a brand voice?

Q: Name three things to help identify a fake personal brand.

Q: Identify the six different types of personal brands you can have.

Q: Name three components needed for a personal brand.

Q: What are the risks associated with rogue social media accounts?

Q: The overall tone you present in your updates and communication online is called a ______. A. brand personality B. brand voice C. brand position D. brand image

Q: What is automation and how does this tie to ethical practices on social media?

Q: ______ are the specific events, settings, and interests you want others to recognize as going along with your personal brand and as different from others. A. Personal brand associations B. Personal brand attributes C. Personal brand characteristics D. Personal brand metrics

Q: Benedict Sherlock is a new member of London society who wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do? A. He is implementing a content strategy. B. He is trying to copy the strategies that have worked for his competitor, Moriarity. C. He is trying to establish his brand voice. D. He is implementing a community-based strategy.

Q: Outline the key deadly sins Parker mentioned in the chapter. What are some of the main takeaways here?

Q: ______ focuses more on the key group of people a person or brand wants to reach. A. Content strategy B. Community-based strategy C. Audience strategy D. Attribute strategy

Q: Tools that can be used to create content for social media professionals include all EXCEPT ______. A. Talkwalker B. Adobe Spark C. Canva D. Hemingway App

Q: Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

Q: You have been asked to create a social media policy for yourself. Write down three core principles you will make sure to address in your own policy based on the readings.

Q: ______ allows you to have a distinguishable voice and community on social media. A. Brand voice B. Brand presence C. Personal brand D. Personality

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