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Q:
Diana Prince is considered to be a leading voice in team leadership for Instagram. Her experiences in working with teams over the years have allowed her to develop this reputation for herself in the social media industry. What has Diana built for herself?
A. Shes demonstrated her level of advocacy in the field.
B. Shes demonstrated her level of intelligence in the field.
C. Shes demonstrated her level of expertise in the field.
D. Shes demonstrated her level of consistency in the field.
Q:
There are a lot of fake professionals out there who are trying to present themselves as experts in the social media space. How can social media professionals identify them?
A. No one calls themselves an expert on social media because the field is constantly changing.
B. They have a ton of engagement on social media.
C. They have quality followers and no bots attached to them.
D. They are endorsed and recognized for their automated communication with others.
Q:
Identify two main issues we are seeing in the legal and ethical landscape.
Q:
Individuals, like @TheRock, who are committed to helping others in the community, is of what persona type?
A. careerist
B. hipster
C. altruist
D. connector
Q:
There are several new deadly sins of social media. Identify two that are most prevalent for todays social media landscape.
Q:
Deidre Breakenridge, a prominent public relations practitioner and author, makes sure she is active on Twitter and helps in making virtual connections with others, including students and fellow professionals. She is highly engaged and makes sure everyone knows each other in her network. What type of personal brand is Deirdre?
A. altruist
B. careerist
C. connector
D. selective
Q:
What are the risks associated with rogue social media accounts?
Q:
The overall tone you present in your updates and communication online is called a ______.
A. brand personality
B. brand voice
C. brand position
D. brand image
Q:
What is automation and how does this tie to ethical practices on social media?
Q:
______ are the specific events, settings, and interests you want others to recognize as going along with your personal brand and as different from others.
A. Personal brand associations
B. Personal brand attributes
C. Personal brand characteristics
D. Personal brand metrics
Q:
The lessons for the cases of Chad Shanks and Justine Sacco should be all EXCEPT ______.
A. it is okay to post anything you want because there are no consequences
B. be aware of what you post on social media since it is public
C. others may perceive posts differently than you, and may not consider it to be humorous
D. you can get fired for posting on social media
Q:
A/An ______ must disclose if they are being paid by the brands they promote on their social media accounts.
A. consumer
B. celebrity
C. poser
D. influencer
Q:
One best practice is to have ______ that outline the expectations for online engagement.
A. a social media policy
B. fine print
C. contractual agreements
D. a brand image
Q:
Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.
A. SEC
B. FTC
C. FCC
D. FDA
Q:
Which of the following is important when establishing a social media policy?
A. The organization should be exclusive to certain groups.
B. The organization should act one way on social media and another way offline.
C. Have one person responsible when handling offensive comments directed at the organization.
D. Employees should be educated on the social media policy as often as the policy needs to be updated.
Q:
______ and ______ need to emerge for people to understand the importance of social media.
A. Engagement; interactions
B. Paid media; earned media
C. Conversations; relationships
D. Metrics; data
Q:
______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.
A. Online reputation
B. An avatar
C. A profile
D. Personal brand
Q:
Bots are part of an ethical social media policy for most social media companies.
Q:
Chewbacca Mask Mom became infamous when she filmed herself on Facebook Live wearing a Chewbacca mask from Kohls. This is an example of becoming ______.
A. famous
B. a viral sensation
C. a fan of Star Wars
D. known for live video
Q:
Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.
Q:
______ are the set of moral guidelines and principles that influence our behaviors and interactions
A. Values
B. Norms
C. Ethics
D. Personal brand
Q:
Buying followers is a common practice in social media but is not ethical unless you want to get noticed and famous.
Q:
Jumping onto a trend, similar to creating a popular meme like Crying Michael Jordan or Running Man, is an example of what type of deadly social media sin?
A. misappropriation
B. manipulation
C. narcissism
D. uniformity
Q:
Automating your content on social media, like sending automated DMs on Twitter, are common practices for ethical social media professionals.
Q:
Being consistent across social media platforms, whether it is the look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.
A. uniformity
B. narcissism
C. misappropriation
D. abandonment
Q:
A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.
Q:
______ are a popular trend in striking a heated discussion with someone else on social media.
A. Bullying
B. Buying fake followers
C. Flame wars
D. Automation
Q:
When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to do so. What new trend is this referring to?
A. They are starting a flame war.
B. They are going rogue.
C. They are being narcissistic.
D. They are misinforming audiences of who they are.
Q:
The agreement you sign up for creating a social media account is called a ______.
A. parody account
B. alternative account
C. terms of services agreement
D. access to platform agreement
Q:
Facebook got into trouble when it conducted an experiment on its users that tested whether seeing positive or negative timeline events impacted the users overall state. This was an issue of ______.
A. not providing consent to participate in the study
B. not providing an adoption to their terms of services agreement
C. not acknowledging their role in the process
D. not acknowledging how the data was going to be used
Q:
______ occurs when fans stop giving support to a person who posts insensitive content online.
A. Cancel culture
B. A lawsuit
C. Cyberbullying
D. Influencing
Q:
What is considered to be thought leadership?
A. creating social media profiles and stating to the world you are a leader in the business with titles such as change evangelist, gurus, and social media expert
B. posting content that others have shared on your own account and for your audiences
C. disseminating only certain types of content on certain platforms that get the most traction and viewership
D. Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content.
Q:
Is social media a science or an art? Discuss your rationale for each and tie in current case studies discussed in the textbook.
Q:
The time and frequency of posts are one of the main categories to consider. This is classified as ______.
A. voice
B. analytics
C. audience
D. purpose
Q:
Chewbacca Mom became one of the most successful Facebook Live videos ever. Discuss what made this video so successful, and what are two lessons to note for future social media campaigns.
Q:
One of the challenges for social media research is in determining how best to measure the concept of ______.
A. engagement
B. attitudes
C. planned behavior
D. insight
Q:
You are entering the workplace and have been asked to discuss your thought leadership activities. Highlight three things you are doing to create your own thought leadership.
Q:
______ focuses on taking insight into account when evaluating data and analytics.
A. Creative decision making
B. Informed decision making
C. Human interaction marketing
D. Influencer marketing
Q:
In 2017, Royal Caribbean created an Intern-Ship contest to find the perfect Instagram explorer to be part of the cruise experience and share content on behalf of the cruise line to drive travel destination sales and buzz. Discuss how Royal Caribbean could integrate both science and art in this campaign.
Q:
Gary Vee, or otherwise known as Gary Vaynerchuk, has created his presence in the industry due to his active and branded form of storytelling with videos through his videographer, DRock. This is called ______.
A. vlogging
B. blogging
C. content creation
D. research
Q:
______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer email, consumer product or service rating websites and forums, internet discussion boards and forums, and microblogs.
A. Traditional media
B. Social media
C. Digital media
D. Creative media
Q:
According to the textbook, Social media is not just a fad that can be addressed in a moments notice.
Q:
All social media platforms are the same. They do not have any defining or unique features to them.
Q:
Branded content is more trustworthy than user-generated content.
Q:
Based on what was discussed in the textbook, social media is a science not an art.
Q:
How would you define social media based on the textbook reading? What are three attributes that are considered to be part of social media?
Q:
What are the two things to note about storytelling for social media?
Q:
Discuss the differences between user-generated content and branded content.
Q:
Outline the main considerations that are a social media professional should consider before choosing a particular social media platform.
Q:
Explain the current landscape of social media. What are the defining elements that need to be taken into consideration by social media professionals today?
Q:
User-generated content focuses on ______.
A. content that is branded and used by the corporation
B. content that is branded and used by the corporation and its audiences
C. content that is created by the user
D. content that is created by the brand
Q:
Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.
A. Facebook Live
B. WordPress
C. LinkedIn
D. Instagram
Q:
The CEO of Snapchat is ______.
A. Mark Zuckerberg
B. Jack Dorsey
C. Susan Wojcicki
D. Evan Spiegel
Q:
Facebook developed their Timeline feature back in ______.
A. 2005
B. 2011
C. 2007
D. 2012
Q:
A court will generally overrule precedent only when there are changes in what three things?
Q:
According to Roscoe Pound, law can be defined as ___________ engineering.
Q:
Common law sometimes is known as __________ law.
Q:
The party that commences and files a civil lawsuit against someone else is known as the ________________.
Q:
State constitutions can give more rights to people than those that are provided by the U.S. Constitution.
Q:
The Supreme Court has original jurisdiction in disputes between two or more states.
Q:
Juries sit in appellate court proceedings.
Q:
The FCC's rules about broadcast indecency do not apply to satellite radio content.
Q:
Explain what the concept of "narrowing construction" means and the circumstances under which courts might use it.
Q:
In 2006, maximum fine for an indecency regulation violation was raised to $100,000.
Q:
List the four different options that courts have when offered a case as precedent by an attorney for one of the parties in a lawsuit.
Q:
The FCC used to define "profane language" as divine imprecation and religious blasphemy.
Q:
List three typical forms of judicial decrees in equity law.
Q:
The common law is
A.a deductive system of law where the rules are expounded first and then the court decides the legal situation under the existing rules.
B.an inductive system of law in which a legal rule is arrived at after consideration of a great many specific instances or cases.
C.an administrative system of law in which a government official uses a panel of common citizens to develop the rule of law.
D.a legislative system of law that operates on the state and local levels.
Q:
In addition to naming the parties in a case, identify three things that a complaint filed in a civil law case will include.
Q:
In the legal citation 539 U.S. 558 (2003), the number 558 refers to the:
A.docket number of the case.
B.volume of the reporter which contains the case.
C.first page number of the case.
D.federal judicial number of the case.
Q:
What is the legal test or rule for determining when a statute will be declared void for vagueness?
Q:
The concept of "statutory construction" best refers to which one of the following?
A.The process of legislative bodies creating and drafting the common law.
B.The process of legislative bodies creating and drafting statutes.
C.The process of courts and judges interpreting the meaning of the common law.
D.The process of courts and judges interpreting the meaning of statutes.
Q:
The U.S. Supreme Court's 2003 ruling in Lawrence v. Texas was an example of the Supreme Court
A.following the doctrine of stare decisis.
B.not following the doctrine of stare decisis.
C.applying the void for vagueness doctrine.
D.applying both the void for vagueness doctrine and the overbreadth doctrine.
Q:
A justice who agrees with the result reached by the majority of the court, but who does not agree with majority's reasoning or who wants to emphasize a point ignored by the majority can write was is known as a:
A.concurring opinion.
B.dissenting opinion.
C.plurality opinion.
D.per curiam opinion.
Q:
The Congress has the authority to abolish every federal court in the land, except for the U.S. Supreme Court, because
A.the Congress is the supreme government institution because it represents the people.
B.the Congress controls the federal budget, including the budget for the courts.
C.the Constitution specifically calls for only one court, the Supreme Court.
D.federal judges are appointed by the Congress.
Q:
What is the Supreme Court doing when it issues a writ of certiorari?
A.It is ordering a lower court to rehear a case.
B.It is overturning a previous Supreme Court ruling.
C.It is agreeing to hear the appeal of a lower court ruling.
D.It is rejecting an appeal to rehear a case, noting that it is certain its first ruling was correct.
Q:
A per curiam opinion is
A.an unsigned opinion from an appellate court.
B.an opinion issued by an attorney general.
C.an opinion by a judge or justice who disagrees with the majority opinion.
D.a written legal argument prepared by an attorney.
Q:
When it comes to granting a petition for a writ of certiorari, the U.S. Supreme Court applies the
A.Rule of Three.
B.Rule of Four.
C.Rule of Five.
D.Rule of Six.
Q:
Which statement about U.S. Courts of Appeals is correct?
A.Each state has its own U.S. Court of Appeals.
B.There are four U.S. Courts of Appealsone for the Eastern, Western, Southern, and Northern United States.
C.There are 13 U.S. Courts of Appeals.
D.There are nine U.S. Courts of Appeals, one for each justice on the Supreme Court.
Q:
The U.S. Supreme Court today typically agrees to hear
A.fewer than 100 cases each year.
B.between 100 to 150 cases each year.
C.between 150 to 250 cases each year.
D.more than 250 cases each year.