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Q:
9.The U.S. Supreme Court has held that commercial speech that truthfully advertises lawful products receives the same amount of First Amendment protection as which of the following?
A.Student speech
B.Obscene speech
C.Both student speech and obscene speech
D.Neither student speech nor obscene speech
Q:
In 2011, the U.S. Supreme Court in Brown v. Entertainment Merchants Association:
A.upheld a law that allowed the censorship of sexually explicit movies.
B.struck down a law that allowed the censorship of sexually explicit movies.
C.upheld a law that restricted minors' access to violent video games.
D.struck down a law that restricted minors' access to violent video games.
Q:
10.Which of the following is not a sanction that may be used by the FTC to control false advertising?
A.consent order
B.ad substantiation
C.corrective advertising
D.reciprocal order
Q:
Laws limiting minors' access to video games depicting violent images are subject to the standard of judicial review known as:
A.intermediate scrutiny.
B.reasonable review.
C.strict scrutiny.
D.rigorous review.
Q:
12.Identify the two critical components of the FTC's rules against deceptive advertising.
Q:
A primary goal of free speech in Meiklejohnian theory is:
A.self-realization.
B.the voting of wise decisions.
C.protecting artistic expression.
D.discovery of the truth.
Q:
13.Identify the three requirements that the government must satisfy in order to regulate an advertisement that is not deceptive or does not promote an illegal activity?
Q:
The U.S. Supreme Court's 2012 ruling in United States v. Alvarez struck down part of a federal law known as the:
A.Stolen Valor Act.
B.Patriot Act.
C.Anti-Terrorism Prosecution Act.
D.Sedition Act.
Q:
14.Under the Junk Fax Protection Act, unsolicited advertisement faxes are banned unless there is ______________________________ between the sender and recipient.
Q:
According to the textbook, a great "historical myth" regarding the First Amendment is that:
A.it only protects political speech.
B.John Peter Zenger was the individual who drafted it.
C.it is first because it is the most important right.
D.George Washington was the individual who drafted it.
Q:
15.The FTC requires proof by _________________________ evidence when an advertiser makes a claim relating to health or safety.
Q:
16.An advertisement that makes the claim that a company sells "the hottest fashions in town" is known as _________.
Q:
17.The ______________________ Act is designed to protect the privacy of children when they visit websites that attempt to collect personal information from them.
Q:
18.One of the most notorious individuals who has run of the FTC regulations for his infomercials is a man named __________.
Q:
19.It was not until the year ________ that the U.S. Supreme Court first held that commercial advertising enjoys a degree of First Amendment protection.
Q:
3.The Children's Advertising Review Unit is
A.part of the FCC.
B.part of the FTC.
C.a self-regulatory entity.
D.none of the above is correct.
Q:
20.Under the Central Hudson test for the commercial speech doctrine, the government must have evidence that the regulation in question __________ advances the government's interest.
Q:
4.In 2012, a federal court in Church & Dwight Co. v. Clorox Co. issued an injunction prohibiting Clorox from airing a commercial about one of the following products due to misleading claims and a lack of supporting evidence for those claims?
A.cat litter.
B.bleach.
C.laundry detergent.
D.dryer sheets.
Q:
21.The FTC has the power to enforce antitrust laws when two companies seek to merge.
Q:
5.The FTC considers it deceptive if an advertiser
A.makes a false statement.
B.omits important information in an ad.
C.implies a false claim by juxtaposing two statements.
D.all of the above.
Q:
22.The government may regulate the advertising of a completely legal product or service.
Q:
Commercial speech did not officially receive any First Amendment protection until the
A.1920s.
B.1950s.
C.1960s.
D.1970s.
Q:
2.The United States Supreme Court defines commercial speech as
A.advertisements that include the price of a product.
B.speech that proposes a commercial transaction.
C.advertisements that include the name of a company or manufacturer.
D.speech that specifically and with precision mentions the price of a product.
Q:
The following are major pressures on corporations except
A.to grow
B.to be exciting
C.to reward stockholders
D.to create more jobs
E.All are major pressures
Q:
What is the most admired company in the world?
A.Microsoft
B.Apple
C.General Electric
D.Disney
E.Procter & Gamble
Q:
Quality of management, quality of products and services and innovativeness have all been identified as factors of what in an annual Forbes magazine publication?
A.World's Best Companies
B.World's Best Management Teams
C.Fortune 500
D.World's Most Admired Companies
E.Best of the Best Competition
Q:
What is the single most critical problem facing the loss of confidence in corporations?
A.the economy
B.politics
C.public opinion
D.lost credibility
E.none of these
Q:
____________ is(are) the new "Op-Ed" page.
A.Web sites
B.RSS
C.iPods
D.Magazines
E.Corporate Blogs
Q:
Tireless communication, take the heat leadership and braving the media help companies deal with _____________ issues.
A.reputation
B.public relations
C.advertising
D.credibility
E.ethical
Q:
______________ supports sales, attracts employees and improves the quality of life for employees and executives.
A.Employee relations
B.Community relations
C.Public affairs
D.Financial relations
E.Media relations
Q:
While all are important, a corporation's best tool in achieving its business objectives is
A.Quality Product
B.Good customer service
C.Involved board of directors
D.Excellent reputation
Q:
For most companies, what is the most important audience for a company blog?
A.investors
B.media
C.sales representatives
D.lobbyists
E.customers
Q:
The best public relations messages are one that focus on ______.
A.increasing awareness
B.several measurable objectives
C.a single idea
D.multiple ideas
E.none of these
Q:
___________ integration means that a communicator will use whatever means available and appropriate to send a message to external and internal audiences.
A.Cross-Disciplinary
B.Multi-Market
C.Tool
D.IMC
E.Public Relations
Q:
Issues having the most difficult time attracting media interest include all but
A.poverty
B.race relations
C.health
D.religious
Q:
Newsletters, advertising, Internet sites and marketing communication materials are what type of communication?
A.controlled
B.uncontrolled
C.new age
D.responsible
E.cross-media integration
Q:
A target __________ is used when the goal is to reach people with media.
A.audience
B.public
C.market
D.media
E.advertisement
Q:
A target _________ is used when the goal is to talk about communal issues.
A.audience
B.public
C.market
D.media
Q:
A target ________ is used when communication is geared to those who make buying and selling decisions.
A.audience
B.public
C.market
D.media
E.advertisement
Q:
Chevron's public affairs division reports to
A.Chief Executive Officer (CEO)
B.Chief Financial Officer (CFO)
C.Chief Information Officer (IT)
D.Vice President of Marketing
E.Vice President of Operations
Q:
The biggest challenge of global public relations is
A.find correct agency to partner with
B.eliminate barriers to effective communication
C.get employees to live in foreign country
D.find employees who speak the language
E.deal with local media
Q:
The job of public relations in large corporations is ultimately to ensure that corporate ________ is maintained.
A.organization
B.communication
C.culture
D.power
E.stability
Q:
______________ is a means by which businesses seek to improve their ability to do business.
A.corporate media relations
B.corporate investor relations
C.corporate public relations
D.corporate public affairs
E.corporate community relations
Q:
According to practitioners, what is the most frequent responsibility for "corporate public relations"?
A.crisis management
B.internal communications
C.marketing public relations
D.corporate communications (not advertising)
E.community relations
Q:
The ability of one organization bringing out the best in a relationship with another organization is called _________.
A.entrepreneurship
B.productive
C.provocateurship
D.incorporation
E.convergence
Q:
In 2010, what company was both the largest global and U.S. corporation?
A.Wal-Mart
B.Exxon-Mobile
C.General Motors
D.McDonald's
E.Coca-Cola
Q:
Language, law and culture are three barriers facing _________ public relations.
A.domestic
B.global
C.intercultural
D.multicultural
E.corporate
Q:
Critics have characterized the Smithsonian Institution as the nation's "________".
A.cellar
B.living room
C.garage
D.attic
E.kitchen
Q:
Recent college graduates in the area of public relations should expect to start out as _______ in the public relations work force.
A.consultants
B.writers
C.technicians
D.managers
E.account planners
Q:
Mission: Readiness was a campaign focused on
A.to support child nutrition legislation
B.to support military recruits
C.to support government crisis prevention
D.to assist crisis volunteers
E.None of the above
Q:
Corporate communicators spend most of their time __________.
A.writing news releases
B.preparing annual reports
C.organizing annual meetings
D.meeting with manager
E.doing strategic planning
Q:
Service on the board of directors for a nonprofit organization usually requires ________.
A.volunteering for the agency
B.management of another nonprofit organization
C.a substantial financial gift
D.tenure with a for-profit organization
E.active participation with CEOs
Q:
One area having a major impact on budgets in corporate public relations is
A.publication cost
B.digital media
C.advertising
D.lobbying
E.special events
Q:
A new category of non profit public relations is
A.development
B.disability charity
C.child-related
D.social ventures
E.building organizations
Q:
Which of the following are the most important internal audiences for elementary and secondary schools?
A.teachers
B.students
C.parents
D.district residents
E.all of these
Q:
Non Profits must manage multiple audiences including all but
A.donors
B.employees
C.stockholders
D.members
E.government funders and regulators
Q:
At the heart of membership organizations is public relations focused on
A.development
B.relationships
C.social ventures
D.social media
E.all of the above
Q:
__________ is a "guerilla" public relations technique in which activists become shareholders, infiltrate annual meetings and present demands.
A.Nonprofit activism
B.Boardroom activism
C.Grassroots activism
D.Community activism
Q:
Public relations challenges faced by non profits include all but
A.gaining recognition in a crowded environment
B.managing multiple publics
C.increased state government regulations
D.competing for resources
E.balancing multiple bottom lines
Q:
According to a recent survey, the number of nonprofit organizations increased _________ between 1998 and 2008
A.31 percent
B.55 percent
C.75 percent
D.almost 100 percent
E.more than 100 percent
Q:
The most prominent professional association of public affairs officers is known as the _________.
A.PRSA
B.PRSSA
C.Public Affairs Council
D.Organization of Government Relations Professionals
E.Public Affairs and Public Information Officers Organization
Q:
Which of the following is essential for a nonprofit to attract its share of resources?
A.more donations
B.event planning
C.strategic planning
D.crisis communication
E.ongoing communication
Q:
What famous political figure argued that a representative democracy works when various interest groups are permitted to compete for the attention of government officials.
A.George Washington
B.James Madison
C.Bill Clinton
D.Teddy Roosevelt
E.Martin Luther King, Jr.
Q:
During a crisis or scandal for a nonprofit organization, what can happen to the existence of the organization?
A.be jeopardized
B.be reenergized from the publicity
C.be open to change
D.be purchased by a for-profit
E.nothing
Q:
A nonprofit organization calls monies that are not spent on overhead and operating expenses _________.
A.profit
B.revenue
C.surplus
D.funding
E.margin
Q:
In 2002, the Institute of Certified Public Accountants suffered damage to its image. What happened?
A.Employee scandal
B.SEC investigation
C.Enron scandal
D.Bankruptcy
E.none of the above
Q:
Which of the following is TRUE about nonprofit organizations?
A.focus on fulfilling educational mission
B.focus on fulfilling charitable mission
C.recognize that they must maintain positive bottom line
D.all of these
E.none of these
Q:
Which of the following are nonprofits accountable to?
A.corporate donors
B.individual donors
C.employees
D.volunteers
E.all of these
Q:
What is the top revenue-generating nonprofit organization in the United States?
A.YMCA
B.Lutheran Services in America
C.Salvation Army
D.American Red Cross
E.American Cancer Society
Q:
Nonprofits often use this axiom to describe their bottom line: No margin, no _______.
A.money
B.focus
C.brand
D.mission
E.identity
Q:
Effective organizational web sites are particularly useful in helping non profits overcome what major challenge?
A.managing multiple publics
B.weathering crises
C.gaining recognition in a crowded environment
D.balancing multiple bottom lines
E.none of the above
Q:
The Lutheran Services in America organization would best be classified as which of the following types of nonprofits?
A.political action committee
B.educational
C.membership association
D.religious organization
Q:
Public relations can add value to non profits by all of these except
A.investor relations
B.brand identity
C.special events
D.market strategy
E.media visibility
Q:
The most common type of nonprofit organization is in the area of _______.
A.health and human services
B.education
C.arts & culture
D.environmental
E.children
Q:
The American Medical Association and the AARP are types of ____________ in the area of nonprofit organizations.
A.health and human services organizations
B.membership associations
C.educational institutions
D.religious institutions
E.technology organizations
Q:
When did the United States Information Agency begin (as the Office of War Information)?
A.Before World War I
B.During World War I
C.During World War II
D.During the Korean War
E.During the Vietnam War
Q:
_______________ serve both publics and their employer.
A.Public information officers
B.Lobbyist
C.Legislatures
D.Voters
E.None of these
Q:
Which of the following does the book label as the most important aspect of governmental relations.
A.lobbying
B.legislating
C.fact finding
D.voting
E.None of these
Q:
From a public relations perspective, the first strategy for a public information officer is to be __________.
A.a generalist
B.an expert in one area
C.talented as a writer
D.an excellent public speaker
E.a technological wizard
Q:
Lobbying is the major public affairs activity for ____________ activities.
A.electoral
B.legislative
C.federal
D.regulatory
E.judicial