Q&A Hero

Q: According to a former press secretary to President George H. Bush, ___________ has become just as important as Wall Street in derailing business deals. A.government regulatory agencies B.political action committees C.lobbyists D.public affairs E.corporate communication

Q: What is the one thing that a political action committee wants most? A.to buy votes B.access to legislators C.publicity D.money E.tax write-off

Q: ________ is the practice of trying to influence governmental decisions, particularly legislative votes, by agents who serve interest groups. A.Lobbying B.Public affairs C.Government relations D.Issues management E.Voting management

Q: ____________ is the lobbyist's most important asset. A.Good looks B.Education C.Credibility D.Attentiveness E.None of these

Q: __________ is taking an organization's position straight to the people, with the anticipation that they will support it politically. A.Grassroots lobbying B.Issue advertising C.Community activism D.Political advocacy E.Electoral advertising

Q: When did the greatest growth of government regulations occur? A.1950s B.1960s C.1970s D.1980s E.1990s

Q: During a time period in which Congress may enact 500 laws, federal bureaucracies may issue 10,000 ______________. A.regulations B.news releases C.brochures D.annual reports E.None of these

Q: The majority of lobbying attention is focused at the _____________ level. A.local government B.state government C.federal government D.foreign government E.None of these

Q: In government, public affairs professionals most often are referred to as ____________. A.public information officers B.public relations specialists C.publicity specialists D.public affairs specialists E.publicity experts

Q: What amendment did Congress pass in 1913 that attempted to limit the number of publicity experts in government? A.Ford B.Publicity C.Gillett D.Civil Service E.Public Affairs

Q: When did the United States Information Agency begin (as the Office of War Information)? A.Before World War I B.During World War I C.During World War II D.During the Korean War E.During the Vietnam War

Q: _______________ serve both publics and their employer. A.Public information officers B.Lobbyist C.Legislatures D.Voters E.None of these

Q: Which of the following does the book label as the most important aspect of governmental relations. A.lobbying B.legislating C.fact finding D.voting E.None of these

Q: From a public relations perspective, the first strategy for a public information officer is to be __________. A.a generalist B.an expert in one area C.talented as a writer D.an excellent public speaker E.a technological wizard

Q: Lobbying is the major public affairs activity for ____________ activities. A.electoral B.legislative C.federal D.regulatory E.judicial

Q: Which of the following objectives can NOT be accomplished by government use of Web sites? A.public communication B.research sources C.hold large volumes of information D.link to e-mail for comments E.complete census data

Q: In the 1980s, Nestle acquired what major company that violated SEC rules related to disclosure? A.Chrysler B.M & M Mars C.Lipton D.Carnation E.Michelin

Q: A tender offer is when _____________________. A.a company makes a low price offer for stock B.a company makes a high price offer for stock C.two companies strive for control of management D.a company makes equal price offer for stock E.two companies make high offers for stock

Q: What types of backgrounds should someone have before pursuing a career in financial relations? A.public relations and marketing B.finance and public relations C.marketing and advertising D.finance and marketing E.advertising and finance

Q: One of the principles of sound stockholder relations is ___________________. A.only disclose bad news when forced by ruling B.encourage investment from people predisposed to support your company C.provide only the required information to stockholders D.All of these E.None of these

Q: Fund managers, brokers, and institutional buyers are commonly referred to as _________. A.financial analysts B.financial columnists C.financial stockholders D.investment relations experts E.investment specialists

Q: __________ are meetings that investment professionals attend specifically to hear company presentations or discuss corporate issues. A.conference calls B.annual meetings C.investment conferences D.financial meetings E.proxy meetings

Q: The Wall Street Journal, Forbes and Business Week are members of the __________. A.financial media association B.financial trade association C.financial press D.investor's reporting pool E.investor's news wire

Q: What is the first task of financial public relations? A.create and maintain investor confidence B.develop relationships with financial columnists C.develop relationships with financial analysts D.establish ties with financial media outlets E.write the annual report

Q: What financial media company has become a major provider of financial news and information in cable television, radio, newspapers, websites and magazines? A.Reuters B.Bloomberg C.Wall Street Journal D.CNBC E.Business Week

Q: Consistency, credibility and clarity are all major characteristics of a _____________. A.annual report B.annual meeting C.corporate communication strategy D.financial press release E.corporate report

Q: ______________ showcase the opportunity for the actual owners of the company, the stockholders, to feel like they are taking part in the company. A.Annual reports B.News releases C.Annual meetings D.Christmas parties E.None of these

Q: SEC regulations apply to all companies with assets of _____________. A.$100,000 B.$500,000 C.$1,000,000 D.$2,000,000 E.$5,000,000

Q: ______________ have been called "unquestionably the single most important public document(s) released by a publically held corporation." A.Mission statements B.News releases C.Tender offers D.Annual reports E.Stock exchange policies

Q: Which of the following reports is a corporation's annual report? A.Form 10-K B.Form 10-Q C.Form 8-K D.Form 18-K E.Form 1040-A

Q: The Sarbanes-Oxley Act requires A.reporting of stock trades by company insiders B.public reporting of CEO compensation packages C.creation of independent accounting oversight board with SEC oversight D.all of the above E.none of the above

Q: SEC reports are typically prepared by _____________. A.CEOS B.public relations practitioners C.marketers and advertisers D.senators and commissioners E.accountants and lawyers

Q: Trend in annual reports is A.to include bad news with the good news B.to CEOs to write their own letters C.to contract out the publication of the report D.all of these E.none of these

Q: The New York Stock Exchange requires news of corporate significance to be distributed _________. A.locally B.regionally C.nationally D.internationally E.in two languages

Q: Public affairs efforts include ____________________________. A.shaping public opinion B.developing effective responses to matters of public concern C.helping an organization to adapt to public expectations D.influencing legislation. E.All of these

Q: Which of the following news wires requires a fee for services? A.PR News Wire B.Reuters C.Dow Jones D.Associated Press E.UPI

Q: In relation to business and the economy, _________ plays a variety of roles including referee, rule maker, engineer, provider, customer and controller. A.public relations B.public affairs C.government D.government relations E.public information officer

Q: Rule 10B-5 of the SEC regulations makes it unlawful to _____________ in connection with the purchase or sale of any security. A.make any reactive statements B.make any untrue statements C.make any proactive statements D.make any true statements E.make any stock price statements

Q: Announcement of a significant new product or discovery is required by the _____________________. A.the federal government B.the SEC C.the American Stock Exchange D.the IRS E.None of these

Q: Why do most household goods like computers, electronics and appliances receive so many consumer complaints? A.Poor craftsmanship B.Bad customer service C.Inability to reach a "person" on the phone D.expense E.no website support

Q: According to the Council of Better Business Bureaus, what industry was the leader in terms of the most complaints? A.automotive dealers B.Internet websites such as eBay C.clothing stores D.cable companies E.telephone companies

Q: During the market growth stage of the product life cycle, companies typically have __________ promotional costs and __________ profits. A.lower, higher B.higher, no C.lower, no D.higher, lower E.no, higher

Q: Soliciting consumer opinion and making management aware of the effects of corporate decisions on consumers is characterized as a ________________. A.media relations specialist B.corporate liaison C.CEO D.public relations specialist E.consumer spokesperson

Q: What happens when a company has achieved almost universal name recognition? A.it needs help in maintaining visibility B.it has a decrease in market share C.it increases sales by 10 percent D.it loses market rank E.it extends its product life cycle

Q: What was the first major case dealing with insider trading? A.Enron B.Texas Gulf Sulphur C.ImClone D.Napster E.NASDAQ

Q: Haagen-Dazs advertising agency discovered a problem and championed its cause. What cause-marketing problem did they find? A.Cows were not producing enough milk with appropriate nutrients B.Honey bees were declining C.Environmental issues were making ice cream production difficult D.Quality of sugar was hurt with decline of sugar cane market E.None of the above

Q: The money with which other resources can be purchased is known as ________. A.revenue B.cash flow C.expenses D.capital E.profit margin

Q: In the product life cycle, what helps increase consumer awareness during the growth stage of a product? A.sales promotions B.free giveaways C.mergers D.universal name recognition E.publicity

Q: What government agency deals with cases of insider trading? A.Federal Trade Commission B.Department of Labor C.Federal Communications Commission D.Department of Commerce E.Securities & Exchange Commission

Q: What media organization was granted an exclusive news scoop about 1-800-Flowers "World's Greatest Love Stories" promotion? A.NBC News B.The New York Times C.USA Today D.CNN E.YouTube

Q: The growing number of companies "going public" have forced tougher requirements for disclosure of information. A."going public" B."cheating investors" C."targeting minors" D."officing overseas" E.None of these

Q: During a crisis, who is the ideal spokesperson? A.CEO B.PR Spokesperson C.Media Relations Expert D.Consumer Relations Specialist E.Crisis Communications Consultant

Q: What should be the most important consideration when selecting a spokesperson? A.looks B.intelligence C.credibility D.added value to the brand E.trust

Q: ______________ is a social media phenomenon in which citizens share experiences, knowledge and feelings about a brand. A.Viral Marketing B.Guerilla Marketing C.Advertainment D.Advergaming E.Product Placement

Q: What element of public relations is not addressed by marketing? A.Internal publics such as employees B.Reputation C.Crisis management D.Issues management E.All of the above

Q: What is branded social media? A.a newsgathering operation about a product or service of the sponsoring organization B.an advertorial C.a news package prepared by an organization for a news organization D.an activity focused on fostering direct, two-way interactions with company and client E.a press release about a new product brand

Q: What acts as the bridge between the consumer and the manufacturer? A.public relations B.media relations C.consumer relations D.advertising E.marketing

Q: What is the major tenet of consumer advocacy? A.consumers have adequate information B.consumers have a direct link to management C.consumers have to go to consumer affairs before going to management D.consumers lack adequate information E.consumers must follow through with consumer affairs

Q: Social media platforms include all but which A.Facebook B.AfterWorld C.LinkedIn D.Flickr E.Digital newspapers

Q: Dreyer's Ice Cream's campaign, "A Taste of Recovery" was the second time that it had launched a new ice cream in a period of financial crisis. What ice cream was begun in the 1929 depression? A.Red, White and No More Blues B.Rocky Road C.Cool Cash D.Mint Chocolate Chip E.None of the above

Q: Which of the following goals WAS NOT part of Deloitte's Impact Day events? A.Enhance the Deloitte brand B.Raise visibility of Deloitte's member firms C.Receive recognition through increased media coverage D.Increase traffic during Impact Day events E.Reinforce Deloitte's position as a leader in community investment

Q: After negative publicity about a certain brand of tires, Ford Motor Company severed its ties with what tire manufacturer in 2000? A.Michelin B.Firestone C.Yokohama D.Goodyear E.Continental

Q: What is the richest philanthropic organization in the world? A.Coca-Cola Company B.McDonald's C.General Motors D.The Bill and Melinda Gates Foundation E.Philip Morris Company

Q: What is it called when you embed a logo of a new Chevrolet Impala in five network primetime TV shows? A.multitasking mobile gadgets B.mapping ecosystems C.viral marketing D.product placement E.All of the above

Q: Inadequate police protection, poverty and unemployment help companies decide to participate in _________ projects. A.health services B.human services C.educational D.urban renewal

Q: Whether consciously or not, corporations routinely act as arts patrons whenever they engage the services of a(n) __________. A.musician B.architect C.artist D.dance troupe E.guest speaker

Q: The ________________ is an organization that assists companies to establish arts programs that can enhance a company's image, benefit employees or provide tax breaks. A.Business Committee for the Arts B.National Business for the Arts C.Coalition of Companies for Arts & Culture D.National Association of Art Supporters E.Business Leaders for Culture

Q: Which of the following statements is NOT true about cause-related marketing? A.It increases sales B.It enhances images C.It benefits sponsors D.It is philanthropic E.all of these

Q: Which of the following best describes cause-related marketing? A.People are likely to switch brands if one is associated with a cause B.It influences where people work C.It influences what stocks people invest in D.all of these E.none of these

Q: When dealing with community activism, companies should follow a __________ stance. A.active B.reactive C.defensive D.proactive E.neutral

Q: What are the "3-Ps" when dealing with community activism? A.Planning, Planning, Planning B.Preparation, Planning, Performance C.Practice, Performance, Procedures D.Policy, Planning, Performance E.Planning, Practice, Precision

Q: In the case study, Love is Respect, was created to help A.teens (3-18 year olds) deal with dating abuse B.college students deal with premarital sex C.young single adults deal with AIDS D.all of the above E.none of the above

Q: _________ is one of the most powerful ingredients in any organization's marketing mix. A.public relations B.marketing C.advertising D.sales E.promotion

Q: What did Carnival Cruise Lines use to deal with the crisis when one of its ships was damaged by fire? A.Called a news conference B.Released several news releases C.Used social media D.No response E.None of the above

Q: By law, how much of its earnings can a corporation donate to charitable organizations for tax deductions? A.5% B.10% C.15% D.20% E.25%

Q: What focuses on the long-term process of building trust that enhances the selling of products and services? A.Relationship Marketing B.Public Relations C.Advertising D.Marketing E.Promotion

Q: Which of the following groups provides the most donations to charitable organizations? A.corporations B.foundations C.bequests D.individuals E.trust funds

Q: What focuses on the long-term goals of building positive relationships with consumers, suppliers, competitors and other publics? A.Relationship Marketing B.Public Relations C.Advertising D.Marketing E.Promotion

Q: A "venture philanthropy strategy" would require a charity to provide a _____________ before a company would donate to it. A.solid business plan B.promotional plan C.media relations kit D.advertising campaign E.statement of value

Q: According to Mini-Case 12.1, who did Dreyer's Ice Cream partner with to bring the campaign, "A Taste of Recovery" to life? A.Superbowl XXVIII B.Monster.com C.2008 Summer Olympics D.Facebook.com E.none of the above