Q&A Hero

Q: Which of the following groups provides the most donations to charitable organizations? A.corporations B.foundations C.bequests D.individuals E.trust funds

Q: What focuses on the long-term goals of building positive relationships with consumers, suppliers, competitors and other publics? A.Relationship Marketing B.Public Relations C.Advertising D.Marketing E.Promotion

Q: The purpose of __________ is to give an organization the chance to tell its story the way it wishes. A.Organizational policies B.Organizational climate C.Media D.Internal media E.None of the above

Q: Which is not a reality of employee communication? A.Employees want information about their companies. B.There is a link between open communication and manager satisfaction C.Effective 2-way communication is key to addressing new challenges D.It is not necessary for good customer experiences

Q: Which of the following best describes the use of bulletin boards in employee communication? A.ineffective B.expensive C.inefficient D.old school E.effective

Q: What must successful corporations do to succeed? A.be a corporate citizen B.be a good neighbor C.compete and cooperate D.be part of the community E.all of these

Q: What did residents living near Pier 40 in Manhattan, New York say no to? A.Walgreen's B.McDonald's C.Cirque du Soleil D.Wal-Mart E.Hooters

Q: Timeliness, scope, noteworthiness and human interest are all components of ___________. A.a topic's value to the employee B.a topic's value to management C.a topic's value to employee relations D.a topic's newsworthiness E.a topic's readability

Q: Effective community relations depend on recognizing the ___________ of institutions with their communities. A.independence B.dependence C.interdependence D.relationship E.location

Q: A topic's scope refers to its _____________. A.proximity to readers B.geographic location to readers C.direct or indirect effect on a large number of people D.perception of importance among audiences E.ability to deal with human interest

Q: The key to any effective community relations program is positive, socially responsible ________. A.relationships B.communities C.organizational communication D.action E.urban planning

Q: Based on a study by IABC, what was the number one subject of interest to employees? A.organizational plans for the future B.productivity improvement C.personnel changes D.personal news E.human interest stories

Q: The strategic plan for community relations should include which of the following? A.General Goals B.Planning for the City Council C.Urban Renewal Planning D.Specific Objectives E.None of these

Q: Purpose, content and __________________ should be examined in terms of the needs of the target audience. A.control B.reach C.frequency of publication D.readability E.orientation

Q: Questions such as: Is the population homogeneous or heterogeneous? are related to knowing a community's _____________. A.structure B.strengths C.weaknesses D.perception of the company E.perception of itself

Q: What is the purpose of orientation literature? A.to provide fast and easy answer B.to provide information about benefits C.to provide information about a special topic D.to explain organizational policies to new members E.to provide a specific message to a group of media representatives

Q: Since September 11, 2001, what community-oriented method of organizational communication has been limited and in some cases canceled? A.guest speaking engagements B.open houses C.company tours D.electronic displays E.industrial videos

Q: Which type of organizational culture is open to new ideas from inside and outside the organization? A.ideological B.inclusive C.participatory D.concentric E.all of the above

Q: What would community relations managers like to spend most of their time with? A.developing partnerships with organizations in the community B.developing plans to meet community concerns C.managing plans to meet community needs D.managing partnerships with organizations outside of the community E.building relationships and networks with community leaders

Q: Exhibits and displays rely primarily on ________ messages. A.visual B.audio C.e-mail D.Power Point E.newsletter

Q: What is the average number of employees in a community relations department? A.5 B.10 C.15 D.20 E.25

Q: Which of the following predictions about the future labor work force is true? A.Baby boomers will show significant growth B.Asian labor force will be higher than average C.The labor force will slowdown D.all of these E.none of these

Q: Public affairs is usually defined in terms of two related activities-- __________ relations and community relations. A.public B.government C.media D.consumer E.legal

Q: Where is the last place employees want to find out information about their organization. A.top executive B.bulletin board C.union D.mass media E.annual report

Q: Publicity and promotion in community relations programs should be viewed as ________ of actual programs. A.support tools B.substitute tools C.strategic plans D.long-range goals E.short-term objectives

Q: One of the ways the public relations staff contributes to the organizational climate is by A.Increasing the number of publications B.Inputs to organizational decision-making C.Establishing downward communication channels D.Establishing horizontal communication channels E.None of the above

Q: Which electronic media are providing outlets for employee communication? A.email B.Web site home pages C.Internal video D.Blogs E.All of the above

Q: Which of the following describes the attitude a interviewee should NOT have toward journalists? A.hospitality B.adversarial C.cooperation D.honesty E.controlled

Q: A continuing institutional relationship between an employer and a labor organization is otherwise called ____________. A.strike B.unionizing C.participative culture D.contract negotiations E.collective bargaining

Q: Photographs taken for in-house publications, annual reports or advertising may present opportunities to be used in a __________ feature. A.product B.financial C.business D.pictorial E.consumer service

Q: ___________ are services an organization provides as part of employees' compensation. A.collective bargaining B.union dues C.employee contracts D.management contracts E.employee benefits

Q: A problem with public service announcements is A.They cost too much to produce B.They cost too much to air C.They may air at any time of the day or night D.They aren't produced well E.All of the above

Q: Which of the following best describes internal media? A.difficult to control B.hard to disseminate C.adversarial D.easy to use E.controlled

Q: B-roll material is actually ____________ with audio. A.biographical material B.podcasts C.background video D.satellite video E.news releases

Q: When should a company recognize employee achievements? A.just within the job environment B.just within the community C.within the job and the community D.just some of the time E.never

Q: A _______ is an interactive website that allows those with security rights to post and change content. A.Wiki B.blog C.podcast D.blogosphere E.none of these

Q: Frequency of public and methods of employee communication should be based on the preferences of ___________. A.management B.employee audiences C.practitioner D.unions E.the printer

Q: The labor projections for 2018 include all but which of the following A.Women will make up a majority of the workforce B.Minority labor force will increase significantly C.The Youth labor group (16-24) will be roughly half the older age group D.The growth of the labor force will slow E.The prime age group (25-54) for the labor force will be about 2/3 of the labor force

Q: How public relations professionals in corporations, counseling firms and nonprofit organizations help promote effective communication among employees and between line employees and top management is known as __________. A.employee relations B.employee communication C.internal communication D.all of these E.none of these

Q: Centralized decision-making, conflicting departmental agendas and resistance to change are characteristics of _____________ organizational culture. A.participative B.employee C.authoritarian D.Marxist E.laissez faire

Q: According to the textbook, what is a worker's "number-one" preferred source of information about a company? A.immediate supervisor B.small group meetings C.mass media D.newsletter E.grapevine

Q: What place within an organization has the most frequent breakdowns in the communications process? A.CEO B.Upper Management C.First-Line Supervisor D.PR Practitioner E.Employee

Q: Organizations of the future will be structured to accommodate __________. A.employees with children B.change C.employee discussion D.technology E.health care

Q: Which of the following BEST describes the new media relations environment? A.smaller target audience segments B.more defined target publics C.growing number of media outlets D.new social media E.all of these

Q: What does IBM call brainstorming sessions? A.Innovative Jams B.Creative Discourses C.Information Discussions D.Disses and Misses E.Organizational Communication

Q: Newspapers use _________ from The New York Times, Washington Post, King Features and Associated Press. A.newswires B.press releases C.media kits D.podcasts E.none of these

Q: A study by the Institute of Excellence in Employee Management Communications found that open communication led to higher _________ among managers. A.wages B.satisfaction C.time spent working D.health benefits E.stress levels

Q: A __________ is a technology for creating collaborative websites. A.Blog B.API C.Blogosphere D.RSS E.Wiki

Q: Which of the following best describes the Fed Ex attitude about employees? A.employees convey the brand B.employees are unionized C.employees are acquisitions D.employees are good community citizens E.employees are excellent communicators

Q: The most common publicity release is a __________. A.VNR B.news release C.PSA D.business feature E.pictorial feature

Q: Why do workers join unions? A.unclear company goals and objectives B.to give up concessions to management C.to gain power to pursue needs and goals D.to bridge a lack of trust E.to gain respect

Q: ____________________ is an effort to get content disseminated across a large number of social media. A.Social Media Dissemination B.Social Media Sharing C.Social Media Optimization D.Social Media Syndication E.none of these

Q: Increased pay, shorter hours and improved working conditions are common reasons for _________. A.unionizing B.joining a political party C.a communication policy D.forming a participative culture E.informing employees about benefits

Q: ______________ is NOT the basis of trust bestowed by journalists upon PR practitioners. A.Integrity B.Openness C.Accuracy D.Completeness E.Bias

Q: PR practitioners should give journalists materials __________________. A.in a form that makes their use in the media easier. B.in a form that requires proper attribution of the PR practitioner. C.in a form that only states the positive attributes of an organization D.in a form that requires the journalists to do follow-up work with the organization. E.in a form that requires specific software to open.

Q: A Video News Release (VNR) is A.60-second news spot prepared by a TV station B.web-based promotion tool for music companies C.short news package presenting a news item from an organization's perspective D.live feed of a breaking news story

Q: If results of a program are compared to objectives following the completion of an effort, what type of evaluation is being conducted? A.implementation checking B.audience analysis C.implementation evaluation D.in-progress monitoring E.outcome evaluation

Q: The most popular VNR is about _______ long. A.15 seconds B.60 seconds C.90 seconds D.120 seconds E.3 minutes

Q: ___________________ involves preparing advance statements, usually during the planning phase of a program, concerning legitimate expectations from a given efforts and when evaluation occurs, objectives are compared to accomplishments. A.Impact analysis B.Measurement by objectives C.In-progress monitoring D.Implementation checking E.Perception evaluation

Q: When covering negative organizational news, a news release should tell the full story and ______________________. A.detail how corrective actions are being taken B.explain that no company officials are available for comment C.deny the accusations being made in the media D.deflect the blame E.give no more information than is specifically requested by journalists

Q: Which of the following is a basic step in MBO evaluation? A.determining media coverage B.reviewing public attitude change C.testing message formats D.manager-subordinate involvement E.message reading ease

Q: Which of the following is NOT one of the types of features mentioned in the text? A.business feature B.consumer service feature C.human interest feature D.pictorial feature E.product feature

Q: Which of the following is NOT one of the four dimensions that can be applied in impact analysis? A.campaign impact B.audience coverage C.media coverage D.environmental mediation E.audience response

Q: A _________________ includes a collection of publicity releases, fact sheets, brochures, photographs and other informational pieces. A.press packet B.collateral collection C.PR campaign D.media kit E.VNR

Q: The publication of PR materials in the mainstream media lend the messages distributed a sense of _____________. A.bias B.formality C.popularity D.legitimacy E.belonging

Q: The Internet has changed public relations in what way? A.PR practitioners can put news on the Web site for reporters to access at any time B.Blogs provide opportunity to communicate with publics and find target audiences C.Podcasting allows organizations to provide audio and video information to the general public D.All of the above E.None of the above

Q: Journalists are sometimes seen as __________________ by PR practitioners because of their role in filtering information they receiveusing some to form content and throwing some away. A.gatekeepers B.press agents C.news directors D.flacks E.publishers

Q: During a news conference, public relations practitioners should _________________. A.serve as the main source of information B.not field any questions C.not provide written copies of any statements made D.not take obvious control of the meeting unless things get out of hand E.make it clear that the practitioner is the director of the question-and-answer session

Q: Reporters often visit ______________ looking for information concerning a company's background, company history, executive speeches, and product information. A.television news anchors B.a local library C.SEC Web site D.city hall E.organization Web site

Q: ______________________ is advice you would give to your boss. A.Never rehearse interviews beforehand B.It isn't possible to prepare for an interview C.It is okay to ask a reporter to consider what you say, "off the record." D.Determine the message you want to get across in an interview beforehand E.None of the above

Q: _____________________ are a primary means of reaching community publics. A.Magazines B.Television broadcasts C.Web sites D.Radio broadcasts E.Newspapers

Q: Which of the following is NOT a recommendation during crises? A.be as open a possible with all stakeholder groups B.if you don't know the answer to a question, tell the media you don't know C.establish multiple spokespersons so as to aid in meeting media deadlines D.establish a central information center E.take responsibility for correcting the situation

Q: Social media are identified with ________ A.Internet 2 B.Web 2.0 C.AIM D.Mutually dependent E.all of these

Q: What type of magazine is most commonly targeted in public relations? A.general interest B.consumer magazines C.trade magazines D.special-audience magazines E.news magazine

Q: A new method for getting stories in the news media is evolving in the social media landscape is called A.mutual dependence B.Twitter C.Blogs D.Media catching E.none of the above

Q: The fundamental power of the media lies in its professionals' ability to _______________. A.slant stories one way or the other B.choose certain people to quote while disregarding others C.target specific audiences D.choose what topics to cover E.influence the political process

Q: The relationship between journalists and public relations practitioners is one of ____________. A.shared animosity B.mutual dependence C.repressed aggression D.disrespect

Q: The efficiency of a message is the extent to which it actually _______________ the intended audience. A.motivates B.informs C.reaches D.persuades E.interests

Q: It has been argued that ______________ of public relations programs have been evaluated effectively. A.less than 5 percent B.around 20 percent C.near 30 percent D.around half E.almost all

Q: Which of the following is a disadvantage of the closed-system method of evaluation. A.It looks only at unintended effects. B.Reaching audiences does not always equate with achieving campaign goals. C.It does not actually investigate program messages. D.It focuses on environmental influences. E.Measuring message exposure to audience is not possible.