Q&A Hero

Q: Video game industry revenues have not yet quite matched those of the movie industry.

Q: ESRB stands for a. Entertainment Standards Ratings Board. b. Entertainment Software Ratings Board. c. Ethical Software Ratings Board. d. Ethical Standards Ratings Board.

Q: Games are an expression of creativity and are often treated as an art form.

Q: Which of the following is not an ESRB game rating? a. M b. TO c. EC d. AO

Q: The first electric pinball game was Contact.

Q: LCD stands for a. liquid crystal display. b. light capture display. c. liquid crystal device. d. light creation device.

Q: More than half of all Americans play video games.

Q: Games played as though seen from the gamers view are called. a. first-person perspective games. b. shooting games. c. multiuser dimensions. d. virtual worlds games.

Q: Video games can help develop childrens motor skills.

Q: Games are the single largest category of mobile apps, accounting for ______ of all apps downloaded from the Apple store. a. 75% b. 100% c. 93% d. 85%

Q: In 2001 the average game cost $10 million to produce.

Q: Wii was introduced in the 2000s specifically to attract a. non-traditional game players. b. teen boys. c. teen girls. d. those interested in exercise.

Q: Two of the fastest-growing media companies are video game companies.

Q: LAN stands for a. Leader Among Newbie. b. Local Area Network. c. Legally Accessible Network. d. Log-on Access Needed.

Q: Computer Space, released in 1971, was designed by a. Ralph Baer. b. Ted Turner. c. Nolan Bushnell. d. Steve Russell.

Q: Atari was incorporated by a. Ralph Baer. b. Ted Turner. c. Nolan Bushnell. d. Steve Russell.

Q: Spacewar, the first interactive computer game, was designed by a. Ralph Baer. b. Ted Turner. c. Nolan Bushnell. d. Steve Russell.

Q: Harry Williams game innovations were electronic scoring and a. ball return. b. flippers. c. flashing lights. d. ceramic balls.

Q: The spark that set off the game revolution was ______, a game from Atari. a. Doom b. Myst c. Space Invaders d. Pong

Q: In 1977, Mattell brought true electronic games to handheld devices with a. Doom. b. Super Mario. c. Missile Attack. d. Space Invaders.

Q: Humpty Dumpty and subsequent games of skill were created to get around a. ESRB ratings. b. gambling laws. c. copyright infringement. d. age restrictions.

Q: Brands that have become games are referred to as a. product placements. b. brand-o-matics. c. Trojan Horse games. d. advergames.

Q: According to the Entertainment Software Association, what is the percentage of parents who think that video games encourage family time? a. 85% b. 55% c. 5% d. 25%

Q: Which of the following is not a game console? a. PlayStation2 b. Game Boy c. Xbox d. Game-Cube

Q: Companies that create games for existing systems are called a. third-party publishers. b. content providers. c. affiliates. d. designers.

Q: Games are particularly attractive to advertisers because they are ____, that is, players stay with them for long stretches at a time. a. addictive b. engrossing c. sticky d. petulant

Q: Outsourcing to an online network of people for cooperative problem-solving is a. advergaming. b. crowdsourcing. c. gamification. d. brainstorming.

Q: Games that offer in-game virtual currency for various activities or sometimes for watching a commercial before playing are called a. Sticky games. b. advergames. c. freemium games. d. bankable games.

Q: _________ patented the first interactive video game. a. Ralph Baer b. Nolan Bushnell c. Manny Fernandez d. David Gottlieb

Q: Introduced in 1986, __________ was the first game to offer open structure play; that is, play that let players go where they wished and offered multiple routes to winning. a. Legend of Zelda b. Tomb Raiders c. Madden Football d. Call to Duty

Q: According to industry research, approximately what percentage of American youth who play video games show a signs of behavioral addiction? a. 10 b. 8 c. 66 d. 50

Q: The first first-person perspective shooter game was a. Doom. b. Grand Theft Auto. c. Myst. d. Pong.

Q: MUD stands for a. Multi-user device. b. Multi-user dimension. c. Media User download. d. Multi-user download.

Q: Cable can trace its roots to 1948 in a. New Jersey. b. Pennsylvania. c. Nebraska. d. California.

Q: A video game designed to encourage strenuous physical activity is a(n) __________. a. physogame b. gyrogame c. exergame d. combat game

Q: Early cable systems were called a. community antenna television (CATV). b. master antenna television (MATV). c. satellite master antenna television (SMATV). d. auxiliary network television (ANTV).

Q: Classic games most often played in spurts that have become a staple on small screen devices such as smartphones are ______________ games. a. escape b. adventure c. platform d. casual

Q: _____________ is a system in which content is sent to an antenna set up atop a building and then distributed by wires to subscribers in that building. a. CATV b. MATV c. SMATV d. MMDS

Q: What percentage of U.S. households own a dedicated game console? a. 25% b. 51% c. 62% d. 10%

Q: Broadcasters saw cable as a friend until a. 1967, when microwave relays connected cable companies across the country. b. 1975, when Time, Inc., began delivering HBO movies by satellite. c. 1980, when Ted Turner launched the Cable News Network (CNN). d. 1998, when Ted Turner converted TBS from a superstation to a cable network.

Q: What percentage of gamers parents play with their kids? a. 25% b. 38% c. 62% d. 42%

Q: The free channels provided automatically to all subscribers are called a. basic cable. b. bonus cable. c. pay cable. d. premium cable.

Q: In 2006_______ was introduced, designed specifically to attract new, non-traditional gamers. a. Nintendos Wii b. X-Box 360 c. PSP2 d. Game Boy Advance

Q: The multichannel service, other than cable, that has the greatest number of users is a. SMATV. b. DBS. c. VOD. d. MMDS.

Q: Groups of channels made available to subscribers at varying prices are known in the cable business as a. ranks. b. tiers. c. stages. d. grades.

Q: A a deal that guarantees the producer that the network will order at least a pilot or it has to pay a hefty penalty is called a. a lock. b. a share. c. first-run syndication. d. a put.

Q: Companies that own several cable franchises are called a. integrated partnerships. b. MSOs. c. HSNs. d. BOCs.

Q: The capacity of the wires or signals that bring video content into peoples homes is called a. FIOS. b. broadband. c. bandwidth. d. fiber optics.

Q: The first electric pinball game was invented by a. David Gottlieb. b. Harry Williams. c. Steven Baxter. d. Charles Nelson Riley.

Q: The first home video game system, Odyssey, was marketed by Magnavox in what year? a. 1972 b. 1965 c. 1981 d. 1984

Q: The first video game imported into the United States was a. Pong. b. Space Invaders. c. Missile Attack. d. Gunfight.

Q: LED stands for a. Loose Electronic Device. b. Light Emitting Diode. c. Light Enhancing Diode. d. Light Enhancing Device.

Q: Lucille Balls insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for a. situation comedy in full color. b. the creation of the syndication industry. c. the coming of comedy to network television. d. the rise of CBS as an industry power.

Q: Sesame Street is produced by the a. Public Broadcasting System. b. National Broadcasting Company. c. Jim Henson Company. d. Childrens Television Workshop.

Q: Red Channels: The Report of Communist Influence in Radio and Television a. once and for all put to rest the idea that broadcasting was infiltrated by Communists. b. had little impact on a television industry enjoying great public acceptance. c. listed the names of 151 broadcast personalities with alleged ties to the Communist Party. d. was produced by the FCC as a guideline for the networks.

Q: If your market has 100,000 television homes and 30,000 are tuned into your program, your rating is a. 50. b. 30. c. 70. d. 60.

Q: The primary collector and reporter of television ratings is a company known as a. Arbitron. b. Equifax. c. Nielsen. d. Telecount.

Q: Delivery of video without the involvement of a multiple system operator (MSO) is known as a. expanded basic cable. b. over-the-air television. c. over-the-top (OTT) television. d. digital cable television.

Q: Nielson conducts surveys of viewing patterns four times a year during what are called a. quarterlies. b. pocketpieces. c. sweeps periods. d. ratings assessments.

Q: The percentage of television sets currently in use that are tuned in to a given program is that shows a. rating. b. share. c. sweep. d. clear time.

Q: A still-used derogatory name for television, the vast wasteland was coined by a. Red Scare figure Joseph McCarthy. b. respected journalist Edward R. Murrow. c. broadcast founder David Sarnoff. d. FCC Chairman Newton Minow.

Q: The business of television is dominated by a few centralized production, distribution, and decision-making organizations, known as the a. major studios. b. networks. c. production houses. d. affiliate councils.

Q: When an affiliate airs a networks program, it is said to _____________ the show. a. clear time for b. carry c. reciprocate d. syndicate

Q: _____________, an Idaho schoolboy, moved to San Francisco, where he demonstrated his television system in 1927. a. Paul Nipkow b. Vladimir Zworykin c. John Logie Baird d. Philo Farnsworth

Q: The sale of programs to local stations on a market-by-market basis is a. clearing time. b. carrying. c. reciprocation. d. syndication.

Q: The first public demonstration of television, in the form of regularly scheduled two-hour broadcasts, was presented by _____________ at the 1939 Worlds Fair. a. ABC b. NBC c. CBS d. Mutual

Q: New video technologies that allow viewers to talk to programmers and content distributors while watching will produce _____________ television. a. interactive b. feedback c. cable d. satellite

Q: Digital delivery of over-the-air television signals permits _________, sending different content on different parts of the same signal. a. interaction b. broadbanding c. slinging d. multiplexing

Q: At cables inception, the primary goal of most cable television operations was a. to challenge the over-the-air broadcasters. b. to deliver pay-per-view movies. c. to circumvent FCC all-channel rules. d. to improve the reception of distant signals.

Q: _______________ are those who did not have cable television at any point. a. Pseudo-watchers b. Cord-rejectors c. Cord-nevers d. Cord-cutters

Q: The creation of programs expressly for sale into syndication to individual stations in individual markets is called a. all channel production. b. nonduplication production. c. primary syndication. d. first-run syndication.

Q: Local affiliates used to receive compensation for airing network programs in their markets, but that has changed due to the loss of network audience and a. the rise in syndication. b. video-on-demand. c. the lack of network programs. d. the rise of cable.

Q: A syndicated program that runs five nights a week at the same time is said to be a. cumed. b. cleared. c. stripped. d. shadowed.

Q: Rather than receiving compensation for airing network programs, local affiliates now receive _____________, a fee paid by the local station for the right to be that networks affiliate. a. clear time b. retransmission fees c. reverse compensation d. subscribership

Q: Recording a television show on a home VCR or DVR for later viewing is called a. time-shifting. b. zipping. c. stripping. d. zapping.

Q: As a result of the quiz show scandal, the networks changed the way they accepted sponsors money, changing from single sponsorship for most programs to a. time sales. b. lottery sales. c. spot commercial sales. d. subscribership sales.

Q: Fast-forwarding through commercials on a recorded television show is called a. time-shifting. b. zipping. c. grazing. d. zapping.

Q: Explain what is meant by digital compression.

Q: Lucille Ball is primarily responsible for development of the off-network television syndication business.

Q: Explain what the cable industry calls bundling. What is the difference between this and a la carte?