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Journalism
Q:
Essay Questions What journalistic standards should we expect from our news anchors? What is the balance between informing and entertaining? Do you think satirical news anchors have the same responsibilities to be ethical?
Q:
Cable television was initially developed as a way to bring movies without commercials into U.S. homes.
Q:
Mobile viewing promises to alter the relationship between television and viewer in many ways, one of which is the time spent with mobile devices replacing time spent with the television set. Are you part of the majority that would rather give up your television set over your smartphone? Why or why not? What advantages or disadvantages do smartphones have over television sets as a way to view content? Do you feel these changes have the power to alter television content? Explain your reasoning.
Q:
Re-creating an event that is believed to have happened is common on television newsa practice known as puffery.
Q:
Viewers rate television as their most influential, persuasive, authoritative, and exciting medium. With mobile viewing becoming increasingly more prominent, do you think this will change how audiences view the importance of television? Do you think it will leave more or less room for audiences to see multiple points of view and be exposed to varying content? Why or why not?
Q:
Video-on-demand is one example of interactive cable television.
Q:
The first workable device for generating electrical signals suitable for the transmission of a visual is the
a. Cathode ray tube.
b. Nipkow disc.
c. Farnsworth connector.
d. Bairds disc.
Q:
If telephone service can be delivered by the same cable that brings television into the home, so can the Internet.
Q:
_____________, a British inventor, was sending moving images across the Atlantic using a mechanical disc in the 1920s.
a. Paul Nipkow
b. Vladimir Zworykin
c. John Logie Baird
d. Philo Farnsworth
Q:
Recently, the number of online movie sales has grown larger than the number of DVD sales.
Q:
_____________, a Russian immigrant living near Pittsburgh, developed the iconoscope tube, the first practical television camera tube.
a. Paul Nipkow
b. Vladimir Zworykin
c. John Logie Baird
d. Philo Farnsworth
Q:
Among younger audiences, traditional television viewing has declined.
Q:
Short-Answer Questions What is the difference between mechanical and electronic scanning?
Q:
What services do industry experts predict will form the basis of most viewers interactive television usage?
Q:
How did the quiz show scandal change the way television networks sold advertising on the programs they aired?
Q:
How did Lucille Ball change the business of television?
Q:
What is the difference between a programs rating and its share?
Q:
List the steps typically required for a program to go from an idea to a spot on a network schedule.
Q:
Explain what is meant by digital compression.
Q:
Lucille Ball is primarily responsible for development of the off-network television syndication business.
Q:
Explain what the cable industry calls bundling. What is the difference between this and a la carte?
Q:
How have satellite and cable affected the radio and sound-recording industries?
Q:
On what two premises is the trustee model of broadcast regulation based? Do you think these premises form an adequate basis for regulation? Explain your answer.
Q:
Describe how critics see conglomeration restricting the kinds of music available to listeners. Do you agree or disagree with their complaints?
Q:
What is your view of shock jocks, such as Howard Stern and Rush Limbaugh? Do you believe they should be censored? What are the cultural costs and benefits of allowing shock jocks on the air?
Q:
Digital music sales have surpassed physical sales as of 2011. What are some of the reasons for this? Can you think of additional reasons? What does this mean for the recording industry and the musical artists within it?
Q:
Multiplexing, which squeezes signals to permit multiple signals to be carried over one
channel, is made possible by
a. digital compression.
b. analog processing.
c. DMX technology.
d. interdiction technology.
Q:
Cable subscribers can talk back to the system operator through
a. interdiction technology.
b. interactive cable.
c. addressable cable.
d. tier technology.
Q:
With access to over 20 million television households, the largest U.S. DBS provider is
a. DirectTV.
b. DISH Network.
c. Cox Communications.
d. Comcast.
Q:
A cable system that functions as a one-stop communications provider, supplying television, audio, high-speed Internet access, long-distance and local phone service, multiple telephone lines, and fax is said to offer
a. open access.
b. media linkage.
c. media-on-demand.
d. bundling.
Q:
The rise of Internet video is altering viewing habits of _____ audiences. a. younger b. older c. more active d. less active
Q:
How did the sinking of the Titanic alter the history of radio?
Q:
In 1962, congress declared in the all-channel legislation that all television sets in the U.S. must be equipped with a. a Nipkow disk. b. a coaxial cable. c. both VHF and UHF receivers. d. a digital video recorder.
Q:
What is the trustee model of broadcast regulation?
Q:
A result of new technology and changes in audience viewing habits, _________________ is part of content providers ongoing efforts to make digital on-demand programming available to all mobile devices. a. the TV Everywhere Initiative b. DVR c. YouTube d. digital television
Q:
What is the difference between an O&O and an affiliate?
Q:
Nonlinear TV is watching television on our own schedules, not the programmers.
Q:
What is meant by radios local nature? Why does this make radio an attractive medium to advertisers?
Q:
Paul Nipkow developed the first mechanical scanning system for television.
Q:
What are secondary services? Provide an example of what might be a secondary service.
Q:
Whereas the movie industry may have easily succumbed to pressure from the Red hunters of the McCarthy era, the television industry resisted gallantly.
Q:
Radio billings are amassed in three ways. List and describe them.
Q:
The Radio Act of 1927 provided spectrum space for noncommercial radio, eventually developing into what we know today as National Public Radio.
Q:
IBOC is one form of Web radio.
Q:
Broadcast radios audience growth is increasing.
Q:
The Telecommunications Act of 1996 led to deregulation in the radio industry, which allowed the existence of duopolies.
Q:
Stations that link themselves to a national broadcast network for the purpose of airing its programs are called
a. O&Os.
b. affiliates.
c. independents.
d. translator stations.
Q:
Unlike most other media, the recording industry has not yet experienced concentration; to date, the three major recording companies control only 25% of the market in the United States.
Q:
RCA established the first national radio network in 1926, linking 24 stations and called
a. CBS.
b. NBC.
c. NBC Blue.
d. ABC.
Q:
In radio, the dollars earned from the sale of air time are called billings.
Q:
Stations that are owned and operated by a broadcast network are called
a. O&Os.
b. affiliates.
c. independents.
d. translator stations.
Q:
Much of smartphone and tablet listening occurs via social networking sites streaming services.
Q:
When, in 1943, the government ordered NBC to divest itself of one of its networks, it sold NBC Blue to Edward Noble, who renamed it
a. CBS.
b. Mutual.
c. NBC Blue.
d. ABC.
Q:
What is the difference between IBOC, DARS, and DMX?
Q:
The ownership and management of multiple radio stations in a single market by one person or company is called
a. deregulation.
b. syndication.
c. monopoly.
d. duopoly.
Q:
What were Lee DeForests contributions to the development of radio?
Q:
The three major recording companies, Sony, Universal, and Warner Music Group, own nearly ____ of the music market.
a. 90%
b. 80%
c. 65%
d. 50%
Q:
What were the limitations of Thomas Edisons recording technology?
Q:
Services that allow the simultaneous downloading and accessing of music are
a. bitcasting.
b. streaming.
c. web radios.
d. podcasting.
Q:
Subscription sites that allow users to store their digital music online and stream it to any digital device anywhere are known as a. Web radio. b. podcasts. c. cloud-music services. d. MP3s.
Q:
True/False Questions Marconi saw his wireless as a way to broadcast content to large audiences.
Q:
There is universal acceptance by the electronics industry of copy-protected CDs.
Q:
The Radio Act of 1927 created the Federal Radio Commission.
Q:
More people listen to AM radio than FM radio.
Q:
German immigrant Emile Berliner developed an improved sound recording device in 1887 called the
a. gramophone.
b. dictaphone.
c. vitaphone.
d. diskophone.
Q:
The concept that broadcasters in the United States license use of the airwaves owned by the people is called the _____________ model of regulation.
a. receivership
b. paternalistic
c. economic
d. trustee
Q:
What was the major advance that Berliners gramophone brought to sound recording?
a. It could accurately reproduce high fidelity.
b. It could run on battery power.
c. It allowed for the creation of a master, from which copies could be made.
d. all of these
Q:
The trustee model of broadcast regulation is based in part on the premise that because broadcast spectrum space is limited, and therefore not everyone who wants to broadcast can, those who are granted licenses to serve a local area must accept regulation. This is called the philosophy of
a. spectrum scarcity.
b. media influence.
c. fiduciary rule.
d. trusteeism.
Q:
Beyond the development of the gramophone, Emile Berliner advanced sound recording through his importation of well-known music from Europe and the
a. development of the 45 rpm record.
b. development of the 33-1/3 rpm record.
c. development of the battery-powered phonograph.
d. development of a sophisticated microphone for recording.
Q:
In its earliest days, the radio industry earned income through
a. subscribership.
b. government subsidies.
c. sale of receivers.
d. license fees.
Q:
In 1916, David Sarnoff sent his ideas on how to make radio a household utility to his superiors at American Marconi. This now-famous memo is called the
a. Radio Network Memo.
b. Radio Music Box Memo.
c. Orchestra in a Box Memo.
d. Network Radio Memo.
Q:
The first radio commercial appeared on station _____________ in 1922.
a. WNBC
b. WEAF
c. KCBS
d. KDKA
Q:
Immediately after World War I, the U.S. government, concerned that the development of radio would be delayed by patent fights and that its future would be controlled by a foreign company (British Marconi), established a government-sanctioned monopoly to run radio called
a. American Marconi.
b. General Electric.
c. American Telephone and Telegraph.
d. Radio Corporation of America.
Q:
Which of the following was NOT a part of the creation of the Radio Corporation of America?
a. American Marconi
b. General Electric
c. American Telephone and Telegraph
d. Columbia Broadcasting System
Q:
Historys first commercial radio license went to station _____________in Pittsburgh in 1920.
a. WNBC
b. WEAF
c. KCBS
d. KDKA
Q:
The first instance of U.S. government regulation of radio was the _____________, passed soon after the passengers of the sinking ship Republic were saved because that vessel was equipped with a radio.
a. Wireless Ship Act of 1910
b. Radio Act of 1912
c. Radio Act of 1927
d. Communications Act of 1934
Q:
After the sinking of the Titanic, the U.S. Congress passed the _____________, mandating among other things that wireless operators be licensed by the secretary of commerce and labor.
a. Wireless Ship Act of 1910
b. Radio Act of 1912
c. Radio Act of 1927
d. Communications Act of 1934
Q:
The _____________ established definitions of authority between federal and state governments, provided for the distribution and revocation of licenses, fined violators, assigned frequencies for operation, and set the hours during which a station was authorized to broadcast.
a. Wireless Ship Act of 1910
b. Radio Act of 1912
c. Radio Act of 1927
d. Communications Act of 1934
Q:
The P2P software which most fuels the contemporary recording industrys piracy fears is ______. This is file-sharing software that allows anonymous users to create swarms of data as they simultaneously download and upload bits of content from countless, untraceable servers.
a. Freenet
b. BitTorrent
c. Grockster
d. MP3
Q:
The radio industry was on the brink of disaster in the 1920s and radio sales were down because
a. listeners could no longer afford radios.
b. listeners did not like the programs.
c. listeners felt radio was too chaotic.
d. all of these