Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Journalism
Q:
Trade booksrefers to the category of books sold to the general reader.
Q:
Most of the original publishing houses in America, such as J. B. Lippincott (founded in 1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.
Q:
Pulp fictionwas another name for the popular paperbacks and dime novels of the 1880s.
Q:
The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.
Q:
Gutenberg developed the printing press in the fifteenth century.
Q:
The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.
Q:
Parchment is a kind of paper made from plant reeds found along the Nile River.
Q:
Papyrus is a kind of paper made from treated animal skin.
Q:
Because books are such an old and traditional medium, they are no longer very influential.
Q:
A. Magazines created exclusively for online readersB. Ads in national magazines that are tailored for geographic areasC. Unique version of magazine that can be sent to specific subscriber groups1) Webzines2) Split-run editions3) Demographic editions
Q:
A. Took on the Standard Oil CompanyB. Investigated patent medicinesC. Investigated Chicago's meatpacking industry (TheJungle) D. Targeted urban problems1) Ida Tarbell2) Upton Sinclair3) Lincoln Steffens4) Colliers
Q:
A. Championed women's property rightsB. Published the work of writers such as Emerson, Thoreau, and TwainC. Longest-running magazine in U.S. historyD. Pioneered the national political magazine format1) The Saturday Evening Post2) Godey's Lady's Book3) The Nation4) The North American Review
Q:
subscriptions automatically renew on a credit card account unless subscribers request that the automatic renewal be stopped.
Q:
Editions of national magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address are editions.
Q:
typically publish human-interest stories, celebrity gossip, and crime stories that push the limits of decency and credibility.
Q:
Salon is an example of a , a magazine that appears exclusively online.
Q:
A type of magazine that addresses a wide variety of topics, magazines are aimed at a broad national audience.
Q:
A style of early-twentieth-century investigative journalism, refers to reporters crawling around in society's muck to uncover a story.
Q:
Like advertising and public relations, magazines have played an important role in .A. exposing government corruptionB. transforming the United States from a producer society to a consumer societyC. forcing change in powerful institutionsD. giving a voice to ordinary American citizensE. None of the above options is correct.
Q:
In terms of ownership structure and business models, the magazine industry has the most in common with which other form of mass media?
A. Book publishing
B. The recording industry
C. The Internet
D. Movies
E. Cable television
Q:
Within the magazine publishing industry, the department that typically monitors single-copy and subscription sales is known as the .A. advertising and sales departmentB. circulation and distribution departmentC. table of contents departmentD. editorial departmentE. production and technology department
Q:
A main purpose of split-run and demographic editions of magazines is to .A. move the magazine industry back to more general-interest publicationsB. make sure that local and regional companies are cut off from advertising in nationally distributed magazinesC. create fewer places for advertisers to spend their moneyD. attract more targeted advertisers and compete with television advertisingE. None of the options is correct.
Q:
Split-run editions are .A. magazines that publish two issues a monthB. a new ownership strategysuch as when Bertelsmann bought Random HouseC. magazines that have ads that are tailored for geographic areasD. national magazines that tailor their content for specific groups of readersE. None of the above options is correct.
Q:
A national magazine with regional editions .A. tailors ads to different age groupsB. contains different stories for different geographic regionsC. relies solely on subscription salesD. relies solely on newsstand salesE. sends special editorial content to readers with high incomes
Q:
Advertisers frequently pressure magazines to publish .A. gatefold coversB. more complementary copyC. investigative storiesD. color photosE. more often
Q:
A magazine's rate card lists .A. what it costs to advertise in the magazineB. how often the magazine is publishedC. the price of a one-, two-, or three-year subscriptionD. how much the magazine pays its freelance writersE. None of the above options is correct.
Q:
Within the magazine publishing industry, the department that usually produces the nonadvertising content of a magazine is known as the .A. advertising and sales departmentB. production and technology departmentC. editorial departmentD. circulation and distribution departmentE. table of contents department
Q:
The bilingual magazine was started with the help of Essence Communications in 1996.A. LatinaB. EssenceC. TikkunD. ESPN DeportesE. None of the above options is correct.
Q:
Which of the following is true about minority-targeted magazines?A. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.B. They have a history dating back to the first half of the twentieth century, with titles like NegroDigest and Ebony.C. Minority-targeted magazines cover only racial minorities.D. They were popular during the Civil Rights movement of the 1950s and 1960s, but they have mostly gone out of business since then.E. Most of them started up as Webzines in the last ten years.
Q:
Of the following magazines, which has the largest circulation in the United States?A. MaximB. AARP The MagazineC. TimeD. Reader's DigestE. TV Guide
Q:
The top children's magazine in 2013 was .A. Ranger RickB. MaximC. Boy's LifeD. Highlights for ChildrenE. Youth's Companion
Q:
Which of the following is true about the magazine Sports Illustrated?A. It is an example of a general-interest magazine.B. It is never criticized for its annual swimsuit edition.C. It is never credited with major investigative reporting.D. It was originally aimed at well-educated, middle-class men. E. It originally promoted its content as "humanized geography."
Q:
Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to .A. an expensive TV ad campaignB. sending free copies to one million male college studentsC. articles that criticized divorced and working womenD. a nude calendar foldout of Marilyn MonroeE. insightful feminist articles
Q:
Which of the following is an example of a consumer magazine?
A. Progressive Grocer
B. Dakota Farmer
C. Dairy Herd Management
D. Advertising Age
E. O: The Oprah Magazine
Q:
Online-only and online versions of magazines are .A. having trouble attracting an audienceB. more expensive to produce and distribute compared to printed versionsC. able to add interactive components totheir articlesD. struggling with space limitations in the online formatE. All of the options are correct.
Q:
An example of the way in which an online magazine might be different from a print magazine is to .A. feature interactive 3-D modelsB. allow readers to click on an item on a digital page and be taken to an online store where they can purchase itC. feature video and audioD. use an innovative layout that is only possible onlineE. All of the options are correct.
Q:
Which of the following statements about the relationship between magazines and the Internet is false?A. The Internet was initially seen as a medium that would kill print magazines. B. Some print magazines that have folded are finding new life on the Internet. C. Online-only magazines have gained journalistic credibility.D. The Internet gives magazines the ability to do things that they couldn"t do in print.E. The Internet is still widely considered to be putting the final nails into the coffin of print magazines.
Q:
Claiming over 15.8 million unique monthly visitors, is currently the leading online magazine.A. SalonB. SlateC. WonderwallD. Wired.comE. Elle Girl
Q:
In July 2009, created perhaps the most ambitious print-digital hybrid project at the time.A. RedbookB. WiredC. Popular ScienceD. SalonE. Slate
Q:
An example of a magazine that was conceived as online-only is .A. TimeB. TV GuideC. WiredD. Entertainment WeeklyE. Slate
Q:
Which popular magazine was launched in 1974 by Time Inc.?
A. Sports Illustrated
B. The Saturday Evening Post
C. People
D. Life
E. TV Guide
Q:
Which of the following was designed as a general-interest or mass audience magazine?
A. The Saturday Evening Post
B. Reader'sDigest
C. Time
D. People
E. All of the options are correct.
Q:
Which of the following is not a reason Life and Look magazines went out of business in the early 1970s?A. Their paid circulation had plummeted, with the magazines falling out of the Top 10 magazines in the nation.B. Advertisers were shifting their money toward television.C. Postage rates had increased for oversized magazines.D. They had relatively small supermarket sales.E. They were being sold for far less than the cost of production.
Q:
Media baron Rupert Murdoch bought TV Guidein 1988 because .A. it was one of the world's most profitable magazinesB. he wanted to ensure that programs for his Fox network would be listedC. he wanted to change the magazine's liberal editorial policyD. he enjoyed reading the magazineE. he was afraid it would go out of business without him
Q:
One of the reasons for TVGuide's popularity was that .A. its first issue featured ElvisB. it offered lurid commentary about TV starsC. it was initially freeD. many newspapers hadn"t yet started publishing TV listingsE. All of the options are correct.
Q:
Which of the following statements about general-interest magazines is false?A. They became popular starting in the mid-to-late-nineteenth century.B. With one or two exceptions, they had mostly gone out of business by about 1910. C. Television played a big role in signaling the demise of general-interest magazines. D. Photojournalism was a key aspect of general-interest magazines.E. None of the above options is false.
Q:
Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?
A. Life
B. The North American Review
C. The Nation
D. The Saturday Evening Post
E. Harper's
Q:
One of Cyrus Curtis's strategies for reinvigorating the SaturdayEvening Post was to .A. appeal to farmersB. romanticize American virtues through images like Norman Rockwell paintingsC. denigrate American valuesD. continue the muckraking traditionE. publish risqu pictures
Q:
Which of the following is not a result of muckraking journalism in magazines around the start of the twentieth century?
A. Antitrust laws for increased government oversight of business
B. The creation of government oversight of food and drugs
C. A progressive income tax
D. The direct election of U.S. senators
E. A drop in attention paid to the plight of immigrants in big cities
Q:
Who wrote The Jungle, a fictional account of Chicago's meatpacking industry?A. Lincoln SteffensB. Ida TarbellC. Tim AllenD. Upton Sinclair E. Frank Norris
Q:
The term muckraker .A. was coined by President Theodore Roosevelt because he was angry with negative reportingB. described investigative reporters who only wrote about American institutions in a positive lightC. was seen as an insult by leading investigative reportersD. described reporters who wanted to write in the simplistic and conventional style of newspaper journalismE. None of the above options is correct.
Q:
Who wrote History of the StandardOil Company, first serialized in McClure's magazine?A. Ida TarbellB. Upton Sinclair C. Joseph Pulitzer D. Nellie BlyE. Frederick Douglass
Q:
What factor had an effect on the dramatic growth in magazine circulation around the end of the nineteenth century?
A. Cheaper postal rates
B. Advances in mass-production printing
C. Lower cover price
D. Dramatic growth of drugstores and dime stores
E. All of the options are correct.
Q:
In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience, called .A. Godey's Ladies BookB. Harper"sC. Youth's CompanionD. Ladies' MagazineE. Ladies' Home Journal
Q:
Which of the following statements about colonial American magazines is true?A. George Washington, Alexander Hamilton, John Hancock, Paul Revere, and Benjamin Franklin all had work published in these magazines.B. Circulation was relatively small and typically limited to politicians, the educated, and merchant classes.C. Some magazines helped rally the colonies against British rule.D. The very first colonial magazines had difficulty catching on.E. All of the options are correct.
Q:
Early European magazines were oriented toward .A. broad political commentaryB. discussions of women's issuesC. medical and health adviceD. hunting and fishing tipsE. recent news
Q:
With so many specialized magazines appealing to distinct groups, magazines today don"t have as strong a role in creating a sense of national identity.
Q:
Zines are usually noncommercial, small-circulation magazine projects self-published by individuals.
Q:
Alternative magazines such as the Progressive and the National Review have historically defined themselves in terms of gender and race.
Q:
Large companies are increasingly beginning to dominate the magazine business.
Q:
Controlled-circulation magazines are provided to readers at no charge.
Q:
Evergreen magazine subscriptions are those that are automatically renewed on the subscriber's credit card.
Q:
The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions.
Q:
Almost all magazines offer 25 to 50 percent discounts from their rate cards to advertisers.
Q:
Demographic editions of national magazines are tailored to the interests of different geographic areas.
Q:
Split-run editions allow national magazines to tailor ads to different geographic areas.
Q:
Demographic editions of national magazines are able to charge higher rates for advertising.
Q:
Magazines survived the coming of television in part by developing demographic and regional editions.
Q:
Some advertisers and companies have canceled ads when a magazine featured an unflattering or critical article about a company or industry.
Q:
The average magazine contains about 45 percent ad copy and 55 percent editorial material.
Q:
The circulation of tabloid newspapers such as the National Enquirer declined after their peak in the 1980s.
Q:
Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine.
Q:
The New Yorker was the first city magazine aimed at a national upscale audience.
Q:
The AARP Bulletin and AARP The Magazine have the largest circulations of any U.S. magazines.
Q:
The circulation of Rolling Stonehas dropped in recent years because readers objected to its irreverent, left-wing viewpoint.
Q:
To avoid offending readers, Sports Illustrated does not publish investigative articles.
Q:
Until Playboy entered the marketplace, most large-circulation magazines were targeted at women.
Q:
Specialized magazines outside the mainstream publish information and viewpoints for readers not served by other media channels.
Q:
Webzines such as Salon and Slate have opened new doors for online journalism.
Q:
The magazine industry continues to shun the Internet because of its threat to printed journals.