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Journalism
Q:
Women's magazines, such as GoodHousekeepingand Woman's Day, survived the competition for ad dollars better than magazines like Life and Look.
Q:
In a desperate attempt to compete with television in the late 1960s, the Saturday Evening Post and Life cut their cover prices and thereby increased circulation by millions of copies.
Q:
TV Guidesucceeded, in part, because it was readily available at the nation's supermarket checkout lines.
Q:
Collier's and Woman'sHome Companion failed in the 1950s because of poor management.
Q:
Life magazine was able to compete with the popular radio programs of the 1930s and 1940s by running popular fiction, first-person news reports, and other text-based features.
Q:
For many years Reader'sDigestwas the most popular magazine in the world.
Q:
The Saturday Evening Post continued the muckraking traditionespecially by criticizing business corruptioninto the 1920s.
Q:
Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and patent medicine industries.
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President Theodore Roosevelt criticized magazine journalists who exposed corruption in government and business by calling them muckrakers.
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The Ladies'Home Journalreached a circulation of one million in 1903 by focusing solely on women's interests in baking and fashion.
Q:
By the end of the nineteenth century, some magazine cover prices actually went downfrom thirty-five cents to ten cents.
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Some of the most influential magazines of the nineteenth century were targeted at women.
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Specialized magazines were published in America throughout the nineteenth century.
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The first magazines primarily offered entertainment news and gossip.
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The first colonial magazines published by Andrew Bradford and Benjamin Franklin enjoyed instant success and continued for several years.
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The first magazines in America were edited for the working classes.
Q:
The word magazine comes from the French term magasin, meaning "storehouse."
Q:
In what might be the earliest example of media synergy, some of the first magazines in France were aimed at marketing literary work.
Q:
Which of the following statements about the inverted pyramid style is true?A. A story using this style typically begins with answering "who, what, when, and where." B. It serves as a quick and efficient way to organize a news story.C. It strives for a form of "objectivity" that is more likely to be accepted by people with different backgrounds and beliefs.D. It can lead to formulaic stories.E. All of the options are correct.
Q:
What point was the newspaper motto "It does not soil the breakfast cloth" trying to make?A. The paper had developed special ink that wouldn"t smudge.B. Paper carriers were instructed to avoid throwing the morning paper in mud puddles.C. It was going to focus on sensational and even manufactured stories.D. It would be an evening edition paper, and so would be read after supper. E. Its news stories would be less sensational and more matter-of-fact.
Q:
Which newspaper used the motto "It does not soil the breakfast cloth"?A. The New York Journal B. The New York World C. The VillageVoiceD. The Amsterdam NewsE. None of the above options is correct.
Q:
Objective journalism as championed by Adolph Ochs and the New YorkTimes was particularly good at .A. helping readers understand the complexities of the modern age by offering insightful analysis and contextB. moving the practice of journalism out of the realm of sensationalismC. exploring journalism's ties to storytelling by adopting a more literary modelD. appealing to working-class readersE. All of the options are correct.
Q:
Which of the following is the publication most closely associated with the rise of modern journalism?A. TimeB. USA TodayC. The VillageVoiceD. The New York World E. The New York Times
Q:
Select the correct historical order among the following major eras in journalism history.A. Partisan journalism penny press yellow journalism objective news B. Penny press partisan journalism objective news yellow pressC. Partisan journalism objective news penny press yellow pressD. Yellow press penny press partisan journalism objective news E. Objective news penny press partisan journalism yellow press
Q:
Modern journalism started to develop in the nineteenth century mainly because newspapers A. felt a social responsibility to tell the truthB. realized there were two sides to every issueC. discovered ascientific method for covering eventsD. wanted to attract as many readers and advertisers as possibleE. All of the options are correct.
Q:
Who reportedly said, "The modern editor of the popular journal does not care for facts. The editor wants novelty"?
A. Frederick Douglass
B. Justice Oliver Wendell Holmes
C. Joseph Pulitzer
D. Justice Hugo Black
E. None of the above options is correct.
Q:
The two publishers most associated with yellow journalism in the late 1800s were .A. Penn and TellerB. Pulitzer and HearstC. Ochs and PulitzerD. Hearst and ZukorE. Rowan and Martin
Q:
By the end of the nineteenth century, crusading newspapers like the New York Worldhad what kind of approach to women's rights?A. They were against them.B. They championed conservative values and the status quo.C. They hired women as reporters and crusaded for better conditions for women. D. They hired mostly women for management positions.E. None of the above options is correct.
Q:
The two significant features of yellow journalism were an emphasis on crime and disasters and A. an emphasis on objectivityB. an emphasis on cooking tipsC. crusading for the common peopleD. an emphasis on color photosE. None of the above options is correct.
Q:
The modern legacy of the style of journalism practiced by Joseph Pulitzer and William Randolph Hearst includes .A. investigative journalism or otherwise investigating stories in depth to expose corruptionB. striving for objectivity in reportingC. supermarket tabloid headlines that include clearly fictional accounts as well as sensational and largely made up stories about celebritiesD. Both A (investigative journalism) and B (striving for objectivity) are correct.E. Both A (investigative journalism) and C (supermarket tabloid headlines) are correct.
Q:
Yellow journalism is .A. a journalism term from the 1950s for small-town papers and reporting stylesB. a journalism term for federally funded newspaper archives in the 1960s and 1970sC. a journalism trend that began in the late 1800s stressing profit and featuring human- interest stories, crime news, and large headlinesD. a 1980s industry term for PR-generated storiesE. journalism written by journalists afraid to challenge public or political leaders
Q:
Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium?A. Penny pressB. Partisan pressC. Literary journalismD. Interpretive reportingE. None of the above options is correct.
Q:
Penny press newspapers such as the New York Sun .A. favored human-interest storiesB. relied on subsidies from political partiesC. catered to upper-class readersD. were sold exclusively by subscriptionE. kept newspapers mostly focused on upper-class sections of society
Q:
Compared with World War II and Vietnam, the war in Iraq has been a safe haven for reporters and other media workers.
Q:
Of all our mass media institutions, newspapers have played the leading role in sustaining democracy.
Q:
Online newspaper stories have to be briefer and more streamlined than the print version.
Q:
Larger newspaper operations overall seem to be more financially stable than small-town newspapers.
Q:
Starting around 2005, large newspaper chains responded to the decline in newspaper circulation by buying up more newspapers and increasing newsroom staff.
Q:
Frederick Douglass's North Star was an antislavery paper published by a former slave.
Q:
According to the textbook, most small nondaily papers in the United States are consensus oriented rather than conflict oriented.
Q:
Online news has helped speed up the news cycle.
Q:
Literary journalism uses the devices of fiction to construct a portrait of the real world using nonfictional material.
Q:
History suggests that objective reporting grew out of an opportunity to mass-market news that would not offend particular groups.
Q:
The inverted-pyramid news story form is most commonly used with longer feature stories.
Q:
Journalism is a scientific and objective method of communication.
Q:
The New York Journalused the motto "It does not soil the breakfast cloth."
Q:
Joseph Pulitzer's NewYork World sent star reporter Nellie Bly around the world in seventy- two days to beat the fictional "record" set in the popular Jules Verne novel Around theWorld in Eighty Days.
Q:
President Theodore Roosevelt coined the term yellow journalism.
Q:
The term yellow journalism originated from a New York newspaper in the late nineteenth century that was printed on yellow-toned paper stock.
Q:
Yellow journalism in the 1890s was the origin of objective journalism in the twentieth century.
Q:
By the late 1820s, the average newspaper cost eighteen cents per copy.
Q:
The first newspaper produced in North America was Publick Occurrences,Both Foreign and Domestick.
Q:
A. Nellie BlyB. Adolph OchsC. William Randolph Hearst1) New YorkWorld2) New YorkTimes3) The style of objectivity4) Yellow journalism publisher5) "No frills'" reporting6) New York Journal7) Around the world in seventy-two days 8) Citizen Kane
Q:
Under a , competing newspapers can keep separate news divisions but merge their production and business operations.
Q:
The space left over in a newspaper for news content after all the ads are placed is called the
Q:
attempts to make the news more scientifically accurate by using poll surveys and questionnaires.
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is a style of journalism that answers who, what, where, and when (and less frequently why or how) questions at the top of the story.
Q:
The inverted-pyramid style is associated with journalism.
Q:
bought the New YorkTimesin 1896.
Q:
William Randolph Hearst reportedly once said, "The modern editor of the popular journal does not care for . The editor wants novelty."
Q:
Yellow journalism can be seen as a predecessor of : news reports that hunt out and expose corruption, particularly in business and government.
Q:
News accounts that focus on the trials and tribulations of the human condition are called , which often feature ordinary individuals facing extraordinary challenges.
Q:
An early dominant style of American journalism, distinguished by opinion newspapers, which generally argued the political point of view of the particular party that subsidized the paper, is called the .
Q:
Which of the following is not a potential obstacle to print journalism's vital role in sustaining democracy?
A. The risk of a reporter's being injured or killed while covering important stories like wars
B. Newsroom cutbacks
C. The closing of foreign bureaus
D. The addition of online newspapers
E. Newspaper chain executives being afraid to offend investors or advertisers
Q:
Worried about the shaky financial underpinnings of print journalism, some have suggested new business models, including .A. having former print reporters start online newspapersB. having wealthy universities buy and support newspapersC. having wealthy Internet companies expand into the news businessD. having newspapers operate as nonprofits that run on tax-deductible contributionsE. All of the options are correct.
Q:
Which statement about the relationship between blogging and traditional newspaper news is true?A. Bloggers are increasingly following the lead of traditional newspapers.B. Traditional newspaper news remains unchanged despite the influx of Internet bloggers.C. After expressing concern and opposition to blogging as news, many newspapers are promoting their own blog presence.D. No blog has been able to gain credibility or garner a significant readership.E. All of the options are true.
Q:
Which of the following is a way that online journalism is redefining news?A. Newspapers can post stories online that they didn"t have room for in their print edition. B. Newspapers are making huge profits from their online versions.C. Spurred by online news, newspapers are once again rapidly expanding their news staffs. D. Bloggers are taking more and more of a backseat to traditional journalism.E. None of the above options is correct.
Q:
Which of the following statements about paywalls is not true?
A. The Wall Street Journal pioneered one of the few successful paywalls.
B. Readers who are used to free online content are shunning the idea of paywalls.
C. A 2011 study found that smaller newspapers were more likely to have a paywall than larger papers.
D. Newspapers don"t see any reason for paywallsad revenue is more than enough to cover costs.
E. The New York Times added a paywall in 2011 for readers who wanted to see more than twenty articles a month.
Q:
Advertising revenue, the lifeblood of newspaper operations, .A. grew rapidly once the Internet boom took off in the late 1990sB. is holding steady even as the number of newspaper subscriptions increasesC. has fallen dramatically in the last few years, with Internet ad sales unable to fill the gapD. cycles through periods of increase and decrease every few yearsE. None of the above options is correct.
Q:
According to the textbook, some print journalism observers think one piece of good news for the industry is .A. small papers that focus on local news and ads retain a loyal reader baseB. large corporate chains have numerous divisions to spread costs acrossC. college graduates entering the print journalism field are looking for job openingsD. newspaper sales are increasing in North America and EuropeE. None of the above options is correct.
Q:
Which of the following developments has contributed to the overall decline in newspaper readership over most of the last century?A. Increase in the number of working womenB. The availability of newspapers on the InternetC. Competition from televisionD. Greater competition from suburban weekliesE. All of the options are correct.
Q:
Daily newspaper circulation numbers .A. have declined, but these declines show some signs of being offset by increases in online readershipB. continue to grow in terms of actual paper subscriptions in the United StatesC. continue to decline in places like Asia, Africa, and South AmericaD. continue to grow, but newspapers are still operating in the redE. All of the options are correct.
Q:
Which of the following is generally considered the biggest threat to the future of newspapers?A. Yellow journalismB. Competition from radio and TVC. Declining readership, especially among younger people D. The rising cost of paperE. Public concern over corporate ownership
Q:
The business arrangement in the newspaper industry in which two separately owned papers in the same city are permitted to combine their business and production operations is called a/an A. consensus operation (CO)B. multiple-system operation (MSO)C. duopolyD. joint operating agreement (JOA)E. oligopoly
Q:
Which of the following is not true about large newspaper chains today?A. They are adding more people to their newsroom staffs.B. They are often suffering financially because of huge debt and falling income. C. They are selling off individual papers.D. They are losing talented, award-winning journalists and editors. E. All of the options are true.
Q:
The textbook suggests that closing newspaper bureau offices .A. means a better, more detailed, and more diverse view of news events for consumersB. means fewer stories and fewer versions of stories about important issues and eventsC. means newspapers are hiring more reporters to staff their central news officesD. means newspapers are cutting their arts or culture sectionsE. None of the above options is correct.
Q:
Bureau reporters .A. manage the columnists who deal with particular aspects of cultureB. typically file reports from major cities other than where their paper is locatedC. work mainly on online storiesD. manage a newspaper's daily operationsE. None of the above options is correct.
Q:
General assignment reporters .A. are assigned to particular beats or topicsB. are sometimes referred to as specialty reportersC. are sometimes referred to as bureau reportersD. handle all sorts of stories that might "break" in a dayE. All of the options are correct.
Q:
The newshole .A. is news content that takes up about 35 to 50 percent of the space in a typical metropolitan daily newspaperB. refers to those parts of the public agenda that are ignored by news mediaC. refers to a story that is somewhat incomplete but printed anywayD. is a form of yellow journalismE. refers to the space for advertising left over after the news content goes into the paper
Q:
Which of the following are specific groups of readers targeted by specialized newspapers?A. African Americans B. Asian Americans C. Native Americans D. HispanicsE. All of the options are correct.