Q&A Hero

Q: What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call? A. pay-per-click B. pay-per-call C. pay-per-conversion D. All of these are correct.

Q: What generates revenue each time a user clicks on a link to a retailers website? A. pay-per-click B. pay-per-call C. pay-per-conversion D. All of these are correct.

Q: What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking? A. dot-com B. search engine C. search engine ranking D. search engine optimization

Q: What evaluates variables that search engines use to determine where a URL appears on the list of search results? A. dot-com B. search engine C. search engine ranking D. search engine optimization

Q: What is website software that finds other pages based on keyword matching similar to Google? A. dot-com B. search engine C. search engine ranking D. search engine optimization

Q: For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for this Perrys ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perrys new business? A. license fees B. advertising fees C. subscription fees D. All of these are correct.

Q: What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms? A. awesome B. analytics C. applications D. adwords

Q: Which of the below is not a valid form of an ebusiness revenue model? A. value-added services fees B. subscription fees C. advertising fees D. service provider

Q: Which of the following represents the primary forms of ebusiness? A. email, instant messaging, podcasting, content management systems, and video and web conferencing B. content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers C. B2B, B2C, C2C, C2B D. advertising fees, license fees, subscription fees, transaction fees, value-added services fees

Q: All of the following are forms of ebusiness except ________. A. subscription fee B. content provider C. infomediaries D. online marketplace

Q: Which of the following represents a brick-and-mortar business? A. The Gap B. Amazon C. Google D. T.J.Maxx

Q: Which type of ebusiness model best describes Apple? A. pure-play B. brick-and-mortar C. click-and-mortar D. virtual

Q: Which type of ebusiness model is Barnes &Noble using? A. pure-play B. brick-and-mortar C. click-and-mortar D. virtual

Q: Which type of ebusiness model is Amazon using? A. pure-play B. brick-and-mortar C. click-and-mortar D. content provider

Q: What are the three primary models that a B2C can use to operate? A. click-and-brick, click-and-mortar, pure-play B. brick-and-mortar, click-and-mortar, virtual C. brick-and-mortar, click-and-consumer, virtual-and-consumer D. brick-and-click, brick-and-mortar, brick-and-virtual

Q: What is a pure-play business? A. a business that operates only on the Internet without a physical store B. a business that sells products only in a physical store C. a business that sells services only in a physical store D. All of these are correct.

Q: What is a business that operates in a physical store without an Internet presence? A. brick-and-mortar business B. click-and-mortar business C. virtual business D. pure-play business

Q: John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline.com where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using? A. CBC B. B2B C. C2B D. C2C

Q: Which category below represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play? A. C2B B. C2C C. B2C D. All of these are correct.

Q: What is another name for an eshop? A. C2C B. estore or etailer C. ecustomer D. econsumer

Q: Which of the following represents the categories for ebusiness models? A. email, instant messaging, podcasting, content management systems, and video and web conferencing B. content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers C. B2B, B2C, C2C, C2B D. advertising fees, license fees, subscription fees, transaction fees, value-added services fees

Q: Carfax is an example of a company who sells its products or services directly to its consumers online. Which ebusiness model is Carfax using? A. C2B B. C2C C. B2C D. B2B

Q: What is a plan that details how a company creates, delivers, and generates revenues on the Internet? A. ebusiness B. ebusiness model C. ecommerce D. ecommerce model

Q: What was the original term for a company operating on the Internet? A. dot-com B. search engine C. search engine ranking D. search engine optimization

Q: Which of the following represents businesses buying from and selling to each other over the Internet? A. B2B B. B2C C. C2B D. C2C

Q: What is the ebusiness model that represents 80% of all online businesses and are typically more complex requiring greater security needs? A. consumer-to-consumer B. business-to-consumer C. consumer-to-business D. business-to-business

Q: What is the ebusiness model that applies to customers offering goods and services to each other over the Internet? A. C2C B. C2B C. B2B D. B2C

Q: What is the difference between a B2C and a C2B? A. B2C focuses on companies as customers and C2B focuses on consumers as customers. B. B2C focuses on collaboration and C2B focuses on consumers. C. B2C focuses on business to consumers and C2B focuses on consumers to business. D. B2C focuses on consumers as customers and C2B focuses on companies as customers.

Q: What are the four main types of ebusiness models? A. business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer B. business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer C. business-to-business, business collaboration, collective business, and consumer-to-consumer D. ebusiness-to-ebusiness, e business-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer

Q: What is the difference between a business model and an ebusiness model? A. A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same except on the Internet. B. A business model and an ebusiness model are identical. C. A business model and an ebusiness model are complete opposites. D. An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the Internet.

Q: Which of the following is an example of a clickstream data metric? A. dates and times of visits B. number of customers with shopping carts C. the number of page views D. All of these are correct.

Q: Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using? A. a cookie B. a banner ad C. a pop-up ad D. a click-through ad

Q: Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the messages visibility and effect? A. cookies B. click-through C. viral marketing D. pop-up ad

Q: Which of the following is an ebusiness marketing technique? A. cookies B. pop-up ad C. banner ad D. All of these are correct.

Q: What is the best way to measure a companys ebusiness success? A. effective MIS metrics B. interactivity C. clickstream data D. All of these are correct.

Q: What is the exact pattern of a consumers navigation through a site? A. web browsing B. hypertext C. clickstream data D. web data

Q: Which of the following statements is correct? A. just putting up a website can create tremendous ebusiness value B. just putting up a website can create tremendous business buzz C. just putting up a website can limit product availability D. just putting up a website does not create an ebusiness

Q: What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness? A. cybermediation B. interactivity C. reintermediation D. disintermediation

Q: What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways? A. content providers B. intermediaries C. reintermediation D. cybermediation

Q: What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank? A. intermediaries B. disintermediation C. reintermediation D. cybermediation

Q: What occurs when steps are added to the value chain as new players find ways to add value to the business process? A. intermediaries B. disintermediation C. reintermediation D. cybermediation

Q: What occurs when a business sells directly to the customer online and cuts out the middle man? A. intermediaries B. disintermediation C. reintermediation D. cybermediation

Q: What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online? A. disintermediation B. intermediaries C. cybermediation D. None of these are correct.

Q: A company can reduce its costs using ebusiness to change its business processes. All of the following represent examples of a company reducing its costs through ebusiness except ________. A. creating an online travel reservation B. ordering a product online C. purchasing a book online and picking it up in the store D. researching products to find the lowest price and visiting the store to purchase the item

Q: What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together? A. intermediaries B. disintermediation C. reintermediation D. cybermediation

Q: When evaluating the business value of disintermediation the more ________ that is/are cut from the distribution chain, the lower the product price. A. technology B. customers C. data stream D. intermediaries

Q: Which of the below would not be considered a company operating in the long tail of a typical sales curve? A. Walmart B. Netflix C. iTunes D. Zappos

Q: Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nikes ebusiness strategy? A. information richness B. mass customization C. personalization D. interactivity

Q: Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflixs ebusiness strategy? A. information richness B. mass customization C. personalization D. interactivity

Q: Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazons ebusiness strategy? A. information richness B. mass customization C. personalization D. interactivity

Q: M&Ms offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&Ms ebusiness strategy? A. information richness B. mass customization C. personalization D. interactivity

Q: What is the ability of an organization to tailor its products or services to the customers specifications? A. personalization B. long tail C. mass customization D. information reach

Q: Which of the following would not be considered an advantage of ebusiness? A. expanding global reach B. opening new markets C. reducing costs D. reducing information reach

Q: What measures the number of people a firm can communicate with all over the world? A. information richness B. information age C. information reach D. information browser

Q: What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video? A. information richness B. information age C. information reach D. information browser

Q: Both individuals and organizations have embraced ebusiness to do which of the following? A. enhance productivity B. maximize convenience C. improve communication D. All of these are correct.

Q: What is information reach? A. a global public network of computer networks that pass information from one to another using common computer protocols B. refers to the depth and breadth of information transferred between customers and businesses C. measures the number of people a firm can communicate with all over the world D. occurs when those with access to technology have great advantages over those without access to technology

Q: What is information richness? A. a global public network of computer networks that pass information from one to another using common computer protocols B. refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information C. refers to the number of people a business can communicate with, on a global basis D. occurs when those with access to technology have great advantages over those without access to technology

Q: What measures the number of people a firm can communicate with all over the world? A. information B. mass communication C. information reach D. cybertronics

Q: Many industries have been forced to change due to technology advances. Which of the following industries has felt the lowest amount of economic impact from ebusiness? A. auto industry B. retail industry C. travel industry D. waste or recycling industry

Q: What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave? A. ecommerce model B. eshop sale C. paradigm shift D. Web 1.0

Q: What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave? A. domain name B. domain name hosting C. applet D. paradigm shift

Q: What is the difference between ecommerce and ebusiness? A. Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations. B. Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations. C. Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the of knowledge management systems. D. Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations.

Q: Which term describes the WWW during its first few years of operation between 1991 and 2003? A. Web 1.0 B. eshop C. open source D. All of these are correct.

Q: What is a program that runs within another application such as a website? A. domain name B. domain name hosting C. applet D. paradigm shift

Q: What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity? A. domain name B. domain name hosting C. applet D. paradigm shift

Q: Which of the following is a reason for the growth of the World Wide Web? A. the microcomputer revolution B. advancements in networking hardware C. web pages being easy to create and flexible D. All of these are correct.

Q: URLs use ________ to identify particular websites. A. domain names B. domain name hosting C. applets D. paradigm shifts

Q: What is the Internet protocol web browsers use to request and display web pages using universal resource locators? A. hypertext markup language B. web browser C. hypertext transport protocol D. universal resource locator

Q: What allows users to access the WWW? A. hypertext markup language B. web browser C. hypertext transport protocol D. universal resource locator

Q: What links documents, allowing users to move from one to another simply by clicking on a hot spot or link? A. hypertext markup language B. web browser C. hypertext transport protocol D. universal resource locator

Q: What is the address of a file or resource on the Web such as www.apple.com? A. hypertext markup language B. web browser C. hypertext transport protocol D. universal resource locator

Q: Universities were among some of the first users of the Internet. What was the Internet first called? A. HTML B. ARPANET C. OPT D. WWO

Q: Many social media sites today allow you to customize your web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com ? A. digital bookmark B. Internet bookmark C. universal resource locator D. web browser

Q: Which of the following is a type of web browser? A. Microsoft Word and Excel B. Internet Explorer and Mozilla Firefox C. Facebook and MySpace D. All of these are correct.

Q: What allows user to access the WWW? A. Web conferencing B. Web browser C. Web 2.0 D. Web business

Q: What is the Internet Corporation for Assigned Names and Numbers? A. delivers everything from animation to graphics and music to movies B. an international community that develops open standards to ensure the long-term growth of the Web C. a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management D. the Internet protocol web browsers use to request and display web pages using universal resource locators

Q: What is the World Wide Web Consortium? A. delivers everything from animation to graphics and music to movies B. an international community that develops open standards to ensure the long-term growth of the Web C. a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management D. the Internet protocol web browsers use to request and display web pages using universal resource locators

Q: What is HTML 5? A. delivers everything from animation to graphics and music to movies B. an international community that develops open standards to ensure the long-term growth of the Web C. a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management D. the Internet protocol web browsers use to request and display web pages using universal resource locators

Q: What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract? A. HTML 5 B. URL C. World Wide Web Consortium D. Internet Corporation for Assigned Names and Numbers (ICANN)