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Q:
What is an international community that develops open standards to ensure the long-term growth of the Web?
A. HTML 5
B. URL
C. World Wide Web Consortium (W3C)
D. Internet Corporation for Assigned Names and Numbers (ICANN)
Q:
What is the current version of HTML that delivers everything from animation to graphics and music to movies?
A. HTML 5
B. URL 3
C. HTML 4
D. IICANN 5
Q:
What is the Internet protocol web browsers use to request and display web pages using universal resource locators?
A. URL
B. hypertext transport protocol (HTTP)
C. DARPA
D. hypertext markup language (HTML)
Q:
Which of the following is not a reason for the explosive growth of the WWW?
A. basic web pages are easy to create and extremely flexible
B. the microcomputer revolution made it possible for an average person to own a computer
C. digital Darwinism
D. the speed, convenience, and low cost of email
Q:
At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?
A. understanding that he must create a unique domain name for each client
B. being able to work with HTML
C. understanding of the World Wide Web and how hyperlinks work
D. All of these are correct.
Q:
Which of the following terms could you use synonymously when referring to the Web?
A. Network, Paradigm shift
B. URL, Domain Name
C. HTML, Internet
D. Web browser, Blog
Q:
Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?
A. Internet
B. Ecommerce
C. Ebusiness
D. WWW
Q:
Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?
A. Johnson &Johnson
B. Sears
C. Dell
D. None of these are correct.
Q:
What caused Polaroid to go bankrupt?
A. It failed to have innovative technology and a captive customer base.
B. One-hour film processing and digital cameras stole its market share.
C. People who want instant access to their pictures also want a third party involved.
D. Internet websites such as Flickr and Facebook stole its market share.
Q:
All of the following apply to sustaining technology except ________.
A. provides a cheaper product for current customers
B. provides a product that does not meet existing customers future needs
C. provides a better product for current customers
D. provides a faster product for current customers
Q:
The Innovators Dilemma suggests that established companies can take advantage of ________ without hindering existing relationships with customers, partners, and stakeholders.
A. sustaining technology
B. existing investments
C. collective intelligence
D. disruptive technology
Q:
Which of the follow represents a form of disruptive technology?
A. Enter the marketplace at the low end
B. A new way of doing things that initially doesnt meet the needs of existing customers
C. Tend to open new markets and destroy old ones
D. All of these are correct.
Q:
Which company is expecting to gain the majority of its returns on new investments?
A. General Motors
B. Sears Roebuck
C. Dell Computer
D. Phillips Petroleum
Q:
Which company is expecting to gain the majority of its returns on existing investments?
A. Dell Computer
B. Johnson &Johnson
C. Procter &Gamble
D. Phillips Petroleum
Q:
Which of the following is an example of a sustaining technology?
A. Porsches faster car
B. Intels low-end microprocessor
C. Sonys transistor-based consumer electronics (transistor radio)
D. All of these are correct.
Q:
Which of the following is an example of a disruptive technology?
A. Oracles database software
B. Sonys transistor-based consumer electronics (transistor radio)
C. Intels low-end microprocessor
D. All of these are correct.
Q:
What does digital Darwinism imply?
A. Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
B. Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
C. Organizations that can adapt to new information systems are doomed to extinction.
D. Organizations that cannot adapt to new information systems are doomed to exile.
Q:
Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?
A. sustaining technology
B. disruptive technology
C. reputation system
D. personalization
Q:
Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
A. collective intelligence
B. digital Darwinism
C. joint venture
D. sole proprietorship
Q:
Mobile banking and mobile sales are both a part of the emerging mbusiness.
Q:
Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.
Q:
Web 3.0 refers to static text-based information websites.
Q:
Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.
Q:
Open source and sharing are both advantages and disadvantages of Business 2.0.
Q:
A selfie is a magazine published only in electronic form on a computer network.
Q:
An ezine is a magazine published only in electronic form on a computer network. Flipboard is a social-network aggregation, magazine-format application software for multiple devices that collects content from social media and other websites, presents it in magazine format, and allows users to flip through the content.
Q:
Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.
Q:
A mashup is a website or web application that uses content from more than one source to create a completely new product or service.
Q:
The network effect describes how products in a network increase in value to users as the number of users increases.
Q:
Microblogging is the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.
Q:
RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.
Q:
A wiki is a Hawaiian word for quick and is a type of a collaborative web page that allows users to add, remove, and change content.
Q:
A hashtag is a self-photograph placed on a social media website.
Q:
A selfie is a self-photograph placed on a social media website.
Q:
Describe Web 3.0 and the next generation of online business.
Q:
The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.
Q:
Explain the three challenges associated with Business 2.0.
Q:
Social bookmarking allows users to share, organize, search, and manage bookmarks.
Q:
Describe the three Business 2.0 tools for collaborating.
Q:
A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.
Q:
Explain how Business 2.0 is helping communities network and collaborate.
Q:
Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.
Q:
Explain Web 2.0, and identify its four characteristics.
Q:
Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.
Q:
Identify the four challenges associated with ebusiness.
Q:
A hashtag represents the interconnection of relationships in a social network.
Q:
Describe the six ebusiness tools for connecting and communicating.
Q:
A social graph is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).
Q:
Compare the four categories of ebusiness models.
Q:
Social graphs represent the interconnection of relationships in a social network.
Q:
Describe Web 1.0 along with ebusiness and its associated advantages.
Q:
A hashtag is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#). For example, the hashtag #sandiegofire helped coordinate emergency responses to a fire.
Q:
Which of the following would create transactional information?
A. projecting future sales growth
B. making an airline reservation
C. a semistructured decision to hire more employees
D. generating payroll reports
Q:
What would managers use to make structured decisions at the operational level?
A. transactional information
B. analytical information
C. EIS system
D. intelligent system
Q:
What can a manager use a model to do?
A. calculate risk
B. change variables
C. understand uncertainty
D. All of these are correct.
Q:
What is a simplified representation or abstraction of reality?
A. model
B. metric
C. redundancy
D. sensitivity analysis
Q:
Which of the following is not included as part of a benchmark?
A. Benchmarks help assess how an MIS project performs over time.
B. When measured against MIS projects, benchmarks can provide feedback so managers can control the system.
C. Benchmarks help to establish baseline values the system seeks to attain.
D. All of these are correct.
Q:
What can a model accomplish?
A. calculate risks
B. understand uncertainty
C. manipulate time
D. All of these are correct.
Q:
What is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance?
A. benchmarking
B. bottlenecking
C. consolidation
D. cycle time
Q:
When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?
A. with high efficiency
B. the upper right-hand corner of the interrelationship graph
C. with high effectiveness
D. All of these are correct.
Q:
When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?
A. upper right-hand corner
B. lower right-hand corner
C. upper left-hand corner
D. lower left-hand corner
Q:
What would a company like eBay or Amazon be constantly benchmarking?
A. MIS efficiency
B. MIS effectiveness
C. MIS efficiency and MIS effectiveness
D. usability metrics only
Q:
Drew Savage is an MIS manager for an international consulting firm. Drew travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Drew using to measure his system?
A. customer satisfaction metrics
B. efficiency metrics
C. effectiveness metrics
D. benchmarking metrics
Q:
Which of the following are the four common types of effectiveness MIS metrics?
A. unstructured decisions, customer satisfaction, conversion rates, financial
B. usability, customer service, conversion rates, fiscal year revenue
C. usability, customer satisfaction, conversion rates, financial
D. usability, customer satisfaction, conversion rates, affordability
Q:
Which of the following would efficiency MIS metrics measure?
A. response time
B. system availability
C. transaction speed
D. All of these are correct.
Q:
What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?
A. usability
B. customer satisfaction
C. financial
D. conversion rates
Q:
Which term is used to describe the ease with which people perform transactions and/or find information?
A. usability
B. customer satisfaction
C. financial
D. conversion rates
Q:
What do usability effectiveness MIS metrics measure?
A. the ease with which people perform transactions and find information
B. the number of customers an organization "touches" for the first time and persuades to purchase its products or services
C. the amount of time a system takes to perform a transaction
D. the number of hours a system is available for users
Q:
Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?
A. customer satisfaction
B. usability
C. conversion rates
D. financial
Q:
Which of the following describes the efficiency MIS metric of throughput?
A. the number of hours a system is available for users
B. the time it takes to respond to user interactions, such as a mouse click
C. the amount of information that can travel through a system at any point in time
D. the ease with which people perform transactions and/or find information
Q:
What indicates the earning power of a project?
A. ROI
B. metrics
C. best practices
D. KPI
Q:
What is the term for the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?
A. ROI
B. metrics
C. best practices
D. KPI
Q:
Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on _________.
A. understanding how successful a firm is at achieving its goals and objectives
B. analyzing if a firm is doing the right things
C. setting the right goals and ensuring they are accomplished
D. All of these are correct.
Q:
Which of the following is a type of efficiency MIS metric?
A. customer satisfaction
B. conversion rates
C. financial transactions
D. web traffic
Q:
As a manager for your company some of your responsibilities include measuring metrics and overseeing company strategies. You observe some critical success factors and see large increases in productivity. What would you suspect would be the primary reason for the large increases in productivity?
A. decreases in effectiveness
B. increases in effectiveness
C. increases in executive roles
D. decreases in efficiency
Q:
A common mistake that many managers tend to make is focusing on only one type of metrics because they are easier to measure. Which type of metrics do they focus on?
A. effectiveness MIS metrics
B. efficiency MIS metrics
C. endurance MIS metrics
D. product sales metrics
Q:
Which of the following is a type of effectiveness MIS metric?
A. transaction speed
B. system availability
C. usability
D. throughput
Q:
According to Peter Drucker, what are managers who do things right addressing?
A. efficiency
B. effectiveness
C. both efficiency and effectiveness
D. customer satisfaction only
Q:
What types of metrics measure customer satisfaction?
A. efficiency MIS metrics
B. effectiveness MIS metrics
C. both efficiency and effectiveness MIS metrics
D. both ROI and market share
Q:
What type of metrics measure throughput, transaction speed, and system availability?
A. efficiency MIS metrics
B. effectiveness MIS metrics
C. ROI
D. benchmarks