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Q:
What is a category of AI that attempts to emulate the way the human brain works?
A. intelligent system
B. artificial intelligence
C. expert systems
D. neural network
Q:
What is the mathematical method of handling imprecise or subjective information?
A. fuzzy logic
B. virtual reality
C. expert system
D. genetic algorithm
Q:
Which of the following is not a feature of a neural network?
A. Neural networks can cope with huge volumes of information with many variables.
B. Neural networks can function without complete or well-structured information.
C. Neural networks can analyze linear relationships only.
D. Neural networks can learn and adjust to new circumstances on their own.
Q:
Which category of AI is used extensively in the finance industry to analyze situations where the logic or rules are unknown?
A. expert system
B. virtual reality
C. neural network
D. genetic algorithm
Q:
What is a system that uses computerized advisory programs to imitate the reasoning processes of experts in solving difficult problems?
A. expert system
B. virtual reality
C. neural network
D. genetic algorithm
Q:
Which of the following is the most commonly used form of AI in the business arena?
A. intelligent system
B. artificial intelligence
C. expert system
D. neural network
Q:
Van Lines Inc. is a large corporation operating in all 50 states. Jim Poulos is the regional manager overseeing the western division, which includes Utah, Colorado, Idaho, Montana, Wyoming, and Nevada. Jim receives data from his managers in each state which he loads into his digital dashboard for analysis of his entire western division. What digital dashboard capability is Jim primarily using?
A. drill-down
B. slice-and-dice
C. intelligent system
D. consolidation
Q:
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data by looking at details, and details of details, of information. Which of the following common digital dashboard capabilities is Jerry using to analyze his department's success?
A. slice-and-dice
B. pivot
C. drill-down
D. consolidation
Q:
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using aggregation techniques allowing him to see simple roll-ups to complex groupings of interrelated information. Which of the following common digital dashboard capabilities is Jerry using to analyze his department's success?
A. slice-and-dice
B. pivot
C. drill-down
D. consolidation
Q:
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using many different perspectives to identify different ways to improve his division. Which of the following common digital dashboard capabilities is Jerry using to analyze his departments success?
A. slice-and-dice
B. pivot
C. drill-down
D. consolidation
Q:
Which of the following would not be found in a digital dashboard for a manufacturing team?
A. a graph of stock market prices
B. a running line graph of planned versus actual production for the past 24 hours
C. an excel spreadsheet with cost analysis data
D. a hot list of key performance indicators, refreshed every 15 minutes
Q:
Which of the following is offered by a digital dashboard?
A. consolidation
B. drill-down
C. slice-and-dice
D. All of these are correct.
Q:
Which of the following does not represent a category of AI?
A. genetic algorithms
B. neural networks
C. expert systems
D. consolidation
Q:
Which of the following is an example of an intelligent system?
A. the firefighter robot that can extinguish flames at chemical plants
B. Shell Oils Smart Pump robot that pumps gas for the customer
C. a robot that cleans and sweeps at a local airport
D. All of these are correct.
Q:
Which of the following business ideas is not using AI?
A. Best Buy implements a software system that will determine how many customers are needed to increase gross profits to $5 million.
B. McDonalds unveils a robot that cleans and tidies the restaurant, while also asking guests if it can take their trays to the trash.
C. Starbucks creates a system that works like a hand and lifts and moves the mixing pots for the coffees to and from the coffee machines to the counters.
D. Golf courses create an automated golf cart that can offer swing suggestions, club suggestions, and even navigate the course for the driver.
Q:
What types of business decisions would an EIS use AI for?
A. semistructured decisions
B. multistructured decisions
C. structured decisions
D. unstructured decisions
Q:
Artificial intelligence stimulates human thinking and behavior, such as the ability to reason and learn. What is the ultimate goal of AI?
A. to build an intelligent system
B. to build an intelligent agent
C. to build a system that can mimic human intelligence
D. to build a system that can mimic an expert agent
Q:
What is a common tool used to support visualizations and that tracks KPIs and CSFs by compiling information from multiple sources?
A. models
B. digital dashboards
C. neural networks
D. verified graphs
Q:
What is a graphical display of patterns and complex relationships in large amounts of data?
A. visualization
B. model
C. table
D. digital spreadsheet
Q:
How does a DSS typically differ from an EIS?
A. EIS requires data from external sources to support unstructured decisions; DSS typically use internal sources to support semistructured decisions.
B. DSS typically use external sources, and EIS use internal sources to support decisions.
C. DSS never use external sources.
D. EIS always use internal sources to support structured decisions.
Q:
Executives of a company deal less with details of the operational activities and more with the higher meaningful aggregations of information, or "coarser" information. What refers to the level of detail in the model?
A. drill-down
B. visualization
C. granularity
D. consolidation
Q:
Decision making at the executive or strategic level requires business intelligence and knowledge to support the uncertainty and complexity of the business. What is a specialized DSS that supports senior-level executives and unstructured decisions requiring judgment, evaluation, and insight?
A. OLTP
B. Executive Information System (EIS)
C. Transaction Support System (TSS)
D. Decision Support System (DSS)
Q:
What is the analysis that works in reverse to what-if and sensitivity analysis by finding the inputs necessary to achieve a goal, such as a desired level of output?
A. solutions-based analysis
B. optimization system
C. goal-seeking analysis
D. revenue analysis
Q:
An optimization analysis finds the optimum value for a target variable by repeatedly changing other variables, subject to specified constraints. What can a manager determine by changing revenue and cost variables in an optimization analysis?
A. calculate the highest potential profits
B. calculate employee benefit payments
C. use this as an extension for a digital dashboard
D. create production schedules
Q:
Online transaction processing (OLTP) and online analytical processing (OLAP) are similar MIS strategies used to help with business decision making. What is the primary difference between OLTP and OLAP?
A. OLTP is used at the operational level; OLAP is used at the managerial level
B. OLTP is used to capture transactional and event data; OLAP is used to manipulate information
C. OLTP is used to support structured decisions; OLAP is used to support semistructured decisions
D. All of these are correct.
Q:
What rotates data to display alternative presentations of the data?
A. drill-down
B. sensitivity analysis
C. what-if analysis
D. pivot
Q:
What compiles information from multiple sources and tailors it to meet user needs?
A. drill-down
B. sensitivity analysis
C. what-if analysis
D. digital dashboard
Q:
What is slice-and-dice capability?
A. involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information
B. the ability to look at information from different perspectives
C. enables users to get details, and details of details, of information
D. finds the inputs necessary to achieve a goal such as a desired level of output
Q:
What is drill-down capability?
A. involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information
B. the ability to look at information from different perspectives
C. enables users to get details, and details of details, of information
D. finds the inputs necessary to achieve a goal such as a desired level of output
Q:
What is pivot?
A. involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information
B. rotates data to display alternative presentations of the data
C. enables users to get details, and details of details, of information
D. finds the inputs necessary to achieve a goal such as a desired level of output
Q:
What is consolidation?
A. involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information
B. the ability to look at information from different perspectives
C. enables users to get details, and details of details, of information
D. finds the inputs necessary to achieve a goal, such as a desired level of output
Q:
Which of the following is a potential feature of a digital dashboard?
A. a hot list of KPIs refreshed every 15 minutes
B. a running line graph of planned versus actual production for the past 24 hours
C. a graph of stock market prices
D. All of these are correct.
Q:
Which of the following is correct in terms of granularity?
A. refers to the level of detail in the model
B. the greater the granularity, the deeper the level of detail of the data
C. the greater the granularity, the deeper the level of fineness of the data
D. All of these are correct.
Q:
Which of the following is considered the output in the systems thinking example of a DSS?
A. TPS
B. optimization
C. goal seeking
D. forecasts
Q:
Which of the following is considered the process in the systems thinking example of a DSS?
A. TPS
B. optimization
C. forecasts
D. simulation
Q:
Which of the following is considered the input in the systems thinking example of a DSS?
A. TPS
B. what-if
C. optimization
D. forecasts
Q:
What tracks KPIs and CSFs by compiling information from multiple sources and tailoring it to meet user needs?
A. granularity
B. visualization
C. digital dashboard
D. All of these are correct.
Q:
What produces graphical displays of patterns and complex relationships in large amounts of data?
A. granularity
B. visualization
C. digital dashboard
D. All of these are correct.
Q:
What refers to the level of detail in the model or the decision-making process?
A. granularity
B. visualization
C. digital dashboard
D. All of these are correct.
Q:
What is the DSS analysis that checks the impact of a change in a variable or assumption on the model?
A. optimization analysis
B. goal-seeking analysis
C. sensitivity analysis
D. what-if analysis
Q:
Tom Jordan is a manager for a McDonalds restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Toms store has been experiencing decreased sales for breakfast services over the past 3 months. Tom is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tom believes that he can drive revenue up by implementing a few different breakfast promotions, such as free coffee or hash browns with the purchase of a meal. Tom performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tom performing?
A. optimization analysis
B. sensitivity analysis
C. transaction analysis
D. goal-seeking analysis
Q:
Which of the following represent the four main DSS analysis techniques outlined in the chapter? A. what-if analysis, sensitivity analysis, goal-seeking analysis, optimization analysis B. workflow analysis, sensitivity analysis, growth analysis, organizational analysis C. what-if analysis, structured analysis, goal-seeking analysis, optimization analysis D. what-if analysis, sensitivity analysis, growth analysis, organizational analysis
Q:
Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?
A. TPS, DSS, EIS
B. DSS, TPS, EIS
C. EIS, DSS, TPS
D. None of these are correct; it varies from organization to organization.
Q:
Which of the following is considered the output in the systems thinking example of a TPS?
A. CRUD
B. calculate
C. reports
D. source document
Q:
Which of the following is considered part of the process in the systems thinking example of a TPS?
A. source document
B. calculate
C. report
D. All of these are correct.
Q:
Which of the following is considered an input in the systems thinking example of a TPS?
A. CRUD
B. calculate
C. report
D. source document
Q:
What is the flow that a systems thinking approach using a TPS would follow?
A. Streamlining (Input) - CRUD, Calculate (Process) - Reports (Output).
B. Source Documents (Input) - Optimization Analysis (Process) - (Feedback) - (Output).
C. Source Documents (Input) - CRUD, Calculate (Process) - Reports (Output) - (Feedback).
D. Selling Documents (Input) - Cycle Time (Process) - Reports (Output) - (Feedback).
Q:
Decision support systems model information using OLAP, which provides assistance in evaluating and choosing among different courses of action. Which of the following does not represent an example of a DSS in business?
A. an insurance company using a system to gauge risk of providing insurance to drivers who have imperfect driving records
B. a medical doctor may enter symptoms into a system to aid her in diagnosing and treating patients
C. a manufacturing digital dashboard showing visualizations of inventory and production
D. a dentist entering symptoms into a system to help diagnose and treat patients
Q:
When viewing systems thinking, source documents are the original transaction records. What would the source documents for a medical doctors payroll system include?
A. employee time sheets
B. employee benefit reports
C. employee wage rates
D. All of these are correct.
Q:
What is the MIS system that manipulates information to create business intelligence in support of strategic decision making?
A. online transaction processing (OLTP)
B. online analytical processing (OLAP)
C. digital dashboard
D. visualization
Q:
Which of the following does not represent an example of analytical information?
A. trends and product statistics
B. unstructured long-term decisions
C. five-year sales report
D. future growth projections
Q:
Online transaction processing (OLTP) is the capturing of transaction and event information using technology to _____________.
A. update existing information to reflect the new information
B. store the information
C. process the information according to defined business rules
D. All of these are correct.
Q:
A transaction processing system (TPS) is the basic business system that assists operational level analysts when making structured decisions. Which of the following is not an example of a TPS?
A. Targets internal company payroll system
B. Comfort Dental patient diagnosis system
C. First Banks overall accounting system
D. Stewart Sports order entry system
Q:
What are the three primary types of management information systems available to support decision making across the company levels?
A. transaction processing systems, decision support systems, executive information systems
B. analytical information, decision support systems, executive information systems
C. transaction processing systems, drill-down systems, expert systems
D. what-if analysis, sensitivity analysis, goal-seeking analysis
Q:
Which of the following is a not a type of organizational information system?
A. executive information system
B. decisions support system
C. analysis processing system
D. transactional processing system
Q:
Which of the following is an incorrect enterprise view of information technology?
A. Processes are analytical for executives and transactional for analysts.
B. Granularity is coarse for executives and fine for analysts.
C. Processing is OLTP for executives and OLAP for analysts.
D. None of these are correct.
Q:
What encompasses all organizational information and has a primary purpose of supporting the performance of managerial analysis or semistructured decisions?
A. OLTP
B. OLAP
C. analytical information
D. transactional information
Q:
What is the basic business system that serves the operational level and assists in making structured decisions?
A. OLTP
B. OLAP
C. TPS
D. DSS
Q:
What captures transaction and event information using technology to (1) process the information according to defined business rules, (2) store the information, and (3) update existing information to reflect the new information?
A. OLTP
B. OLAP
C. TPS
D. DSS
Q:
What models information and provides assistance in evaluating and choosing among different courses of action?
A. OLTP
B. OLAP
C. TPS
D. DSS
Q:
What is the manipulation of information to create business intelligence in support of strategic decision making?
A. OLTP
B. OLAP
C. TPS
D. DSS
Q:
What encompasses all the information contained within a single business process or unit of work and has a primary purpose of supporting the performance of daily operational or structured decisions?
A. OLTP
B. OLAP
C. analytical information
D. transactional information
Q:
Where would you categorize weaknesses in a SWOT analysis?
A. internal, helpful
B. internal, harmful
C. external, helpful
D. external, harmful
Q:
The Internet of Things (IoT) is a world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.
Q:
Where would you categorize strengths in a SWOT analysis?
A. internal, helpful
B. internal, harmful
C. external, helpful
D. external, harmful
Q:
Student:_________________________________________________________________
Q:
Which of the following are included as potential external weaknesses in a SWOT analysis that are harmful to an organization?
A. core competencies, market leaders, cost advantages, excellent management
B. lack of strategic direction, obsolete technologies, lack of managerial talent, outdated, product line
C. expanded product line, increase in demand, new markets, new regulations
D. new entrants, substitute products, shrinking markets, costly regulatory requirements
Q:
Which of the following are included as potential external opportunities in a SWOT analysis that are helpful to an organization?
A. core competencies, market leaders, cost advantages, excellent management
B. lack of strategic direction, obsolete technologies, lack of managerial talent, outdated, product line
C. expanded product line, increase in demand, new markets, new regulations
D. new entrants, substitute products, shrinking markets, costly regulatory, requirements
Q:
Which of the following are included as potential internal weaknesses in a SWOT analysis that are harmful to an organization?
A. core competencies, market leaders, cost advantages, excellent management
B. lack of strategic direction, obsolete technologies, lack of managerial talent, outdated product line
C. expanded product line, increase in demand, new markets, new regulations
D. new entrants, substitute products, shrinking markets, costly regulatory, requirements
Q:
Which of the following are included as potential internal strengths in a SWOT analysis that are helpful to an organization?
A. core competencies, market leaders, cost advantages, excellent management
B. lack of strategic direction, obsolete technologies, lack of managerial talent, outdated product line
C. expanded product line, increase in demand, new markets, new regulations
D. new entrants, substitute products, shrinking markets, costly regulatory, requirements
Q:
Which of the following statements is correct when considering a SWOT analysis?
A. strengths and weaknesses originate outside an organization.
B. opportunities and threats originate outside an organization.
C. strengths and threats originate inside an organization.
D. opportunities and weaknesses originate outside an organization.
Q:
A. acquiring new technology products and services
B. hiring new employees
C. reducing expenses
D. gaining invaluable feedback from customers
Q:
Gina works for Aquarium Retail Services selling high-end saltwater fish and tank supplies. Aquarium Retail Services is the current market leader in Ginas city. Gina has recently been approached by Deep Blue Incorporated with an opportunity to run its corporate nationwide marketing and sales division. Gina decides to jump at the opportunity! Deep Blue is attempting to gain a competitive ________ by stealing its competitors key employees.
A. power
B. entry barrier
C. advantage
D. loyalty
Q:
Which of the following statements is correct when considering a SWOT analysis?
A. Strengths and weaknesses originate inside an organization.
B. Opportunities and threats originate inside an organization.
C. Strengths and threats originate inside an organization.
D. Opportunities and weaknesses originate outside an organization.
Q:
What is included in a SWOT analysis?
A. strengths, weaknesses, organizations, and technology
B. strengths, weaknesses, opportunities, and threats
C. success, willingness, opportunities, and technology
D. success, weaknesses, organizations, and threats
Q:
What is a SWOT analysis?
A. evaluates an organizations strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies
B. analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry
C. views a firm as a series of business processes, each of which adds value to the product or service
D. generic business strategies that are neither organization nor industry specific and can be applied to any business, product, or service
Q:
Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?
A. the three generic strategies
B. the threat of substitute buyer power
C. differentiated costs
D. supplier loyalty
Q:
When a company is the first to market with a competitive advantage, this is called a first-mover advantage. All of the following companies were first-movers except ____________.
A. FedEx online self-service software
B. Apple iPad
C. Apple iPod
D. Microsoft Bing Search Engine
Q:
Which of the following is not a typical way that a company would duplicate a competitive advantage?
A. acquiring the new technology
B. copying the business operations
C. hiring away key employees
D. carrying large product inventories
Q:
What is a competitive advantage?
A. a product that an organizations customers place a lesser value on than similar offerings from a competitor
B. a feature of a product or service on which customers place a lesser value than they do on similar offerings from a supplier
C. a service that an organizations customers place a lesser value on than similar offerings from a supplier
D. a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors