Q&A Hero

Q: Symbolism plays an important role in communication in what type of culture? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Which of the following types of cultures derive meaning from the use of nonverbal communication? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Which type of culture demonstrates high values toward, and positive attitudes regarding, words? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Which of the following is NOT a type of communication barrier in international marketing? a. language and slang b. economic system c. eye contact d. stereotyping e. personal space issues

Q: Which of the following is NOT an individual difference that creates a barrier to communication as discussed in the text? a. age b. gender c. level of education d. setting e. status

Q: What is the name given to all of the potential barriers to communication? a. feedback b. distortion c. noise d. complications e. disruptions

Q: Which of the following is the perceived evaluation of a message? a. reaction b. assimilation c. response d. feedback e. confirmation

Q: Which of the following describes the person or group of persons for whom a message was intended? a. sender b. receiver c. audience d. target e. crowd

Q: Which occurs when a receiver processes a message using his or her various senses? a. decoding b. arranging c. encoding d. forming e. deciphering

Q: Any medium that carries a message is referred to as which of the following? a. transmission device b. listening device c. receiver tactic d. sender characteristic e. noise program

Q: Which of the following is the process of forming verbal and nonverbal cues? a. decoding b. arranging c. encoding d. forming e. deciphering

Q: Which of the following refers to the process of sending, receiving, and interpreting information? a. marketing b. communication c. promotion d. channel management e. message transmission

Q: Which of the following is NOT in a firms international promotions mix? a. advertising b. personal selling c. sales promotion d. pricing e. public relations

Q: Which of the following consists of a carefully designed combination of all communications with a companys internal and external publics? a. globally integrated marketing communications program b. globally integrated promotional program c. globally integrated marketing program d. globally integrated sales promotion program e. globally integrated international promotion campaign

Q: Discuss the major transportation modes in international distribution, including the various advantages and disadvantages of each mode.

Q: Discuss the various forms of export documentation that are important to international distribution.

Q: List and describe the roles of export merchants, trading companies, export commission houses, resident buyers, and brokers as they apply to international distribution activities.

Q: Describe the various methods for direct exporting, including home-country-based and foreign-country-based activities.

Q: List and describe the various internal firm reasons for exporting products internationally.

Q: International online retailing continues to grow in popularity with international marketers. a. True b. False

Q: International retailing activities apply most generally to very large retail operations. a. True b. False

Q: Types of utility associated with international distribution channels include place, time, possession, and communication. a. True b. False

Q: A product that arrives on schedule carries communication utility. a. True b. False

Q: Transportation costs greatly impact the efficiency and cost of delivery systems. a. True b. False

Q: Pipeline transportation is especially common for oil in the Middle East. a. True b. False

Q: Railroad transportation carries heavier products over long distances at a relatively lower cost. a. True b. False

Q: Containerization is especially popular in intermodal transportation. a. True b. False

Q: Ocean transportation tends to not be cost effective. a. True b. False

Q: Air transportation remains a relatively inexpensive form of international distribution. a. True b. False

Q: Carrying costs refer to the monies needed to finance inventory and warehouse a product. a. True b. False

Q: The ultimate objective of a logistics program is to meet the needs of customers in a convenient and timely fashion at the lowest possible cost. a. True b. False

Q: A confirmed letter of credit is a letter in which a bank explicitly confirms the credit in writing on the letter itself. a. True b. False

Q: A revocable letter of credit refers to a letter in which the importer bank can cancel or change terms of agreement without getting approval from all parties. a. True b. False

Q: The most secure financing document for exporters is a letter of credit. a. True b. False

Q: A document against payment refers to drafts in which a buyer agrees to pay the exporter by a certain time and the agreement must be signed before the buyer receives title to the goods. a. True b. False

Q: A document against acceptance refers to drafts in which a buyer must pay for goods before receiving title for them. a. True b. False

Q: Validated export licenses apply to products that are not highly regulated. a. True b. False

Q: The export license is one of the primary documents necessary for exporting. a. True b. False

Q: Brokers work to bring buyers and sellers together. a. True b. False

Q: Export commission houses represent foreign buyers in a domestic market. a. True b. False

Q: Export merchants are not involved with importing. a. True b. False

Q: Agents take ownership of products, while merchants do not. a. True b. False

Q: A foreign sales subsidiary offers little authority and independence to foreign exporting activities. a. True b. False

Q: Marketers experience loss of control with export marketing. a. True b. False

Q: Export selling means that a manufacturer sells a product to intermediaries that then handle the foreign selling of the product. a. True b. False

Q: Indirect exporting and export selling represent the same concept. a. True b. False

Q: Direct exporting and export marketing represent two different concepts. a. True b. False

Q: Most companies choose either market concentration or market spreading, but not both strategies. a. True b. False

Q: Marketing concentration involves growing exports in many different markets simultaneously and rapid expansion to new markets. a. True b. False

Q: Market spreading occurs when a company exports in a small number of markets and then slowly expands into additional countries. a. True b. False

Q: Unsolicited orders are the most common reasons for beginning exporting. a. True b. False

Q: Exporting products to a foreign country rarely helps a company pursue an expansion opportunity. a. True b. False

Q: Foreign market similarities with a domestic market generally increase confidence that exporting will be a successful international marketing tactic. a. True b. False

Q: Exporting to foreign countries always leads to lower risks for a company. a. True b. False

Q: Exporting a product can be a successful strategy for dealing with seasonal demand for a product in a home country. a. True b. False

Q: Economies of scale often lead to profitable exporting opportunities. a. True b. False

Q: The possession of unique assets that consumers want to purchase increases the potential for a company to make profits from exporting a product. a. True b. False

Q: One internal reason for exporting exists when a company leader has experience in a particular country. a. True b. False

Q: Exporting can be stimulated by latent demand. a. True b. False

Q: Which of the following is a type of warehouse facility not owned by the manufacturer? a. market-based warehouses b. contractual warehouses c. third-party warehouses d. intermediary channel warehouses e. government-owned warehouses

Q: Which of the following specifies the exact amount of raw materials that are in a shipment? a. bill of lading b. certificate of shipment c. bill of confirmation d. letter of export e. term of export

Q: Which of the following represents the most secure option for exporters regarding financing? a. bill of lading b. certificate of understanding c. bill of financing d. letter of credit e. terms of sale

Q: Which of the following requires that a buyer pay for goods before receiving them? a. market channel license b. bill of lading c. document against payment d. document against acceptance e. bill of first refusal

Q: Which of the following identifies merchandise in a shipment? a. market channel license b. bill of lading c. draft for payment d. export agreement e. export draft

Q: Which of the following types of license is relatively complicated and contains far more information pertaining to the various regulations that apply to the product being exported? a. legitimate b. validated c. concentrated d. general e. channel

Q: In international exporting, what type of license applies to products that are not highly regulated, and the license typically declares the product, its value, and final destination? a. legitimate b. validated c. concentrated d. general e. channel

Q: Which of the following is the simplest form of home-based direct exporting? a. built-in departments b. separate export departments c. export sales subsidiary d. sales branches e. sales subsidiary

Q: If many competitors already exist in a market, which strategy will lead to a higher market share? a. market concentration b. market development c. market spreading d. market channeling e. market proliferation

Q: Which of the following may be the best approach for an international marketer to use when entering a foreign market and barriers can be created to keep competitors from exporting to a market? a. market concentration b. market development c. market spreading d. market channeling e. market proliferation

Q: Trade associations, governmental agencies, and port authorities are which of the following? a. change agents b. outside forces c. regulatory bodies d. change intermediaries e. investment companies

Q: Which of the following describes the decrease in per unit cost resulting from an increased number of products manufactured? a. economies of scale b. economies of scope c. law of diminishing returns d. law of supply and demand e. law of diminishing margins

Q: A sporting goods store is a ______. a. convenience store b. supermarket c. hypermarket d. specialty store e. wholesale outlet

Q: Which of the following is NOT a major type of retailing in international marketing? a. convenience stores b. supermarkets c. hypermarkets d. specialty stores e. rack jobbers

Q: A store that offers a limited number of products plus gasoline is a ______. a. convenience store b. supermarket c. hypermarket d. specialty store e. shopping center

Q: A large retail store that also carries grocers is a ______. a. convenience store b. supermarket c. hypermarket d. specialty store e. distribution center

Q: When a company orders from a supplier because leaders receive valuable tips about the competition, which type of utility is present? a. time b. place c. possession d. communication e. logistical

Q: When a restaurant needs fresh fish for a Friday lunch special, which type of utility is needed? a. time b. place c. possession d. communication e. logistical

Q: Which type of store offers widely available, intensively distributed products to consumers? a. convenience b. supermarkets c. hypermarkets d. department e. specialty

Q: Providing information to other channel members and customers provides which type of utility? a. place b. time c. possession d. communication e. logistical

Q: Transferring ownership of products to consumers provides which of the following types of utility? a. place b. time c. possession d. communication e. logistical