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Marketing
Q:
Making sure a product is available when a consumer needs it provides which of the following types of utility?
a. place
b. time
c. possession
d. communication
e. logistical
Q:
Making a product available at a place that is convenient for buyers provides which of the following types of utility?
a. place
b. time
c. possession
d. communication
e. logistical
Q:
Combining water carriers and motor carriers in a delivery effort is known as which of the following?
a. birdybacking
b. fishbacking
c. piggybacking
d. railbacking
e. piggyboating
Q:
Combining motor carriers and air carriers in a delivery effort is known as which of the following?
a. birdybacking
b. fishbacking
c. piggybacking
d. railbacking
e. piggyboating
Q:
Which of the following describes the practice of loading flatbed trailers on rail cars for delivery on part of a distribution route, at which point they are transferred back to trucks for the balance of the delivery?
a. birdybacking
b. fishbacking
c. piggybacking
d. railbacking
e. piggyboating
Q:
Which method of transporting goods would not be used when shipping from Japan to Australia?
a. air
b. water
c. railroad
d. pipeline
e. motor carrier
Q:
Which country has the highest level of rail line availability?
a. the United States
b. the United Kingdom
c. Argentina
d. Brazil
e. China
Q:
Economic order quantity ______.
a. identifies the supplier from which merchandise should be reordered
b. specifies the rate at which inventory is being sold
c. notifies the supplier that inventory should be shipped
d. identifies the number of consumers purchasing inventory
e. identifies the point at which merchandise should be reordered
Q:
Which of the following remains the most extensively used method of distributing products internationally?
a. air
b. water
c. railroad
d. pipeline
e. intermodal
Q:
Which of the following is NOT one of the major methods of transportation for international distribution that is discussed in the text?
a. air
b. water
c. railroad
d. pipeline
e. electronic transmission
Q:
Which of the following identifies the point at which merchandise should be reordered along with the amount of volume to reorder?
a. economic reorder volume
b. economic reorder point
c. economic ordering quantity
d. economic inventory point
e. economic replenish rate
Q:
The stock turnover figure represents which of the following?
a. the number of times per year in which the average inventory on hand is sold
b. the number of times per year in which the average inventory on hand is purchased
c. the number of times per year in which the average inventory on hand is transferred
d. the number of times per year in which the average inventory on hand is exported
e. the number of times per year in which the average inventory is counted
Q:
3PL refers to which of the following?
a. third-party logistics
b. third-place logistics
c. third-product logistics
d. third-party liability
e. third-position logistics
Q:
Which of the following is NOT one of the five tasks of physical distribution?
a. materials handling
b. inventory control
c. product development
d. inventory location
e. order processing
Q:
Which term refers to all of the activities in the physical movement and storage of goods from a producer to a consumer?
a. distribution
b. exporting
c. logistics
d. importing
e. marketing channel management
Q:
Which of the following is NOT one of the features of letters of credit?
a. revocable vs. irrevocable
b. confirmed vs. unconfirmed
c. transferrable vs. non-transferable
d. intermediary vs. direct
e. deferred payment
Q:
Which of the following is one of the primary documents required for exporting?
a. bill of export
b. export document
c. export license
d. export agreement
e. export certification
Q:
Which of the following work to bring a buyer and seller together and focus on introductions and facilitation of contractual arrangements rather than on handling a product?
a. export commission houses
b. resident buyers
c. brokers
d. direct merchant intermediaries
e. resident brokers
Q:
Which of the following are permanent employees of a buyer who act as agents in indirect exporting?
a. export commission houses
b. resident buyers
c. brokers
d. direct merchant intermediaries
e. resident brokers
Q:
Which of the following represent foreign buyers in a domestic market and act as purchasing agents for foreign companies?
a. export commission houses
b. resident buyers
c. brokers
d. direct merchant intermediaries
e. resident brokers
Q:
Which of the following three activities are found with foreign countrybased direct exporting?
a. built-in department, separate export department, export sales subsidiary
b. built-in department, separate export department, foreign sales branch
c. built-in department, separate export department, foreign sales subsidiary
d. foreign sales branch, foreign sales subsidiary, and foreign-based distributors and agents
e. foreign sales branch, foreign sales subsidiary, and export sales subsidiary
Q:
Which of the following three activities are found with home-based direct exporting?
a. built-in department, separate export department, export sales subsidiary
b. built-in department, separate export department, foreign sales branch
c. built-in department, separate export department, foreign sales subsidiary
d. built-in department, separate export department, foreign-based distributors
e. built-in department, separate export department, foreign agents and representatives
Q:
Which of the following means that a manufacturer sells a product to intermediaries who then handle the foreign selling of a product?
a. direct marketing
b. direct exporting
c. direct importing
d. indirect exporting
e. indirect importing
Q:
Which of the following involves a producer or supplier being in charge of marketing to foreign buyers?
a. direct marketing
b. direct exporting
c. direct importing
d. indirect exporting
e. indirect importing
Q:
Which of the following involves growing exports in many different markets simultaneously and rapid expansion to new markets?
a. market spreading
b. market development
c. market concentration
d. market fulfillment
e. market proliferation
Q:
Which of the following occurs when a company exports to a small number of markets or just one key market and then slowly expands into additional countries?
a. market spreading
b. market development
c. market concentration
d. market fulfillment
e. market proliferation
Q:
Which of the following is NOT one of the external reasons firms use for exporting?
a. change agents
b. foreign market features
c. domestic market features
d. unsolicited orders
e. consumer indifference
Q:
Which of the following is NOT one of the internal firm reasons for exporting?
a. managerial urge
b. unique product characteristics
c. economies of scale
d. product development
e. overcapacity
Q:
Which of the following terms describes the act of bringing a foreign product into a domestic market?
a. importing
b. exporting
c. dual distribution
d. channel discrimination
e. market transporting
Q:
In an international context, merchant middlemen take title and ownership of products.
a. True
b. False
Q:
In an international context, agent middlemen take title or ownership of products.
a. True
b. False
Q:
International marketers use indirect strategies when they sell a product directly to their customers without the use of intermediaries.
a. True
b. False
Q:
International marketers use direct strategies when they sell a product directly to their customers without the use of intermediaries.
a. True
b. False
Q:
International marketers consider business precedent, local conditions, the availability of intermediaries, and managerial preference when selecting distribution strategies.
a. True
b. False
Q:
a. True
b. False
Ans: B
Q:
Exclusive distribution is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area.
a. True
b. False
Q:
When a company uses on a single channel member for distributing its product, it is using selective distribution.
a. True
b. False
Q:
Intensive distribution is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible.
a. True
b. False
Q:
Distribution intensity refers to the total number of products that a producer sends through a marketing channel.
a. True
b. False
Q:
Distribution intensity refers to the number of intermediaries that carry a product in a market.
a. True
b. False
Q:
Upstream activities concentrate on sending a product or supplies to another channel member, usually for resale.
a. True
b. False
Q:
Downstream activities focus on bringing a product or supplies into a company.
a. True
b. False
Q:
International distribution is the process by which products and services flow between producers, companies that act as intermediaries, and consumers, and that includes the transfer of ownership.
a. True
b. False
Q:
An international marketing channel consists of the marketing system that promotes the physical flow and ownership of products and services from producer to consumer.
a. True
b. False
Q:
The functions of international marketing channel members include all of the following EXCEPT ______.
a. researching market needs
b. promoting products
c. fulfilling order-taking duties
d. communicating with other channel members
e. monitor IMC initiatives
Q:
Which of the following is NOT a feature of a relationship-oriented culture as it pertains to international negotiations?
a. focus on increasing trust
b. focus on competition
c. high context
d. authority and position play key roles
e. collectivism
Q:
An important part of closing a negotiated deal includes which of the following?
a. BATNA
b. BATNI
c. BOTNI
d. BOTNA
e. BATNO
Q:
Which of the following is NOT a stage in the international negotiation process?
a. preparation
b. relationship building
c. information gathering
d. qualifying
e. closing the deal
Q:
Which of the following reflects a desire of channel members to continue channel relationships?
a. marketing channel trust
b. marketing channel commitment
c. marketing channel agreement
d. marketing channel coercion
e. marketing channel reliance
Q:
The knowledge that Al Tayer Group has about the industry represents a form of which kind of channel power?
a. legitimate
b. coercive
c. referent
d. captain
e. expert
Q:
As discussed in the text, M4 Science Corporation recently signed an international distribution agreement with Fukuda Corporation of Japan. The power that M4 has in this agreement is referred to as which of the following?
a. legitimate
b. coercive
c. referent
d. captain
e. expert
Q:
Which of the following is NOT a source of channel member power?
a. legitimate
b. coercive
c. referent
d. captain
e. expert
Q:
Which occurs when there are disputes between channel members at different levels?
a. vertical channel conflict
b. forward integration conflict
c. horizontal channel conflict
d. backward channel conflict
e. intermediary conflict
Q:
If two retailers that carry the same product have a conflict, it is which of the following?
a. vertical channel conflict
b. forward integration conflict
c. horizontal channel conflict
d. backward channel conflict
e. intermediary conflict
Q:
Which of the following are organizations with relationships that help move products from producers to consumers?
a. agent middlemen
b. merchant middlemen
c. channel captains
d. channel partners
e. logistics systems
Q:
Which of the following consists of a binding contract that identifies all the tasks to be performed by each channel member with regard to production, delivery, sorting, pricing, and promotional support?
a. contractual channel arrangement
b. contractual distribution agreement
c. contractual logistics agreement
d. channel structure agreement
e. channel captain agreement
Q:
International distributors begin to sell a product in either unauthorized countries or through unauthorized retailers when they engage in which of the following?
a. forward integration
b. backward integration
c. import marketing
d. parallel importing
e. closed path importing
Q:
The practice of distributing products through distribution channels that were not authorized by the marketer of the product is which of the following?
a. Gray marketing
b. forward integrating
c. backward integrating
d. import marketing
e. centralized integration
Q:
Which of the following is legal but violates most all international marketing channel agreements?
a. forward vertical integration arrangements
b. backward vertical integration arrangements
c. gray markets
d. decentralized integration arrangements
e. centralized integration arrangements
Q:
What type of vertical integration occurs when a marketer develops or acquires its own wholesale distribution system?
a. forward
b. backward
c. integral
d. intermediate
e. market based
Q:
What type of vertical integration involves manufacturers establishing wholesale distribution systems or company-owned retail outlets?
a. forward
b. backward
c. integral
d. intermediate
e. market based
Q:
What type of integration means that one member of a market channel merges with or acquires another intermediary?
a. vertical
b. horizontal
c. intermediate
d. channel based
e. market based
Q:
Which of the following strategies can increase consumer demand by making an item seem desirable?
a. push
b. pull
c. intermediary
d. consumer based
e. promotion based
Q:
Which of the following strategies can overcome intermediary resistance to foreign products?
a. push
b. pull
c. intermediary
d. consumer based
e. promotion based
Q:
Which of the following means that a producer concentrates on providing intermediaries with incentives that will lead them to cooperate in marketing a product?
a. push strategy
b. pull strategy
c. intermediary strategy
d. consumer-based strategy
e. promotions-based strategy
Q:
Which of the following means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions?
a. push strategy
b. pull strategy
c. intermediary strategy
d. consumer-based strategy
e. promotions-based strategy
Q:
Which of the following is NOT a key element involved with managing international distribution channels?
a. establishing international channel strategies
b. selecting intermediary arrangements
c. making channel arrangements and choosing channel partners
d. managing channel power
e. promoting market acceptance
Q:
Which of the following is NOT an international distribution system selection factor?
a. type of product
b. price
c. desired product position
d. perceptual map placement
e. target market
Q:
Which of the following correctly describes how distribution channels are likely to evolve as the global economy becomes increasingly integrated?
a. They will become less complex.
b. They will become less similar.
c. They will become increasingly complex.
d. They will become increasingly similar.
e. They will become obsolete.
Q:
Products that are exclusively distributed internationally tend to have which type of international marketing channels?
a. shorter
b. wider
c. longer
d. fewer
e. more
Q:
Products that are intensively distributed internationally tend to have which types of international marketing channels?
a. shorter
b. wider
c. longer
d. fewer
e. more
Q:
Which of the following terms refers to the number of intermediaries that a product goes through before reaching the consumer?
a. channel length
b. channel width
c. channel stability
d. channel breadth
e. channel depth
Q:
Which of the following are firms that represent importers/exporters in dealings with customs, including obtaining and submitting all documents for clearing merchandise through customs, arranging inland transportation, and paying all charges related to these functions?
a. freight forwarders
b. transportation companies
c. customs brokers
d. agent middlemen
e. certified middlemen
Q:
Which of the following are firms that specialize in moving products through various modes of transportation?
a. freight forwarders
b. transportation companies
c. customs brokers
d. import jobbers
e. certified middlemen
Q:
Which of the following provide shipping, documentation, customs clearance and brokerage, consolidation, storage, and insurance for international marketers?
a. freight forwarders
b. transportation companies
c. customs brokers
d. import jobbers
e. certified middlemen
Q:
A French ticket company that represents tickets for a musical concert in Spain without ever buying the seats is a(n) ______.
a. import middleman
b. service middleman
c. merchant middleman
d. agent middleman
e. trade middleman
Q:
When a Japanese middleman company purchases towels from a company in England and resells them, the Japanese company is a(n) ______.
a. import middleman
b. agent middleman
c. merchant middleman
d. trade middleman
e. related middleman
Q:
Which of the following types of middlemen purchase products from producers in one country and sells them to established distribution system members in another country?
a. import middlemen
b. merchant importers
c. agent importers
d. import jobbers
e. certified middlemen
Q:
Which of the following types of middlemen assume title and ownership of products that they market?
a. merchant middlemen
b. agent middlemen
c. registered middlemen
d. caption middlemen
e. certified middlemen
Q:
Which of the following types of middlemen do not take title or ownership of the products that they handle?
a. merchant middlemen
b. agent middlemen
c. registered middlemen
d. caption middlemen
e. certified middlemen