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Marketing
Q:
When a company utilizes one or more intermediaries in a marketing channel, it is using which of the following?
a. international marketing systems
b. direct marketing channels
c. indirect marketing channels
d. intermediary marketing channels
e. market-based channels
Q:
Which of the following strategies allows a firm greater control of the image of a brand?
a. direct marketing
b. indirect marketing
c. market-based distribution
d. intermediary-based distribution
e. market-based channeling
Q:
What type of marketing system relies on direct selling of a product or service to consumers or end users without the use of an intermediary?
a. international marketing system
b. direct marketing channel
c. indirect marketing channel
d. intermediary marketing channel
e. market-based channel
Q:
Convenience goods tend to be distributed using which form?
a. exclusive
b. extensive
c. selective
d. intensive
e. worldwide
Q:
Which of the following is factor that affects distribution decisions in foreign markets that is not always a consideration in home country markets?
a. price
b. quality
c. competition
d. infrastructure
e. price stability
Q:
French luxury-goods manufacturer, LVMH, markets products worldwide by utilizing what kind of distribution strategy, emphasizing one retailer per market?
a. exclusive distribution
b. selective distribution
c. intensive distribution
d. extensive distribution
e. dual distribution
Q:
Which of the following is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area?
a. exclusive distribution
b. selective distribution
c. intensive distribution
d. extensive distribution
e. dual distribution
Q:
When a company uses a strategy of using only a limited number of channel intermediaries in the international program, they are using which of the following?
a. exclusive distribution
b. selective distribution
c. intensive distribution
d. extensive distribution
e. dual distribution
Q:
Which of the following is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible in a particular market?
a. exclusive distribution
b. selective distribution
c. intensive distribution
d. extensive distribution
e. dual distribution
Q:
International marketing channel decisions include all of the following EXCEPT ______.
a. distribution intensity
b. selection of distribution channels
c. managing distribution channels
d. physical distribution
e. distribution positioning
Q:
Which set of activities concentrate on sending a product or supplies to another channel member, usually for resale?
a. intermediary activities
b. logistical activities
c. downstream activities
d. distribution activities
e. upstream activities
Q:
Which set of activities focuses on bringing a product or supplies into a company?
a. intermediary activities
b. logistical activities
c. downstream activities
d. distribution activities
e. upstream activities
Q:
The process by which products and services flow between international producers, companies that act as intermediaries, and consumers is which of the following?
a. international distribution
b. international logistics channel
c. global marketing system
d. international marketing system
e. international marketing channels
Q:
Which of the following is a marketing system that promotes the physical flow and ownership of products and services from producer to consumer?
a. international distribution system
b. international logistics channel
c. global marketing sys tem
d. international marketing system
e. international marketing channel
Q:
Discuss the various forms of channel member power as described in the text. Provide an example of each form and how it relates to international marketing channel management.
Q:
Discuss what is meant by a gray market. How do gray markets affect international marketing practices?
Q:
List and describe the key elements of managing international distribution channels as discussed in the text. Illustrate how each of these elements affects international distribution decisions.
Q:
Describe what is meant by intensive distribution, selective distribution, and exclusive distribution. Use examples of products that are marketed internationally to illustrate each of these concepts.
Q:
List and describe the various marketing channel decisions that are discussed in the text. Use an example of an international marketing channel of your choice to discuss your responses.
Q:
International marketing channel structure is impacted by cost, coordination, coverage, cooperation, and control issues.
a. True
b. False
Q:
A letter of credit is issued by a producer to a customer to indicate how much credit is available on a particular account.
a. True
b. False
Q:
Discrepancies of assortment include sorting out, accumulating, allocating, and assorting.
a. True
b. False
Q:
Performing market research duties is not a typical function provided by international marketing channel members.
a. True
b. False
Q:
Hofstedes cultural dimensions play an important role in international negotiations.
a. True
b. False
Q:
Negotiators often plan for what is known as BATNA, or the best alternative to a negotiated agreement.
a. True
b. False
Q:
The negotiation process as it applies to international marketing begins with preparation for negotiations and ends with closing a deal.
a. True
b. False
Q:
Power bases in international marketing channels include legitimate, referent, expert, reward, and cooperative.
a. True
b. False
Q:
Two major types of channel conflict are horizontal and vertical conflict.
a. True
b. False
Q:
Channel captains coordinate the marketing tasks provided by channel members.
a. True
b. False
Q:
Parallel importing is a gray market process in international marketing.
a. True
b. False
Q:
Horizontal integration exists when a company acquires or merges with another company at the same level of the distribution channel.
a. True
b. False
Q:
The Spanish clothing retail chain Zara uses a backward integration strategy as it produces many of its products in-house by producing its own products.
a. True
b. False
Q:
Vertical integration means that one member of a market channel merges with or acquires another intermediary.
a. True
b. False
Q:
International marketers usually select push or pull strategies, but they rarely use both.
a. True
b. False
Q:
A push strategy means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions.
a. True
b. False
Q:
A pull strategy focuses on providing intermediaries with incentives that will lead them to cooperate in marketing an international product.
a. True
b. False
Q:
International distribution decisions are largely impacted by country infrastructure development.
a. True
b. False
Q:
Political, geographical, economic, and cultural differences influence international distribution decisions.
a. True
b. False
Q:
International distribution system selection factors include type of product, price, competition, brand image, and target market considerations.
a. True
b. False
Q:
Japanese consumers make few trips to retailers which mean numerous large retail stores exist in the country.
a. True
b. False
Q:
International marketing channels differ significantly in both length and complexity.
a. True
b. False
Q:
A freight forwarder provides shipping, documentation, customs clearance and brokerage, consolidation, storage, and insurance for international marketers.
a. True
b. False
Q:
The chaebols of South Korea are similar in many ways to the Japanese keiretsus.
a. True
b. False
Q:
Trading companies are rare in the Pacific Rim.
a. True
b. False
Q:
Discuss the various international financing factors that affect international pricing that are discussed in the text including exchange rate fluctuations, price escalations, and administered prices. How do these issues affect international marketing strategy?
Q:
Discuss the various forms of countertrade that are presented in the text. Use examples to illustrate each form of countertrade.
Q:
Describe the concepts of currency regimes, floating exchange rates, fixed exchange rates, revaluation, and devaluation, and how they apply to international marketers. Why should international marketers pay close attention to these issues?
Q:
Discuss the various factors that influence currency movement, including individual and business transactions, inflation, interest rates, and trade and investment activity. Explain why international marketers need to monitor these developments.
Q:
List and describe the various properties of money that are presented in the text. Use an example of a currency to illustrate the various properties of money and how that currency satisfies each property.
Q:
An international marketers profit is only weakly impacted by international finance issues.
a. True
b. False
Q:
Administered prices can be used for sensitive, high-demand, or essential products.
a. True
b. False
Q:
Administered prices are set by a government, often in an attempt to weaken foreign competitors.
a. True
b. False
Q:
Price escalations are realized as the price of a product increases as it moves from one country to another because of transportation, middlemen, tariffs, and other expenses.
a. True
b. False
Q:
Buy-back countertrades are trade deals in which products are exchanged for cash.
a. True
b. False
Q:
Terms of trade refers to an agreed-upon payment in return for goods and services.
a. True
b. False
Q:
Hedging refers to any financial process that lessens financial risk.
a. True
b. False
Q:
Forward rates are the exchange rates for a previous transaction that is projected into the future.
a. True
b. False
Q:
Forward rates are the exchange rates for the delivery of a currency at a specific time in the future.
a. True
b. False
Q:
The Bretton Woods agreement established a global currency system.
a. True
b. False
Q:
The primary responsibility of the International Monetary Fund is currency stabilization.
a. True
b. False
Q:
Revaluation refers to a government increase in the par value of a currency under a fixed-rate regime.
a. True
b. False
Q:
A fixed or pegged regime sets a predetermined band or par value for a currency.
a. True
b. False
Q:
A floating exchange rate occurs when the value of a currency is allowed to respond freely to market forces.
a. True
b. False
Q:
Web communities refer to
A. online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
B. customers linked by a common Internet service provider.
C. virtual reality games that allow players to create their own worlds, countries, towns, etc.
D. websites that allow people to congregate online and exchange views on topics of common interest.
E. all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.
Q:
Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.
A. blogs
B. web communities
C. buzz
D. chat oases
E. web cafs
Q:
The communication capabilities of Internet-enabled technologies provide consumer convenience, reduce information search costs, and make choice assistance possible. Communication also promotes __________.
A. consumer responsibility
B. closer global alliances
C. web communities
D. social responsibility
E. courteous online dialogue
Q:
The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification; (2) __________; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.
A. online colonies
B. government-to-marketer Do Not Spam monitoring
C. web-to-web customer exchanges
D. phishing and spamming whistleblowing
E. consumer-to-marketer buying and service requests
Q:
The communication capabilities of Internet-enabled technologies take three forms: (1) __________; (2) consumer-to-marketer buying and service requests; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.
A. marketer-to-consumer e-mail notification
B. government-to-marketer Do Not Spam monitoring
C. phishing and spamming whistleblowing
D. online colonies
E. web-to-web customer exchanges
Q:
Internet-enabled technologies provide communication capabilities that take three forms. They are
A. a highly interactive and individualized information and exchange environment, telephone-based customer service, and order processing via PayPal.
B. marketer-to-consumer e-mail notification, telephone-based customer service, and order processing via PayPal.
C. consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification, and telephone-based customer service.
D. recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer e-mail notification.
E. marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests, and consumer-to-consumer chat rooms, instant messaging, and social networking websites.
Q:
Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as __________.
A. customerization
B. viral marketing
C. communication
D. spam
E. buzz
Q:
Reebok, Schwab, Dell, and Seven Cycles are all examples of companies who have been very successful because of their ability to __________ their products and services for their online customers and also personalize the marketing and overall shopping and buying interaction for them.
A. dispense
B. recommend
C. finance
D. distribute
E. customize
Q:
The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________.
A. connectivity
B. customerization
C. customer digitalization
D. online facilitation
E. intermediation
Q:
Customization refers to
A. the specialization in one very small but highly sought out specialty item.
B. Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C. the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
D. items that are unique in every dimension to minimize feature bloat.
E. novelty items used as sales promotions such as cups, hats, etc. that will be imprinted with a company logo and use the company colors and slogans if applicable.
Q:
Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.
A. connectivity
B. customerization
C. customization
D. communication
E. convenience
Q:
One of the reasons for the continued success of Zappos.com is its ability to provide __________ through an online chat room for prospective buyers to ask questions.
A. chat assistance
B. choice assistance
C. blog assistance
D. tech assistance
E. bot assistance
Q:
Choice, a reason customers shop and buy online, has two dimensions. They are
A. availability and price.
B. speed and availability.
C. wide product or service selection and speed.
D. choice assistance and speed.
E. wide product or service selection and choice assistance.
Q:
The ability of customers to avail themselves of numerous websites for almost anything they want and the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions are dimensions of __________, one of the reasons consumer shop and buy online.
A. choice
B. communication
C. customization
D. control
E. compatibility
Q:
On eBay.com, the Internet auction website, sellers design the web page on which they sell their merchandise. One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky. The page contained six pictures of the tray from different angles and an animated depiction of an American flag. Many potential buyers abandoned the web page before all the pictures downloaded. The seller must have been unaware of the __________.
A. eight-second rule
B. 80/20 principle
C. stickiness principle
D. hierarchy of needs
E. efficiency rule
Q:
The view that holds customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds is referred to as __________.
A. the stickiness guideline
B. the 80/20 principle
C. the eight-second rule
D. the law of limited patience
E. the expedience factor
Q:
The eight-second rule refers to the view that
A. if a website does not attract a consumer's attention in the first eight seconds, the consumer will move on to a different site.
B. customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
C. any online purchase should take no more than eight seconds to complete.
D. prospective customers will not wait longer than eight seconds for a response in a chat room.
E. 50 percent of online consumers will spend less than eight seconds surfing a website.