Q&A Hero

Q: QVC is a television home shopping network. It generates sales of more than $8.6 billion from its 60 million customers by A. restricting purchases only through its Mall of America studio. B. broadcasting live five hours a day every weekday evening during prime time. C. offering more than 1,150 products each week. D. offering overstocked items from retailers at a fraction of the original cost. E. running live podcasts and live streaming over the Internet.

Q: Currently, the three largest television home shopping programs in the United States are A. QVC, HSN, and ShopNBC. B. Direct Shopper, Shop at Home, and ShopNBC. C. ValueVision, Shop at Home, and QVC. D. Shop America, Direct shopper, and J.S. Global. E. Shop at Home, QVC, and HSN.

Q: Jim Smith is an avid fly fisherman who lives in Deer Key, FL. For his hobby, Jim needs large rubber rafts, hip waders, special fishing rods, reels, line, and an assortment of fishing tackle and lures. There are no sporting goods stores in Deer Key, so Jim orders his fishing supplies from the L.L. Bean catalog. His supplies are generally delivered to his home within 72 hours. Jim is using a __________ to satisfy his fishing supply needs. A. home delivery retailer B. quick response retailer C. direct-mail marketer D. flexible response marketer E. regional marketer

Q: The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing? A. direct selling and telemarketing B. direct-mail and telemarketing C. telemarketing and online retailing D. online retailing and direct-mail E. direct-mail and direct selling

Q: Usage of specialty catalogs, like those from firms like IKEA, Crate and Barrel, and L.L. Bean have been affected by all of the following factors EXCEPT: A. influence of larger retailers as their marketing activities have increased the number and variety of products consumers purchase through direct mail and catalogs. B. higher paper costs, an increase in postage rates, and the possibility of the U.S. Postal Service reducing delivery to five days a week. C. the growing interest in do-not-mail legislation. D. the concern for "green" mailings and catalogs. E. the growing influence of television home catalog shopping where consumers view the products they are interested in and then order those they want over the telephone.

Q: Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation, and concern for "green" mailings have resulted in A. a switch to online catalogs and direct-to-customer e-mail advertisements. B. a focus on proven rather than prospective customers. C. the use of thinner, lightweight paper products. D. the banning of "junk" mail by a growing number of environmentally-concerned communities. E. a resurgence in non-automated telemarketing.

Q: Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation, and concern for "green" mailings have resulted in A. a switch to online catalogs and direct-to-customer e-mail advertisements. B. the use of thinner, lightweight paper products. C. a focus on specialty catalogs for market niches. D. the banning of "junk" mail by a growing number of environmentally-concerned communities. E. a resurgence in non-automated telemarketing.

Q: Ikea catalog photo An IKEA mail order catalog (see photo above) is an example of __________ retailing. A. intrusive B. intertype C. scrambled D. nonstore E. hypermarket

Q: In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________. A. availability B. quality C. brand name recognition D. price E. pre- or postsale services

Q: In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services. A. availability B. quality C. variety D. brand name recognition E. adaptability

Q: In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services. A. profitability B. information C. quality D. brand name recognition E. availability

Q: Which is the most common form of distribution density used today? A. selective distribution B. intensive distribution C. extensive distribution D. exclusive distribution E. concentrated distribution

Q: The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________. A. intensive distribution B. selective distribution C. extensive distribution D. exclusive distribution E. concentrated distribution

Q: Which type of distribution lies between the two distribution extremes, combining some market coverage benefits and some control over resale? A. intensive distribution B. discriminate distribution C. exclusive distribution D. selective distribution E. concentrated distribution

Q: Selective distribution refers to A. the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. B. the distribution of products or services in markets where there are currently no other competitors. C. the distribution of products or services where the producer owns the entire channel of distribution. D. the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. E. the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Q: A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________. A. intensive distribution B. extensive distribution C. selective distribution D. exclusive distribution E. concentrated distribution

Q: For which of the following products would their respective manufacturers be most likely to use exclusive distribution? A. Timex watches, Hanes underwear, and Nike shoes B. Chanel perfume, Steinway pianos, and Baccarat crystal C. Oreos, Teddy Grahams, and Nilla Wafers D. paper clips, light bulbs, and file folders E. Lean Cuisine meals, Breyer's Ice Cream, and Coca-Cola

Q: Which type of distribution density does Piaget use when this maker of fine jewelry and watches distributes its products through a single retailers in select cities in the United States? A. intensive distribution B. extensive distribution C. selective distribution D. exclusive distribution E. private label distribution

Q: Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area? A. exclusive distribution B. intensive distribution C. extensive distribution D. selective distribution E. private label distribution

Q: Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use? A. intensive distribution B. extensive distribution C. selective distribution D. exclusive distribution E. private label distribution

Q: John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use? A. intensive distribution B. exclusive distribution C. extensive distribution D. selective distribution E. private label distribution

Q: Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________. A. it provides a point of difference for a retailer or distributor B. it eliminates channel conflict C. it is usually chosen for convenience D. it has market coverage benefits E. it is the most common form of distribution intensity

Q: Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________. A. it is the most common form of distribution intensity B. it eliminates channel conflict C. it is usually chosen for convenience D. it has market coverage benefits E. it limits head-to-head competition for an identical product

Q: There are three degrees of distribution - one of these being intensive distribution. What is the extreme opposite of this degree of density? A. exhaustive distribution B. thorough distribution C. selective distribution D. concentrated distribution E. exclusive distribution

Q: Exclusive distribution refers toA. the distribution of products or services in markets where there are currently no other competitors.B. the distribution of products or services where the producer owns the entire channel of distribution.C. the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.D. the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.E. the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Q: A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________. A. intensive distribution B. extensive distribution C. selective distribution D. concentrated distribution E. exclusive distribution

Q: Breath mints, bottled water, and batteries would most likely use which type of distribution density? A. extensive distribution B. intensive distribution C. selective distribution D. exclusive distribution E. concentrated distribution

Q: Candy bars should most likely be sold using which type of target market coverage? A. exclusive distribution B. direct distribution C. intensive distribution D. dual distribution E. selective distribution

Q: Intensive distribution refers toA. the distribution of products or services in markets where there are currently no other competitors.B. the distribution of products or services where the producer owns the entire channel of distribution.C. the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.D. the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.E. the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Q: The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________. A. intensive distribution B. extensive distribution C. selective distribution D. exclusive distribution E. concentrated distribution

Q: The three degrees of distribution density are A. intensive, extensive, and selective. B. extensive, concentrated, and selective. C. intensive, exclusive, and selective. D. extensive, pervasive, and concentrated. E. concentrated, exclusive, and intensive.

Q: In marketing, the term __________ is used to describe the number of stores in a geographical area. A. density B. breadth C. depth D. mass E. concentration

Q: In terms of target market coverage, density refers to the number of __________ in a geographical area. A. target market customers B. competitors C. wholesalers D. retail stores E. stakeholders

Q: When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3) A. How many of the firm's competitors will be using the same channels? B. Which channels have strategic channel alliances with other resellers? C. How long have the channel members and intermediaries been in business? D. Who is responsible for negotiating the channel or intermediary contracts? E. Which channel and intermediaries will be the most profitable?

Q: Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart plays the important role in a(n) A. service-sponsored retail system. B. administered vertical marketing system. C. retailer-sponsored cooperative. D. administered cooperative system. E. manufacturer-sponsored cooperative.

Q: Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent? A. corporate vertical marketing system B. integrated vertical marketing system C. contractual vertical marketing system D. administered vertical marketing system E. forward integration vertical marketing system

Q: Which of the following statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system? A. Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement. B. Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership, rather than through contractual arrangement. C. Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size. D. Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems. E. Administered vertical marketing systems achieve coordination in production and distribution through the size and influence of one channel member rather than through ownership.

Q: An administered vertical marketing system refers to a marketing system A. that achieves coordination at successive stages of production and distribution by contractual agreements between channel members. B. that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain. C. that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership. D. where a channel member (producer, wholesaler, or retailer) is elected to coordinate, direct, and support all other channel members. E. that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.

Q: The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n) __________. A. corporate vertical marketing system B. integrated vertical marketing system C. contractual vertical marketing system D. administered vertical marketing system E. interactive vertical marketing system

Q: A(n) __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines. A. service-sponsored franchise system B. service-sponsored retail franchise system C. manufacturer-sponsored wholesale franchise system D. manufacturer-sponsored retail franchise system E. administered vertical marketing system

Q: A(n) __________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines. A. service-sponsored retail franchise system B. manufacturer-sponsored wholesale franchise system C. manufacturer-sponsored retail franchise system D. administered vertical marketing system E. service-sponsored franchise system

Q: Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________. A. customer-generated franchising system B. service-sponsored retail franchise system C. manufacturer-sponsored wholesale franchise system D. manufacturer-sponsored retail franchise system E. administered vertical marketing systems

Q: A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers. A. service-sponsored franchise system B. service-sponsored retail franchise system C. manufacturer-sponsored wholesale franchise system D. manufacturer-sponsored retail franchise system E. administered vertical marketing system

Q: In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions. A. service-sponsored producer franchise system B. service-sponsored retail franchise system C. manufacturer-sponsored wholesale franchise system D. manufacturer-sponsored retail franchise system E. administered vertical marketing system

Q: Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob? A. He should develop an administered vertical marketing system. B. He should establish a corporate vertical marketing system. C. He should open up branch offices around the country to provide the exposure he needs. D. He should establish a wholesaler-sponsored voluntary chain. E. He should establish a service-sponsored retail franchise system.

Q: Ford uses a(n) __________, whereby the company license dealers in North America to sell Ford automobiles subject to various sales and service conditions. A. service-sponsored producer franchise system B. service-sponsored retail franchise system C. manufacturer-sponsored wholesale franchise system D. manufacturer-sponsored retail franchise system E. administered vertical marketing system

Q: The four most popular types of franchise arrangements are A. service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems. B. service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems. C. manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains. D. manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains. E. administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.

Q: There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems; and (4) __________. A. service-sponsored retail franchise systems B. wholesaler-sponsored franchise systems C. horizontal-marketing franchise systems D. contractual-sponsored franchise systems E. customer-generated franchise systems

Q: There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems. A. service-sponsored retail franchise systems B. manufacturer-sponsored wholesale franchise systems C. horizontal-marketing franchise systems D. contractual-sponsored franchise systems E. customer-oriented franchise systems

Q: There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems. A. contractual-sponsored franchise systems B. wholesaler-sponsored franchise systems C. manufacturer-sponsored retail franchise systems D. horizontal-marketing franchise systems E. customer-oriented franchise systems

Q: Franchising is one form of a(n) __________. A. corporate vertical marketing system B. horizontal marketing system C. administered vertical marketing system D. wholesaler-sponsored voluntary system E. contractual vertical marketing system

Q: Franchising refers to A. a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty. B. a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules. C. purchasing the name, branding, and raw materials from one organization and transferring it to another. D. a practice whereby one firm's marketing channel is used to sell another firm's product. E. selling an idea to a larger company and letting it do all the manufacturing, distribution, and marketing.

Q: A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________. A. a corporate vertical marketing system B. a wholesaler sponsored voluntary chain C. a retailer-sponsored cooperative D. franchising E. an administered vertical marketing system

Q: Ace Hardware is a national __________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities. A. service-sponsored retail system B. administered cooperative system C. retailer-sponsored cooperative D. manufacturer-sponsored cooperative E. wholesaler-sponsored voluntary chain

Q: A retailer-sponsored cooperative refers toA. small, independent retailers forming an organization that operates a wholesale facility cooperatively.B. a vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management.C. an agreement among small, privately owned manufacturers to pool their resources by sharing installations, heavy equipment, and warehousing that they would be unable to afford on their own.D. an agreement among retailers to pool their resources by purchasing services such as signage, snow removal, and trash removal that affects the physical space (strip mall, etc.) they all share.E. small, independent retailers that pool their resources to fianc store expansion programs.

Q: Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively? A. retailer-sponsored cooperative B. service-sponsored retail system C. administered cooperative system D. manufacturer-sponsored cooperative E. wholesaler-sponsored voluntary chain

Q: IGA and Ben Franklin variety and craft stores are examples of A. service-sponsored retail systems. B. wholesaler-sponsored voluntary chains. C. retailer-sponsored cooperatives. D. administered cooperative systems. E. manufacturer-sponsored cooperatives.

Q: A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as a(n) __________. A. service-sponsored retail franchise system B. retailer-sponsored cooperative C. administered vertical marketing system D. manufacturer-sponsored retail franchise system E. wholesaler-sponsored voluntary chain

Q: There are three variations of contractual vertical marketing systems: retailer-sponsored cooperatives, franchising, and __________. A. service-oriented voluntary chains B. channel-dominated voluntary chains C. wholesaler-sponsored voluntary chains D. distributorship cooperatives E. reseller franchising

Q: There are three variations of contractual vertical marketing systems: wholesaler-sponsored voluntary chains, franchising, and __________. A. service-oriented voluntary chains B. channel-dominated voluntary chains C. distributorship cooperatives D. retailer-sponsored cooperatives E. reseller franchising

Q: There are three variations of contractual vertical marketing systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and __________. A. franchising B. service-oriented voluntary chains C. channel-dominated voluntary chains D. distributorship cooperatives E. reseller franchising

Q: A contractual vertical marketing system refers to an arrangement whereby A. privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone. B. independent production and distribution firms integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone. C. a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region. D. a firm reaches different buyers by employing two or more different types of channels for the same basic product. E. a firm formally designates by contract one channel member - whether producer, wholesaler, or retailer - to coordinate, direct, and support all other channel members.

Q: Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices A. backward integration. B. cooperative integration. C. vertical integration. D. joint venturing. E. horizontal integration.

Q: When a retailer owns a manufacturing operation, it is referred to as A. forward integration. B. lateral integration. C. a joint venture. D. horizontal integration. E. backward integration.

Q: Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad. Apple uses __________. A. dual distribution B. backward integration C. forward integration D. horizontal integration E. strategic channel alliances

Q: Forward integration means A. a retailer owns a manufacturing operation. B. a wholesaler owns a manufacturing operation. C. retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders. D. a producer owns an intermediary at the next level down in the marketing channel. E. all links in the distribution chain own stock in the manufacturer's company.

Q: When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as __________. A. horizontal integration B. forward integration C. parallel integration D. lateral integration E. backward integration

Q: 21st Century Fox is the new name for its broadcast/cable TV networks and TV/movie studios. Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks, 21st Century Fox is an example of a(n) A. corporate vertical marketing system. B. integrated marketing system. C. contractual vertical marketing system. D. corporate horizontal marketing system. E. contractual horizontal marketing system.

Q: Cessna is considered the volume leader in the executive-jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna A. does not fall under the jurisdiction of any federal regulatory agency. B. owns several of the entities that would make up the traditional marketing channel. C. has eliminated economies of scale. D. has achieved a high level of social responsibility. E. uses outsourcing for all component parts and materials.

Q: A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that would give it the most control over supply sources. Which marketing channel system should this company choose? A. a contractual vertical marketing system B. an administered vertical marketing system C. a corporate vertical marketing system D. an integrated marketing system E. a retailer-sponsored cooperative

Q: Which of the following statements regarding corporate vertical marketing systems is most accurate? A. Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods. B. Corporate vertical marketing systems can use forward integration or backward integration but not both. C. Corporate vertical marketing systems increase distribution costs. D. Corporate vertical marketing systems result in increased capital investments and fixed costs. E. Corporate vertical marketing systems are only effective with low-end consumer products.

Q: Which of the following statements regarding corporate vertical marketing systems is most accurate? A. Corporate vertical marketing systems can use either forward integration or backward integration but not both. B. Corporate vertical marketing systems increase distribution costs. C. Corporate vertical marketing systems increase investment but decrease fixed costs. D. Corporate vertical marketing systems are only effective with low-end consumer products. E. Corporate vertical marketing systems offer more control over supply sources or resale of products.

Q: Which of the following statements regarding corporate vertical marketing systems is most accurate? A. Corporate vertical marketing systems require all links in the marketing chain to share title to the goods passed through these firms. B. Corporate vertical marketing systems can incorporate both forward and backward integration. C. Corporate vertical marketing systems increase distribution costs. D. Corporate vertical marketing systems increase investment increases but decrease fixed costs. E. Corporate vertical marketing systems are only effective with low-end consumer products.

Q: The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________. A. contractual vertical marketing system B. corporate vertical marketing system C. integrated marketing system D. corporate horizontal marketing system E. contractual horizontal marketing system

Q: A corporate vertical marketing system refers to A. small, independent retailers that form an organization that operates a wholesale facility cooperatively. B. professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances. C. the combination of successive stages of production and distribution under a single ownership. D. professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. E. a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.

Q: The three major types of vertical marketing systems are corporate, contractual, and __________. A. administered B. integrated C. cooperative D. delegated E. manufacturer-dominated

Q: The three major types of vertical marketing systems are administered, corporate, and __________. A. integrated B. cooperative C. delegated D. manufacturer-dominated E. contractual

Q: Vertical marketing systems refer to A. professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact. B. professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. C. retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively. D. professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances. E. channel partnerships that share responsibility for ordering and physically distributing each other's products.

Q: Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________. A. integrated marketing systems B. horizontal marketing systems C. vertical marketing systems D. functional marketing systems E. cooperative marketing systems

Q: The General Mills-Nestle strategic channel alliance A. increased the ready-to-eat cereal worldwide market share of these companies. B. served as a model for Post Cereal and Weetabix, a British firm. C. increased the hot cereal worldwide market share of these companies. D. increased the ready-to-eat cereal market abroad but decreased General Mills' hot cereal market share in the U.S. E. resulted in a lawsuit from Kellogg's, the global leader in the ready-to-eat cereal market, which cited unfair trade practices.