Q&A Hero

Q: If Wendy's customers are buying an eating experience, which of the following rationales would make the most sense if you were to group the products Wendy's sells? A. grouping by caloric intake B. grouping by price C. grouping by meal occasion D. grouping by usage rate E. grouping by level of uniqueness

Q: Australia-based Renewable Energy Ltd. sells a $10 million device that converts manure into energy. One of these devices is capable of generating energy equal to $2 million of natural gas per year. The company believes its target market consists of businesses similar to its first customer, a fertilizer manufacturer that was located in a rural area. If the firm expands to the United States, it most likely will use which of the following strategies to segment its market? A. behavioral and geographic B. number of employees and behavioral C. purchase location and purchase type D. NAICS code and geographic E. behavioral and NAICS code

Q: The William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people. Thus, the agency is using __________ segmentation. A. entertainment B. psychographic C. geographic D. usage rate E. behavioral

Q: Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which segmentation variable might Evergreen use to segment the market? A. NAICS sector, such as manufacturers, or retailers, or lawyers B. number of locations C. who buys, such as individual buyer or buying groups D. metropolitan statistical area E. number of employees

Q: Which of the following statements about market segmentation for organizational markets is most accurate? A. Criteria for segmenting markets are the same whether the market is composed of consumers or organizations. B. Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets. C. Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets. D. Consumer markets use market segmentation criteria while organizational markets do not. E. The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

Q: Variables such as location, the North American Industry Classification System (NAICS) code, and number of employees are all examples of ways to A. differentiate products. B. forecast sales to a consumer market. C. segment an organizational market. D. promote NAFTA. E. segment a consumer market.

Q: Which of the following is a basis used to segment U.S. organizational markets? A. geographic B. psychographic C. income D. prospects E. education

Q: As an owner of a Wendy's fast-food restaurant located near a large urban university, you need to analyze your customers and determine which segmentation base and its associated variable(s) you will use to segment your target market. Which segmentation base and associated variable (s) should you use? A. psychographic: VALS and personality B. demographic: gender and age C. behavioral: students and nonstudents D. geographic: city size and zip code E. transportation mode: car, bike, public transportation, and none (walking)

Q: Figure 8-4To the owner of a Wendy's fast-food restaurant, the information in Figure 8-4 above suggestsA. new menu items or promotional strategies may be needed to convert prospects into users.B. most of the respondents think of Wendy's as their primary fast food restaurant.C. McDonald's has fewer "exclusively loyal" customers than does Wendy's.D. Burger King is closing in on your market share.,E. a need to devise a marketing program to change the minds of nonprospects.

Q: Figure 8-4 For an owner of a Wendy's fast-food restaurant, the information in Figure 8-4 above suggests A. Wendy's has an advantage over both McDonald's and Burger King as being the most preferred "second choice" restaurant. B. most of the respondents think of Wendy's as their primary fast food restaurant. C. a need to devise a marketing program to win customers from McDonald's and Burger King. D. McDonald's has fewer "exclusively loyal" customers than does Wendy's. E. Burger King is closing in on your market share.

Q: Figure 8-4 To the owner of a Wendy's fast food restaurant, the information in Figure 8-4 above suggests that Wendy's prospects are __________ of the total compared to __________ for McDonald's. A. 57.0 percent, 51.0 percent B. 15.2 percent, 40.5 percent C. 14.6 percent, 14.6 percent D. 15.2 percent, 19.0 percent E. 57.0 percent, 26.0 percent

Q: Todd Harris and Associates, a New York sales promotion agency, discovered from an analysis of its files that one-quarter (or 25 percent) of its clients generated more than three-quarters (or 75 percent) of its fees and commissions. This is an example of what classic concept? A. the two quarter gap B. the 80/20 rule C. the law of usage D. the 75/25 exchange E. Paul's Law

Q: The 80/20 rule is most closely related to which basis of segmentation? A. geographic B. psychographic C. opportunistic D. demographic E. behavioral

Q: The 80/20 rule suggests that A. 80 percent of a firm's inventory should be readily available while 20 percent should be reserved for emergency demand. B. 80 percent of a firm's first-time users will become brand loyal while 20 percent will use the product only once and then abandon it. C. 80 percent of a firm's sales are obtained from 20 percent of its customers. D. 80 percent of a firm's marketing program expenses are tax deductible while 20 percent are not. E. 80 percent of a firm's products will be sold to ultimate consumers while 20 percent to organizational buyers.

Q: A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. Which segmentation base did these organizations use the most? A. behavioral B. psychographic C. geographic D. demographic E. product

Q: Airline programs that encourage passengers to repeatedly use the same airline focus on usage rate and employ a __________ strategy. A. rate of recurrence B. product utilization C. incidence D. frequency marketing E. consumption index

Q: Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly. This marketing strategy is based on A. geographic segmentation. B. behavioral segmentation. C. psychographic segmentation. D. demographic segmentation. E. buying condition segmentation.

Q: The market segmentation strategy known as frequency marketing focuses on A. trial. B. the average number of times a person in the target audience is exposed to an advertisement. C. consumption preferences. D. turnover. E. usage rate.

Q: Frequency marketing is a strategy that focuses on A. demographics. B. benefits offered. C. usage rate. D. geography. E. lifestyle.

Q: Alamo, a car rental firm, targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year. Alamo likely segments its market by A. usage rate. B. benefits offered. C. demographics. D. geography. E. lifestyle.

Q: Usage rate refers to A. the percentage of total possible users divided by the total number of consumers who actually use a product or service. B. the number of times a customer uses or recommends a product or service annually. C. quantity consumed or patronage (store visits) during a specific period. D. the maximum number of times a customer has used a product or service historically. E. the profits a firm earns from customers who consume a particular product or service.

Q: ExxonMobil targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card. In this example, ExxonMobil is using which segmentation variable? A. needs B. lifestyle C. behavioral D. psychographic E. demographic

Q: Many companies have cut travel budgets so that very few business people are authorized to fly first class. Despite the shrinking pool of business-class travelers, British Airways has grown market share for its transatlantic business class by offering greater comfort. Promotions to frequent fliers stress that passengers can sleep in fully reclining seats and arrive refreshed to carry out a full day's schedule. The segmentation strategy of British Airways is an example of A. life stage segmentation. B. lifestyle segmentation. C. social class segmentation. D. behavioral segmentation. E. psychographic segmentation.

Q: Potluck participants bring a variety of dishes to share with family, friends, or coworkers at these events, but it is easy to forget to take the bowl that you brought home with you. Reynolds responded to this problem by creating PotLux cookware, attractive and inexpensive disposable dishes for transporting food. Reynolds is using __________ segmentation here. A. psychographic B. behavioral C. demographic D. social E. geographic

Q: Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences? A. demographic segmentation B. psychographic segmentation C. behavioral segmentation D. geographic segmentation E. socioeconomic segmentation

Q: College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack. However, their dorm rooms are often woefully short of space. MicroFridge marketers understand this and offer a combination microwave, refrigerator, and freezer targeted to these students. MicroFridge is most likely using which basis of segmentation? A. sociocultural segmentation B. psychographic segmentation C. geographic segmentation D. behavioral segmentation E. socioeconomic segmentation

Q: A national car rental firm targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year. The company is using __________ segmentation. A. geographic B. demographic C. loyalty D. psychographic E. behavioral

Q: Behavioral segmentation may be based onA. lifestyles and demographics.B. retailer and wholesaler behaviors.C. geographic and demographic criteria.D. product features and retail store type.E. demand and supply.

Q: Product features and usage rate are both variables used to employ __________ segmentation. A. geographic B. demographic C. loyalty D. psychographic E. behavioral

Q: Segmentation based on what product features are important to different customers is known as A. demographic segmentation. B. behavioral segmentation. C. psychographic segmentation. D. geographic segmentation. E. socioeconomic segmentation.

Q: Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as A. demographic segmentation. B. psychographic segmentation. C. geographic segmentation. D. behavioral segmentation. E. socioeconomic segmentation.

Q: Nielsen PRIZM segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code. A. financially B. behaviorally C. ethnically D. socially E. ethnographically

Q: The Nielsen PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as A. situational segmentation. B. socioeconomic segmentation. C. geographic segmentation. D. psychographic segmentation. E. behavioral segmentation.

Q: Magazines like Fitness, Field & Stream, Golf Digest, and Health focus on how people live their lives, and thus all use a __________ segmentation strategy. A. psychographic B. behavioral C. situational D. socioeconomic E. geographic

Q: Personality and lifestyle are both variables used to employ __________ segmentation. A. geographic B. behavioral C. attitudinal D. psychographic E. demographic

Q: All of the following are psychographic segmentation variables EXCEPT: A. lifestyle B. needs C. birth era D. PRIZM E. personality

Q: Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as A. behavioral segmentation. B. affective segmentation. C. socioeconomic segmentation. D. psychographic segmentation. E. psychosocial segmentation.

Q: Which of the following statements regarding segmentation bases is most accurate? A. The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective. B. Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic. C. The identification of psychographic variables is more objective than the identification of demographic variables, which is more subjective. D. Behavioral segmentation is based primarily on personality. E. Psychographic segmentation is based primarily on product features.

Q: At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African-Americans. This is an example of __________ segmentation. A. regional B. lifestyle C. demographic D. geographic E. psychographic

Q: Which of the following statements demonstrate the formation of a segment based on household size? A. Campbell's makes a spicier nacho cheese sauce for its distributors in Texas than it does in Maine. B. GE built a downsized microwave oven to hang under kitchen cabinets. C. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners. D. A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays. E. A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Q: The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these ads is the traditional family, it appears that the State of Alabama Board of Tourism has segmented the market using __________ variables. A. demographic B. regional C. socioeconomic D. geographic E. psychographic

Q: When a telemarketer calls to sell a consumer life insurance, the last questions asked is what category does the person's household income falls into (less than $50,000; $50,000 to $99,999; and $100,000 and over). When the telemarketer asks about household income, this indicates the use of which type of consumer variable the firm is using to segment its market? A. usage B. behavior C. demographic D. buying situation E. psychographic

Q: Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago. P&G is using which type of segmentation variable? A. behavioral B. demographic C. lifestyle D. geographic E. psychographic

Q: More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals - such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using __________ as the basis to segment its market. A. usage rates B. usage patterns C. demographic characteristics D. behavior characteristics E. psychographic characteristics

Q: Which of the following is a consumer demographic segmentation variable? A. personality B. gender C. usage rate D. needs E. region

Q: Variables that are based on some objective physical (gender, ethnicity), measurable (age, income), or other classification attribute (occupation) of prospective customers are used in which segmentation base? A. personality B. usage C. needs D. demographic E. behavioral

Q: Universal Concerts wants to bring a series of music concerts to Canada next year. In general, Western Canadians prefer country music while Eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to __________. A. geographic characteristics B. demographic characteristics C. music format characteristics D. behavioral characteristics E. psychographic characteristics

Q: Which of the following statements best illustrates geographic segmentation? A. GE builds a downsized microwave oven to hang under kitchen cabinets. B. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners. C. In China, KFC sells a spicier chicken the farther away its restaurants are from the coastal areas. D. A fast food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays. E. A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Q: Campbell's Soup Company found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using __________ segmentation. A. demographic B. behavioral C. economic D. geographic E. psychographic

Q: Region and city size are both variables used to employ __________ segmentation. A. geographic B. behavioral C. district D. psychographic E. demographic

Q: Segmentation based on where prospective customers live or work is referred to as A. zip code segmentation. B. geographic segmentation. C. regional segmentation. D. MSA segmentation. E. NAICS code segmentation.

Q: Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation. A. supplier segmentation B. demand segmentation C. regional segmentation D. psychographic segmentation E. product segmentation

Q: About 3 percent of the population has some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these allergies as a separate segment. To implement this segmentation strategy, restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment. This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments? A. different needs of buyers among different segments B. similarity of needs of potential buyers within a segment C. simplicity and cost-effectiveness of assigning potential buyers to segments D. potential for increased profit and ROI E. potential of a marketing action to reach a segment

Q: Grouping potential buyers into meaningful segments involves meeting some specific criteria that answer the following question: A. "Is this product useful on a global scale?" B. "Is it possible to reposition this product?" C. "Is there too much competition for this product?" D. "Is the market loyal to the product?" E. "Would segmentation be worth doing and is it possible?"

Q: Criteria for forming segments involve both similarities and differences. Which of the following statements is most accurate? A. Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar. B. Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different. C. The needs of buyers should be different, both between segments and within segments. D. The needs of buyers should be the same, both between segments and within segments. E. If there are any differences at all, you should forgo any segmentation.

Q: Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be __________ a segment, and the differences must be __________ segments. A. between; among B. throughout; absent in C. within; among D. absent in; throughout E. among; across

Q: Selling a product to a different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues don't offset extra costs of this action, a marketer should __________. A. increase the advertising budget B. prune the product offerings C. family brand their products D. combine segments E. group products into categories

Q: Which of the following is NOT a criterion to use in forming market segments? A. The ability to assign buyers to a segment is cost-effective and simple. B. The result of segmenting will cause an increase in market share or profit. C. There are significant similarities among buyers in the market segment. D. There is a potential marketing action to reach the segment. E. The cost to reach the segment exceeds its profitability.

Q: Which of the following is NOT a reason to segment a market? A. The ability to assign buyers to a segment is simple and cost-effective. B. It would cause an increase in market share or profit. C. All the buyers in the entire market have similar wants and needs. D. There is a potential marketing action to reach it. E. There are different wants and needs of buyers in the entire market.

Q: Questionnaire data refer toA. the facts and figures obtained by observing people about their attitudes, awareness, intentions, and behaviors.B. the facts and figures obtained by analyzing people's brain waves as consumers complete surveys about their geodemographics, ethnographics, and behaviors.C. psychographic data obtained by asking people non-biased questions about their age, occupation, and income.D. the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.E. any type of information about a consumer obtained through non-technological methods.

Q: Marketing Research Method Photo Consider the Marketing Research Method Photo above. What type of primary research method is most likely being used? A. extrapolation B. hypothesizing C. neuromarketing D. deduction E. conjecture

Q: Researchers for Frito-Lay discovered that matte beige bags of potato chips picturing potatoes and other healthy ingredients in the snack do not trigger activity in the anterior cingulate cortex, an area of the brain associated with feelings of guilt, as much as shiny bags with pictures of chips. Frito-Lay then switched out of shiny packaging in the United States shortly thereafter. This is an example of usingA. extrapolation.B. supposition.C. implication.D. neuromarketing.E. conjecture.

Q: Based on __________, the Campbell's Soup Company changed the labels of most of its soup cans.A. external secondary data - an article in the Journal of Consumer Behavior on ethnographic researchB. social media Facebook comments and Twitter tweets analysisC. internal secondary data - sales reports on soup sales by flavor and package type (can or microwave bowl)D. neuromarketing studiesE. online/e-mail questionnaires

Q: What type of marketing uses brain scanning to analyze the buying processes of research participants?A. subliminal marketingB. permission marketingC. ultrasense marketingD. optimization marketingE. neuromarketing

Q: Brand guru Martin Lindstrom believes that traditional marketing research is wasted becauseA. consumers usually lie to researchers out of embarrassment.B. often competitors provide information that will purposefully throw off results.C. marketers almost always fail to follow proper statistics procedures.D. different researchers report different conclusions when analyzing the same data.E. much of a consumer's feelings toward products and brands resides in the subconscious part of the brain.

Q: The field of marketing that studies the brain and its response to marketing stimuli is referred to asA. extrapolation.B. hypothesizing.C. neuromarketing.D. deduction.E. conjecture.

Q: Which of the following statements concerning personal observation is most accurate?A. Personal observation is more accurate than ethnopsychic research because the observer/analyst is able to pick up subtleties in the respondent's body language, speech patterns, and facial movements that are often missed by other data collection methods.B. Personal observation is especially suited for small businesses that need the research data but cannot afford more expensive data collection methods.C. Personal observation is very effective since it can reveal not only what people do, but also effectively determine why they do it.D. Personal observation is both useful and flexible, but has reliability issues when different observers watching the same event report different results.E. With personal observation, different observers will reliably report the same conclusions when watching the same event, such as people brushing their teeth.

Q: Best Western International, Inc., a national hotel chain, paid couples to film themselves as they spent three to seven days on a cross-country trip. Best Western found that women usually decide when to pull off the road, where to stay overnight, and what amenities the lodging should have to make their stay more enjoyable. These couples made choices in a typical environment, providing __________ research to Best Western.A. secondaryB. developmentalC. alternativeD. ethnographicE. focus group

Q: Which of the following statements concerning ethnographic research is most accurate?A. Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.B. Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.C. Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.D. Ethnographic research uses anthropologists and other trained researchers to observe consumers encounter products in their natural use environment.E. Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

Q: Melanie manages a local store for a national drug store chain, and had received complaints from several customers about rude employees. To check on her customer service, Melanie hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research notes Melanie received were a form of __________ data.A. secondaryB. developmentalC. observationalD. nationalE. questionnaire

Q: Mystery shoppers are peopleA. hired by a firm to get legal, though not necessarily ethical, information about competitive firms.B. hired by a firm's employees to prove to the courts that competitors are using unfair pricing practices.C. hired by a customer to report on illegal or unethical practices that are regularly taking place at a particular establishment.D. who pose as customers to check on a firm's products or services and are paid to write a detailed report on their experiences.E. hired by law firms to check on the safety of their clients' products.

Q: Figure 7-3 Figure 7-3 above shows the top ten prime-time broadcast TV shows during a recent May sweeps week. If an advertiser such as Apple wanted to buy time on one of these TV shows, which of the following statements would be most accurate? A. People who like reality TV are more likely to watch ABC than FOX. B. Apple should advertise on NCIS: Los Angeles since the rate CBS would charge is the same as the rate FOX would charge for American Idol. C. Apple would advertise on Dancing with the Stars - Results and NOT Dancing with the Stars because the proportion of the TV households actually tuned into the former is greater than the latter. D. Of all households with TVs in the U.S., fewer households watched American Idol - Wednesday than American Idol - Thursday. E. The cost of an advertisement shown on American Idol - Thursday would cost more than one aired during Dancing with the Stars - Results.

Q: Figure 7-3 Figure 7-3 above shows the top ten prime-time broadcast TV shows during a recent May sweeps week. Advertisers like Sears use the Nielsen Television Ranking Index Report from Nielsen Media Research to identify the ratings of the top TV programs so they can make informed advertising media purchase decisions. For which TV program would you expect Sears to pay the most, presuming its demographics match those of its target audience? A. American Idol - Thursday B. The Big Bang Theory C. NCIS: Los Angeles D. NCIS E. Dancing with the Stars

Q: Figure 7-3 Consider Figure 7-3 above, which is based on data collected from mechanical observations through the use of __________ to prepare Nielsen Media Research's Nielsen Television Index Ranking Report. A. a people meter B. neuromarketing C. a bot D. a DVR E. streaming video

Q: National TV ratings, collected with a "people meter" and published by Nielsen Media Research, are an example of __________ data.A. internal secondary dataB. interactive industry dataC. external secondary dataD. mechanical observational dataE. sensitivity data

Q: The purpose of Nielsen Media Research's "cross-platform television ratings" is toA. expand its scope to include the effectiveness of online college courses.B. expand its scope to include satellite radio programming.C. combine its new online ratings with its existing TV ratings.D. expand its business to a global market.E. gain access to every American home that owns a television, mobile phone, or computer.

Q: Fisher-Price watches young children play with its toys to determine if and how various products should be changed or improved. Fisher Price is collecting __________ data.A. observationalB. questionnaireC. interviewD. on-siteE. focus group

Q: Observational data refer toA. facts and figures newly collected for the project at hand.B. facts and figures obtained by asking people questions either through personal interviews, panel discussions, or questionnaires.C. facts and figures obtained by watching, either mechanically or in person, how people actually behave.D. facts and figures that have already been recorded from multiple sources prior to the project.E. conclusions developed from information obtained from a representative sample of a population.

Q: GoogleA. is a depository of information on U.S. business, economic and trade activity collected by the federal government.B. is to the most direct way to access all government websites.C. provides up-to-the-minute business news and security prices plus research reports of companies, industries, and countries.D. is the most popular Internet portal where users can enter key words or topics for specific searches.E. accesses information in online databases and an index of blogs by primary topic.

Q: The Internet website USA.govA. is a depository of information on U.S. business, economic and trade activity collected by the federal government.B. is a portal to all government websites that can be found by topic or keyword.C. provides up-to-the-minute business news and security prices plus research reports of companies, industries, and countries.D. is the most popular Internet portal to enter key words or topics for specific searches.E. accesses information in online databases and an index of blogs by primary topic.