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Marketing
Q:
Which of the following would be considered a new product?a. new product linesb. new-to-the-world productc. addition to existing product linesd. improvements or revisions to existing productse. all of these choice
Q:
Being first on the market with a new product has a number of advantages, including all the following EXCEPT:
a. increased sales through longer sales life
b. immediate profit
c. more resale opportunities
d. increased product loyalty
e. greater market responsiveness
Q:
The product life cycle concept encourages marketing managers to act reactively.
Q:
Many products may experience short-term fluctuations in sales, but a long-term drop in sales probably signifies that a product is in the decline stage of the product life cycle.
Q:
During the maturity stage of the product life cycle, marginal competitors start dropping out of the market.
Q:
Profits typically reach their peak during the growth stage of the product life cycle.
Q:
Increasing competition, aggressive brand advertising, and healthy profits are all characteristics found in the introductory stage of the product life cycle.
Q:
The growth stage is the first stage of the product life cycle.
Q:
The product life cycle is a biological metaphor that traces the stages of a product's acceptance, from its introduction (birth) to its decline (death).
Q:
Procter & Gamble is introducing a new fabric softener dispenser that consumers stick to the inside of the dryer drum and plans to send consumers free samples in the mail. This strategy will likely increase the rate of adoption of the new product.
Q:
The Sumatra Coffee Company has two new products. One is a simple hand-cranked coffee grinder. The other is a combination grinder and brewer that also can be used to dispense hot milk. Of these two, the hand-cranked grinder will probably be diffused more quickly because it is less complex.
Q:
Consumers described as laggards tend to rely on group norms when deciding to adopt an innovation.
Q:
Adaptation is the process by which the adoption of an innovation spreads.
Q:
Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.
Q:
The most important factor in successful new-product introductions is a good match between product and market needs.
Q:
The Internet offers a fast, cost-effective way to conduct test marketing.
Q:
One benefit of test marketing is that the marketing activity is shielded from competitors.
Q:
A test market is one example of a laboratory test where consumers are encouraged to try a new product and provide feedback to the manufacturer.
Q:
Basically, all that happens in the development stage of the new-product process is that the first prototype of the product gets developed.
Q:
Andersen Electronics is currently engrossed in its first estimations of costs and revenues for a new amusement park video skill game. This firm is engaged in a new-product business analysis.
Q:
Concepts tests are considered fairly good predictors of success for line extensions and for products that do not require major changes in consumer behavior.
Q:
It is considered inefficient to use concept tests during the idea screening stage of the new-product development process.
Q:
Most new-product ideas are rejected at the idea generation stage.
Q:
Seven employees from a company are trying to come up with ideas for new-product development. The employees are all in a room together, shouting out potential ideas. The ideas are written down and evaluated as they are generated. This is an example of brainstorming.
Q:
The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation.
Q:
For a firm that adheres to the product concept, the logical place to start generating new-product ideas is with the customers of the firm.
Q:
A firm's new-product strategy links the new-product development process with the objectives of the marketing departments, the business unit, and the corporation.
Q:
Very few firms follow a formal new-product development process.
Q:
Central Bark is a dog day care center. When you check your dog into a Central Bark you know your pooch will be pampered. Since kennels have been boarding dogs for years, the dog day care is not really a new product.
Q:
The development of a garlic-butter flavored crescent rolls by Pillsbury would not be considered a new product since the company was already making crescent rolls. It would simply be called a line extension.
Q:
A product must be a discontinuous innovation to be considered a "new" product.
Q:
One advantage for being first on the market with a new product is more resale opportunities.
Q:
List the four stages of the product life cycle and discuss the typical characteristics for each stage.
Q:
Draw the sales line and the profit line of the product life cycle in the following diagram, and label each line. Then indicate the names of the four stages of the product life cycle in the blanks provided.
Q:
Hemopure is a blood substitute developed by Biopure Corporation. It does not have to be refrigerated or blood-typed like donated human blood that is currently being used in blood transfusions. It comes in bags just like donated blood, so it can be used with IV tubes and needles just like donated human blood is used. As a result, medical personnel will not have to make any adjustments if they adopted this product. Name and describe the five product characteristics influencing the rate of adoption of new products and explain how each factor will influence the rate of adoption of a blood substitute like Hemopure.
Q:
There are five categories of adopters that participate in the diffusion process. Name and briefly describe each of these five categories in the correct order from earliest adopter to last adopter.
Q:
Describe how a multinational corporation can most efficiently and effectively meet the needs of the global market.
Q:
Explain why some products fail and others succeed.
Q:
What is the final stage in the new-product development process? What tasks are set in motion during this stage?
Q:
Discuss alternatives to traditional test marketing.
Q:
After products and marketing programs have been developed for new products, they are usually tested in the marketplace. What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?
Q:
After successful business analysis of a new product, the development stage begins. Describe the development process and explain the difference between laboratory testing and use testing.
Q:
New-product ideas that survive the initial screening process move to the business analysis stage. List five of the many questions that are commonly asked during this stage.
Q:
Describe the idea screening stage of the new-product development process. Describe a common test used during the screening stage.
Q:
Discuss five sources of new-product ideas. What are some techniques could be used to stimulate creative thinking for new-product ideas?
Q:
List the seven steps of the new-product development process.
Q:
Name and describe the six categories of new products.
Q:
List four potential advantages that come to the company that is first to market.
Q:
NARRBEGIN: Voodoo EnvyVoodoo EnvyHewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc. Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds made possible by software developed by HP.NARRENDRefer to Voodoo Envy. The price of the Voodoo Envy is expected to be approximately $2,000. According to Forrester Research, anything above $1,500 in this market would be considered "ultra expensive." In order to motivate consumers to spend $2,000 for the Voodoo Envy, HP will probably need to spend considerable money on advertising to educate consumers to the advantages of ultrathin laptops. This is a characteristic of which stage of the product life cycle?a. equityb. growthc. maturityd. introductorye. decline
Q:
NARRBEGIN: Voodoo EnvyVoodoo EnvyHewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc. Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds made possible by software developed by HP.NARRENDRefer to Voodoo Envy. Two advantages the Voodoo Envy has over the MacBook Air are removable batteries and an Ethernet port. In other words, since the Voodoo Envy has these features that are consistent with full size laptops, in terms of the adoption process, it has the advantage of _____.a. compatibilityb. complexityc. maturityd. observabilitye. trialability
Q:
NARRBEGIN: Voodoo EnvyVoodoo EnvyHewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc. Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds made possible by software developed by HP.NARRENDRefer to Voodoo Envy. With very few competitors and high product prices, those purchasing ultrathin computers now are probably the most venturesome consumers, also known as the _____.a. innovatorsb. late majorityc. late adoptersd. early adopterse. early majority
Q:
NARRBEGIN: Voodoo EnvyVoodoo EnvyHewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc. Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds made possible by software developed by HP.NARRENDRefer to Voodoo Envy. Apple seems to have a success with its MacBook Air. However, not all of Apple's new product efforts have been successful. For example, the Newton Messagepad failed in the marketplace. While a revolutionary product that created the PDA industry, many consumers perceived the product as too big. For success, it is essential to have a good match between product _____ and consumer _____.a. attributes, demographicsb. trialability, comprehensionc. value, incomed. observability, freedome. features, desires
Q:
NARRBEGIN: Voodoo EnvyVoodoo EnvyHewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc. Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds made possible by software developed by HP.NARRENDRefer to Voodoo Envy. Even though HP offers other laptop computers, the Voodoo Envy is HP's first entry into the ultrathin computer market. It is not really an update of an existing laptop. Instead, it was originally designed as an ultrathin laptop. As such it is an example of a _____.a. new-to-the-world productb. new product linec. addition to existing product linesd. repositioned producte. improvement or revision of existing products
Q:
NARRBEGIN: Going to the DogsGoing to the DogsDemand for pet services is greatly increasing across the United States.In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice.Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.NARRENDRefer to Going to the Dogs. Central Bark Doggie Day Care currently has 31 locations, with a new Gainesville, FL location coming soon. With the opening of competition in the form of Camp Bow Wow and others, it appears that the dog daycare product is moving into the _____ stage of the product life cycle.a. commercializationb. introductoryc. growthd. maturitye. decline
Q:
NARRBEGIN: Going to the DogsGoing to the DogsDemand for pet services is greatly increasing across the United States.In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice.Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.NARRENDRefer to Going to the Dogs. One challenge to adoption of the dog daycare is the fact that dog owners are used to paying a somewhat minimal fee for boarding their dog in a kennel, while a daycare center may demand many times as much for the same time span. This suggests the _____ of the new product may affect the rate of diffusion.a. compatibilityb. complexityc. relative advantaged. observabilitye. trialability
Q:
NARRBEGIN: Going to the DogsGoing to the DogsDemand for pet services is greatly increasing across the United States.In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice.Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.NARRENDRefer to Going to the Dogs. For many dog owners it may be hard to understand the difference between a traditional kennel and a dog daycare, especially given the price differential. As a result, dog daycares may offer special low rates for first-time users in an effort to reduce which of the following issues concerning the rate of diffusion:a. compatibilityb. complexityc. observabilityd. innovativenesse. relative advantage
Q:
NARRBEGIN: Going to the DogsGoing to the DogsDemand for pet services is greatly increasing across the United States.In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice.Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.NARRENDRefer to Going to the Dogs. When the dog daycare first launched, it most likely appealed to which product adopter category?a. early adopterb. early majorityc. late majorityd. innovatorse. laggards
Q:
NARRBEGIN: Going to the DogsGoing to the DogsDemand for pet services is greatly increasing across the United States.In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice.Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.NARRENDRefer to Going to the Dogs. Before opening the It's a Dog's Life doggy resort the potential company owners projected the costs involved in providing the services the target market (dog owners) appears to desire. Unfortunately, a decision was made to not proceed with the doggy resort as the owners felt the cost to provide the services was too high considering the rates the target market would be willing to pay. The would be an example of _____.a. idea screeningb. concept testingc. business analysisd. commercializatione. test marketing
Q:
NARRBEGIN: Going to the DogsGoing to the DogsDemand for pet services is greatly increasing across the United States.In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice.Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.NARRENDRefer to Going to the Dogs. Suppose before opening the It's a Dog's Life doggy resort the owners gathered together a group of ten dog owners to discuss what they would want to see in the ideal dog daycare center. The would be an example of _____.a. idea screeningb. diffusionc. a focus groupd. basic researche. observation
Q:
NARRBEGIN: Going to the DogsGoing to the DogsDemand for pet services is greatly increasing across the United States.In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice.Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.NARRENDRefer to Going to the Dogs. The doggy daycare center is more like a dog resort than a dog kennel. A dog daycare represents what type of new product?a. competitive innovationb. discontinuous innovationc. new product linesd. revision to an existing producte. higher-priced product
Q:
Refer to Rapala. Fishing lures are most likely in the _____ stage of their product life cycle.a. saturationb. maturityc. growthd. innovatione. decline
Q:
Refer to Rapala. The degree to which the newest lures are perceived as superior to earlier models refers to their _____, a characteristic used to predict the rate of adoption.
a. trialability
b. observability
c. relative advantage
d. differentiation capability
e. complexity
Q:
Refer to Rapala. Because buyers of fishing lures want to have the newest, most technologically improved lure, most of Rapala's customers would more than likely fall into the _____ category of adopters.
a. laggards
b. prompt diffusers
c. early adopters
d. innovators
e. early majority
Q:
Refer to Rapala. After the trade show, the newest lure made by Rapala will enter which stage of the new-product development process?
a. commercialization
b. idea generation
c. idea screening
d. concept testing
e. product development
Q:
NARRBEGIN: Rapala VMC Corp.Rapala VMC CorporationFinland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer. It developed its first fishing lure--a cigar-shaped minnow--in 1962. The annual market for fishing lures in terms of retail sales is approximately $600 million. Rapala VMC garnered one-third of that amount in 2008. New lures must be introduced each year in order to stay competitive in this industry. Like other lure manufacturers, Rapala focuses on two questions in developing and making new lures: Does it work, and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides. At the annual fishing industry trade show in 2008, Rapala unveiled the "dream lure for the 21st century."NARRENDRefer to Rapala. The testing of new lures by tournament professionals and fishing guides would take place in which stage of new-product development?a. commercializationb. idea generationc. idea screeningd. concept testinge. product development
Q:
NARRBEGIN: Rapala VMC Corp.Rapala VMC CorporationFinland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer. It developed its first fishing lure--a cigar-shaped minnow--in 1962. The annual market for fishing lures in terms of retail sales is approximately $600 million. Rapala VMC garnered one-third of that amount in 2008. New lures must be introduced each year in order to stay competitive in this industry. Like other lure manufacturers, Rapala focuses on two questions in developing and making new lures: Does it work, and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides. At the annual fishing industry trade show in 2008, Rapala unveiled the "dream lure for the 21st century."NARRENDRefer to Rapala. The "dream lure for the 21st century will more than likely be an example of a(n):a. new product lineb. addition to existing product linec. discontinuous innovationd. improvement to existing producte. repositioned product
Q:
Refer to Fitbit. The fact that Fitbit can monitor motion while awake and asleep makes it different from competing products that might increase its rate of adoption. Which product characteristic affecting the rate of adoption does this illustrate?a. complexityb. compatibilityc. relative advantaged. observabilitye. trialability
Q:
Refer to Fitbit. The process by which the adoption of this innovative product spreads is called the:
a. diffusion process
b. product life cycle
c. consumption process
d. viral process
e. two-stage process
Q:
Refer to Fitbit. In terms of the new-product development process, Fitbit's availability in retail stores and online is the _____ stage.
a. idea screening
b. idea generation
c. business analysis
d. test marketing
e. commercialization
Q:
NARRBEGIN: FitbitFitbitThe pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn"t very easy for users, but once over that hurdle, it's relative easy to use.NARRENDRefer to Fitbit. The idea for the Fitbit was generated from an employee retreat in which everyone was encouraged to think of unlimited product ideas for the fitness-minded consumer. Participants did not critique any of the ideas as the goal at that point was just to generate ideas. What idea-generating technique does this illustrate?a. brainstormingb. brain dumpingc. snowball samplingd. ladderinge. entropy
Q:
NARRBEGIN: FitbitFitbitThe pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn"t very easy for users, but once over that hurdle, it's relative easy to use.NARRENDRefer to Fitbit. The company marketing the Fitbit does not currently market a product like this. Which of the following best represents the category of new product the Fitbit is for this company?a. new-to-the-world productb. new product linec. additions to existing product linesd. repositioned producte. incremental product
Q:
The marketing manager for a company that manufactures pet foods wants to base the marketing strategy she implements for the company's products on the product life cycle stages. In order to do this, she should:a. add new ingredients to products that enter the maturity stage of the product life cycleb. start test marketing new products every time an existing product enters the maturity stage of its product life cyclec. change all private brands to generic brands once a product reaches the maturity staged. create a line extension for every product the company makes as soon the product leaves the introductory stage of its product life cyclee. change the labels on its products as they change stages of the life cycle
Q:
You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. To keep your product from entering the decline stage, you should:
a. use promotion to increase primary demand for trampolines
b. abandon peripheral target markets for trampolines
c. raise the price of your trampolines because customers are not price sensitive in this stage
d. eliminate all unnecessary marketing expense
e. promote trampolines heavily to dealers and customers
Q:
Which of the following statements about the product life cycle (PLC) is true?
a. The PLC concept encourages marketing managers to think reactively.
b. Marketers do not yet understand the relationship between the adopter categories and the stages of the PLC.
c. There are as many new buyers in the maturity stage of the PLC as in the growth stage.
d. The PLC is especially useful as a predicting tool.
e. Just as there are five adopter categories, there are five PLC stages.
Q:
The rate of sales decline during the decline stage of the product life cycle is largely governed by:
a. the amount of money spent on advertising
b. the number of competitors in the market
c. the intensity of the competition's marketing efforts
d. the amount of shelf space allotted to the product
e. how rapidly consumer tastes change or substitute products are adopted
Q:
Which of the following products is most likely to be in the decline stage of its product life cycle?
a. cookie mixes
b. wireless mobile phones
c. programmable CD-ROMs
d. funeral caskets
e. prerecorded audiocassette tapes
Q:
A long-run drop in sales signals the beginning of which stage in the product life cycle?
a. laggard stage
b. saturation stage
c. deterioration stage
d. decline stage
e. decay stage
Q:
B.F. Goodrich has been manufacturing and marketing automotive tires for over one hundred years. It spends much of its marketing budget on short-term promotions aimed at stealing market share from Goodyear, Dunlap, and other tire manufacturers. From this information, you should know tires are in the _____ stage of their product life cycle.
a. maturity
b. growth
c. saturation
d. decline
e. development
Q:
In which stage of the product life cycle do marginal competitors start dropping out of the market?
a. introduction
b. growth
c. maturity
d. decline
e. shake-out
Q:
Normally, the longest stage of the product life cycle is the _____ stage.
a. maturity
b. growth
c. introductory
d. decline
e. development