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Q:
A situation in which one chooses from alternative courses of actions, each with different ethical implications is called a(n) _____.
Q:
Teams that are composed of representatives of marketing research, new product development, production, and finance to study the feasibility of the national launch of a new product are knows as _____ teams.
Q:
Jacques runs computer software programs, such as SAS and SPSS, to forecast sales for clients. Jacques job title is _____.
Q:
An individual that is responsible for contacting clients, designing research projects, preparing research proposals, selecting research suppliers, and supervising data collection, analysis, and reporting activities is commonly referred to as a ______.
Q:
The individual who plans, executes, and controls the marketing research function within the organization is known as the ____
Q:
When a research supplier designs a marketing research study that is tailored to the needs of the client, this is known as a(n) ______ research study.
Q:
A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation) is called a(n) ______ research service.
Q:
A marketing research supplier that provides standardized information for many different clients (such as different automobile manufacturers) is known as a(n) ______ research service.
Q:
A commercial marketing research company that conducts research for clients is known as a research ______.
Q:
Research performed by employees of the company that will benefit from the research is called _____ research.
Q:
Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.
a. illegal situation
b. advocacy situation
c. push poll
d. conflict of interest
Q:
A(n) _____ occurs when one researcher works for two competing companies.
a. breech of confidentiality
b. ethical violation
c. conflict of interest
d. legal conflict
Q:
When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____.
a. a push poll
b. advocacy research
c. a research supplier
d. a cross-functional team
Q:
When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product, this is an example of _____.
a. a pseudo-research study
b. a pretest
c. a forecast analysis
d. informed consent
Q:
Which of the following is conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs?
a. pretest
b. pseudo-research
c. shilling
d. stealth research
Q:
A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct?
a. push poll
b. advocacy research
c. confidentiality research
d. deceptive research
Q:
Another term for the sponsoring client in research studies is the _____.
a. researcher
b. user
c. subject
d. respondent
Q:
Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?
a. human subjects review committee
b. experimental design review committee
c. ethical research review committee
d. confidentiality review committee
Q:
All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT _____.
a. Is the research subject subjected to substantial or psychological trauma?
b. Can the research subject be easily returned to his or her initial state?
c. Has the research subject provided consent to participate in an experiment?
d. Is the research participant informed of the purpose of the experiment prior to participating?
Q:
Researchers hired to go into airport flight lounges posing as members of the airline's frequent flyer program to see how well customers are treated are called _____.
a. mystery shoppers
b. undercover agents
c. placebo shoppers
d. stealth shoppers
Q:
The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a _____.
a. wrap-up session
b. post-hoc session
c. debriefing session
d. placebo session
Q:
Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating?
a. false negative
b. type I error
c. type II error
d. placebo
Q:
One right a research participant has is that information involved in the research will not be shared with others, which is known as _____.
a. consent
b. active research
c. passive research
d. confidentiality
Q:
Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?
a. pop-ups
b. spyware
c. stealth file
d. COPPA
Q:
Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?
a. an airport check-in counter at Logan Airport in Boston
b. the St. Louis Art Museum
c. a Radio Shack retail store
d. all of these choices
Q:
Which of the following behaviors result in implicit consent in passive research?
a. a person taking a shower
b. a person shopping in a store
c. a person talking to her doctor
d. a person trying on clothes in a store dressing room
Q:
Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.
a. implicit consent
b. informed consent
c. ideal consent
d. voluntary consent
Q:
Which term reflects the degree to which one bases one's morality on moral standards?
a. relativism
b. idealism
c. absolutism
d. conformism
Q:
Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire's beliefs?
a. relativism
b. idealism
c. situationalism
d. conformism
Q:
Principles reflecting one's beliefs about what is ethical and unethical are called _____.
a. guiding principles
b. ethical imperatives
c. functional standards
d. moral standards
Q:
_____ is the application of morals to business behavior related to the exchange environment.
a. Moral relativism
b. Moral idealism
c. Marketing idealism
d. Marketing ethics
Q:
3-M Corporation puts together teams of employees from various functional areas such as engineering, production, finance, and marketing when developing new products. These types of teams are referred to as _____.
a. cross-functional teams
b. syndicated teams
c. synergistic teams
d. focus groups
Q:
_____ teams are composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose.
a. Specialized
b. Cross-functional
c. Hybrid
d. Task-oriented
Q:
Which of the following is NOT a problem a marketing research director typically faces?
a. spends more time in meetings and managing than actually conducting research
b. research management role often is not formally recognized
c. often does not have the tools available to conduct the research properly
d. research is often seen as a hodgepodge of techniques available to answer individual, unrelated questions
Q:
A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?
a. forecast analyst
b. statistical analyst
c. research assistant
d. research analyst
Q:
Which position in a mid-sized research firm supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data?
a. director of marketing research
b. manager of decision support systems
c. research analyst
d. research assistant
Q:
Another name for a research assistant is _____.
a. junior analyst
b. research analyst
c. research vice president
d. account executive
Q:
Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title?
a. director of marketing research
b. research assistant
c. forecast analyst
d. research generalist
Q:
Who is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities?
a. manager of decision support systems
b. director of marketing research
c. research analyst
d. research vice president
Q:
Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed. Rob's job title is _____.
a. research analyst
b. research associate
c. manager of decision support systems
d. director of marketing research
Q:
When AT&T hires a research agency to conduct research among business users regarding mobile technology needs, this is called _____.
a. custom research
b. syndicated research
c. limited research
d. commercial research
Q:
A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____.
a. cross-functional team
b. standardized research service
c. research generalist
d. advocacy research organization
Q:
Research firms that develop a unique methodology for investigating a business specialty area is referred to as a _____.
a. standardized research service
b. custom research service
c. focused research service
d. research intermediary
Q:
When J.D. Power and Associates sell the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a _____,
a. research intermediary
b. syndicated service
c. research medium
d. custom research supplier
Q:
A(n) _____ is a marketing research supplier that provides standardized information for many clients in return for a fee.
a. full-service firm
b. boutique service
c. one-stop service
d. syndicated service
Q:
Commercial providers of marketing research services are called _____.
a. research suppliers
b. research generalists
c. research analysts
d. research syndicators
Q:
Which term is used to refer to the entity for whom research services are being performed?
a. doer
b. participant
c. intermediary
d. client
Q:
All of the following are advantages of in-house research EXCEPT _____.
a. quick turn-around
b. better collaboration with employees
c. more objectivity
d. cheaper costs
Q:
Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn"t have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose?
a. An outside agency may have local expertise allowing it to specialize in research in a foreign market.
b. An outside agency can usually conduct research more quickly than doing it in-house.
c. An outside agency often can be more objective.
d. An outside agency is often more economical.
Q:
A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project _____.
a. more objectively
b. at a lower cost
c. faster
d. subjectively
Q:
A breech of confidentiality occurs when one researcher works for two competing companies.
Q:
The purpose of a push poll is to push consumers into a pre-determined response.
Q:
Pseudo-research is undertaken to support a specific claim in a legal action or to represent some advocacy group.
Q:
An Institutional Review Board (IRB) is a committee that carefully reviews a proposed research design to try to make sure no harm can come to any research participant.
Q:
One key question that can be used to determine whether a research participant is being treated ethically as a result of an experimental procedure is "Can the research subject be easily returned to his or her initial state?"
Q:
It is not considered to be an invasion of an employee's privacy to use mystery shoppers in department stores.
Q:
A false experimental effect that is used to create the perception of a true experimental effect is called pseudo-research.
Q:
The use of spyware violates the right to privacy and confidentiality of Internet users.
Q:
The issue as to whether the respondent in a research study can choose to answer or not to answer a specific question is a matter of confidentiality.
Q:
Society at large is one of the stakeholders involved in research.
Q:
Absolutism is a term that reflects the degree to which one rejects moral standards in favor of the acceptability of some action.
Q:
Being asked by a client to share information from research conducted for a competitor poses an ethical dilemma for researchers.
Q:
Ethical questions about marketing research are really philosophical questions.
Q:
To be truly marketing-oriented, all employees should be involved in the intelligence-gathering and dissemination process.
Q:
One problem typically faced by marketing research directors is that the research management role often is not formally recognized.
Q:
The director of marketing research supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data.
Q:
Small research firms typically only have a director of marketing research and a research analyst.
Q:
A custom research provider specializes in only one particular research activity, such as field interviewing, data warehousing, or data processing.
Q:
A unidimensional research service provides a unique methodology for investigating a business specialty area like retail location.
Q:
A syndicated service is a marketing research supplier that provides standardized information for many clients in return for a fee.
Q:
Often the term "doer" is used by the research department to refer to line management for whom services are being performed.
Q:
The placement of marketing research within a firm's organizational structure and the structure of the research department vary depending on the firm's degree of marketing orientation and research sophistication.
Q:
If secrecy is a major concern, then it is best to conduct research in-house.
Q:
One advantage of using an outside agency to conduct research at cheaper costs.
Q:
One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
Q:
A mystery shopper acts like a customer while observing and recording data.
Q:
Statistics can be used to prove that a research hypothesis is true.
Q:
In its simplest form, a research hypothesis is a "guess" about the outcome of a research study.
Q:
Pilot studies are a formal research method that produce precise results.
Q:
A directed search of published works, including periodicals and books, that discusses theory and presents empirical results that are relevant to the topic at hand is called a literature review.