Mathematic

Q: The direct computer-to-computer transfer of transaction information contained in standard business documents, conducted in a standard format, is termed Electronic Data Interchange.

Q: Encryption scrambles the contents of a file so that no unauthorized personnel can read it.

Q: Encryption schemes can only utilize a single key.

Q: If your browser displays a small picture of a lock or if the Web address begins httpq, then you're using secure sockets layers to connect to another Web page.

Q: Secure Socket Layer (SSL) enables the merchant to verify the customer's identity and is endorsed by major credit cards.

Q: Click-and-mortar organizations have both a physical and electronic presence.

Q: The B2B e-commerce segment is relatively small compared to the B2C e-commerce segment.

Q: An electronic marketplace or e-marketplace is an interactive business providing a centralized market where many buyers and suppliers can come together for e-commerce or commerce-related activities.

Q: Smart cards are plastic cards the size of a credit card that contain an embedded chip on which digital information can be stored.

Q: Commodity-like products are the best to sell when dealing with the B2C e-commerce segment.

Q: A marketing mix is the set of technology tools that the firm uses to pursue its marketing objectives in the target market.

Q: Virtual marketing encourages users of a product or service supplied by a B2C company to ask friends to join in as well.

Q: Web services are arrangements made between e-commerce sites that direct users from one site to the other.

Q: Click-throughs are the count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser.

Q: Which of the following groups is the fastest growing demographic group being targeted for identify theft? A.Digital immigrants B.Digital natives C.Digitizers D.Assimilators

Q: Indirect materials are materials that are necessary for running a modern corporation, but do not relate to the company's primary business activities.

Q: Which type of technology allows you to wirelessly connect to and use your school's information technology? A.Networking applications B.Operations management tools C.Mobile computing D.Laptop applications

Q: E-commerce permits customers, consumers, and companies to form relationships that would not be possible without technology.

Q: What is the term for electronic commerce conducted over a wireless device? A.E-trade B.M-commerce C.E-commerce D.IBuy

Q: An e-commerce Web site is a silver bullet and can save most businesses from bankruptcy or failure.

Q: If you were to purchase a song from iTunes with your new cell phone, what type of technology would you be using? A.M-commerce B.IBuy C.E-commerce D.E-trade

Q: Digital products are one of the best products to offer in a B2C environment.

Q: If you were surfing the Web and actively searching for information for your next research paper, what type of technology would you be using? A.M-commerce B.Internet search and detect C.Exploratory D.Pull

Q: For a consumer, a commodity-like product is the same no matter where it is purchased.

Q: If part of your academic work was to read the Wall Street Journal's articles on information technology and these articles were automatically delivered to your account, what type of technology would you be using?A.M-commerceB.Internet search and deployC.PushD.Pull

Q: Digital products are expensive to deliver.

Q: E-commerce is commerce, but it is commerce accelerated and enhanced by IT, in particular the Internet

Q: Mass customization refers to designing products which appeal to as many people as possible.

Q: The B2C segment is where the dollar volume of e-commerce has always been widely expected to be concentrated.

Q: Maintenance, repair, and operations materials are also referred to as direct materials.

Q: Demand aggregation combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business.

Q: A reverse auction occurs when a seller posts a list of items for sale and then accepts bids from interested buyers.

Q: Which scrambling technique provides you with two keys: a public key that everyone in an organization can have to scramble the contents of a file and a private key for the intended recipient to unscramble the file? A.Public key encryption (PKE) B.Public coder/decoder C.Shared fusion key (SFE) D.Community scrambler security device (CSSD)

Q: Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer so that files sent from one to another are kept confidential? A.Shared Fusion Connectivity (SFC) B.Secure Sockets Layers (SSL) C.Secure Electronic Transaction (SEL) D.Public Coder detection (PCD)

Q: If you were on the Dell site purchasing a computer and Dell provided you a link to MacAfee site so that you can easily buy virus protection software, MacAfee would be considered a(n) _____ program. A.Affiliate B.Click-through C.Conversion D.Pop-under

Q: Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure? A.Shared Fusion Connectivity (SFC) B.Secure Sockets Layers (SSL) C.Financial Electronic Data Interchange (FEDI) D.Secure Electronic Transactions (SET)

Q: Which of the following is a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser? A.Conversion rate B.Click-through C.Marketing hits D.Viral speed

Q: If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need? A.Shared Fusion Connectivity (SFC) B.Secure Sockets Layers (SSL) C.Financial Electronic Data Interchange (FEDI) D.Secure Electronic Transactions (SET)

Q: What is the percentage of potential customers who visit your site who actually buy something? A.Hit rate B.Conversion rate C.Click-through D.Viral speed

Q: What is the term pinned on today's young people who have grown up with computers, cell phones, iPods, and other technology devices? A.Digitizers B.Millenniums C.Echo boomers D.Screenagers

Q: What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet? A.Financial cybermediary B.Electronic bill and payment business C.E-provider D.I-banks

Q: Your parents grew up prior to the digital society in which we now live. What is the term for this generation? A.Generation X B.Digital immigrants C.Generation Y D.Echo boomers

Q: What mechanism is used for sending money from your checking or savings account to another person or organization? A.Electronic check B.Cybermediary C.Cyber money D.E-Payment

Q: A person who grew up during the digital revolution is often called a(n) _____. A.Digitizer B.Digital native C.Technoboomer D.Assimilator

Q: What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them? A.Cybermediary B.Electronic check C.E-Payment D.Electronic bill presentment and payment (EBPP)

Q: What is a credit-card like device that contains an embedded chip on which digital information can be stored and updated? A.Smart card B.E-credit card C.E-Information D.Intelligent spending card (ISC)

Q: What is the difference between a smart card and a digital wallet? A.A smart card is a physical device; a digital wallet is not B.A smart card contains both software and information; a digital wallet contains only information C.A smart card is stored on the seller's computer; a digital wallet is stored on the client's computer D.A digital wallet contains a smart card; a smart card is part of the digital walled along with other personal consumer information

Q: What financial tool contains both security software and information about the user's payment and delivery preferences? A.Digital wallets B.Smart cards C.E-Payments D.Cybermediary

Q: Which type of digital wallet maintains your e-commerce information on your computer? A.Client-side digital wallet B.Consumer-based digital wallet C.Thin wallet D.Smart card

Q: Which type of digital wallet maintains your e-commerce information on the seller's Web site? A.Server-side digital wallet B.Buyer-based digital wallet C.Thick wallet D.Cybermediary

Q: Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format? A.Thin wallets B.Global eXchange services (GXS) C.Electronic data interchange (EDI) D.E-Business Financial Exchange (EBFE)

Q: Which type of business environment is used within the Business to Business e-commerce model for the payment of purchases? A.Electronic data interchange (EDI) B.E-Business Financial Exchange (EBFE) C.Thin wallets D.Financial EDI

Q: What scrambles the contents of a file so that you can't read it without having the right key to unscramble the file? A.Coder B.Scrambler C.Encryption D.Fusion

Q: What is a "sticky" Web site? A.A Web site that gains popularity through e-channels B.A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it C.A Web site that is located by pop-up and pop-under ads D.A Web site that attracts consumers and encourages them to return

Q: What is viral marketing? A.A marketing campaigns initiated through a virus B.A type of SpyWare that attaches itself to some other application C.A marketing campaign that persuades consumers to encourage friends to purchase the same products or services D.A type of negative marketing plan that criticizes its competitors

Q: Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification? A.E-Itemization B.Crowd modification C.Specialization D.Mass customization

Q: What is an affiliate program? A.A business relationship between sellers and suppliers that support e-commerce B.An ad-on product or service that is purchased through the originating seller C.A marketing campaign directed at persuading consumers to get others to purchase the same product or service D.An arrangement made between two e-commerce sites that directs viewers from one site to the other site

Q: The auto industry is currently creating customer Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity? A.Direct e-sales B.I-purchasing C.Consumer specialty purchasing (CSP) D.Mass customization

Q: Maintenance, repair, and operations (MRO) materials refer to which type of material? A.Non-perishable B.Indirect materials C.Services D.Support resources

Q: Which term describes the banding together of businesses to purchase materials and services with the goal of lowering purchase prices through discounts? A.Mass customization B.E-business alliance C.Demand aggregation D.Small business coalition (SBC)

Q: What type of materials is used to produce products or is sold directly in a retail environment? A.Reverse materials B.Direct materials C.Perishable materials D.Converse materials

Q: What is the process in which a buyer posts its interest in buying a certain quantity of items with specified purchasing requirements and suppliers then compete for this business? A.Vertical e-marketing B.Reverse auction C.Request for bid (RFB) D.B2B E-mart

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